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Excited to grow your career?
Our purpose is to empower people to save and invest with confidence. We are looking for great people to join us, so please come and invest in YOUR future at HL.
About the role
We’re looking for a Digital Marketing Executive to join our Digital Marketing team, where your focus will be on the promotion of advice services. You will build, maintain and optimise marketing campaign pages and emails whilst using data to identify new opportunities and influence stakeholders.
We strive to create a team environment where everyone is committed to making the group successful. You’ll join an agile marketing team structure, where we bring different skill sets together to work collaboratively in squads, with focused objectives and targets. There are five core marketing squads within the HL Marketing Team covering ISAs and Investments, Pensions, Advice, Workplace and our cash savings platform – Active Savings. Within your squad you’ll work with dedicated Marketing Leads, Creative Comms Managers and Creative Comms Executives.
We’re looking for experience in email marketing, digital content editing, and a good understanding of data. As part of the team, you’ll need to be committed to putting clients first and not afraid to challenge existing ways of working.
What you’ll be doing
- Collaborate with your squad to drive new business and improve client experience across our website and email channels.
- Build, send and approve marketing emails and campaign pages.
- Suggest, build, and report on tests to improve marketing emails.
- Run data-driven A/B tests across website pages delivering value to the business and clients.
- Build campaign pages in a timely manner without supervision.
- Attend and influence in sprint planning meetings, stand ups and sprint reviews.
- Make SEO changes to web pages as instructed by SEO managers.
- Monitor dashboards to stay informed about on-site performance, reporting to wider squad/team when necessary.
- Intentionally contribute to a team culture that is inclusive and empowering.
About you
- Experienced in the digital marketing landscape, built within commercial environments.
- Demonstrable experience of using CMS or email marketing software.
- Strong understanding of A/B testing methodologies.
- Ability to manage own workload and manage expectations.
- Accomplished in forging effective relationships at all levels, skilled at influencing, negotiating and championing new ideas.
- Comfortable reading and interpreting data and using it to support hypotheses and prioritisation.
- Basic understanding of design and UX principles, social media, and paid channels.
- Able to work in a team or alone and effectively collaborate to achieve common goals plus the ability to self-manage competing workloads and effectively prioritise.
- Good knowledge of user experience, SEO and email marketing best practice.
- Experience with HTML will be beneficial.
Interview process
This will be a 1-2 stage interview process. Interviews can include competency and behavioural based questions and a task to assess key skills.
Working Schedule
The role is based in our Bristol head office, BS1 5HL. This role is permanent, and offers flexibility on hours with a minimum of 4 days. We have returned to the office, however for this role we offer a hybrid flexible working pattern to enable you the option of working from home and coming into the office.
Why us?
Here at HL, we’re the UK’s number 1 investment platform for private investors, based in Bristol. For more than 40 years we’ve helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We’re steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What’s on offer?
- Discretionary annual bonus & annual pay review
- 25* days holiday plus bank holidays and 1-day additional Christmas closure time
- Option to purchase an additional 5 days holiday per year
- Flexible working options available, including hybrid working
- Pension scheme up to 11% employer contribution
- Sharesave scheme – have a real stake in HL’s future
- Income Protection & Life insurance (4 x salary core level of cover)
- Health care cash plans – including optical, dental, and out patientcare
- Help@hand and an Employee Assistance Programme
- Gympass – gym memberships and wellbeing apps available
- Variety of travel to work schemes with free bike storage and shower facilities
- An inhouse barista serving subsidised coffee and snacks
- Join HL’s sports, I&D networks and volunteering groups (two paid volunteering days per year)
- LifeWorks Discounts on services, restaurants and retailers
* up to 30 days depending on role level & increasing with length of service
We know that sometimes people can be put off applying for a job if they don’t tick every box. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. We’d love to hear from you!
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis – please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
Hargreaves Lansdown
At NICE, we don’t limit our challenges. We challenge our limits. Constantly. We’re relentless. We’re ambitious. And we make an impact. Our NICErs bring their A game and spend each day turning it into an A+. And if you’re like us, we can offer you the kind of challenge that will light a fire within you.
