The Marketing Coordinator is responsible for managing marketing strategies in support of Rice University and REIS’s goals of driving brand awareness and attracting and retaining a dynamic mix of tenants at Rice Village. As a key member of the Marketing Team, this individual has primary responsibility for assisting with the following:
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Key Areas of Responsibility
·        Work with the Senior GM to manage annual marketing plans and budget. Assist in producing accurate budgets and monthly accruals, variances and forecasts.
·        Manage project brand and vision for both internal and external audiences, including print, digital and environmental applications.
·        Measure marketing effectiveness through tracking and understanding of performance metrics and ROI.
·        Track competitor properties, successes and learning opportunities.
·        Manage tenant relationships and communications including day-to-day communications, frequent check-ins and quarterly merchant meetings.
·        Coordinate project public relations and local influencer strategies.
·        Coordinate project event calendars and production, from conception to execution, including pre/post event detail communication and reporting.
·        Seek out and manage relationships for potential sponsors and community partnerships.
·        Manage advertising strategies and campaigns, ensuring all deadlines are met with approved creative assets.
·        Manage social media strategy, including content direction, review and approval for both brand voice and visual compliance.
·        Manage project website strategy, development and maintenance.
·        Coordinate project signage strategy and standards including environmental graphics, wayfinding, barricades, directories, tenant, construction and event signage.
·        Coordinate photography and video production.
·        Enforcement of brand standards through the design of various communications and collateral materials, such as brochures, eblasts and presentations.
·        Manage inventory of marketing assets, maps and photography.
·        Work closely with ownership and property management teams to facilitate the successful execution of company and project objectives.
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Qualifications
·        Bachelor’s degree In Business, Marketing, Communications or related field.
·        Minimum of 2 years of experience in fast paced, corporate or agency marketing and communications team environment.
·        Excellent project management and organization skills.
·        Proven ability to lead, manage, create and analyze results.
·        Timeliness in meeting deadlines and customer / client / colleague needs.
·        Excellent written and verbal communication skills.
·        Strong attention to detail.
·        Desire to add value and grow within the company.
·        Strong character, work ethic and ethical values.
·        Fiscally responsible and uses reasoned judgement.
·        Ability to plan ahead and think outside the box.
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Preferred Skills
·        Advanced proficiency and knowledge of Adobe Creative Suite and social media platforms.
- ·        Ability to quickly learn website content management systems.
REIS Associates – Rice Village
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