General Staff Jobs

Leading Irvine University is in need of a Contract Marketing Manager. This role will be 6 plus month or longer. This is a HYBRID role, 3 days a week IN OFFICE in Irvine. MUST LIVE IN ORANGE COUNTY, WILL NEED TO ATTEND EVENTS IN THE LOCAL MARKET.

Reporting directly to University Director of Alumni Relations, the Alumni engagement Manager designs and leads marketing efforts with engaging content as it refers to alumni association and alumni network developing an intimate relationship with the social media community alumni community as it relates to alumni association & networks.

To be successful in this role, the individual will need to have a deep knowledge of design, digital and print marketing , photography and website management. The individual will have a passion for working closely with communications, social media and event planning staying abreast of new trends, developments, and opportunities in the industry, and be a strategic thinker. The individual will lead marketing efforts in partnership with the communications managers, while overseeing the social me media specialist under the direction of the Director of alumni engagement while supporting shared Services and must have an outgoing personality as in-person networking. programming and event coverage is required They will act as the voice of the alumni networks and manage social media posting and reporting, both internally and externally

Creates, develops, and manages all design, print and digital marketing to ensure consistency (e.g., style, tone, quality, etc.). Engages with alumni to create inspiring marketing collateral in digital and print format.

And lead generating, educational and engaging content while utilizing the alumni platform.

Assists with the social media plan with the support of asocial media specialist community and responds to comments, requests, and customer queries in a timely manner. Engages with influencers to increase outreach and alumni brand awareness.

Supports Shared Services with alumni outreach for the purpose of lead-generating content creation. Additionally, will provide outreach to alumni to serve as representatives and spokespersons for University initiatives to support University-wide partners, such as, but not limited to, Government Relations, Human Resources, Career Services, Student Affairs, Communications, and Marketing.

Contributes to the editorial calendar and supports delivering engaging content on a regular basis across alumni platforms, channels, including collaboration with Shared Services (Communications and Marketing Departments) to cross-promote university-wide initiatives.

Manages and tracks all marketing efforts , including pertinent analytics and open rates specifically as it relates to website and alumni engagement platform.

Monitors, reports, and relays analytics and community feedback to relevant internal stakeholders – defines and reports on KPIs as it pertains to communication, social media and marketing.

Attends alumni and partner activities to build community and boost alumni engagement and online presence. Directly support fundraising efforts and event coverage at all campuses.

Research marketing trends and inform on changes that are relevant to the Alumni Department’s communication and marketing activities.

In partnership with Compliance and Shared Services will align marketing efforts with brand such as, but not limited to, newsletters, targeted emails, lead generating appeals, and job recruitment emails.

Supports alumni team with digital platforms and channels, including but not limited to the promotion of events, academic programs and university campaigns platforms, website upkeep, and targeted email blasts.

Works collaboratively with central marketing and compliance to ensure to ensure content meets university standards and guidelines (look, style, tone, quality, etc.).

Directly supports leading alumni survey efforts under the direction of the Director of Alumni Engagement.

Supports Internal Communication and Marketing Departments on university-wide initiative, including national campaigns.

Tracking and management via CRM databases/platforms, including, but not limited to, Raiser’s Edge, Salesforce, and Workfront.

Will build, maintain and manage a relationship matrix of 75 alumni

Support alumni team in fundraising efforts, event coverage nationally.

Manages alumni section on alumni platform and website by providing lead generating and engaging content.

Promotes continuing education amongst alumni communities.

Maintains confidentiality of all alumni, students, associates, and/or college information as required. Adheres to University and Alumni Department social media policies and protocol.

Performs other duties as assigned.

Must have advanced experience working with MS Office

Must have extensive use in CRM like salesforce or raisers edge,

Knowledge of sprout and In Design or other Illustrator Software experience

Ultimate Staffing

We’ve led the innovation of pump technology critical to the crop farmers, communities and commercial enterprises that we serve.

