General Staff Jobs

This role in summary

As leader of the Brand Marketing team, you will be responsible for the strategic commercial presence of our mass brands (Whirlpool, Maytag, KitchenAid, and Amana) throughout North America. Responsible for brand positioning, identity, and market activation, you will lead the teams responsible for setting the north stars of upstream innovation, launching products to market, driving corporate decisions based in consumer insights, and end-to-end integrated marketing plans inclusive of national and regional retailer shopper marketing. You will apply your strong track record of integrated marketing and familiarity with the process of turning research and insights into compelling brand strategy, to lead the creation of programs that drive value and sales for our customers, and continue to build the story of our brands for consumers.

Specifically, the Senior Director will:

• Define brand strategy & cross-brand/product desired consumer experience
• Utilize consumer research & insights to drive insightful marketing programs, validate consumer concepts, support consumer claims
• Creating breakthrough campaigns through all consumer and shopper touch-points including paid, owned and earned channels
• Drive brand purpose, social marketing and storytelling
• Lead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, advertising, and in-store
• Manage and oversee the budget for our portfolio of brands, ensuring resources are allocated effectively to maximize ROI
• Oversees the portfolio brand strategy, planning, development and performance health of marketing campaigns and activities across a portfolio
• Lead Innovation pipeline development and drive innovation calendar development to include annual launch plan and execution
• Develop a strong partnership with our Consumer Insights team to drive a deep understanding of our target consumers to ensure the consumer is at the center of everything we do.
• Acts as a key contributor in the go-to-market process and implement standard marketing best practices, identify areas to streamline processes, and evolve ways of working
• Monitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives
• Partner with internal agency group WoW studios and external creative agencies to deliver best in class, award-winning work
• Lead and develop a large team of talented marketers, building a culture of high performance

Minimum Requirements:

The ideal candidate will possess the following qualifications:

• Bachelors Degree
• Minimum of 10 years of experience in Brand Marketing
• Minimum of 5 years of people leadership experience
• Direct responsibility and ownership of media budgets
• Experience building, leading, and motivating high-performing teams
• Experience driving results in a matrixed organization

Preferred Skills and Experiences:

• MBA
• Previous Brand or Product Marketing, Strategy and Planning or Account Management experience in an internal or agency role

Whirlpool Corporation

Utah Municipal Power Agency

POSITION DESCRIPTION

POSITION TITLE:        POWER MARKETING MANAGER

• REVISION DATE:                    8/16/2023
• EMPLOYMENT STATUS:        Full-time
• FLSA STATUS:                        Exempt
• STARTING SALARY RANGE:  DOE    

REPORTING RELATIONSHIPS

• DIVISION:                               Operations
• POSITION REPORTS TO:        VP – Energy Operations
• POSITION SUPERVISED:        Schedulers (5)

POSITION PURPOSE:

The Power Marketing Manager for UMPA is a highly skilled leadership position responsible for managing the real-time operations of UMPA’s entire power resource portfolio and environmental attribute portfolio to meet native electric loads and directs the buying/selling of energy through structured energy transactions into wholesale energy market for financial benefit to its member cities.

PRIMARY RESPONSIBILITIES AND BASIC DUTIES

1.     POWER MARKETING

Responsible for the reliable and economic supply of energy for UMPA’s members by aggressively promoting and marketing wholesale capacity, energy, environmental attributes, and other Agency products in the day-ahead and term markets and managing the real-time Schedulers.  The Power Marketing Manager must cultivate customer relationships with electric utilities, municipalities, and co-operatives to facilitate the purchase, sale, and scheduling of bulk power and related commodities on behalf of UMPA in the applicable day-ahead and term markets. Accountable for identifying and achieving P&L targets.

