Overview:
- The Director of PR guides the definition, development, and implementation of the overall PR strategy for North America in alignment with the overarching marketing & communications strategy.
- Create and nurture strategic partnerships that proactively leveraging a broad set of media touchpoints to maintain and extend prominence in the public dialogue.
- Craft a cohesive, consumer-facing narrative and drive its delivery through traditional and online media. Additionally identify strategic content led partnerships that drive brand equity.
Core Responsibilities:
- Lead, develop and implement PR strategy to increase visibility and exposure for Bulgari that represent and elevates brand messaging through the strategic earned media
- Build and maintain long lasting relationships with (but not limited to) relevant EICs, journalists, tastemakers, institutes, artists and influencers
- Continuously champion Bulgari through targeted recommendations/advocate new media partners and outlets
- Create and execute editorial calendar that aligns launches, initiatives and corporate milestones with PR opportunities
- Spearhead PR events and presentations strategy, acting as lead contact for editors
- Close partnership with media and celebrity teams to develop 360 approaches to infuse brand strategy and create synergies
- Cultivate solid working relationship with HQ and other markets
- Maintain strong position in earned coverage cross Jewelry, Watch and Accessories category
- Maintain and develop strong relationships with national, trade and regional press, meeting regularly with Editors-in-Chief, director-level editors, social media editors and digital industry leaders
- Secure impactful feature stories on print, digital and social media outlets supporting new launches and promoting the difference
- Oversee team to pitch and secure impactful cover placements within key print and digital outlets and social media accounts
- Oversee team in facilitating pitch letters, press kit distribution, products loans, hi-res visuals, credit checks
Qualifications:
· Bachelor’s Degree in communications, journalism or related field is required
- 10+ years in public relations with an expertise in luxury retail
- Proven experience managing a highly professional team
- Competence in delivering complex content and concepts in a clear, concise and compelling manner
- Solid understanding of social, digital and content metrics
- Excellent communications, interpersonal skills with a proven ability to communicate effectively both orally and written
- Stellar organizational navigation and cross-functional collaboration
- Motivated self-starter who is able to take both guidance and initiative
- Strong influencer with skills to persuade and negotiate
- Excellent organizational, planning and time management skills. Ability to handle multiple projects simultaneously and is comfortable and successful in a fast-paced environment
- Experience managing large-scale budgets and finances
- Demonstrates emotional intelligence
· Creative and strategic thinker
Bulgari
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