The Brand Manager is responsible for the production and management of marketing and brand assets including branded images, collateral, presentations and brand building blocks (logos, reusable graphics, guidelines, etc.) This role will plan, develop, execute, and manage brand and corporate communications projects or programs as assigned. This role coordinates the regular flow of creative production of branded materials including printed and digital materials as assigned. The individual in this role works closely with other members of the corporate communications and marketing teams to produce marketing and brand assets that are used in marketing campaigns and for sales or partner enablement programs.
The Brand Manager may be asked to perform any of the following responsibilities:
- Plan, develop, execute and manage assigned brand and corporate communications projects or programs as assigned. Understand project and program goals in order to execute assignments to achieve the best results from both a branding and marketing perspective.
- Produce and deliver all graphics and production requirements for the marketing team which includes both in-house production utilizing templates as well as managing freelancers and design agencies and freelancers for new designs or specialized projects. Deliverables include branded images for website, blog, social media, newsletters, digital ads, email for marketing campaigns and events as well as case studies, brochures, white papers and presentations based on brand templates.
- Follow established production process for delivery of a high volume of high-quality materials within established SLAs (Service Level Agreements).
- Responsible for high quality completion of all graphics and marketing assets including proofreading, consistency of fonts, colors and other elements.
- Manage Marketing Foundations Library which includes all brand building blocks such as logos, brand icons, ready to use images, templates and integrated campaigns. Also includes source files for all completed projects.
- Be a leading protector and expert resource for NICE CX.
- Adhere to and promote adherence to corporate brand standards and guidelines.
- Recommend and develop training for brand guidelines and brand production process as needed for marketing, all NICE CX employees and vendors.
- Ensure messaging consistency and be an arbiter of best practices in brand voice, messaging, writing, style and grammar.
- Assist with blog, social media, corporate communications, company signage as assigned.
- Support overall marketing and communication efforts, perform other related duties and assist in special projects.
- Communicate in an effective and professional way with customers, influencers and stakeholders in and outside of the company.
- Responsible for developing and managing budget and expenses for projects, as assigned.
- Accurately tracks and reports expenditures according to the Company’s Purchasing Policy.
To Land This Gig You’ll Need:
- Bachelor’s degree in marketing or communications or related field
- 4+ years’ experience in B2B high-tech, corporate communications or marcom
- Proven ability to create and deliver high quality materials such as collateral and presentations
- 4+ years’ experience using graphic production software (Adobe Creative suite) as well as Microsoft Office Word and PowerPoint
- Strong project management, organization and communication skills
- Experience Preferred:
- Social media monitoring and marketing
- Maintaining blog using WordPress
- Using project management system such as JIRA, Robohead or BaseCamp
- Both company and agency experience
About NICE
NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NICE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.
Known as an innovation powerhouse that excels in AI, cloud and digital, NICE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.
NICE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.
NICE
Company Info:
Our client is a leading manufacturer of enhanced delivery systems for the functional food, nutraceutical, and preventative health markets. This newly created role will partner with the GM for North America and Marketing leadership to manage, oversee, and implement the overall digital marketing strategy for all brands. This individual will be responsible for growing the company’s brand awareness and driving traffic across paid and organic strategies delivering enhanced engagement and market leading conversion. The Director will play a leading role in developing the digital channel strategy and customer/community engagement by blending both brand and performance marketing for the company’s portfolio. This is a high visibility role within a dynamic organization and will be an incredible, career-changing position for the right individual!
Location:
Irvine, CA area
Duties and Responsibilities:
- Lead and drive all aspects of Digital Marketing and Ecommerce for NAM- Building brand awareness and relevancy, demand generation, boosting digital presence and social currency, social media programming, KOL/influencer management, agency oversight, content and asset creation
- Manage team to develop and execute ongoing launches and digital content marketing strategy, including landing page optimization, lead nurturing, and reporting
- Support omni-channel marketing campaigns by developing high-impact landing pages, producing associative ads for CPC, and defining, tracking, and reporting conversion metrics
- Drive a seamless customer purchase experience through the creation and execution of a cohesive brand, category, and product story orchestrated across our digital channels and touchpoints to drive demand, consideration, engagement, purchase
- Build and manage social media channels (LinkedIn, Facebook, Twitter, and Instagram) including content, creative and paid media to drive demand and engagement
- Manage and build strong partnerships with internal relationships with commercial teams to manage communication calendar, customer feedback, and creative to support all channels.
