We are looking for a hybrid CRM Manager for a top retail company in New York City! This position will be hybrid and located in the New York office.
Responsibilities:
• Manages the strategic development and CRM initiatives. Devises and implements strategies to deliver program goals.
• Direct experience of managing 1:1 campaigns from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email, sms, direct mailing).
• Ensure that agreed Marketing Communications activity is managed to time and budget.
• Contribute to the development of customer strategies.
• Produce Annual and Quarterly Marketing Communications plan from the Marketing Plan supplied.
• Collaborates with global CRM team and cross-functional areas to execute and evolve the company program.
• Partners with external and internal resources to develop a deep understanding of results and provide synthesized learnings & implications of direct marketing activities.
• Drives the customer experience across channels – – including email, OMNI, and in-store touchpoints; connecting assets, offers, perks and trigger emails.
• Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels.
• Collaborates with global CRM team to manage budget & forecasting for CRM related activities.
• Collaborate with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology.
Required Qualifications:
• Bachelor’s Degree or equivalent experience in Marketing or Advertising field.
• 5+ years of experience where the desired knowledge and skills have been developed and demonstrated.
• Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
• Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
• Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
• Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment.
• Experience or exposure to common tools in this space is a plus (Salesforce Marketing Cloud or like, Oracle Responsys or like, IBM Unica or like).
If you meet the required qualifications and are interested in this role, please apply today.
The Solomon Page Distinction
Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.
About Solomon Page
Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.
Opportunity Awaits.
Solomon Page
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