Marketing Communications Manager

BTI Wireless is a leading provider of next-generation DAS and 5G Radio Access Network technology for wireless operators, network-as-a-service providers, and public safety organizations in the global telecom industry. BTI was founded in Cypress, California in 1999 and has grown to include offices in key locations around the globe, delivering solutions to the world’s largest operators.

The Marketing Communications (MarCom) Manager will be responsible for the execution of all marketing communication campaigns, budgets and creative efforts in support of tactics developed through close collaboration with the VP of Sales & Marketing, Regional Sales Managers, and Solutions Sales Engineers. The MarCom Manager will also be responsible for managing print and online branding, including corporate website, promotion and sales collateral, graphics development and special events including, but not limited to, tradeshows and customer appreciation engagements through a combined individual and key partner out-sourced effort.

DUTIES AND RESPONSIBILITIES

·      Responsible for timely execution of the development of marketing support materials including, but not limited to, sales literature, packaging/package design, catalogs, presentations, direct mailings, web site, press releases, field/product announcements, trade show promotions, advertising placements. All things marketing.

·      Interface with Product Management to effectively communicate benefits and successfully promote products to appropriate markets.

·      Interface with customers and distribution partners to develop case studies and media releases.

·      Manage the BTI Wireless web site, search engine optimization and site metrics insuring it remains current, relevant, and an increasing source of lead generation & brand awareness.

·      Create trade show plans and facilitate the successful execution.

·      Additional activities, as appropriate.

DESIRED QUALIFICATIONS

·      Two years MarCom experience in B2B hi-tech environment, wireless sector preferred

·      Proficient in graphics software programs, such as Adobe Creative Suite.

·      Proficient in digital marketing and campaign management.

·      Proven ability to meet deadlines and manage multiple projects simultaneously.

·      Exceptional organizational and communication skills, with proven ability to write technical material and communicate to various levels of audiences.

·      Thorough understanding of tradeshow logistics, including International events.

·      Ability to work in a cooperative fashion to coordinate efforts from several different departments or entities to achieve a specific goal.

·      Ability to travel within US and Internationally.

EDUCATIONAL REQUIREMENTS

• Bachelor’s degree in a Marketing, Graphic Arts, Communications, or similar field.

BTI Wireless