2.     MARKET ANALYSIS

The Power Marketing Manager must maintain thorough knowledge of the electric system and bulk power supply to assist in the analysis and interpretation of system problems and possible solutions. This position is responsible for developing, managing, analyzing, and reporting on strategies for bilateral markets and the Energy Imbalance Market, including the forecasting of market pricing for budgetary purposes. The Power Marketing Manager has the responsibility to gather, extract, manipulate, analyze and model data using analytical and statistical modeling tools and to ensure data is presented accurately.

3.     CONTRACT ORIGINATION

The Power Marketing Manager will develop, manage and lead UMPA’s relationship with counterparties through the origination and negotiation of Master Agreements (EEI, NAESB, ISDA) and confirmations to support UMPA’s energy, natural gas, transmission, and other trading functions, including transactions related to the purchase and sale of environmental attributes.

4.     REAL-TIME MANAGEMENT

Responsible for training, motivating, and evaluating real-time Schedulers to ensure the performance and fulfillment of operational responsibilities. In addition, the Power Marketing Manager will be responsible for the development and implementation of plans and programs to achieve the strategic operational objectives of the Agency.

QUALIFICATIONS

EDUCATION:

1. Minimum of bachelor’s degree in Business, Economics, Finance, or Engineering, or an equivalent combination of education, training, and/or experience.

EXPERIENCE:

1. Minimum of 5 years in energy and/or power marketing experience, including functions related to contract origination, contract negotiation, contract management, and/or project management, with a preference for experience with the CAISO/EIM markets.
2. Experience with energy, capacity, and/or Master Agreements (WSPP, EEI, NAESB, ISDA).

KNOWLEDGE/SKILLS/ABILITIES:

1. Extensive knowledge in bulk power system operation, generation, transmission, and economic analysis. 
2. Knowledgeable in the operation of markets and the market instruments used to manage and mitigate operational and price risk.
3. Knowledgeable in generating station operation, transmission system operation, accounting, and finance practices.
4. Excellent verbal and written communication skills.
5. Exhibit strong problem solving and analytical abilities.
6. Detail-oriented and self-motivated with the ability to think independently and creatively.
7. Proficiency with database applications, spreadsheets, and web-based systems.
8. Strong sales, networking, leadership, negotiation and time management skills.

TOOLS/EQUIPMENT:

1. PC, Microsoft Office 365 Suite
2. Web-Based Systems (PCI, ICE)
3. Presentation A/V equipment
4. Valid Driver’s license

WORKING ENVIRONMENT

1. General office environment
2. <10% Travel

Utah Municipal Power Agency

Hi! I’m Joel https://www.linkedin.com/in/joelbrda/. Thank you for taking a minute to check us out. I promise not to waste your time. Are you looking for a career and company with a higher purpose that you feel more connected to? Then read on…

In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission is more important than ever:

Our mission is to: ENJOY LIFE AND HELP OTHERS.

Human is a full-service digital marketing agency focused on empowering business owners to reach their full potential and make their mark on the world.

We believe that by aligning team members with their personal and career goals, providing learning opportunities, and fostering a positive culture, we can achieve both business success and team member fulfillment. (More on our culture here: https://www.instagram.com/stories/highlights/17876318053305073/).

Don’t believe it? Just hit up some of our veterans on LinkedIn that have been with us since the beginning and have realized and lived this mission. They’ve grown 10x in every way since joining Human. Super cool Humans like Erin (CXO) https://www.linkedin.com/in/erinmdoherty/, Alyssa (Dir of Content) https://www.linkedin.com/in/alyssastockman/, Gaby (COO) https://www.linkedin.com/in/gabrielaeramirez/ and Scott (Gandalf) https://www.linkedin.com/in/scottandrewwilliams/.