Moving water is our mission, but our vision is for our customers to perform at their best.

About SIMFLO:

SIMFLO manufacturing facilities provide service on a global basis with corporate offices located in Lubbock, TX.

Our culture is one that fosters employee’s growth and development in their careers through our identity as a cornerstone in the industry and the areas we serve. We currently offer a comprehensive list of company sponsored benefits including a company health plan in which the employee premium is largely supplemented, a profit sharing retirement plan, and competitive time off package.

About the Job:

The Marketing Coordinator at SIMFLO will be responsible for assisting the Marketing Manager with coordinating and overseeing all marketing initiatives and activities within our organization. This includes assisting with social media management, graphic design and carrying out promotional campaigns.

Job Duties & Responsibilities:

• Collaborate with marketing and sales teams to develop branding messages
• Assist with marketing programs and campaigns to support strategic objectives
• Conducts and analyzes research to provide recommendations on marketing strategies
• Develop and distribute marketing materials to all related individuals
• Draft and propose communication campaigns in various formats such as social and online media, print media, direct mail, etc.
• Maintain all company social media accounts with up-to-date campaign information; familiar with photography, video and reel production for social media purposes.
• Coordinate company trade shows and events and ensure all materials are available
• Coordinate and assist in the planning of company and customer meetings and events
• Perform other duties as needed

Essential Skills:

• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent time management skills and ability to meet deadline
• Ability to work independently as well as with a team
• Understanding of marketing principles and various methods used to promote, display, and communicate company branding
• Familiar with various Social Media platforms and strategies; maintain company social media accounts
• Graphic design skills; proficient with Adobe Illustrator, InDesign, Photoshop, and other related graphic design software as well as WordPress.

Qualifications:

• Bachelor’s degree in Business, Marketing or Communications related field preferred
• Experience working in a Marketing, Advertising, or Communications position preferred

Benefits:

• Company sponsored health plan
• Fully paid $10,000 life insurance policy with additional life insurance option
• Employee Assistance Program
• Dental Coverage
• Vision Coverage
• Profit Sharing Retirement Plan
• Excellent Paid Time Off Package
• 7 paid Holidays throughout the year

SIMFLO is an equal opportunity employer. All applicants will be considered for employment without attention to race, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

SIMFLO

PURPOSE OF THE POSITION:

Responsible for driving and executing marketing strategies and plans for the LA&C Franchise Business Unit. Provides support to franchise organizations to build brand presence and achieve sales growth, revenue, and profit targets.

SCOPE AND MAGNITUDE

• Organization supported: KFC, Latin America & Caribbean Franchise Business Unit (1500+ restaurants).

• Job scope: 37 countries, 75+ Franchise Partners.

• This position will be based in Fort Lauderdale, Florida.

Travel required: 40% (International and domestic).

POSITION FUNCTIONS

Major job functions include:

• Direct and control execution of the approved marketing plan and calendar for assigned markets. Report on sales/marketing performance against budget and forecast.

• Develop and recommend marketing objectives, strategies, budgets, and plans designed to achieve growth, revenue, and profit targets, including detailed marketing plans featuring advertising, promotion, product mix, pricing, expenditure, etc. Provide input to strategic planning process, periodic review, and update of strategic plans for assigned markets.

• Direct and approve advertising and sales promotion activities and material for local usage of regional marketing campaigns.

• Consult and liaise with franchise organizations to enable effective execution and maximization of marketing/sales programs.

• Oversee marketing support for field activities designed to achieve sales and profit objectives. Ensure that all marketing activities comply with local legislative requirements (trademark protection, trade practices, etc).

• Support and actively participate in the Regional Marketing Meetings with KFC franchisees to provide business updates, best practices, and planning details for promotional calendars.

• Support cross functional teams working on driving the regional agenda and accomplishing common goals and objectives.

• Other duties as required.

