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SENIOR CONTENT MANAGER
Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.
By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.
Why work at LMN?
Great Place to Work, Canada, Certified!
LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.
We support professional development and back this statement up with fun, interactive training, and development opportunities!
We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!
We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
You want to be part of a fun, fast-paced, collaborative team.
Competitive compensation and benefits package (based on education and experience).
If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.
Summary of Position:
The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions
What you will be doing day to day:
- Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
- Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.)
- Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
- Develop and drive digital content strategies across the website, blog and educational resources
- Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
- Ensure overall content consistency across the organization (including tone of voice)
- Create and execute content distribution strategies across owned, paid and earned channels to expand reach
- Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out
About you:
- Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
- Expertise in SEO and proven success executing SEO driven content to increase traffic
- Ability to influence marketing strategy and build business cases for investments
- Track record of developing and executing user-generated content strategies
- Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
- Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
- Excellent communication skills, experience working in an agile marketing framework
Qualifications:
- Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
- 8+ years’ managing and executing content strategies
- Experience developing content for digital channels
- Must be legally entitled to work in United States
- Must be legally entitled to travel between United States and Canada
Job Type: Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…
LMN (Landscape Management Network)
About this Role:
We are looking for an experienced and knowledgeable digital marketing analytics and strategy expert to join our Global Digital Marketing team. As our Digital Marketing Analytics & Strategy Manager, you are the subject matter expert in B2B/B2C customer relationship management (CRM) data, analytics, insights, and strategy work driving omni-channel activation and measurement.
A thorough understanding of digital, offline, and customer relationship management data ecosystems and analytics is needed with the ability unlock the value of a unified 360o view of the customer to influence business outcomes using measurable data. You will generate useful insights to ensure all marketing initiatives benefit from customer-centric data-driven strategies. In addition, you will support performance reporting on all Global Marketing activities. Functioning as a liaison between Digital Marketing and our customers, you will manage key projects and timelines, build processes, and manage team members to support a collaborative and agile way of working.
This job is a part of the Global Marketing functional area which focuses on developing and implementing marketing programs to support the organization’s business goals, driving strategies to secure new business and position the CBRE brand, products and services, and thought leadership successfully in the market.
Digital Marketing at CBRE
This is an exciting time to join the growing team as we are undertaking a multi-year digital transformation designed to drive tangible growth and client and prospect engagement across the business globally. Having launched the new CBRE.com in 2021, and with the continued evolution of our martech stack, we are committed to using best practices to fuel business outcomes. As part of this transformation, we are focused on demonstrating data-driven benefit and value to the CBRE business. In addition, we and CBRE are highly focused on diversity, employee experience and a great workplace culture.
What You’ll Do:
Support the optimization of our customer relationship management data and analytics activities. This includes omni-channel efforts like paid media, email campaigns, targeted customer growth campaigns, and personalization.
We are seeking a candidate who:
* Is data-driven, highly-skilled CRM subject matter expert motivated by testing and learning, and is expected to help the business reach its vision to drive digital marketing strategy and will be a collaborator in shaping the future of the team.
* Brings an omni-channel view and understanding to all aspects of execution and measurement and is experienced with deriving data insights, and multi-channel campaign analysis.
* Can function as an expert in the digital, CRM and data ecosystems. This includes our email service providers (ESP), data warehouse and customer data platform (CDP), providing operational support and training.
* Builds and maintains successful relationships across Digital Marketing partners: Marketing, Business Segments, Brand and Content Centers of Excellence, Product, Technology, Talent and beyond.
* Assesses big picture priorities and team strengths to prioritize and assign ongoing project work according to timelines. (to onshore and offshore teams) while ensuring that quarterly and annual objectives are achieved.
* Leads priority projects for the Customer Data, Analytics and Strategy tower leader including large scale cross-stakeholder initiatives and other targeted campaigns.
* Can develop a robust email/omni-channel campaign testing strategy including tests across all aspects (creative, copy, segmentation, product and messaging).
Customer and Performance Data Analysis
* Manage customer insight data analysis projects to steer strategy and support the wider marketing team. Build customer audiences that support personalization and segmentation initiatives.
* Review data related to key Analytics & Strategy reports, and proactively derive and recommend insights based on analysis.
* Support the work this tower does for our Center of Excellence. Be proactive in improving our CRM and Marketing Performance analysis activities.
