General Staff Jobs

Job Description:

We are looking for an Associate Brand Manager to join the dynamic and fast-paced marketing team of one of our clients within the entertainment industry in Dallas, TX. You will be responsible for scheduling, budgeting, and coordination of any consumer-facing brand marketing initiatives and projects across numerous departments throughout an entire lifecycle. You will also assist in the development of business cases, track KPIs, and assist with the creation of marketing content. The Associate Brand Manager will collaborate with the marketing, IT, sales, creative departments and more.

Responsibilities:

• Plan and execute brand marketing campaigns and projects in alignment with the brand strategy and objectives
• Coordinate with internal and external stakeholders to ensure timely and efficient delivery of marketing activities
• Manage the budget and resources for brand marketing initiatives and projects
• Monitor and report on the performance and effectiveness of brand marketing initiatives and projects using relevant metrics and tools
• Assist in the development of business cases, market research, competitive analysis, and customer insights for brand marketing initiatives and projects
• Assist with the creation of marketing content such as copy, graphics, videos, etc. for various channels and platforms
• Support the Director of Brand Marketing in developing and maintaining the brand identity, positioning, and voice

Minimum Requirements:

• 3 years of professional brand marketing experience.
• Bachelor’s degree in Marketing or a related field.

Preferred Requirements:

• Previous professional experience at a marketing agency.
• Proficient with Monday.com for project management.
• Previous experience in the entertainment industry.
• Previous project management experience.

Insight Global

About Us:

Full Circle will produce over 300 events in 2024. We are the leading producer behind the annual Deep Tropics Music, Art & Style Festival. Full Circle will be guiding the programming & marketing for a new nightclub launching in February. We’re proud to connect with our vibrant community through music, arts, and memorable live experiences.

Position:

Full-Time Marketing Director

Location:

Nashville, TN

Role Overview:

The Marketing Director will play a pivotal role in taking our festival and events to new heights. You will dive deep into our existing marketing data, strategize our branding efforts, and foster our community engagements across the southeast region.

Key Responsibilities:

Data Analysis

• Review and analyze previous ticket sale data.
• Audit previous marketing campaigns, social media ads, and organic content to measure their effectiveness.
• Identify key ad performances and other sales-converting tools.

Strategy Development

• Develop comprehensive marketing plans with the goal to boost our ticket sales on a per show basis + festival.
• Reinforce our festival branding to enhance consistency across organic posts, influencer collaborations, and digital ads.
• Stay up to date on current trends in the digital marketing and social media platforms.

Digital Advertising

• Create and manage all digital ad campaigns across platforms including Meta, Google, YouTube, Tik Tok, etc. Hire team for scale as needed. 
• Email, text, social media, and organic strategy for promoted shows, venue awareness, and local market growth in these segments.

Community Engagement

• Deepen our connection with the existing Full Circle & Deep Tropics communities.
• Lead community focused brand activations to nurture our companies integration into the relevant local markets.

Creative Collaboration

• Work closely with influencers & Full Circle’s marketing coordinator to optimize content strategy & promo team initiatives.
• Collaborate with the PR team for consistent brand representation & evaluate various PR opportunities across DT & Full Circle.
• Direct & communicate with the in house graphics department on flyers, ad content needs and other marketing materials.
• Collaborate with the sponsorship team on activating meaningful marketing partnerships.

Budget Management

• Manage overall marketing budgets for both event and general awareness related initiatives.
• Develop reporting and analyze marketing KPIs. 

Team Collaboration

• Maintain a holistic view of all accounts from club, to festival to concerts & events. 
• Work in harmony with team members to maintain good company culture and progress towards long term goals. 

Qualifications:

• Minimum 3 years of experience marketing in the live event space (Preferred).
• Strong knowledge and passion for Electronic & Hip Hop music culture. 
• Experience in community building and engagement.
• Proficient in data analytics and budget management.
• 2 years experience running digital ad campaigns across Meta, Google & YouTube (Preferred).
• Excellent communication and collaboration skills.

Why Join Us?