- Manage external partner agency relationships and vendors to ensure work received is of high quality, on time, within budget, and meets requirements
- Own and continuously improve digital lead generation efforts, optimizing the marketing tech stack (Marketing Automation, Google Analytics) working with partners to improve usability, data cleanliness, and integrations.
- Identify insights through digital measurement and performance tools, to inform strategies
- Design A/B testing, improving digital funnels, and increasing conversion rate
- Manage and perform competitive intelligence to identify promotional activities based on first and third party data that fit the company’s strategy and positioning
- Direct strategies and strategically manage paid search, display, Social and affiliate campaigns across channels and ensure program specific ROI goals and sales targets are being met – reporting on process to stakeholders
- Test, iterate, optimize and scale our performance marketing efforts across paid social, programmatic, SEO/SEM, content syndication, and affiliate marketing to generate demand and winning conversion levers across product merchandising, pricing, placement, and promotions
Qualifications:
- Four-year college degree in Bachelor’s degree in a related field required. MBA strongly preferred
- 10+ years of data driven digital marketing experience, with a focus on leveraging and optimizing the full marketing technology stack, particularly CRM, ecommerce, managing large-scale, performance driven campaigns either agency or client side
- Track record of leading the build, launch, and management of websites in partnership with internal stakeholders and external agencies
- Exceptional content marketing experience from landing page creation, optimization and tracking to omni-channel campaign strategy and management
- Experience strategizing, designing, and executing A/B testing campaigns with the ability to manage and present report results
- Comfortable conducting metrics analysis, setting KPIs, and interpretation of goals and reporting on the results to senior leadership.
- Proven track record of leading both brand and performance marketing to drive customer acquisition, retention, and engagement through digital, social, mobile, and emerging media channels
- Strong financial and analytical skills- facility with numbers and quick translation of analytics to implications to shape strategy
- A keen eye for copy and experience executing strategic storytelling is a must
- Hands on experience with a paid search management platforms and 3rd party ad serving tools a plus
Red Dynamics, Inc
We’re looking for a highly creative, results-oriented person who is passionate about social media, restaurants and plant-based food.
Primary responsibilities will include social growth and engagement strategy, content management,
and community management and building for two brands, with the goal of building sales and engagement.
Specifically:
· Social Media Strategy: Develop and implement our social media strategy, creating clear audience growth objectives and action plan;
· Influencer engagement: Engage and work with influencers on new product launches, giveaways, and
ongoing marketing initiatives;
· Daily Content: Lead all things social media, including collaboration with our in-house creative on content development, approval of all content pieces and daily community management;
· Photography/Video: Take photos/videos of in store-activations weekly for social, make and post videos/reels.
Work with graphic design team to supplement photo and video assets;
· Design: Maintain a cohesive and attractive aesthetic for both brands;
· Metrics and Analytics Reporting: Monthly analytics reports on social platform performance and
providing key takeaways to optimize content moving forward;
· Monitor competitors on social sites and web for competitive insights;
· Tools: Stay up-to-date on new social media tools, best practices and how other organizations and
companies are using them, to ensure our early adoption of emerging technologies;
· Trends: Proactively research trending topics and news stories, aggregate
and curate content for use in social media conversations. Keep us on the cutting edge of social/digital/emerging media and track trends to identify new, innovative ways or partnerships to evolve our strategy, grow our audience
Personal Characteristics
· A Creative Problem Solver – You have a creative bent and you love taking on challenges with a fresh perspective and creative mind.
· An Action Oriented Doer – Someone who is driven by results. Someone who strongly believes in accountability and is highly organized. A task-oriented self-starter who stays calm under pressure and proactively takes on big ideas and projects.
· Hands On – Someone who is hungry to learn and take on more responsibility as the company grows.
· A Collaborator – One who works well with teams and can listen and adjust while still sharing a
strong point of view.
· An Aesthete – A person who loves the arts, nature, and design, and longs to make everything they touch and everywhere they go more beautiful.
· An Optimist – Someone with a can-do attitude, who can lead in the face of uncertainty, and with a
great sense of humor.
Qualifications
· 2+ years of working experience in social media and/or community management role for a consumer brand
· Experience with all major social media platforms, in addition to analytics and scheduling tools, Google
Analytics, etc.
· Proficient in Illustrator, InDesign, and Photoshop. Animation is a plus!