Reporting
* Analyze data and prepare monthly and quarterly reporting on customer insights and performance. Help create repeatable and scalable reporting solutions. Responsible for weekly reporting and measurement of each campaign initiative using SFMC, customer, email, and campaign data.
* Look beyond your day-to-day to proactively identify areas for growth and be able to engage with partners outside of your immediate team for solutions.
* Use insights to devise an optimization and testing strategy for all initiatives in all channels. Set Regional critical metrics and track performance and create/share reports with markets and Global teams.
CBRE
Description & Requirements
About Xerox Holdings Corporation
For more than 100 years, Xerox has continually redefined the workplace experience. Harnessing our leadership position in office and production print technology, we’ve expanded into software and services to sustainably power today’s workforce. From the office to industrial environments, our differentiated business solutions and financial services are designed to make every day work better for clients — no matter where that work is being done. Today, Xerox scientists and engineers are continuing our legacy of innovation with disruptive technologies in digital transformation, augmented reality, robotic process automation, additive manufacturing, Industrial Internet of Things and cleantech. Learn more at www.xerox.com and explore our commitment to diversity and inclusion.
Role Overview:
The client manager is a highly energetic, self-motivating sales role with high accountability and client engagement on a daily, weekly, and monthly basis. Responsible for generating sales, to meet individual quotas including our portfolio of software and services solutions. Responsible to manage existing accounts and new customers within a geography for the Xerox product offerings. This is a quota bearing role via an incentive/commission plan. Manage key executive engagements and expand relationships across all lines of business inside customer accounts, both existing and hunting new logos.
This position has responsibility for selling Xerox solutions, including hardware, software and services and will market the full line of Xerox products, to both current Xerox customers and non-customers within a specified geographic territory. This position will be responsible for driving both short-term sales activity with an account, and with developing and implementing longer term strategies to ensure Xerox will retain the account and grow new business.
Purpose:
- At a minimum achieve monthly, quarterly and annual sales targets
- Responsible for growing and managing pipeline inside all Xerox offerings
- Entering activities and information, growing pipeline inside of Salesforce CRM, daily Accountable for forecast accuracy on a monthly basis inside an assigned territory
- Develop and present Quarterly Business Plan Review to management.
- Responsible to grow and manage the business within existing clients and new business Develop and implements business (short & long term) plans for client base to identify, sell, and support incremental value-added services and/or products in existing client accounts.
- Developing new business through cold-calling and prospecting on a continual basis within the dedicated territory or with established accounts.
- Maintain and further develop existing customer relationships and create new customer relationships, through regular contact and communication
- Manage the entire sales cycle. Leverage executive level sponsorship in the client’s organization to bring new insight (teaching) to the client about Xerox solutions and services that address their business challenges.
- This insight is critical to effectively sell services and needs to be the result of industry and client-specific on-going research.
- Responsible for opening assessments and building business cases for clients
- Must be skilled in building financial presentations and negotiations with the client to effectively close profitable deals based on what’s best for the client and Xerox.
Candidate Qualifications:
- Minimum 5 years of sales / consulting experience within technology, services, and IT sales.
- Experience and success influencing and writing RFP responses inside Enterprise and Public Sector (Government, Municipalities, Crown Corps)
- Demonstrated ability to self-develop and to continuously expand your knowledge about your clients and Xerox.
- Experience and proven success with business development and new logos within enterprise and Public Sectors accounts is required.
- Established relationships / network within Enterprise and Public Sector accounts is an asset
- Experience selling into Fortune 500 accounts
- Able to identify and develop effective relationships with key, strategic decision-makers, in order to develop and further selling opportunities
- Proven track record for consistently achieving services revenue and related sales targets and customer satisfaction metrics.
- Knowledgeable regarding competitive landscape, industry trends and vertical markets
- In depth knowledge of competitor products, solution offerings and market in which Xerox competes to ensure the successful positioning of Xerox offerings
- Excellent written, verbal and presentation communications skills
- Technically proficient with Microsoft Office tools and CRM’s (i.e. Salesforce)
- Demonstrated proficiency in conducting client current state studies; business proposal writing skills and presentation to senior management
Xerox
The primary role of the HELLER USA Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans for HELLER USA to help attract both potential customers and retain existing customers in close and continuous coordination with Corporate Marketing & Communications in Germany.