The Goods:

• OTE: $120,000 – $150,000
• Flexible Schedule – Set your own schedule
• Hybrid it up. Come in at least once a week or as much as you like. We enjoy the freedom to work from home but love to see people IRL now and then to build real relationships.
• Unlimited Vacation – Take vacation whenever you need it
• Free fare – Unlimited snacks, drinks, healthy food and such
• Excellent Health Benefits – Great options & 99% employee coverage
• Team Events – Quarterly celebrations, conferences, team lunches, happy hours and the best parties
• Verizon unlimited plan
• 401K

Okay, let’s get to the core role and see if you are a good match

Human’s Focus: Be the best partner to help emerging B2B owners grow their business.

Your Role: 

You own the marketing strategy, results and relationship for Human’s B2B clients. Your primary objective is to build and drive strategy to achieve your clients’ business goals.

This entails regular client communication, routine strategy creation and optimization, delivering results, strategizing and testing new growth initiatives, hitting client goals and executing complex tasks. 

Key Responsibilities & Accountabilities:

• Direct the overall B2B marketing strategy, execution and implementation for this segment of Human’s business
• Develop and implement standards and best practices for B2B strategy 
• Train and onboard new B2B marketing directors 
• Serve as the account owner and strategist for a subset of Human’s B2B clients, creating custom marketing strategies that align with clients’ business objectives
• Set and manage client budgets and KPIs
• Collaborate with marketing execution teams – including project managers, designers, retention specialists and paid meda managers – to communicate strategy and vision
• Review marketing deliverables and maintain high standards of excellence and brand alignment 
• Monitor KPIs and pivot strategies as needed
• Execute on strategic and high-impact deliverables that require hands-on experience
• Assist the sales team with consulting new prospects through the sales process, including qualifying, scoping, delivering proposals, closing and onboarding
• Consistently educate clients on how digital marketing impacts their business economics and the best path to reaching their goals 
• Tailor communications to your clients’ unique preferences and frame of mind
• Set and manage client expectations to ensure a successful relationship
• Oversee and deliver monthly marketing reports that tie work and results to client goals

Qualifications and Skills

• 8+ years of B2B marketing experience
• Proven experience generating leads and driving revenue through digital marketing strategies and campaigns, including ABM
• Hands-on experience with marketing software, including Google Analytics, Google Ads, email marketing and ABM platforms
• Working knowledge of social media, SEO, CRO, paid media and email marketing
• Understanding of B2B business economics 
• Demonstrated ability to think big-picture about B2B campaigns and confidently recommend strategies that can potentially change the trajectory of a business
• Strong written and verbal communication skills
• High emotional intelligence
• Proven ability to collaborate, build team consensus and lead teams to accomplish objectives 
• A hunger to continuously learn
• Prior agency experience preferred

Key Performance Indicators:

• The client KPIs are your KPIs. The most important KPIs are typically revenue, leads and all other supporting KPIs (we have a lot of these!)
• Internal monthly account revenue
• Effective client hourly rate 
• Client happiness
• Client retention
• Existing account growth

Human

Paid Media Manager

LHH Recruitment Solutions is currently seeking an experienced and results-driven Paid Search Manager to join our client’s dynamic marketing team. This hybrid role, located in the Nashville Area, will be responsible for developing and executing innovative SEM strategies, optimizing paid search campaigns, and driving effective lead generation efforts. The ideal candidate will have a strong background in paid search marketing, a keen eye for detail, and a passion for staying ahead of the latest trends and strategies in the digital marketing landscape.

Responsibilities:

• Develop and execute comprehensive SEM strategies aligned with the company’s goals and objectives. Drive continuous improvements to enhance campaign performance and increase ROI.
• Lead the development and optimization of paid lead generation strategies, leveraging platforms such as Google Ads. Generate high-quality leads while maintaining efficient campaign spend.
• Take ownership of Google Ads paid search efforts, managing campaign setup, structure, and ongoing optimization to maximize click-through rates, conversion rates, and quality scores.
• Provide regular performance reports that showcase campaign metrics, insights, and actionable recommendations. Utilize data-driven insights to make informed decisions and drive improvements.
• Plan, execute, and analyze A/B tests for ad copy, landing pages, and other elements to identify winning strategies and improve overall campaign effectiveness.
• Conduct thorough keyword research, identifying relevant and high-performing keywords. Test and refine keyword strategies to stay competitive in the market.
• Keep ahead of industry trends, search engine algorithm changes, and emerging technologies to ensure the company’s SEM strategies are at the forefront of innovation.
• Collaborate closely with cross-functional teams, including content creators, designers, and data analysts, to ensure cohesive marketing efforts and consistent messaging.