WORKING RELATIONSHIPS

The person in this position will interact with other functions within the Latin America & Caribbean team (Operations, Development, Supply Chain, R&D/QA, Human Resources, and Finance) as well as agencies (Advertising, market research, sales promotions media planning/buying – creativity, technical advice), media, attorneys marketing, and cross functional teams and Yum! Marketing executives. This position is a key influencer of Franchise Owners and Marketing counterparts.

KNOWLEDGE AND SKILL REQUIRED

• Bachelor’s degree in Marketing, Advertising, or Business. MBA preferred.

• Minimum 5 years of overall business experience, with at least 2 years in Marketing of a consumer products company. Experience with brand, product, and digital management. QSR or CPG experience preferred. Previous business and cultural experience in Latin America and Caribbean highly regarded.

• Experience in all facets of marketing management (performance analysis, advertising, sales promotion, product development, pricing, market research, and media planning/buying etc., with emphasis on TV advertising).

• Excellent project and budget management skills with ability to handle multiple projects simultaneously. Strong analytical skills with experience analyzing and interpreting moderately complex data.

• Excellent presentation building and public speaking skills with ability to tell a compelling and clear story and influencing key stakeholders.

• Excellent teamwork, interpersonal skills, and ability to build team environment to achieve revenue, profit, and growth targets.

• Strong leadership, communications, influencing, and negotiation skills.

• Proficiency in English/Spanish required (including writing).

KFC

The Marketing Coordinator is responsible for managing marketing strategies in support of Rice University and REIS’s goals of driving brand awareness and attracting and retaining a dynamic mix of tenants at Rice Village. As a key member of the Marketing Team, this individual has primary responsibility for assisting with the following:

Key Areas of Responsibility

·        Work with the Senior GM to manage annual marketing plans and budget. Assist in producing accurate budgets and monthly accruals, variances and forecasts.

·        Manage project brand and vision for both internal and external audiences, including print, digital and environmental applications.

·        Measure marketing effectiveness through tracking and understanding of performance metrics and ROI.

·        Track competitor properties, successes and learning opportunities.

·        Manage tenant relationships and communications including day-to-day communications, frequent check-ins and quarterly merchant meetings.

·        Coordinate project public relations and local influencer strategies.

·        Coordinate project event calendars and production, from conception to execution, including pre/post event detail communication and reporting.

·        Seek out and manage relationships for potential sponsors and community partnerships.

·        Manage advertising strategies and campaigns, ensuring all deadlines are met with approved creative assets.

·        Manage social media strategy, including content direction, review and approval for both brand voice and visual compliance.

·        Manage project website strategy, development and maintenance.

·        Coordinate project signage strategy and standards including environmental graphics, wayfinding, barricades, directories, tenant, construction and event signage.

·        Coordinate photography and video production.

·        Enforcement of brand standards through the design of various communications and collateral materials, such as brochures, eblasts and presentations.

·        Manage inventory of marketing assets, maps and photography.

·        Work closely with ownership and property management teams to facilitate the successful execution of company and project objectives.

Qualifications

·        Bachelor’s degree In Business, Marketing, Communications or related field.

·        Minimum of 2 years of experience in fast paced, corporate or agency marketing and communications team environment.

·        Excellent project management and organization skills.

·        Proven ability to lead, manage, create and analyze results.

·        Timeliness in meeting deadlines and customer / client / colleague needs.

·        Excellent written and verbal communication skills.

·        Strong attention to detail.

·        Desire to add value and grow within the company.

·        Strong character, work ethic and ethical values.

·        Fiscally responsible and uses reasoned judgement.

·        Ability to plan ahead and think outside the box.

Preferred Skills

·        Advanced proficiency and knowledge of Adobe Creative Suite and social media platforms.

• ·        Ability to quickly learn website content management systems.

REIS Associates – Rice Village

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Columbus®, Wholly®, Hormel® Black Label® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.