The day-to-day tasks will also include managing and coordinating all marketing activity, public relations, sales administration and market research efforts of current and existing products/services and liaising with media organizations including the trade press and advertising agencies.
This role will also support inside sales team with updating SAP system and sales administration. These duties include input of sales and customer technical data, assisting with sales forecast reporting using SAP data and the HELLER CRM (SAP C4C) system.
This role will also serve as the brand ambassador for HELLER USA, with close interaction with HELLER global marketing and will be responsible for monitoring/managing sales distribution and 3rd party partner marketing events and initiatives in the US.
The Marketing Manager will also provide market intelligence regarding pricing for products and services and will work closely with the inside sales team, reporting directly to the President & CEO for HELLER USA.
Essential Duties and Responsibilities:
- Essential Duties and Responsibilities:
- First point of contact for all external and internal marketing and communication issues for HELLER USA
- Management of external service providers in the marketing area
- Development of new ideas and approaches to expand and strengthen the company’s positioning in the US market
- Intimate understanding of traditional and emerging machine tool marketing channels
- Excellent communication skills
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in the machine tool industry.
- Development of attention-grabbing marketing campaigns for lead acquisition through various marketing channels (digital and print)
- Translation of technical content into creative and attractive marketing communications for various target groups within the metalworking industry
- Developing the marketing strategy for the company in line with company objectives.
- Overseeing the company’s marketing budget.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Maintenance and continuous development of social media communication
- Monitor and report on effectiveness of marketing communications (email, print, social media, influencer, internal communications, etc.)
- Creation of marketing materials for HELLER USA – brochures, presentations, website content, trade show presentations, etc.
- Working closely with design agencies and assisting with new product launches.
- Analyzing potential strategic partner relationships
- Coordination with HELLER Germany (HQ) Marketing & Public Relations Department
- Build and maintain HELLER USA Intranet (Sharepoint) content
- Monitor local website and update content as needed.
Supervisory Responsibilities:
- None
Education and Experience:
- Bachelor’s Degree in Marketing and/or Business required.
- 5 – 10 years’ experience within a Marketing and Sales environment required.
- Professional experience in a technical environment required. Metal cutting industry preferred.
- Preferred engineering or technical marketing background
Job Knowledge, Skills, and Abilities:
- Hard Skills
- Demonstrated knowledge of the machine tool industry.
- Ability to grasp complex technical issues
- Conception, organization and management of US internal and external trade show appearances such as IMTS
- Strong market data analytical skills using EDA and UCC.
- Demonstrated Marketing project management experience.
- Skilled in the use of Microsoft Office products (Excel, Word, PowerPoint, etc.)
- Skilled in the use of design tools such as: Adobe CC – Photoshop, Illustrator, InDesign, etc.
- Video and image editing skills
- Ability to think creatively and innovatively
- Demonstrates professional judgement and discretion
- Ability to excel in high performance while working under pressure
- Confident and dynamic personality.
- Strong creative outlook.
- Good interpersonal skills.
- Ability to travel domestic and International, as required.
Training Requirements:
- General Safety
- ISO 9001 Quality System Awareness
- HELLER network structure
- SAP
Physical Demands:
- Regularly required to sit, stand, walk, and occasionally bend and move about the facility.
- Ability to travel domestic and International, as required.
Personal Protective Equipment:
- Safety glasses required while in the plant.
Work Environment:
- Works in an office, HELLER Troy, MI facility.
Will be required to perform other duties as requested, directed, or assigned.
Heller Machine Tools
THIS IS BLUE APRON
Chefs around the world wear blue aprons when learning to cook, and for us it has become a symbol of lifelong learning. Our highly motivated group of food enthusiasts are inspired to work on complex business problems with creativity and passion, always looking to learn something new. We take preparation seriously, embrace a spirit of excellence, and put in the extra effort in everything we do. We are thrilled to be part of our customers’ lives, cooking and creating experiences in their home kitchens.
WHO’S IN THE KITCHEN
Blue Apron is looking for an experienced Manager of Lifecycle Marketing to lead the development of programs that will increase retention, boost cross-selling / up-selling and friend referrals. The right candidate must have a track record of successfully defining and executing short-term and long-term customer retention roadmaps and have an entrepreneurial, customer-focused mindset that always seeks to improve the status quo. Partnering closely with our Growth, Product, Insights and Data teams, you will be responsible for understanding the needs of our customers to create communication programs that engage and delight them.