Qualifications:

• Minimum of 4 years of experience in paid search marketing
• In-depth knowledge of Google Ads and Google Analytics
• Experience with tools like SEMrush or similar platforms
• Strong analytical skills and the ability to interpret complex data.
• A/B testing experience and a data-driven approach to campaign optimization.
• Excellent communication skills, both written and verbal.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Details:

• The compensation for this position is $75,000 per year
• This is a full time, direct hire role
• Full Benefits and 401K
• This role is HYBRID in Nashville, TN

LHH

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & proud to be the #1 concealer brand in the US.* tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 50 countries worldwide!

But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. tarte is committed to lifting up others, having cleared thousands of teacher wishlists & mentoring future leaders & entrepreneurs through the tartelette U & internship programs & the shape your future™ small business awards. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like female empowerment, underserved communities, environmental conservancy, animal rescue, disaster relief & health & wellness initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Are you a force of nature who thrives in a fast-paced environment? Do you want to contribute to tarte’s mission of offering cruelty-free, eco-chic cosmetics chock high-performance natural™ ingredients? Do you love keeping up with the latest social media trends & creating content of your own? If so, we’d love to hear from you!

Senior Manager Brand Marketing

We are seeking a Senior Manager Brand Marketing who will be responsible for collaborating with the Executive Director & cross-functional teams to develop & drive effective 360 marketing programs for all new product launches and existing core heroes within the product portfolio. In partnership with the team, this role will assist in the execution of launch plans, implementation of strategic marketing initiatives, & creation of marketing assets & content. The ideal candidate is a self-starter, agile, and should possess both analytical and creative skills with the ability to work independently and cross-functionally within the organization. Beauty experience preferred.

Responsibilities:

• Assists the Executive Director in leading the ideation and execution of 360° marketing plans for new launches by working cross-functionally with teams including Product Development, Trade Marketing, Merchandising, Regulatory, Digital Marketing, PR, Social, Creative, and Education
• Develops & refines brand and product messaging, ensuring key messaging is consistent across all customer touchpoints
• Helps lead creation of product claims, marketing copy & education materials
• Works closely with Product Development team to develop product messaging & concepts for new product launches
• Writes, reviews & edits copy for cross functional needs including PR, QVC, retailers, .com, digital marketing, etc.
• Develops clear & thoughtful creative briefs for content team to create best-in-class assets
• Contributes to content creation process with clear feedback & strategic direction
• Analyzes sales data, industry trends, product reviews, and competitive research to identify actionable insight
• Manages and develops team members

Requirements:

• Bachelor’s Degree
• Minimum 6 years relevant Marketing experience – beauty industry required
• Exceptional analytical & creative skills
• Excellent written and verbal communication skills
• Strong interpersonal skills and ability to work collaboratively across all departments
• Works independently and takes initiative to problem solve

Our Perks:

• Salary range: $110,000-130,000 (compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
• Medical, dental, vision, 401k plan & access to health and wellness programs
• Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more!
• Hybrid work policy
• Gratis, employee discount on tarte.com, team give-back initiatives
• Friendly, fun, creative & collaborative work environment

Tarte Cosmetics

Born in 2011, Posh Peanut Inc. began because of a genuine love for children, children’s clothing and an inventive excitement needing to be fulfilled. The founder of Posh Peanut, Fiona Sahakian is a wife, mother of two, daughter and sister. Fiona is the true example of a working mother and wife proving that it is possible for women to do it all. Posh Peanut has been a dream come true for Fiona and she could never imagine life without all of the loyal parents & peanuts that have grown to adore the company as well! Creating is a passion that she will forever embrace in herself and all children.