Become a part of a passionate team dedicated to music, arts, and creating unforgettable experiences. Founded in 2010, Nashville-based promotion company Full Circle Presents began independently booking, producing and marketing live entertainment experiences – from club, concert, festival. Today, Full Circle’s engagement spreads nation-wide while remaining true to its core principle values – creating passionate localized culture through producing meaningful experiences. This mentality has enabled the conception of creative ideas, development of meaningful collaborations and creation of quality events. As Full Circle continues to grow, so do the communities it influences and the music it helps develop.

As a company, Full Circle has created successful sub-brands to reach new audiences and produced a first-of-its-kind festival – Deep Tropics. In addition to it’s forward-thinking brand development, a strong team of music-loving individuals is working diligently to expand Full Circle Presents’ presence in the entertainment industry.

How to Apply:

Please send your resume, a cover letter detailing your relevant experience, and any portfolio pieces or case studies that showcase your accomplishments in the marketing realm to [email protected]

Deadline for Applications: Dec 1, 2023

Full Circle Presents

Our client is a leading operations and sports investment firm, nurturing a passion for sports. The company’s legacy of excellence spans across its ownership and management of sports clubs, entertainment events, tournaments, facilities, operations, and software.

Set in a fast-paced environment with an entrepreneurial spirit, PSE fosters a culture of teamwork, sportsmanship, and community involvement. We are now seeking a dynamic and creative Marketing Manager, Digital Products + Brand to help us launch a new digital software product with unique feature sets geared toward players, club leadership, coaches, and more.

The ideal candidate is eager to jump into a growing product marketing and membership business. This Marketing Manager has a keen understanding of marketing digital products throughout the product life cycle. They also have experience with rebranding, launching new websites and mobile apps, and think like a project manager with a problem solving and solution-oriented mindset. A teammate with a fun, can-do attitude, and driven personality will fit right in!

Responsibilities:

• Marketing for athletic software business used by players, club leadership, coaches, and more.
• Lead product marketing across web, mobile app, CRM, and some PR strategically supporting rebranding and growth
• Design and implement trigger-based campaigns with creative testing plans
• Drive membership sign-ups with strong upsell opportunities across a robust feature set
• Provide analytics and reporting on a daily, weekly, and monthly basis
• Work with cross-functional teams to deliver on growth targets and business goals
• Experienced in Loyalty programs would be a plus
• Tools used: SendGrid, CoSchedule, Slack, Teamwork

Bonus: Sports marketing/CRM/Digital product background, digital subscription + loyalty program experience, social media marketing

Hemdev Recruiting

As the Global Marketing Campaign Manager, you will be responsible for developing, executing, and optimizing global promotional campaigns. You will collaborate with cross-functional teams and partner with external organizations to ensure the success of these campaigns. Your role will be pivotal in maintaining our brand identity while highlighting the unique value propositions of our partners participating in the campaign. If you’re a marketing visionary with a passion for music and the skills to drive successful global promotional campaigns, we want to hear from you. Join our team and help us shape the future of music and podcast experiences for our customers. Apply now to be part of a dynamic team and make a significant impact in the world of music marketing.

Key Responsibilities:

• Develop detailed global promotional campaigns, project plans, including campaign goals and messaging.
• Identify marketing distribution channels, campaign schedule, and key performance indicators (KPIs).
• Manage a multi-million-dollar promotion budget, driving KPI and ROI targets.
• Oversee concept and creative development of campaign materials to create compelling and effective marketing content.
• Partner with local teams to create strong processes and mechanisms to scale global promotions.
• Maintain the brand’s voice and identity throughout campaigns.
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders.
• Drive offer, creative, and messaging tests, document results, and share best practices for global implementation.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
• 5+ years of experience in marketing campaign management, preferably in the music or entertainment industry.
• Proven track record of successfully managing multi-million-dollar budgets and delivering on KPIs and ROI targets.
• Strong creative and analytical skills, with the ability to make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to adapt to a fast-paced and dynamic environment.
• Proficiency in marketing tools and platforms.
• Passion for music and a deep understanding of the streaming industry is a plus.

Educated Solutions Corp

US Job Description

Firm Information

Reed Smith is a global relationship law firm with more than 1,700 lawyers in 30 offices throughout the United States, Europe, Asia and the Middle East.