WHAT’S ON THE MENU
INSIGHTS
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Leverage existing customer insights and analytics to inform retention initiatives
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Analyze leading indicators of churn, cancellation reasons and customer reviews to identify retention trends to address
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Identify opportunities to increase LTV throughout the entire customer journey – inclusive of early tenure, upsell, cross sell, churn prevention, renewals and winback
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Work to refine and deepen our understanding of the Blue Apron customer segments, leveraging our rich behavioral data to craft personalized, relevant touchpoints for our customers
LIFECYCLE MARKETING STRATEGY & IMPLEMENTATION
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Partner with Sr. Director to develop, manage and enhance Blue Apron’s retention strategy, collaborating with growth marketing and product teams to develop friend referral program, retention/churn interventions and winback initiatives
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Develop onboarding and reactivation programs that drive long-term retention, combining data-driven insights with a fun and creative approach to communications.
TESTING & PERFORMANCE ANALYSIS
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Partner with growth and digital product teams, to develop a rigorous testing strategy (A/B and multivariate tests), to continually optimize all areas of the program, including identifying opportunities to better understand our customer segments and their lifecycle and behaviors through owned channels
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Collect, monitor, and analyze metrics, working with analytics to develop dashboards, and reporting to relevant business stakeholders on business evolution
NECESSARY INGREDIENTS
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5+ years of retention marketing experience with track record of identifying opportunities and developing programs to drive customer-focused retention from early tenure management, engagement, upsell and win-back
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Passion for delighting and advocating for customers and an intimate understanding of how and when to influence customer behavior
-
Results-oriented with an exceptional track record of developing profitable retention marketing programs and meeting and exceeding performance & revenue goals
-
Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and build consensus on critical initiatives
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Strong analytical and problem-solving skills; comfortable leveraging data to drive decisions and a passion for continuous testing and optimizations
-
Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
-
Experience working in, and understanding the dynamics of a subscription business is a plus
- Experience developing loyalty programs a plus
- Familiarity with Looker Google Analytics, and Amplitude
WHY WE LOVE THIS DISH
-
Competitive compensation range: $100,000 – $130,000
-
Annual Performance based Bonus
-
Employee Discount Program
-
Health, dental and vision benefits
-
401(k) with company match
-
Generous Paid Time Off
-
Excellent opportunities for advancement
Blue Apron provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics, marital status or veteran status. In addition to federal law requirements, Blue Apron complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Blue Apron
About the Team
As a member of the Walmart Connect product team, you’ll build an industry-defining omni-channel ad platform at scale that enables Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey. If you are motivated by complex, purposeful challenges, this role at Walmart Connect could be the right fit for you. We are looking for a Director of Product Management to lead the data integrations and interoperability initiatives. In this role, you will work closely with various business and technical teams within Walmart as well as advertisers, suppliers, partners, and industry standards organizations to define, prioritize and build/enable data integrations that extend and enrich capabilities of Walmart Connect.
You’ll sweep us off our feet if…
· You are a great communicator, storyteller and presenter.
· You have excellent product leadership skills.
· You are a high energy leader.
· You are a resourceful, dependable, disciplined operator who can execute with a can-do attitude.
· You’re excited about solving complex challenges and thinking outside of the box.
· You’re customer-centric in spirit and in execution.
· You’re comfortable influencing others, leading teams, managing stakeholders, getting buy-in from leadership, and communicating clearly.
· You have deep domain knowledge in digital marketing/advertising. Retail experience is a plus.
· You are passionate about information management, customer data, integration & interoperability.
· You are knowledgeable about customer data platforms, identity resolution, and data clean rooms.
· You have hands-on experience in Agile methodologies and have used Jira, Confluence, etc.
· You have strong abilities to craft a credible vision and differentiating strategy.
· You thrive in complex and matrixed organizations.
You’ll make an impact by:
· Defining vision and strategies for data integrations and interoperability, using domain expertise, internal and external best practices, competitive analysis, identifying market opportunities, and building business cases that you can effectively communicate to the leadership teams
· Working with enterprise data teams and various business units’ engineering & product groups at Walmart as well suppliers, advertisers, partners, and industry standards orgs to identify integration opportunities and clearly define and prioritize them based on business value
· Collaborating with product marketing, sales, and partner teams to conduct industry and competitive analysis to understand the emerging trends in interoperability and data collaboration in the digital marketing/advertising industry.