· Strong writing and copy-editing skills, with a track record of writing engaging content
· Strong photography and videography skills including editing
· Expert knowledge of all things digital and social
· Passion for food and sustainability
· BA/BS required; marketing communications curriculum a plus
Compensation:
· This is a part-time contract position. Around 10 hours per week at $35 per hour.
Who We Are:
Charlie was a sinner.
https://charliewasasinner.com/
Bar Bombon
Marquis & Co.
Objectif
La personne qui occupe ce poste doit gérer, coordonner et soutenir le déploiement et l’administration des diverses ressources nécessaires, notamment en matière d’effectif, de finance et d’équipement, afin d’atteindre l’excellence opérationnelle et du service au niveau local.
Qualifications
•Habileté confirmée pour le travail sous pression et la gestion de situations stressantes, et habileté à maintenir une attitude souple
•Excellentes compétences en résolution de problèmes et habileté à trouver des options et à appliquer des solutions originales qui auront des répercussions positives sur les résultats
•Facilité à influencer, à convaincre et à élaborer des solutions mutuellement acceptables en cas de conflits
•Excellentes habiletés en matière d’organisation et de gestion du temps
•Capacité de travailler avec efficience sous une supervision minimale, et de prendre des décisions efficaces et novatrices
•Qualités de leadership qui permettent de gagner la confiance des employés et manifestation d’un bon jugement de leader
•Disponibilité à travailler selon un horaire variable, notamment la fin de semaine et les jours fériés
•Connaissance des Conventions collectives d’Unifor et d’IBT et de la gestion de personnel syndiqué
•Talent marqué pour la communication, en français et en anglais
•Excellentes compétences en informatique (Microsoft Excel, Word et PowerPoint, courrier électronique, Acrobat Reader, etc.)
•Expérience dans les aéroports ou les centres téléphoniques, un atout
•Expérience en gestion, un atout
•Connaissance de TotalView, d’ESS et d’ICBM, un atout
•Connaissance du CCV et d’ICBM
Poste critique pour l’exploitation : Oui
Veuillez consulter la page carrières d’Air Canada pour connaître tous les détails du poste.
Purpose
This role is responsible for managing, coordinating, and supporting the deployment and administration of the various resources required, including manpower, financial and equipment, to achieve operational and service excellence at the local level.
Qualification
•Recognized ability to work under pressure, handle stressful situations and maintain flexibility
•Excellent problem-solving skills: ability to generate options and apply creative solutions that have a positive impact on results.
•Ability to influence, convince and create mutually acceptable solutions in the context of conflicts
•Excellent organizational and time management skills.
•Perform efficiently under minimal guidance – making effective and innovative decisions
•Exhibit leadership qualities that elicit trust in employees and demonstrates good leadership judgment.
•Ability to work different shift patterns, including weekends and holidays.
•Knowledge of the UNIFOR, and IBT Collective Agreements and managing a unionized workforce
•Excellent communication skills in both French and English.
•Excellent PC skills (e.g. MS Excel, Word, PowerPoint, E-mail, Acrobat Reader)
•Call Centres experience is an asset
•Management experience is an asset
•Knowledge of Total View, ESS, ICBM is an asset
•Knowledge of VCC/ICBM
Operationally Critical Function: Yes
Please refer to the Air Canada Careers page for full job details.
Air Canada
SENIOR CONTENT MANAGER
Landscape Management Network (LMN) is a leading provider of business management software designed to help landscaping contractors maximize profit with better planning. We’ve been revolutionizing the way contractors sell, service and innovate with their customers since 2009 and are on a mission to help landscaping companies succeed.
By trade, we’re a technology company, but if you ask anyone who works here, they’ll tell you our people are the core of who we are. We thrive on a “more human, less corporate” culture that is built around doing work that matters, winning as a team and celebrating success.
Why work at LMN?
Great Place to Work, Canada, Certified!
LMN is designed by landscapers, for landscapers. We get to help amazing people every day build great businesses.
We support professional development and back this statement up with fun, interactive training, and development opportunities!
We have a fantastic Culture Committee dedicated specifically for Communications and Culture, with the goal of making sure ‘LMN’ is the best place you will ever work!
We value your feedback and do our best to incorporate your great ideas into our day-to-day operations.
You want to be part of a fun, fast-paced, collaborative team.
Competitive compensation and benefits package (based on education and experience).
