Hartley Botanic

Company brief

Here at Hartley Botanic, we offer handmade, beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality, and everlasting performance.

Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.

Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our craftsmanship and work closely with our customers to ensure they get exactly what they need.

Role Brief

We seek an enthusiastic Marketing Assistant with experience in a marketing environment. The ideal candidate must be able to support a fast-paced environment while assisting in all marketing aspects and supporting activities.

The Marketing Assistant position is essential at Hartley Botanic. This role is responsible for supporting the delivery of our marketing strategy, which involves monitoring and reporting marketing spend to budget, collecting monthly marketing and media reports, updating media codes in our CRM database, identifying and validating new media sources, and working with other departments to meet advertising deadlines and public relations plans. Additionally, this role will be the primary contact for all US show coordination, attending monthly marketing meetings and maintaining and contributing to our photography library’s development. 

The main responsibility of this position is to assist the President of Hartley Botanic US in overseeing the company’s marketing strategies. This includes ensuring that leads are correctly attributed to campaigns and advertisements and updating the company’s photographic and digital mapping records of growth in North America.

This position is based in our Wilmington, MA office. You will collaborate with our US support team and the marketing team in the UK, including our CEO, Head of Marketing, Creative marketing Agency, and PR firm.

You will also liaise with the Reception Office Supervisor in the UK regarding company photography requirements; customer welcome pack supplies, branded stationery, and ‘mapping’ updates.

You also will support in:

·      Research and identify potential advertising options, nationally and regionally, advising on new trends and new marketing opportunities.

·      Gather marketing data to help improve and advise on performance.

·      Create graphic, written, or verbal presentations.

·      Assist in creating and updating content on various platforms.

·      Contribute to the marketing strategy as directed by the President of the US business

·      Maintain schedules for marketing campaigns.

·      Attend trade shows and company events to promote the business.

·      Use social media platforms where appropriate to market new products and promote the business.

·      Implementing the US printing and postage needs.

·      Support and help create sales tools for the US business.

·      Liaise with our professional writers and support them with any needs.

Role Requirements:

·      Proficient in using all Microsoft packages and reports, including PowerPoint.

·      Good understanding of CRM systems

·      Strong PC skills

·      Strong communication skills, both written and verbal

·      Great attention to detail

·      Excellent administration skills

·      High level of organizational skills

·      Great time management abilities. Ability to prioritize effectively.

·      Proficient at reporting and using structure.

·      Ability to work independently and as part of a team.

·      Familiarity with social media, social networking, email marketing, and search engines

Hartley Botanic