· Developing and enhancing products – you will manage product roadmaps, align business and technical needs, analyze customer/partner and product data, turn stakeholder insights into actionable initiatives, actively collaborate with cross-functional teams, determine rollout strategy, and effectively manage risks to successfully meet business objectives.
· Building collaborative relationships with key stakeholders by driving priorities aligned to business goals, communicating, and prioritizing product roadmaps, and gaining buy-in from executive leadership through effective communications.
· Leading a high–energy, matrix team of product managers to establish clear, specific goals and plans and oversee their successful execution to deliver measurable results.
Benefits & Perks:
• Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
Equal Opportunity Employer
• Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.
About Global Tech
• Imagine working in an environment where one line of code can make life easier for hundreds of millions of people and put a smile on their face. That’s what we do at Walmart Global Tech. We’re a team of 15,000+ software engineers, data scientists and service professionals within Walmart, the world’s largest retailer, delivering innovations that improve how our customers shop and empower our 2.2 million associates. To others, innovation looks like an app, service or some code, but Walmart has always been about people. People are why we
Walmart Connect
Job Title: Associate Brand Manager Differin
Location: Dallas, TX (Hybrid Schedule)
At Galderma we’re unique and we embrace difference.
Whether it’s the unique breadth of our integrated offering that covers Aesthetics, Consumer, and Prescription products; or our commitment to recognising and rewarding people for the contribution they make – working here isn’t like anywhere else.
At Galderma, we actively give our teams reasons to believe in our ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.
Job Description
The Associate Brand Manager is responsible for driving and executing projects for the brand to deliver against the brand strategy and meet financial and market objectives. This position reports to an Associate Director/ Senior Brand Manager on the brand team to support integrated marketing planning and execution, analysis and reporting of data, as well as project management support and commercialization of the innovation portfolio. This marketing role leverages key insights as well as analytical and planning skills to drive awareness and equity of the Differin brand.
Key Responsibilities
- Contributes to and supports strategic plans of the brand strategy, integrated marketing planning, and retail plan.
- Completes in-depth analysis of IRI syndicated data, category and consumer data, and/or other research in support of marketing initiatives, business opportunities, and to make recommendations to achieve marketing goals.
- Identifies and turns consumer/brand insights into a beneficial impact on the growth of the business.
- Leverages analytics & strong strategic thinking to deliver against brand objectives.
- Assists in agency management & project coordination (media, creative, shopper, influencer & PR)
- Manages cross-functional efforts to sustain operational rhythm of the portfolio.
- Collaborates directly with marketing, sales, trade and category teams in the development and execution of high-quality insights-driven, retailer or channel specific solutions that link to brand strategies.
- Works with Promotional Review Committee (PRC) to approve promotional materials and develop claims that partner with brand strategy.
- Other duties as assigned.
Skills & Qualifications
- Bachelor’s degree from a four-year college or university or equivalent; MBA strongly preferred
- Three (3) years of experience in a Marketing Role; preferably in Brand, Category, Innovation or Market Research
- Must be able to tie marketing objectives to overall performance metrics and/or ROI
- Knowledge of how to market products to drive revenue, including experience developing product positioning, consumer promotions and executing tactics according to plan
- Strong problem-solving abilities, analytical skills and business acumen
- Excellent interpersonal, written and oral communication skills to effectively communicate with senior management, agency partners, retailers, sales teams and other internal marketing teams.
- Experience in project leadership in a cross-functional environment
- Self-starter and willing to work in a very fast-paced and dynamic business environment.
- Extremely well-organized, highly proficient with data analysis and comfortable managing tactical/administrative needs of the marketing function
- Ability to be solution-oriented and have entrepreneurial aptitude to independently complete tasks and drive results
What we offer in return
You will be working for an organization that embraces diversity & inclusion and believe we will deliver better outcomes by reflecting the perspectives of our diverse customer base. You will also have access to a range of company benefits, including a competitive wage with shift differential, annual bonus opportunities and career advancement and cross-training.
Next Steps
- If your profile is a match, we will invite you for a first virtual conversation with the recruiter.