Founded in 1877, the firm represents leading international businesses, from Fortune 100 corporations to mid-market and emerging enterprises. Its lawyers provide litigation and other dispute resolution services in multi-jurisdictional and other high-stakes matters; deliver regulatory counsel; and execute the full range of strategic domestic and cross-border transactions. Reed Smith is a preeminent advisor to industries including financial services, life sciences, health care, advertising, entertainment and media, shipping and transport, energy and natural resources, real estate, manufacturing, technology, and education. For more information, visit reedsmith.com.

Position Summary

The regional marketers (“RMs”) are those on the “front lines” of the Marketing Department and act as the go-to person for all marketing efforts driven by their assigned offices or regions. RMs’ projects are primarily driven by the Office Managing Partner (“OMP”) in their office, and in relation to firm-wide branding campaigns executed locally. In addition, RMs provide support for industry/practice development efforts within their region, in collaboration with Business Development (“BD”).

This position is responsible for strategically executing various regional and practice group marketing initiatives in the Philadelphia, Princeton and Wilmington markets. The individual is the regional marketer in the region, and as such, must be visible, approachable, flexible, and proactive.

This assingment will last for at least six months.

Essential Functions

Office Managing Partner (OMP) relationships and elevating the Reed Smith brand in Philadelphia, Princeton and Wilmington:

Collaborate directly with the OMPs to coordinate and oversee all external and client-facing initiatives in the Philadelphia, Princeton and Wilmington markets
Support strategic development and tactical deployment of marketing programs that build the Reed Smith brand within the Philadelphia, Princeton and Wilmington markets including advertising, sponsorships, client educational and entertainment events, and community support initiatives. Leverage broader firm-wide client development and profile-raising efforts
Coordinate community support and office-supported practice development sponsorships at the local level, including ads, branding, attendance at events, and evaluating ROI
Work with OMP to determine viability of regional market client entertainment requests (such as sporting events) and client receptions. Execute requests according to established best practices, including site selection, mailing list development and circulation of same, tracking RSVPs, logistics for guest reception, on-site management, and follow-up with targets. Regional entertainment may be on behalf of practice groups, OMP, or industry-related groups
Coordinate with the OMP on regional marketing budget matters. This includes consultation on budget development (defining priority programs for funding); monitoring actual expenditures versus budget; evaluating expenses; (re)classifying expenses; maintaining budget files; contacting Accounts Payable with questions or to request investigation; verifying expenses and invoices; and preparing check requests
Drive internal communications for the offices and report marketing/BD successes
Work directly with the OMP to monitor competitive developments within the region and recommend marketing responses
Work with OMP and the office administrative teams to develop and implement the offices strategic plan
Implement firm-wide branding campaigns at the local/regional level as assigned
Gather financial information through various financial report links specific to objectives of requests and synthesize that information into usable presentation formats
Act as local support for firm-wide initiatives, such as Alumni, Diversity & Inclusion/ Women’s Initiative, Pro Bono
Stay abreast of PR activity & initiatives relating to assigned region and connect lawyers with PR team members as matters/projects arise
Participate in the new attorney onboarding process
Oversee external local/regional marketing vendor relationships
Work with in-house Graphics Team to prepare appropriate community support advertisements, invitations, and other collateral designs
Track attorney board memberships, leadership activity & professional affiliations
Collaboration with Business Development (BD) on Practice and Industry- Driven Projects:

Organize and perform marketing & BD training for lawyers locally as needed/requested and educate lawyers and secretaries in assigned region regarding new processes
Lateral recruitment – assist with local elements of the onboarding plan with appropriate PR/Communications and BD team
Work with BD to gather information on and assess membership opportunities in regional business and/or trade organizations and boards
Collaborate with BD on region-specific marketing collateral as needed
Events:

Organize all in-person, hybrid, and virtual regional profile-raising & cross-practice events, including community support galas/dinners, office anniversary/milestone events, webinars, internal Senior Management/Executive Committee meetings and regional MCLE Days (multiple- practice) according to established best practices, including: site selection, mailing list development and circulation of same, tracking RSVPs, catering management, logistics for guest reception, on-site management, and follow-up with targets, etc.
In collaboration with practice group events/seminars, team with BD members with on-site logistics and execution. This would include event registration, conference room reservations, and liaising with guest reception and hospitality

Job functions included are not exhaustive and may be supplemented as necessary. Reed Smith reserves the right to revise or modify job functions at any time.