Posh Peanut is committed to providing fashion forward, excellent quality and adorable children’s clothing & accessories as well as serving our customers with above satisfactory customer service. Posh Peanut Inc. strives to foster a working environment where our employees learn, grow and take satisfaction knowing that they contribute to the success of the Company.

WHO WE WANT

This role will primarily focus on spearheading the company’s social media ecosystem in creating and maintaining unique social strategies. Daily duties include staying up-to-date on social media trends, monitoring all social media channels to determine engagement, and developing social media campaign ideas for new product launches and events.

The primary duty of our Social Media & Strategy Manager is brand development through social media. The purpose of the role is to identify target customers, set clear objectives, build an effective content strategy to engage the audience, increase traffic and followership, boost conversions, as well as managing the company’s online community by reading customers’ comments, answering questions, and actively engaging the audience.

To be successful in this role, you must be able to keep pace in a highly fluid, ever-changing, collaborative workplace. You must also have excellent communication skills in order to engage the attention of our experienced leadership team and influence and respond to complexities with a high level of technical acumen.

This position is responsible for producing, posting, and managing digital multimedia content including but not limited to photographs, vlogs, videos, and tutorials which will be deployed via digital platforms. The ideal candidate has a keen eye for channel strategy, creative, and 5+ years of experience working with a D2C company.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Must be a seasoned storyteller and creative innovator with a pioneering understanding of social trends, and content — who can also demonstrate real community engagement
• Lead social media communication strategy by developing, executing, and maintaining a results-driven campaigns on all platforms
• Create and manage our social media calendar
• Work with cross-functional departments to drive omni-channel social strategy that engages our customers at every touch point
• Analyze how effective our content and programming is, while making recommendations for improvement based on insights and trends
• Manage performance tracking and reporting, including (but not limited to) monthly, campaign and ad-hoc reports, in addition to socialization across cross-functional and leadership teams
• Understanding how to leverage social media as a tool to inspire conversion, drive sales, and ignite quality community growth
• Lead and develop a team of content creators and community members

QUALIFICATIONS

Education/Certification: Bachelor’s degree in Marketing, Journalism or Communication is preferred. High School diploma is required.

EXPERIENCE REQUIRED: At least 5 years of marketing and/or social media management experience within fashion/apparel industry.

SKILLS/ABILITIES:

• Strong verbal, written, and interpersonal skills
• A natural storyteller who understands the brand DNA, voice, and aesthetics
• Strong understanding of and interest in the fashion/apparel space
• Experience in visual storytelling on social media
• Ability to work in a fast-paced, deadline-driven environment, while maintaining a positive attitude
• A collaborative team player with an open mind to finding new ways to drive results
• A natural “people person,” skilled at building and nurturing relationships, and balancing many priorities
• A genuine passion for the Posh Peanut brand, its mission, community, and products
• Strong awareness of US social media best practices and platform knowledge, understanding measurement metrics of success
• Familiarity with online analytical tools and social scheduling applications
• Additional language(s) an advantage

Posh Peanut offers great benefits:

· Medical

· Dental

· Vision

· Life Insurance

· Referral Bonus

· Employee Discount

· Paid Holidays

· Vacation

· Sick

· Bereavement

EEO Statement: Posh Peanut Inc. is an equal opportunity employer, committed to intentional anti-racism in all areas of our organization and will consider qualified applicants with criminal histories in accordance with the L.A. Fair Chance Initiative Ordinance. Our diverse backgrounds, perspectives, identities, and talents help us thrive.

Posh Peanut®️

The Better Business Bureau serving Central and South Alabama is looking for someone to lead our Marketing and Communications department. Responsibilities include being available to local media for interviews, planning a consistent marketing strategy, media buying, supervising the digital/social media communications and creation of our overall community outreach. As the leader of our communications team we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communications skills and be able to express our organizations views creatively. Planning and scheduling of community outreach events to maximize community engagement is a necessity.