RESPONSIBILITIES:

• Provides periodic and ad-hoc reporting based on issues discovered in the regular reporting that digs deep into markets and products issues with solid recommendations. Monthly delivery of actionable (actionable=answer the so what + action) tracking reports to include but not limited to:
• a. assortment optimization
• b. new items and their volume transfer
• c. market share
• d. shelving, aisle tests & new strategies
• e. Pricing and promotions
• f. ROM and key competitor performance.
• Annually develops and presents a strategic business plan based on a “best in class” focused on growth the category with Hormel Brands. Works with and drives the process with category management leaders, marketing and the consumer insights group to review all available resources, document voids/opportunities, create action plans to fill voids/drive opportunities where possible, filter them, condense & format them into category defining guidance. Communicates to key customers in the strategic business assessment (using BIC templates and being adaptive to what will lead thought with the customer) strategic solutions that will contribute to category growth.
• Is responsible for competitive and marketplace intelligence, analysis and reporting. This would include share gap reporting, price gap reporting, and market visits that determine competitive retailer strategies and tactics. Is responsible to develop and utilize the category management insights, to generate business development strategies and tactics, and help drive Hormel’s overall brand development. Is responsible for helping develop strategies that will further penetrate the customer’s organization.
• Provide category management talent development for direct report(s) and will need to effectively provide coaching and mentoring for new employees.

QUALIFICATIONS:

Required

• A bachelor’s degree or equivalent experience.
• Minimum of 2 years of sales/marketing/sales strategy experience.
• A pattern of initiative and independent leadership.
• Strong skills using technical tools such as Excel, IRi, Panel, customer POS, Nielsen ASO, etc.
• Proven problem solving and decision-making skills.
• The ability to take the lead in a team environment on a variety of complex projects.
• Well-developed interpersonal, organizational, and analytical skills.
• Well-developed written and verbal communication skills and presentation skills.
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or any time in the future, require sponsorship for an employment visa

Preferred

• Minimum 3 years of sales/marketing/sales strategy experience.
• Category Management experience
• Previous experience with Kroger and/or Market 6/84.51 a plus.

Preferred location: Cincinnati, OH

BENEFITS: Hormel Foods offers an excellent benefits package. Competitive wages, annual merit increase performance reviews, medical, dental, vision, 401(k), stock purchase plan, pension, paid vacation.

For immediate consideration, send apply online at: www.hormelfoods.com/careers

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.

Hormel Foods

E-Commerce Marketing Manager

Position Summary:

We are seeking an Ecommerce Digital Marketing & Merchandising Manager with Durable Goods experience who will oversee site experience, including site merchandising, conversion rate optimization, performance monitoring, and SEO. You will be responsible for managing and executing across multiple platforms using multiple website campaigns as well as working cross-functionally with partners to deliver optimal customer experiences. As a generalist, you have experience managing agency partners, creative partners, understand omnichannel ecommerce and site performance best practices, and have hands-on experience with analysis and execution.

We are looking for a precise, detail-oriented individual that loves delivering high quality work. You will be the go-to source for all online campaign data and analytic insights in collaboration with multiple agencies to execute and continually improve the campaign process.

Essential Functions:

• Act as subject matter expert for all things campaign management and campaign execution including best practices, creative QA, and delivery troubleshooting
• Manage the implementation of website marketing, product merchandising content and seasonal promotions across several platforms including Shopify, Amazon and
• Use site analytics and financial reporting analysis to develop merchandising and product content strategies to increase conversion.
• Partner cross-functionally to deliver integrated customer experiences on the website by delivering clear business input documents
• Oversee and report on the success of digital campaigns and provide program changes or recommendations
• Responsible for implementing new process and policies to minimize turnaround time on campaign optimization requests
• Lead weekly status meetings to review all campaigns and ensure optimal monetization and execution
• Collaborate with creative team on campaign asset requests, develop creative briefs and main point of contact for campaign issues when necessary
• Drive other projects as needed by executives or as business needs change