Requirements

Education: College-level training in Marketing or related field or related experience.

Experience: Two to three years’ experience in Legal Marketing, professional services roles preferred in a role requiring independent work and demonstrated project & personnel leadership.

Skills: Strong computer skills including advanced knowledge of Microsoft Word, Excel, and PowerPoint. Ability to work with little supervision. Excellent communication skills, both written and verbal. Must have high degree of poise and professionalism when interacting with internal and external contacts. Ability to prioritize workload and solve problems quickly. Must be able to assist individuals of various levels with needs and problems and react to difficult situations appropriately.

Other

Equipment to Be Used: Personal computer and other office equipment such as telephone, calculator, fax machine, copier, scanner, etc.

Typical Physical Demands: Manual dexterity sufficient to operate standard office equipment.

Typical Mental Demands: Able to deal with stress associated with fast-paced work environment. Multiple priorities/tasks. Make judgment decisions and adapt to changing work situations. Grasp and apply new ideas. Communicate with various personalities at all levels.

Working Conditions: You will be required to work in the office at minimum 3 days per week. The details of your weekly schedule will be discussed further with your direct supervisor.

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401 (k) plan.

Reed Smith is an Equal Opportunity Employer. Reed Smith’s success depends heavily on the effective utilization of qualified people, regardless of their race, ancestry, religion, color, sex, age, national origin, sexual orientation, gender identity and/or expression, disability, veteran’s status, or any characteristic protected by law. As a firm, we adhere to and promote equal employment opportunity for all.

Reed Smith provides reasonable accommodations for persons with disabilities, including in the application and interview process.

Qualified candidates only. No search firms.
Reed Smith LLP

HFI Management (“HFIM”) is currently seeking an Internal Branding & Events Manager based in Idaho Falls, Idaho. This role will Direct and oversee the internal and external marketing functions of assigned Companies. 

HFIM is the administrative and sales support division of the Brad Hall family of companies. HFIM supports companies in fuel and lube distribution, propane sales, retail fuel stations, oil field services farming, fuel transportation and other industries. The family of Companies does business in the Western United States and supplies to over 40 states.  

The Internal Branding & Events Manager will primarily be focused on: 

Event Coordination 

• Works directly with group contact regarding specific requirements from start to finish. Involves verifying pre-arranged start and end times of functions, audio visual equipment, signage, and handling of last-minute changes. 

• Support event logistics and details, including registration, tracking attendance, transportation, AV, reservations, materials, etc. 

• Facilitate all aspects of the offsite events to include correspondence and communication to organization, registration, exhibits, appointments, giveaways, shipping of materials, invitations, entertainment, and any additional related items. 

• Budget and track all expenses related to events. 

• Source out venues and vendors in a timely manner while adhering to project deadlines. 

• Design and develop creative visual content to support marketing and advertising activities of the company event itinerary. 

• Support event logistics and details, including registration, tracking attendance, transportation, AV, reservations, materials, etc. 

• Create customized material to be used in invites and save the dates, etc. 

• Execution of all appropriate deadlines for events and all enterprise acquisitions. 

Internal Branding 

• Prepare and distribute all internal announcements, employment recognition, and appreciation programs. 

• Support brand awareness and consistency through development and implementation of marketing materials and stylistic guides. 

• Other tasks or projects as directed by supervisor. 

The preferred candidate for the Internal Branding & Events Manager will have the following: 

• 5+ years of event coordinating and executing experience. 

• Excellent communication & organizational skills. 

• Strong interpersonal and written and verbal communication skills. 

• Phenomenal attention to detail. 

• High level of creativity. 

• Adheres to the company’s values and ethical expectations. 

• Able to effectively multitask. 

• Experience in Adobe Creative Suite (Canva, InDesign, Illustrator, Photoshop). 

• BA/BS or graduate degree. 

• Microsoft Office 365 Experience. 

• Experience in event planning for up to 300+ individuals at a single event. 

Brad Hall Companies

Following another record-breaking year of creating the Twin Cities’ best consumer events, Greenspring Media is seeking a high-energy, multi-tasking maniac who excels at both event execution and marketing strategy.