A marketing research and statistical knowledge is helpful as we work to maximize results and communicate successes internally to our team.

The Better Business Bureau covers 50 counties in Central & South Alabama promoting trust and ethics in the marketplace from offices in Mobile and Birmingham. The successful canidate will be joining a high performance team who is laser focused on its mission.

Better Business Bureau of Central and South Alabama

Our mission is to bring blockchain to a billion people. The Alchemy Platform is a world class developer platform designed to make building on the blockchain easy. We’ve built leading infrastructure in the space, powering over $105 billion in transactions for tens of millions of users in 99% of countries worldwide.

The Alchemy team draws from decades of deep expertise in massively scalable infrastructure, AI, and blockchain from leadership roles at leading companies and universities like Google, Microsoft, Facebook, Stanford, and MIT.

Alchemy recently raised a Series C1 at a $10.2B valuation led by Lightspeed and Silver Lake. Previously, Alchemy raised from a16z, Coatue, Addition, Stanford University, Coinbase, the Chairman of Google, Charles Schwab, and the founders and executives of leading organizations.

Alchemy powers the top blockchain companies globally and has been featured in TechCrunch, Forbes, Bloomberg, and elsewhere.

The Role

As a Product Marketer at Alchemy, you’ll own the holistic strategy and execution for product development and go-to-market. You’ll work cross-functionally with our world-class Product, Engineering, Design, and Sales teams to drive the adoption of the products that make up our industry-leading developer platform.

Responsibilities:

• Work hand-in-hand with Product and Engineering to inform product development and marketing strategy, based on actionable, data-driven insights
• Engage our community by talking regularly to our customers and advocating for our user base in product development
• Drive product strategy bridging short-term execution and long-term vision
• Create holistic product positioning and messaging, informed by user research and product expertise
• Own and drive all aspects of product launches, including press releases, product landing pages, social media and co-marketing with our partners
• Expand market awareness and adoption of existing products
• Develop the story and strategy for our brand and online presence

What We’re Looking For:

• 4+ years relevant experience in Product Marketing
• Ideally 3+ years working on a developer platform or another team that required technical or b2b product marketing; experience marketing to developers is preferred
• Powerful storyteller: written, verbal, and visual
• Experience successfully developing, executing, and managing a product marketing strategy with little oversight
• Experience planning and rolling out large-scale marketing campaigns, and the ability to identify and drive improvements, using a data-driven approach
• Experience in market research, messaging, positioning, and branding
• Ability to create content and a content strategy in order to engage a developer community
• Experience with brand marketing, PR/comms, and social media is a plus
• Experience working with startups is a plus
• Experience working in web3 is a plus
• A hustler mentality, founding a company or building side projects is a plus!

Alchemy

No C2C / No Sponsorships – Onsite 4/5 days a week.

Responsibilities

· Build strong relationship with retailer as trusted Category advisor across all areas of business.

· Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources.

· Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using PowerPoint.

· Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications

· Partner with Sales team to engage external retailer buying team in defined territories with goal of identifying opportunities to grow the category.

Qualifications:

· Bachelor’s degree in Business, Computer Science, Information Management, Engineering, Mathematics or similar field

· Moderate to Advanced proficiency utilizing Microsoft Excel to manipulate and organize data

· Moderate to Advanced proficiency utilizing Microsoft PowerPoint to organize and visualize the story line for presentations

· Ability to understand information, develop insights and identify opportunities when analyzing large data sets

· Ability to translate findings and recommendations into a concise and effective selling story

· Ability to confidently present insights, opportunities and recommendations to internal or external stakeholders in a persuasive manner

· Strong verbal and written communication skills

Preferred Qualifications:

· Category Management or Sales experience in consumer-packaged goods industry

· Strong familiarity with syndicated data, software, and measures (IRI, Nielsen, etc.)