Qualifications:

• 5+ years of management experience in digital marketing
• 5+ years of experience in ecommerce marketing
• A background in sales
• Experience leading and selling on Amazon and Shopify
• B2B Experience
• Extensive, demonstrable experience leading a team
• Experience with SEO, SEM, CMS, paid social media and further digital marketing subjects.
• Familiarity with data visitation platforms and technologies including Google Analytics, Tableau, or similar systems
• Good project management, organizational skills and strong attention to detail is a must
• Strong skills with PowerPoint and Excel
• Excellent written and verbal communication skills required
• Ability to operate effectively in a very fast-paced, entrepreneurial, and dynamic environment

SWCORP

We are looking for a hybrid CRM Manager for a top retail company in New York City! This position will be hybrid and located in the New York office.

Responsibilities:

• Manages the strategic development and CRM initiatives. Devises and implements strategies to deliver program goals.

• Direct experience of managing 1:1 campaigns from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email, sms, direct mailing).

• Ensure that agreed Marketing Communications activity is managed to time and budget.

• Contribute to the development of customer strategies.

• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied.

• Collaborates with global CRM team and cross-functional areas to execute and evolve the company program.

• Partners with external and internal resources to develop a deep understanding of results and provide synthesized learnings & implications of direct marketing activities.

• Drives the customer experience across channels – – including email, OMNI, and in-store touchpoints; connecting assets, offers, perks and trigger emails.

• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.

• Collaborates with global CRM team to manage budget & forecasting for CRM related activities.

• Collaborate with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology.

Required Qualifications:

• Bachelor’s Degree or equivalent experience in Marketing or Advertising field.

• 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.

• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization

• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.

• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.

• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment.

• Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like).

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

Job Description:  

Director of Marketing, Digital Marketing, E-commerce, Brand Development 

About HolistaPet: 

HolistaPet is a Los Angeles-based pet wellness company founded in 2017. Our focus early on was in Natural Products however over the years we have expanded our product line to include wellness supplements and accessories for dogs, cats and horses. 

We’ve also transformed the way we do business. Unlike the average company whose only objective is to sell goods, we’re trying to do good also. We’ve made a pledge to donate $1 from every product sold since January 1st of 2023 in perpetuity in an effort to end economic euthanasia. We love pets and are pushing to do our part in ethical sales to help rescue organizations around the U.S. in our shared mission. It’s our aim to provide access to useful education, research, and share real experiences and stories through our content and blogs. 

Our team is filled with big ambitions and we’re looking for an ambitious leader to join and help take our company to the next level. The bigger we can get, the more pets we can save! 

Job Summary: 

We are seeking a creative and organized Director of Marketing who will implement positive marketing initiatives for our growing company. Ideal candidate will be an effective collaborator and motivator who can lead a team of marketers to success. Director of marketing applicants must have extensive experience in sales and marketing, thrive in a fast-paced environment and be able to delegate and track multiple ongoing projects and responsibilities simultaneously. The Director of Marketing reports to the CEO and will work closely with the leadership team. 

Responsibilities: 

• Lead development and implementation of marketing, advertising, and sales initiatives
• Educate marketing team on brand identity
• Lead product development, advertising campaigns and pricing strategies
• Find innovative ways to connect with target audiences
• Own and manage the consumer experience and post-purchase journey 
• Oversee social media marketing platforms
• Increase brand awareness and reach across multiple platforms
• Direct analytical data gathering and marketing/consumer test strategies
• Direct and oversee all design and advertising ventures
• Attend conferences, meetings, conventions, in order to stay current on market trends and new research
• Create and adhere to marketing budgets
• Train, and manage marketing team, including performance reviews
• Present frequent progress reports to executives

Qualifications and Skills: 