In the role of Director of Events + Marketing, you’ll work closely with the Associate Publisher and join a small but mighty team responsible for the overall marketing of our marquee events, including Food + Wine, GrillFest, Fine Spirits Classic, Rhythm + Brews, CannaFest ,and Midwest Home’s Luxury Home Tour and Design Awards, and Greenspring’s vast portfolio of print and digital products—including Minnesota Monthly, Midwest Home, Meetings + Event Group and Group Tour magazine—as well as..

You will play a crucial role in shaping our company’s event brands, growing our audiences, and engaging with readers and event attendees through a wide range of events and marketing initiatives.

Responsibilities include:

• Event Planning + Execution: Plan, coordinate, and execute our portfolio of events, including everything from building the experience to achieving all revenue and profitability goals.
• Team Leadership: Help lead and mentor a team of sales, marketing, and event professionals, fostering a collaborative and results-driven work environment.
• Develop + Implement Marketing Strategy: Create and execute a comprehensive marketing strategy to drive brand awareness, engagement, and sponsor and exhibitor sales for our events and publications.
• Brand Ambassador: Ensure the company’s and individual product brand images and messaging remain consistent and aligned with mission and values.
• Partnership + Collaborations: Identify, pursue, and maintain strategic partnerships that will expand the company’s reach and impact, minimize expenditures, and create collaborative alliances.
• Budget Management: Oversee the budget for events, marketing, and travel + entertainment, ensuring resources are allocated effectively and goals are achieved.
• Data Analysis: Use data and analytics to measure the effectiveness of our campaigns, making data-driven decisions to optimize performance and help fil the sales pipelines for tickets, exhibitor, and sponsor sales.

Qualifications:

• Bachelor’s Degree in marketing, business or related field
• 5+ years of progressive sales, marketing, and event management with demonstrated success in accomplishing work through direct reports, building brands, from brand positioning through to the development of brand projection/communication elements
• 3+ years’ experience in the media industry
• 3+ years creating and executing existing and start up large-scale consumer events
• Strong leadership skills and experience managing teams to achieve revenue and profitability goals through mentoring and collaboration
• Past success leading integrated omnichannel marketing campaigns and working knowledge of the systems and analytics that support them resulting in meaningful efficiency/share/brand awareness gains
• Proficiency in digital marketing, social media, email marketing, and analytics
• Excellent written and verbal communications skills—equally at ease selling tangible and intangible concepts to potential clients, as well as representing the company on earned media segments (TV, radio, etc.)
• Exceptional organizational and project management skills
• Experience guiding and managing external partners (paid and trade), building long-lasting, mutually beneficial partnerships with key industry players, including associations, food and beverage distributors, etc.
• Excellent contract negotiation skills
• Able to collaborate effectively using broad range of influence styles to drive desired results
• Works well with others and is considered a true team player, with a can-do/will-do attitude; is not afraid to roll up sleeves and get dirty!

What We offer:

• Competitive salary, commissions, and benefits package
• A strong marketing and event platform, working alongside a team of dedicated best-in-class marketing and events professionals
• A highly fun, creative, collaborative, check-your-ego-at-the-door, and hybrid work environment (we work-to-live environment—not the reverse!)
• Opportunities for professional development and growth

To be considered for this exciting new role, please send us 1) a cover letter explaining why you’d be a great fit, 2) your resume, and 3) your salary requirements to [email protected]!

Greenspring Media

ABOUT SHOP LC

We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 5 Employees. Our products are sold through TV in over 80 million homes through live 24/7 broadcasts, our website, Apps, Marketplaces, and through social media.

We are the US retailing unit and a subsidiary of Vaibhav Global Limited (VGL), a well-established and vertically integrated company, founded in India 35 years ago.

The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all 3 businesses ship out approximately 50,000 products to their customers in the US, UK, and Germany every day. In addition, VGL Group operates offices globally in India, China, Indonesia, and Thailand.

We believe in supporting our community and protecting the environment with the purpose of Delivering Joy. Our service to the community is run through our Your Purchase Feeds… program where we donate one nutritious meal for each item sold to school children in India, the US and the UK.

