Senior Digital Media Manager (Paid Search)

Watauga Group is seeking a Senior Digital Media Manager who has a proficient background in paid digital media with an emphasis on Paid Search. This role will be responsible for leading & managing performance driven campaign strategy, activation, management, analysis, optimization, measurement, tracking, and reporting. This is a client facing role working with both the client(s) and internal account teams. This position reports to the Digital Media Supervisor.

About Watauga Group

Founded 19 years ago, Watauga Group is a fiercely independent media agency specializing in providing the Outdoor Recreation and Attractions industry with media strategy, planning, and buying services. Grounded in our deep understanding of outdoor participants and attraction visitors, Watauga’s integrated media solutions drive increased sales and advertising ROI across today’s fragmented media landscape of Linear TV & OTT, Radio & Streaming Audio, Out-of-Home, Paid Search, Online Video, Digital Display, Paid Social, Print, and more.

Who We Are Looking For

You are a seasoned senior paid digital media manager, possessing direct hands-on expertise in the following channels: Search, Social, and Programmatic. You have an inquisitive and analytical mindset that powers you to comprehend campaign performance at a deep level, enabling the development of advanced strategies and results. Thriving in a completely remote setting, your self-motivation shines through, allowing you to adeptly juggle tasks and independently manage daily priorities. You also have a true passion and interest in outdoor recreation and working with companies that truly make life more enjoyable, rewarding, and healthy for millions of people every day.

What You Will Do

• Assist leading multiple clients with strategy, activation, management, analysis, optimization, measurement, tracking, and reporting for paid digital media campaigns across multiple platforms (Search, Social, and Programmatic)
• Maintain and optimize campaign performance at each applicable level (channel, tactic, audience, ad) based on client objective
• Conduct A/B testing and experiments to improve performance and overall campaign effectiveness
• Support and mentor junior level digital team members with strategy, activation, management, optimization, tracking, and reporting
• Provide and present regular reports and performance insights to clients, highlighting key metrics, trends, and recommendations for improvement
• Collaborate with the Data Team to develop and monitor client reporting and dashboards
• Collaborate with cross-functional teams including Strategy and Media to bring a holistic approach to client management with strategy, planning, and optimization
• Assist with the billing process related to client digital media platform invoicing and reconciliation
• Assist with developing compelling ad copy, headlines, and extensions that align with client objectives and resonate with target audiences
• Independently seek out digital marketing industry news and platform updates with emphasis on sharing updates internally and externally
• Be a team player that is eager to collaborate, share knowledge, and solve challenges

Your Qualifications

• 3 – 5 years of successful, demonstrated experience leading and managing paid digital media campaigns across Search, Social, and Programmatic platforms.
• Minimum of 2 years hands-on experience with any of the following platforms:
• Google Ads (Search, Display, YouTube, Discovery, Performance Max)
• Facebook Business/Ads Manager
• Paid Social – TikTok, LinkedIn, Pinterest, Snapchat, Reddit
• The Trade Desk DSP
• Display & Video 360 DSP
• Campaign Manager 360 Ad Server
• Google Analytics / GA4
• Google Tag Manager
• Up to date platform certifications are required (Google Ads, Facebook Blueprint, Edge Academy or similar)
• Pixel, Measurement, and Tracking experience is required
• Prior media agency experience is a plus
• Strong analytical acumen to evaluate effectiveness of digital campaigns
• Strong written, presentation, and communication skills
• Impeccable attention to detail and follow through
• Highly curious, asks great questions, and listens intently
• Ability to think on your feet and quickly adapt to changing requirements and needs
• A determined, self-starter who can deliver results independently using superior organizational, project management and problem-solving skills
• A personal passion and interest in outdoor activities, recreation, adventure travel, or enjoying attractions

Compensation & Benefits:

• Salary+Bonus. Based on experience level and history of successful client engagements.
• Remote Work. Ability to work from home as an active and fully engaged member of the team.
• Flexible PTO. Take personal time off when and how long you need it to recharge and refresh.
• Paid Holidays. New Year’s Day, Memorial Day, Independence Day, Labor Day, Veteran’s Day, Thanksgiving, and Christmas
• Health Insurance. We offer 3 levels of medical insurance, including an HSA-eligible plan, and subsidize your monthly premium.
• Life & Disability Insurance. Watauga Group pays 100% of the premiums.
• 401K Benefits. We match 100% up to 3% employee contribution, and an additional 50% match up to 5%.
• Recreation Rebate. Receive a $250 annual rebate for recreational activities, accessories, or experiences.
• Tuition Reimbursement. Up to $5,250 per year for tuition and fees.

Watauga Group