• Single most important qualification; MUST LOVE ANIMALS!
• Bachelor’s degree in marketing, communications, business administration or related field  (or equivalent experience) 
• MBA preferred
• 7+ years extensive experience in sales, e-commerce marketing, advertising and brand management
• 5+ years leading, managing, and developing marketing teams 
• Experience in pet industry preferred
• Expertise in e-commerce tech stack, including but not limited to; Shopify, Klaviyo, AWS, WordPress, and Google Analytics
• Start-up eCommerce experience strongly desired
• Understanding of multi-channel digital marketing, including but not limited to; Affiliate Marketing, Paid Advertising, Email Marketing, SEO Marketing and Amazon
• Proven dynamic leadership and project management skills
• Strategic, innovative and creative personality with a strong business acumen
• A passion for working in and managing a fast-paced, collaborative environment
• Adept multi-tasker with ability to quickly prioritize and effectively delegate tasks
• A sense of humor and a bent toward having fun strongly preferred 
• A sense of responsibility for community outreach

Interpersonal: 

• Exceptional leadership, management, & communication skills. 
• Skilled at influencing key stakeholders, including executive leadership, and partners. 
• Strong time management and prioritization skills 
• Thoughtful and self-reflective
• Team-player, hard-working, organized, and goal-oriented 
• Passion for e-commerce, consumer retail and/or digital marketing is a plus 
• An environment of collaboration, high performance, & respect amongst all employees and managers 
• Willingness to teach; willingness to learn

HolistaPet is a proud equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sexual orientation, gender identity, national origin, veteran or disability status. 

Cheef Holdings

SUMMARY

The Digital Communications & Social Media Manager role combines social media management, public relations (PR), campaign, and event support. This role expands company reach and growth by ideating, coordinating, and executing strategic community engagements across channels.

JOB DUTIES

• Manage the company’s social media strategy, and posting schedule, account growth and content delivery, with the goal of growing the brand’s audience and building a more emotional connection with consumers/users.
• Procure, design, and deliver content that’s data-informed, channel-specific, on brand, and creatively compelling. Source and manage content (via influencers and content creators) to augment campaigns and marketing activations.
• Maintain the day-to-day operations of public relations, including press release/media alert writing and distribution, media relationships, business and trade platform posts, agency management and blog to increase brand profile and awareness.
• Establish and maintains the brand look, feel, creative vision and voice for all social media channels working with the creative team
• Align messaging with consumer interests, relevant topics including viral trends and other opportunities to engage by staying current on social media technology and trends
• Monitor, track and analyze all PR and social media activity. Publish and distribute monthly reports
• Increase consumer demand and engagement on key social platforms by amplifying product storytelling, brand storytelling and user generated content (UGC) opportunities
• Identify and retain brand ambassadors and influencers who align with the company image, vision, and brand direction and who will enthusiastically amplify the brand through their own channels
• Create and publish social posting calendar aligned with marketing campaigns and direction to share with internal stakeholders
• Other related duties as assigned

MINIMUM QUALIFICATIONS

• Bachelor’s Degree in Marketing, Digital Marketing, Communications, or related field.
• Five (5) years’ managing social media strategy, social content delivery, reporting analytics and earned media/Public Relations
• Experience managing social media posting platforms such as Hootsuite or Sprout Social
• Advanced knowledge of social media marketing tools
• Demonstrated knowledge and experience in social audience growth tactics

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• While performing the duties of this job, the employee will be occasionally required to execute standard physical activities within the facility areas (i.e. stand, walk, sit, use hands/fingers).
• While performing the duties of this job, the employee will be occasionally required to execute non-standard physical activities within the facility areas (i.e. climb or balance, stoop, kneel, crouch).
• Ability to lift and/or move up to 10 pounds and occasionally lift and/or move up to 20 pounds.

Our Company is an Equal Employment Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Pelican Products, Inc.