Your Purchase Feeds… has provided over 40 million meals to date, and our mission is to distribute one million meals every day to children in need by 2031. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.

We are also committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.

We live by and are inspired by our core values of Teamwork, Honesty, Commitment, Passion, and Positive Attitude, which form the basis of every decision we make.

ROLE OVERVIEW

As the Livestreaming Manager for Shop LC, your goal is to drive revenue growth by effectively promoting Shop LC’s live-streaming solutions, building strong relationships with clients, and ensuring customer satisfaction.

Work Location – 100 Michael Angelo Way, Austin, Texas 78728

Reporting Manager – Vice President – Commercial Operations

JOB RESPONSIBILITIES

• Product Knowledge – You must have a comprehensive understanding of the live streaming platform or service your company offers. This includes knowledge of features, capabilities, and how it compares to competitors.
• Market Analysis – Stay up to date with industry trends and market demands. Conduct research to identify potential clients, target markets, and emerging opportunities.
• Customer Relations – Develop and maintain strong relationships with existing clients to ensure customer satisfaction and retention. Address customer inquiries, and concerns, and provide support as needed.
• Lead Generation – Identify and pursue new sales leads through various channels, including cold calling, networking, attending events, and utilizing online platforms.
• Sales Strategy – Create and implement effective sales strategies to meet or exceed sales targets. Collaborate with marketing and other teams to optimize lead generation and conversion.
• Demonstrations and Presentations – Conduct product demonstrations and sales presentations to potential clients. Customize pitches to address specific client needs and pain points.
• Negotiation and Closing – Negotiate pricing, contract terms, and service agreements with clients. Be skilled in closing deals and securing long-term partnerships.
• Sales Reports – Prepare regular sales reports, track performance metrics, and provide updates to the management team.
• Industry Knowledge – Stay informed about the latest developments in the live streaming industry, including advancements in technology, competitor activities, and regulatory changes.
• Team Collaboration – Work closely with other departments such as marketing, product development, and customer support to align strategies and provide valuable input for product improvement.
• Technical Acumen – Although you don’t need to be a technical expert, having a good understanding of the technical aspects of live streaming, such as video codecs, streaming protocols, and encoding, can be beneficial in addressing customer queries and understanding their needs better.
• Comply with company policies and procedures.
• All other duties as assigned by the manager.

SKILLS/EXPERIENCE

• Bachelor’s degree or above. Minimum 2 years experience in a leadership position.
• Knowledge of jewelry, beauty, and other products is a must.
• Candidates who have worked with, or have connections with TV, celebrities, live-streaming applications, and jewelry are preferred.
• Experience in building and managing a team from scratch is preferred.
• Strong business acumen in emerging industries; experience in the entertainment industry is preferred.
• Ability to effectively utilize various software applications including Microsoft Office Suite.
• Independent self-starter; highly organized with the ability to multi-task in a fast-paced environment
• Attention to detail and follow-through are essential.
• Strong professional and interpersonal skills.
• Strong analytical skills and data-driven.
• Excellent oral and written communication skills.
• May require domestic or international travel.
• An ambassador of our Core Values: Teamwork, Honesty, Commitment, Passion, and Positive Attitude.

PHYSICAL REQUIREMENTS

• Moving about to accomplish tasks or moving from one workplace to another.
• Adjusting or moving objects up to 40 pounds in all directions.
• Repeating motions that may include the wrists, hands and/or fingers.

Shop LC

POSITION SUMMARY STATEMENT

The Social Media Coordinator is responsible for creating a disruptive and effective social media strategy and execution for the St. John brand. We’re looking for a digital native who will play a pivotal role in the development and execution of our content strategy. This person will be responsible for social campaigns from start to finish – from strategy, creative development, flight planning and reporting.