· Strong familiarity with shopper panel information data, software and measures (IRI, Nielsen, InfoScout, Retailer Loyalty data, etc.)

· Experience with dash boarding software such as PowerBI, Qlik, Tableau, or Spotfire.

· JDA Knowledge/Experience

· Shelf iQ knowledge/experience (Bonus)

Envision

Director of Growth Marketing

Who we are:

We’re helping people get the most out of their supply chain models! We’re on a mission to help people and organizations tackle complex problems and take their models further. We’re a high-energy, high-growth SaaS business offering the best suite of tools in the industry to help our customers to build their supply chains of the future!

Who we’re looking for:

A self-starter who’s fascinated with new technology, searches for creative approaches to positioning and selling that technology, and is passionate about empowering the sales process and driving revenue generation. We’re looking for an experienced, energetic, focused, and highly-collaborative person to lead the company’s marketing efforts to drive revenue and growth. You’ll work cross-functionally with company stakeholders to develop and execute new and innovative revenue and growth-generating initiatives. You’ll focus on running experiments across the funnel, improving conversion rate, and working cross-department to collaborate on new revenue-generating initiatives.

Responsibilities

• Execute a best-in-class growth marketing function to help Optilogic scale (with the goal of increasing demand, revenue, and deal pipeline
• Manage growth marketing functions end-to-end (e.g. demand gen, ABM, marketing Automation, CRO etc.)
• Partner with the VP of Marketing on major initiatives including annual strategy, planning and budgeting
• Analyze data to monitor revenue performance and uncover areas for improvement
• Organize and promote webinars and other lead-generating events
• Manage external resources as-needed (agencies, contractors, freelancers, etc.)
• Manage marketing budgets (advertising/media, agencies, software/tools, etc.)
• Manage and scale ad accounts (LinkedIn Ads, Google Ads, Facebook, etc.)
• Partner closely with internal leaders and departments to drive revenue growth and pipeline (e.g. Sales teams on lead quantity/quality; Creative team on ad assets; Content Marketing on messaging/positioning, etc.)
• Execute CRO (conversion rate optimization) and website initiatives to increase inbound revenue and deal pipeline
• Execute additional ‘special projects’ as needed to drive growth (e.g. referral program, website initiatives, etc.)
• Report on performance and communicate with leadership on KPIs, OKRs, etc.
• Launch content assets and publish content on our website to support inbound visibility/brand awareness (in partnership with Creative/Content teams)

Qualifications

• 5+ years of demand generation experience at a high-growth technology startup or well-established company
• Player/Coach mentality. Must be able to (1.) Execute and take projects from start to finish; and (2.) Lead and coach team members as we scale
• Self-starter capable of driving business results without significant supervision
• HubSpot proficiency preferred
• Experience with paid ad management and Zoominfo or similar tools preferred
• Excellent communication and interpersonal skills, with proven ability to build successful relationships and partner across the organizational structure
• SaaS experience preferred

What We Offer

• Competitive salary
• Medical, dental, and vision insurance
• Unlimited PTO Policy, paid holidays
• Get in on the ground floor and shape the strategic direction of the company
• Consistent & fair leadership: we are transparent and set clear goals
• Upbeat work environment at a company with a huge vision

About Optilogic:

At Optilogic we believe that optimization is not just a science, it’s an art too. You don’t just need a solver that can run an optimization, you need to know what problems to optimize, and a great environment to build your models.

We all know that the right tool makes the job so much easier. Atlas is purpose-built for modelers so you can focus on the important things…building your model!

We also know that we can always do better when working together. We are committed to helping you along your optimization journey in any way that we can, whether that is working with you on your most intricate models or lending our expertise to discover how to tackle your most complex problems.

We are committed to building an inclusive and diverse team. Optilogic is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

Optilogic Inc.