Mexilink is a leading full-service importer, master U.S. distributor and nationwide marketer of prominent consumer packaged goods throughout the US omnichannel marketplace. With deep industry knowledge in the Hispanic and General Markets, Mexilink provides partner brands a comprehensive 360-degree strategy to grow market share in the US from importation to consumption. From Tajin Seasonings and Dolores Tuna to Unilever and PepsiCo Mexilink proudly represents these and other market leading brand and industry leading companies.

Position Summary

As a Brand Manager, you will ensure the crafting of a solid, fact-based, multi-year strategic vision and brand development framework to guide growth of a portfolio of international brands through the successful execution of business plans to meet business expectations and KPI’s for these brands. You will work closely with cross-functional teams as well as our commercial partners to guarantee brand integrity guiding efforts across multiple channels and geographies. You will use your industry and marketing expertise to create innovative marketing plans and work with the Sales team in developing commercial plans suitable for all regions and types of trade, set and manage budgets, define volume growth, manage monthly forecasting, and encourage optimal execution of all brand initiatives observing uniformity across regions and customers to strengthen our client’s brand identity.

Your responsibilities will be:

• Is the brand champion and expert while ensuring our brands’ integrity in all aspects, from financial and thorough understanding of a brand P&L to the disciplined of building strong and positive relations within the organization and with our business partners.
• Possesses executive presence and is seasoned in managing commercial relations with business partners, experienced in presenting to Manager and Director level executives, and at the same time is fully adaptable to roll his sleeves up to work at market and store levels. Speaks and understands business language and terminology used by multinational corporations.
• Full understanding of portfolio management principles, brand innovation processes and brand communication strategies, budget planning and management, and brand KPIS measurement and reporting.
• Plans, implements, and measures successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotional planning at regional and customer level, and advertising).
• Contributes to the generation of the annual brand planning process as part of the overall company and commercial planning process.
• Has full understanding of the S&OP process and all the variables included in this monthly process from a brand perspective, collaborates with procurement and sales in the monthly revision of the sales forecast and inventory management processes.
• Sets brand planning calendar, coordinates cross-functional activities and processes, manages timelines, and ensures timely completion of all deliverables.
• Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, events, and other marketing vehicles.
• Utilizes category, customer, and consumer insights to identify growth opportunities and drive innovation in product development as well as brand initiatives.
• Collaborates with sales team on the creation of specific strategies for clients.
• Represents the company and provides support as needed at various trade shows and conventions.
• Provides reporting and presentations to the management and stakeholders through proper measurement of the business unit activities.
• Proposes strategic recommendations based on analysis of ongoing trade promotions, consumer programs, and brand performance, analyzing syndicated data and our data collected via merchandising team as well as sales trends.
• Monitors product catalog compliance working with regulatory and legal areas.
• Prepares weekly, monthly, or other types of reports following up on brand’s KPIs.
• Ensures team is within brand budget and adhering to brand objectives and strategies.
• Supports as needed on the monthly report of open funds to maximize brand spend for reinvestment.
• Performs other duties as necessary to support the company’s objectives.

You should have:

• Bachelor’s degree in Marketing, Business, or related field
• 3-5 years of experience in brand management, brand marketing, or marketing management.
• Bilingual – English and Spanish required.
• Open to travel 15% of the time.
• Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously with complex and demanding deadlines.
• Proven ability to work cross-functionally.
• Analytical/problem-solving skills to develop creative, rational solutions.
• Exceptional communications and interpersonal skills.
• Experience managing a brand across multiple markets
• Creative thinker, problem-solving abilities to drive solutions.
• Ability to work independently.
• Project management experience, with a solid understanding of project management principles and techniques.
• Strategic thinker able to identify long-term opportunities and trends.

Physical demands:

The employee must regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl.

Our work environment:

We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, plans and culture.

Our benefits:

Excellent career path

Healthcare plan

Long and Short Term Disability

Paid Holidays

Life Insurance

Mexilink Inc