The ideal candidate has experience in digital, loves all things social, has a relentless curiosity and keen attention to detail.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work closely with the VP to define the social media strategy for St John with strong emphasis on Instagram.
• Execute and manage St. John’s social strategy to drive brand awareness, grow followers across all platforms, and build community through meaningful engagement.
• Lead amplification strategies, identifying and presenting ways to drive media value in social channels.
• Develop and oversee influencer and KOL strategic plans ensuring maximum impact to the brand and brand channels.
• Develop social media strategy, calendars and campaigns that help to achieve corporate marketing goals.
• Manage the execution of content against our social media strategy; accountable for curating and publishing content native to social channels and best practices
• Create methods for rapid growth of Instagram followers and increased engagement.
• Responsible for brief, communication plan and reporting.
• Manage content calendars, identifying relevant opportunities and maintaining creative strategy through posting on social channels, Instagram feed and stories, Facebook, YouTube, Tik Tok, Pinterest and LinkedIn.
• Take initiative in the creation and build-out of content creation.
• Collaborate with creative team to build and post content, utilizing technology and trend.
• Monitor the company’s social media accounts and offer constructive interaction with users.
• Track social performance by owning social media calendar and pipeline, reporting dashboards, weekly, monthly, and quarterly reports, and regular capture of social media data.
• Analyze the long-term needs of the company’s social media strategy and offer reports to the management and executive teams that outline any necessary changes to the digital marketing plan.
• Accountable for driving overall social media performance, including but not limited to social media followers, community management, social media engagement, influencer marketing revenue lift, and campaign performance.
• Facilitate online conversations with customers and respond to queries
• Stay on top of digital industry trends, applications, channels, strategy and news
• Research audience preferences and discover current trends
• Event/brand marketing/experiential marketing/entertainment marketing support, as needed. This includes occasional travel.
• Effectively use social listening and analytics tools, glean insight from output and translate insights into meaningful actionable recommendations.
• Manage day-to-day relationship with external reporting partners and agencies as necessary
• Make the Brand’s investments work hard, ensuring budgets and timelines are met

SUPERVISORY RESPONSIBILITIES

• This role has no direct reports.

ORGANIZATIONAL RELATIONSHIPS

• Interacts with all levels throughout organization including employees and outside vendors.

MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual needs in order to successfully perform the duties and responsibilities of the position.

Competencies:

• Ability to independently lead social media campaigns on a global level.
• Proven ability to influence and communicate effectively with senior executives.
• Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
• Must provide examples of developing and executing on social media strategies to grow audiences and deliver on engagement metrics.
• Track record of driving adoption of new ideas and concepts, and pioneering new approaches within your team or company.
• Knowledge of paid media to drive impact across the marketing funnel
• Ability to collaborate effectively with internal stakeholders and external agencies/partners/talent.
• Creative thinker with passion for developing and delivering big ideas for our customers.
• Thinks strategically, but stays on top of tactical execution.
• Extreme attention to detail with relentlessly high standards.
• Innate willingness to roll up your sleeves.
• Exceptional verbal and written skills.

Skills/Education/Experience:

• 2+ years of experience leading social media strategies for Luxury brands
• Bachelor’s degree
• Social media fluent. You know the relevant platforms and what’s happening on them; have strong relationships with social media titans and thorough knowledge of which platforms are relevant to the brand
• Social media reporting capabilities and ability to connect social media KPIs with overall marketing and business objectives
• Experience working with influencers and KOLs to build strong brand partnerships and content
• Experience with the China Market and WeChat in the context of Fashion Luxury a plus
• Experience working in a fashion company with proven ability to bring “collection/product stories” to life through compelling content & influencer strategies

PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.

• Must be able to see, hear and speak in order to communicate with employees and other customers
• Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus
• Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms

Must be able to lift, move and carry up to 20 pounds

St. John Knits

This is an Editorial Coordinator position in a large entertainment and media company. This is a 6 month contract in Knoxville, TN and is expected to be onsite.

Responsibilities

• Create and optimize photo galleries by updating metadata and adding slides and captions.
• Work with multiple teams including editors, designers and marketers.
• Ideate and write a variety of SEO driven articles assigned by digital editors.
• Help with various website newsletter and social content optimization projects.
• Communicate with designers regarding website requests.

Qualifications

• Have a degree in journalism or related field and 2 years of experience or commensurate experience working in digital media.
• Be a strong writer and editor with published writing samples.
• Have professional communication skills.
• Have experience working in content management systems preferably Adobe Experience Manager.
• Being familiar with image asset management experience in Adobe Lightroom is a plus.
• -Be familiar with SEO and digital content optimization.

Mathys+Potestio / The Creative Party®