PURPOSE OF THE POSITION:
Responsible for driving and executing marketing strategies and plans for the LA&C Franchise Business Unit. Provides support to franchise organizations to build brand presence and achieve sales growth, revenue, and profit targets.
SCOPE AND MAGNITUDE
• Organization supported: KFC, Latin America & Caribbean Franchise Business Unit (1500+ restaurants).
• Job scope: 37 countries, 75+ Franchise Partners.
• This position will be based in Fort Lauderdale, Florida.
Travel required: 40% (International and domestic).
POSITION FUNCTIONS
Major job functions include:
• Direct and control execution of the approved marketing plan and calendar for assigned markets. Report on sales/marketing performance against budget and forecast.
• Develop and recommend marketing objectives, strategies, budgets, and plans designed to achieve growth, revenue, and profit targets, including detailed marketing plans featuring advertising, promotion, product mix, pricing, expenditure, etc. Provide input to strategic planning process, periodic review, and update of strategic plans for assigned markets.
• Direct and approve advertising and sales promotion activities and material for local usage of regional marketing campaigns.
• Consult and liaise with franchise organizations to enable effective execution and maximization of marketing/sales programs.
• Oversee marketing support for field activities designed to achieve sales and profit objectives. Ensure that all marketing activities comply with local legislative requirements (trademark protection, trade practices, etc).
• Support and actively participate in the Regional Marketing Meetings with KFC franchisees to provide business updates, best practices, and planning details for promotional calendars.
• Support cross functional teams working on driving the regional agenda and accomplishing common goals and objectives.
• Other duties as required.
WORKING RELATIONSHIPS
The person in this position will interact with other functions within the Latin America & Caribbean team (Operations, Development, Supply Chain, R&D/QA, Human Resources, and Finance) as well as agencies (Advertising, market research, sales promotions media planning/buying – creativity, technical advice), media, attorneys marketing, and cross functional teams and Yum! Marketing executives. This position is a key influencer of Franchise Owners and Marketing counterparts.
KNOWLEDGE AND SKILL REQUIRED
• Bachelor’s degree in Marketing, Advertising, or Business. MBA preferred.
• Minimum 5 years of overall business experience, with at least 2 years in Marketing of a consumer products company. Experience with brand, product, and digital management. QSR or CPG experience preferred. Previous business and cultural experience in Latin America and Caribbean highly regarded.
• Experience in all facets of marketing management (performance analysis, advertising, sales promotion, product development, pricing, market research, and media planning/buying etc., with emphasis on TV advertising).
• Excellent project and budget management skills with ability to handle multiple projects simultaneously. Strong analytical skills with experience analyzing and interpreting moderately complex data.
• Excellent presentation building and public speaking skills with ability to tell a compelling and clear story and influencing key stakeholders.
• Excellent teamwork, interpersonal skills, and ability to build team environment to achieve revenue, profit, and growth targets.
• Strong leadership, communications, influencing, and negotiation skills.
• Proficiency in English/Spanish required (including writing).
KFC
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