Marketing Manager

Leading Irvine University is in need of a Contract Marketing Manager. This role will be 6 plus month or longer. This is a HYBRID role, 3 days a week IN OFFICE in Irvine. MUST LIVE IN ORANGE COUNTY, WILL NEED TO ATTEND EVENTS IN THE LOCAL MARKET.

Reporting directly to University Director of Alumni Relations, the Alumni engagement Manager designs and leads marketing efforts with engaging content as it refers to alumni association and alumni network developing an intimate relationship with the social media community alumni community as it relates to alumni association & networks.

To be successful in this role, the individual will need to have a deep knowledge of design, digital and print marketing , photography and website management. The individual will have a passion for working closely with communications, social media and event planning staying abreast of new trends, developments, and opportunities in the industry, and be a strategic thinker. The individual will lead marketing efforts in partnership with the communications managers, while overseeing the social me media specialist under the direction of the Director of alumni engagement while supporting shared Services and must have an outgoing personality as in-person networking. programming and event coverage is required They will act as the voice of the alumni networks and manage social media posting and reporting, both internally and externally

Creates, develops, and manages all design, print and digital marketing to ensure consistency (e.g., style, tone, quality, etc.). Engages with alumni to create inspiring marketing collateral in digital and print format.

And lead generating, educational and engaging content while utilizing the alumni platform.

Assists with the social media plan with the support of asocial media specialist community and responds to comments, requests, and customer queries in a timely manner. Engages with influencers to increase outreach and alumni brand awareness.

Supports Shared Services with alumni outreach for the purpose of lead-generating content creation. Additionally, will provide outreach to alumni to serve as representatives and spokespersons for University initiatives to support University-wide partners, such as, but not limited to, Government Relations, Human Resources, Career Services, Student Affairs, Communications, and Marketing.

Contributes to the editorial calendar and supports delivering engaging content on a regular basis across alumni platforms, channels, including collaboration with Shared Services (Communications and Marketing Departments) to cross-promote university-wide initiatives.

Manages and tracks all marketing efforts , including pertinent analytics and open rates specifically as it relates to website and alumni engagement platform.

Monitors, reports, and relays analytics and community feedback to relevant internal stakeholders – defines and reports on KPIs as it pertains to communication, social media and marketing.

Attends alumni and partner activities to build community and boost alumni engagement and online presence. Directly support fundraising efforts and event coverage at all campuses.

Research marketing trends and inform on changes that are relevant to the Alumni Department’s communication and marketing activities.

In partnership with Compliance and Shared Services will align marketing efforts with brand such as, but not limited to, newsletters, targeted emails, lead generating appeals, and job recruitment emails.

Supports alumni team with digital platforms and channels, including but not limited to the promotion of events, academic programs and university campaigns platforms, website upkeep, and targeted email blasts.

Works collaboratively with central marketing and compliance to ensure to ensure content meets university standards and guidelines (look, style, tone, quality, etc.).

Directly supports leading alumni survey efforts under the direction of the Director of Alumni Engagement.

Supports Internal Communication and Marketing Departments on university-wide initiative, including national campaigns.

Tracking and management via CRM databases/platforms, including, but not limited to, Raiser’s Edge, Salesforce, and Workfront.

Will build, maintain and manage a relationship matrix of 75 alumni

Support alumni team in fundraising efforts, event coverage nationally.

Manages alumni section on alumni platform and website by providing lead generating and engaging content.

Promotes continuing education amongst alumni communities.

Maintains confidentiality of all alumni, students, associates, and/or college information as required. Adheres to University and Alumni Department social media policies and protocol.

Performs other duties as assigned.

Must have advanced experience working with MS Office

Must have extensive use in CRM like salesforce or raisers edge,

Knowledge of sprout and In Design or other Illustrator Software experience

Ultimate Staffing