- The next step is a virtual conversation with the hiring manager
- The final step is a panel conversation with the extended team
Our people make a difference
At Galderma, you’ll work with people who are like you. And people that are different. We value what every member of our team brings. Professionalism, collaboration, and a friendly, supportive ethos is the perfect environment for people to thrive and excel in what they do.
Employer’s Rights:
Galderma is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by applicable law. Galderma is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment.
Galderma
SENIOR CONTENT MANAGER
Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.
By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.
Why work at LMN?
Great Place to Work, Canada, Certified!
LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.
We support professional development and back this statement up with fun, interactive training, and development opportunities!
We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!
We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
You want to be part of a fun, fast-paced, collaborative team.
Competitive compensation and benefits package (based on education and experience).
If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.
Summary of Position:
The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions
What you will be doing day to day:
- Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
- Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.)
- Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
- Develop and drive digital content strategies across the website, blog and educational resources
- Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
- Ensure overall content consistency across the organization (including tone of voice)
- Create and execute content distribution strategies across owned, paid and earned channels to expand reach
- Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out
About you:
- Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
- Expertise in SEO and proven success executing SEO driven content to increase traffic
- Ability to influence marketing strategy and build business cases for investments
- Track record of developing and executing user-generated content strategies
- Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
- Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
- Excellent communication skills, experience working in an agile marketing framework
Qualifications:
- Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
- 8+ years’ managing and executing content strategies
- Experience developing content for digital channels
- Must be legally entitled to work in United States
- Must be legally entitled to travel between United States and Canada
Job Type: Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…
LMN (Landscape Management Network)
We are seeking a collaborative and ambitious Marketing Manager to work alongside the Marketing Director to help lead firmwide marketing strategy and implementation. You will lead the marketing team, work closely with firm leadership, firm staff, consultants, and clients to help achieve our firm’s goals. The ideal candidate will have extensive knowledge of local markets, a strong network of contacts, should be both big-picture and detail-oriented, highly organized, and have excellent communication skills.
In this role you will
- Develop annual marketing report including past-year results and next-year strategy, budget, and major activities
- Manage firmwide marketing communications including messaging and graphics
- Lead implementation of new brand across the office including new templates and applications
- Manage ongoing maintenance of website, including ongoing content development for website and social media outlets, building up the marketing collateral, etc.
- Direct project photography and post-project graphic documentation
- Lead all external communications including social media, earned media, and surveys
- Manage award submissions
- Responsible for sponsorships including events and advertising activities
- Lead project pursuits end-to-end from lead development to project on-boarding
- Develop new business opportunities
- Maintain and manage CRM database
- Lead go/no go process and assist in new project staffing including creating a database of staff capabilities in partnership with the People Ops & Talent team
- Create winning strategies for new pursuits
- Manage proposals including marketing and technical team members
- Manage resources and staff in the implementation of the plan
- Lead discussion with Principals and senior staff with respect to marketing plan, project pursuits, content development, and business development
- Mentor marketing staff and non-marketing staff
- Monitor marketing labor and expenses and track relative to the marketing plan
Requirements
- Minimum of six years of marketing experience in A/E/C Industry
- Track record of building collaborative relationships with leadership teams and influencing measurable outcomes
- Proven ability to create and enhance client relationships
- Built credibility through persuasive internal and external communications
- Experience in storytelling, visual communications, social media platforms
- Proficient in research, reporting, MS Office, Adobe Creative Cloud Suites
- Bachelor’s degree in Marketing, Communications or related field
- Ability to work in a hybrid work environment
- Must be legally authorized to work in the United States for any employer without any restrictions or requirement of visa sponsorship now or in the future
Our Mission
For over 45 years, DES Architects + Engineers has been committed to designing working, learning, and healing environments for businesses throughout the Bay Area. With offices in San Francisco and Redwood City, DES provides creative and sustainable solutions that serve the needs of life sciences, tech, healthcare, education, and developers. As an interdisciplinary firm, DES offers an integrated project approach that leads to increased accuracy, quicker project delivery, and a better use of valuable resources. Services include architecture, interior design, civil and structural engineering, landscape architecture, visual communications, and sustainable design.
