Senior Director of Marketing
Consumer Packaged Goods
New York – Hybrid
$220,000 – $260,000 + Bonus + LTI
THE COMPANY
This is an enterprise-level company focused on consumer packaged goods with a large portfolio of well-known brands. This company offers a great opportunity for growth, a good WLB, and excellent culture.
THE ROLE
As the Senior Director of Marketing, you will oversee a portfolio of face care brands and provide strategic leadership and direction to this division. You will be shaping and executing marketing strategies that drive brand recognition, customer engagement, and revenue growth. You can expect to be involved in the following:
- Developing a roadmap for implementing marketing strategy
- Oversee the planning and execution of product launches
- Build, mentor, and manage a marketing team
- Develop and execute digital marketing campaigns
- Own the marketing budget and optimize resource allocation
- Establish KPIs and analytical framework
- collaborate closely with Development, Product, and Sales teams
- Lead strategic meetings with executive stakeholders
YOUR SKILLS & EXPERIENCE
- 10+ years experience in marketing
- 5+ years experience in team building/management
- Deep understanding of SEO, SEM, social media, and influencer advertising
- Expertise in the skincare, cosmetics, or personal care industry, specifically within the facecare sector
- Experience overseeing the planning and execution of product launches
Harnham
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