Mexilink is a leading full-service importer, master U.S. distributor and nationwide marketer of prominent consumer packaged goods throughout the US omnichannel marketplace. With deep industry knowledge in the Hispanic and General Markets, Mexilink provides partner brands a comprehensive 360-degree strategy to grow market share in the US from importation to consumption. From Tajin Seasonings and Dolores Tuna to Unilever and PepsiCo Mexilink proudly represents these and other market leading brand and industry leading companies.
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Position Summary
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As a Brand Manager, you will ensure the crafting of a solid, fact-based, multi-year strategic vision and brand development framework to guide growth of a portfolio of international brands through the successful execution of business plans to meet business expectations and KPI’s for these brands. You will work closely with cross-functional teams as well as our commercial partners to guarantee brand integrity guiding efforts across multiple channels and geographies. You will use your industry and marketing expertise to create innovative marketing plans and work with the Sales team in developing commercial plans suitable for all regions and types of trade, set and manage budgets, define volume growth, manage monthly forecasting, and encourage optimal execution of all brand initiatives observing uniformity across regions and customers to strengthen our client’s brand identity.
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Your responsibilities will be:
- Is the brand champion and expert while ensuring our brands’ integrity in all aspects, from financial and thorough understanding of a brand P&L to the disciplined of building strong and positive relations within the organization and with our business partners.
- Possesses executive presence and is seasoned in managing commercial relations with business partners, experienced in presenting to Manager and Director level executives, and at the same time is fully adaptable to roll his sleeves up to work at market and store levels. Speaks and understands business language and terminology used by multinational corporations.
- Full understanding of portfolio management principles, brand innovation processes and brand communication strategies, budget planning and management, and brand KPIS measurement and reporting.
- Plans, implements, and measures successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotional planning at regional and customer level, and advertising).
- Contributes to the generation of the annual brand planning process as part of the overall company and commercial planning process.
- Has full understanding of the S&OP process and all the variables included in this monthly process from a brand perspective, collaborates with procurement and sales in the monthly revision of the sales forecast and inventory management processes.
- Sets brand planning calendar, coordinates cross-functional activities and processes, manages timelines, and ensures timely completion of all deliverables.
- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, events, and other marketing vehicles.
- Utilizes category, customer, and consumer insights to identify growth opportunities and drive innovation in product development as well as brand initiatives.
- Collaborates with sales team on the creation of specific strategies for clients.
- Represents the company and provides support as needed at various trade shows and conventions.
- Provides reporting and presentations to the management and stakeholders through proper measurement of the business unit activities.
- Proposes strategic recommendations based on analysis of ongoing trade promotions, consumer programs, and brand performance, analyzing syndicated data and our data collected via merchandising team as well as sales trends.
- Monitors product catalog compliance working with regulatory and legal areas.
- Prepares weekly, monthly, or other types of reports following up on brand’s KPIs.
- Ensures team is within brand budget and adhering to brand objectives and strategies.
- Supports as needed on the monthly report of open funds to maximize brand spend for reinvestment.
- Performs other duties as necessary to support the company’s objectives.
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You should have:
- Bachelor’s degree in Marketing, Business, or related field
- 3-5 years of experience in brand management, brand marketing, or marketing management.
- Bilingual – English and Spanish required.
- Open to travel 15% of the time.
- Strong organizational skills and the ability to prioritize and manage multiple projects simultaneously with complex and demanding deadlines.
- Proven ability to work cross-functionally.
- Analytical/problem-solving skills to develop creative, rational solutions.
- Exceptional communications and interpersonal skills.
- Experience managing a brand across multiple markets
- Creative thinker, problem-solving abilities to drive solutions.
- Ability to work independently.
- Project management experience, with a solid understanding of project management principles and techniques.
- Strategic thinker able to identify long-term opportunities and trends.
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Physical demands:
The employee must regularly lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. While performing the duties of this Job, the employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl.
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Our work environment:
We work to maintain the best possible environment for our employees where people can learn and grow with the company. We strive to provide a collaborative, creative environment where each person feels encouraged to contribute to our processes, decisions, plans and culture.
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Our benefits:
Excellent career path
Healthcare plan
Long and Short Term Disability
Paid Holidays
Life Insurance
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