Life at DES
DES is committed to the well-being of our employees and their families. As a DES employee, you qualify for the following:
- Competitive salary and bonuses
- 100% company-paid employee medical, dental, vision and life insurance as well as short and long-term disability benefits
- Vacation and Sick Time Off
- Flexible Hybrid schedule
- Robust 401k plan with a generous company match and profit sharing
- Collaborative, friendly fun environment for our employees to thrive in, while offering a multitude of creative perks
We are proud and committed to being an equal opportunity employer. We welcome, recognize, celebrate and encourage diversity and inclusion in our workplace. Our teams are comprised of people with experiences from diverse backgrounds which helps us gain a fresh perspective while challenging our own thinking about design. All qualified applicants will be considered without regard to race, religion, color, gender, age, national origin, sexual orientation, gender identity, protected veteran status, disability, or any other status protected by federal, state or local law.
Please find DES’ California Privacy Notice at the following link:
https://www.des-ae.com/california-privacy-notice
DES Architects + Engineers
MarketPro has partnered with one of the nation’s leading outdoor lifestyle brands with designs that can be found on more than 30,000 products worldwide. Together we are looking for a dynamic Director of Brand Marketing to elevate the brand through multiple channels.
As the leader of the Brand, the Director is responsible for constructing brand strategy and building a small team responsible for defining and managing the company’s overall brand strategy, positioning, voice, and execution. This is a critical role for an experienced brand strategist who thrives on delivering big results in a fast-paced environment that includes brand creative, strategic leadership, content, experiential events, and partnerships. This individual will take the differentiated brand and grow unbridled brand enthusiasm and identify new and innovative ways to leverage the brand to engender loyalty that leads to business growth.
The successful candidate will have strong consumer brand building experience, a general manager mentality, a demonstrated creative and disruptive growth mindset, agile decision-making abilities, strong influence and cross functional team leadership skills, and effective stakeholder management abilities. He/she will own creating campaigns and experiences that build awareness and advocacy. The Director works collaboratively with leaders in marketing, strategy and licensing to ensure the brand story is reflected across all channels.
The right candidate understands both the qualitative and creative aspects of brand with the quantitative analysis necessary to justify the impact of brand spend on customer growth, awareness, consideration, share of voice, and customer sentiment.
Key responsibilities of this role include:
- Develop, communicate and maintain a unified brand story (positioning and messaging architecture) and application of positioning, creative expression, and voice across all channels.
- Elevate and refine communications and brand design to increase awareness in all channels.
- Champion the ideation, development and launch of new products. Energize and motivate the organization around both near-term priorities and long-term strategies.
- Evaluate brand strategies, including brand positioning; consumer and competitive targets; pricing; and executional requirements to deliver performance goals.
- Partner closely with marketing and executive teams to develop a deep knowledge of the customer and target audience, effectiveness of marketing programs, and competitive landscape and opportunities.
- Develop differentiated creative and promotional strategies to expand opportunities, capitalizing on consumer trends and brand permissions.
- Create content strategies to enhance the customer journey based on business objectives, category focus, and audience segments across all channels (online/offline/social).
- Partner with cross functional teams to ensure that our customer, vendor, employee, and partnership touch points align with our brand strategy and support our messaging priorities.
- Inspire, review, and approve creative work that breaks through the clutter and reinforces the tenets of the brand and meets the needs of our customers.
- Build and measure brand awareness/brand health and generate innovative ideas to increase brand affinity and loyalty.
- Design and coordinate integrated campaigns across channels.
- Develop promotions, partnerships, activation events, and other brand initiatives to drive awareness, sales, reach, and press.
- Build, lead, and mentor a top performing small team.
Candidate Requirements and Experience:
- Prospective candidates must be capable of working in a fast-moving, entrepreneurial environment where creativity, intuition and relationship management are important.
- Excellent organizational, ability to prioritize, excellent project management skills, and solid financial acumen
- BS degree in business, marketing, or a related field. Advanced degree is a plus
- 10+ years leading Brand Marketing
- 5+ years in B2C marketing
- 5+ years supervisory experience with internal staff and external vendors
- Excellent strategic vision, team leadership, and team development/mentoring skills
- Highly analytical and data-driven
- Demonstrated experience building a brand and managing creative expression
- Extraordinary storyteller with strong creative sensibilities and a passion for creative, brand and design
- Proven experience growing brand awareness with key identifiable metrics and reporting
- Excellent verbal and written communication
- Flexibility and nimbleness – no job being too small or too large
- Experience driving brand awareness and fostering brand loyalty and community engagement
- Proven ability to collaborate with all levels within the organization as a tactical and strategic partner, coach, and advisor.
MarketPro