Product Marketing Manager
MicroPort Endovastec US is providing an exciting opportunity for a talented Process Development Engineer to join a fast-growing team in Irvine in the field of aortic and peripheral arterial interventional devices. MicroPort Endovastec US is a subsidiary of Shanghai MicroPort Endovastec Inc., a global market leader in treatments of aortic and peripheral vascular diseases.
Shanghai MicroPort Endovastec™, a subsidiary of MicroPort®(00853.HK), was founded in Shanghai in 2012 and listed on the STAR Market (Stock code: 688016) of the Shanghai Stock Exchange on July 22, 2019.
Endovastec™ is committed to the R&D, manufacturing and sales of aortic and peripheral vascular interventional devices. It is one of the largest manufacturers of aortic products in China and has a rapidly growing market share globally. The Company has 13 NMPA registered products, 5 CE mark certificates and 6 entries in the NMPA Special Approval Procedure of Innovative Medical Devices. The company has more than 800 employees in China and worldwide. More company and product information can be found at https://www.endovastec.com/en
Responsibilities:
- Work with the Sales team to develop global marketing strategy for Aortic and Peripheral products, aligning to the Endovastec product portfolio strategy across segments.
- Tactical execution of product lifecycle management, including market research, forecasting, pricing, promotional strategies, marketing material updates, sales support and product rationalization
- Build and maintain productive relationships with the regional sales and clinical specialist teams, as well as physician Key Opinion Leaders and customers.
- Cross-functional core team marketing lead for major product and marketing initiatives to meet business, revenue and strategic long-term goals.
- Develop go-to-market global launch strategy, to ensure timelines are met and track key performance indicators.
- Conduct field research for strategic projects.
- Analyze sales and market trends by product and geography to inform decision making on the tactics required to drive business results.
- Liaison with Marketing Communications on company and product branding projects, creation/revision/routing of marketing materials, IFU translations, etc.
- Provide expertise and support for congresses, sales meetings, training courses and physician education events.
Qualifications:
- Bachelor degree in Science, preferably in Medical, Biomedical Science
- At least 3-5 years of sales and marketing experience in healthcare industry with at least 1 year of product marketing experience.
- In depth product and industry knowledge.
- Able to absorb complex technical product knowledge and communicate the key messages to others
- Strong analytical skills with proven ability to execute against a pre-defined strategy.
- Demonstrated ability to develop and implement marketing plans across geographies and product lines and customer types is also desired.
- Strong written and verbal communication skills and the ability to understand, interpret and apply technical/clinical data to marketing activities.
- Professional acumen with strong presentation skills.
- Ability to work in a matrix environment with sales, physician customers and other functional teams and across geographic and organizational boundaries.
- Occasional travel may be required.
About MicroPort®:
MicroPort® was founded in a very small office in Shanghai, China in 1998 when a group of dedicated individuals joined together by the common belief that advancements in medical technology could transform patients’ lives. Over the last two decades, MicroPort® has taken important steps towards fulfilling its mission of providing trustworthy and universal access to state-of-the-art solutions of prolonging and reshaping all lives.
MicroPort was listed on the main board of Hong Kong Stock Exchange in 2010. Currently we have 2 subsidiaries spun off and separately listed on the mainland Hong Kong Stock Exchange respectively.
To learn more, please visit our website: https://microport.com/
LinkedIn page: https://www.linkedin.com/company/microport/about/
MicroPort and its subsidiaries are proud to provide equal-opportunity employment to all employees and applicants, without regard to race, creed, color, religion, national origin, citizenship, ancestry, age, veteran status, disability, pregnancy, marital status, genetic information, or any other categories protected by federal, state, or local law. As per company policy, official hiring will be pending the results of a background check and drug test.
MicroPort Endovastec
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