If you are a passionate person that is looking for a role in Marketing at an established growth-minded Canadian software company, then this might be the right opportunity for you.
Summary of Position:
The Senior Content Manager is responsible for managing core components of our content strategy by building and developing cohesive narratives across multiple touchpoints—with the goal of brand awareness and revenue generation. The senior content manager will create content across multiple formats and write blog posts, case studies, eBooks, sales whitepapers, etc. The ideal candidate has experience developing digital content strategies, creating content distribution plans, and analyzing metrics to make informed decisions
What you will be doing day to day:
- Create and manage content strategies that move prospects through the buyer’s journey, from awareness to conversion
- Develop content across multiple formats— includes writing/editing long and short form copy (including case studies, blogs, eBooks, whitepapers, articles, infographics, ads, website copy, etc.)
- Identify and monitor key KPIs to achieve OKRs; analyze data to identify trends and anticipate prospect needs
- Develop and drive digital content strategies across the website, blog and educational resources
- Conduct user research and apply to messaging strategies. Interview customers, users and prospects on a monthly basis to be constantly informed of their most pressing needs, challenges and language.
- Ensure overall content consistency across the organization (including tone of voice)
- Create and execute content distribution strategies across owned, paid and earned channels to expand reach
- Conduct competitor research including selling points, talk tracks, key messages, and determine how we can differentiate and stand out
About you:
- Ability to drive content strategy and writing high-quality content for digital channels– with metrics to prove results
- Expertise in SEO and proven success executing SEO driven content to increase traffic
- Ability to influence marketing strategy and build business cases for investments
- Track record of developing and executing user-generated content strategies
- Can-do attitude regardless of deadlines and occasional ambiguity + a growth-mindset
- Ability to work in a fast-paced environment on multiple projects, across multiple subject matters while adhering to strict deadlines
- Excellent communication skills, experience working in an agile marketing framework
Qualifications:
- Bachelor’s degree in Communications, Journalism, Creative Writing, Advertising, Marketing, or related field of study
- 8+ years’ managing and executing content strategies
- Experience developing content for digital channels
- Must be legally entitled to work in United States
- Must be legally entitled to travel between United States and Canada
Job Type: Full-time, Permanent, 36 Hours/Week, EST, 4 Day Work Week, Competitive Annual Base Salary, Plus Commissions, Benefits, 50% Health Care Reimbursement, Vacation Accrued, Sick Credits, 401K Matching and more…
LMN (Landscape Management Network)
Girl Scouts is the only organization singularly dedicated to preparing girls for leadership. Our mission is to build girls of courage, confidence, and character, who make the world a better place. Through activities STEAM (science, technology, engineering, arts and math), Entrepreneurship, Civic Engagement and Outdoor Experiences, Girl Scouting provides girls with opportunities for fun and friendship, while fostering development of leadership skills and self-esteem. Girl Scouts of NE Kansas & NW Missouri is chartered by Girl Scouts of the USA and supports15,000 girl members and 9,000 adult volunteers in its 47- county jurisdiction surrounding the Greater Kansas City, St. Joseph and Topeka areas.
Girl Scouts of NE Kansas & NW Missouri is hiring a Director of Brand and Marketing based in the Greater Kansas City Area. This full-time role is responsible for developing and implementing brand and marketing strategy for the organization. This position will support all areas of operations including membership, program, fund development and product program to create and execute content for print, web and social media campaigns. This position will work in partnership with the Web, Creative and Print Production Lead to pair content with creative. The Director, Brand & Marketing will supervise the Brand & Marketing Specialist position.
Responsibilities
- Provides, develops and leads content strategy that advances an accurate and informed portrayal of the council and its mission to internal and external audiences.
- Develop content for all council marketing materials, including recruitment flyers, direct mail appeals, social media graphics, e-newsletters, patch design, special event / campaign design and other digital materials.
- Creates minimal graphics as a back-up to the Web, Creative and Print Production Lead for social media post and provides minimal photography for events / program activities to share on social media platforms.
- Manages the implementation of content for marketing campaigns and/or initiatives as identified in the department’s annual plan of work.
- Manages and creates content for social media channels.
- Consults with and advises council staff on content and messaging relating to their respective departments in order to strengthen the position as the leading and primary organization dedicated to preparing girls for leadership.
- Through creative direction, this position works to strengthen our brand voice in the community and beyond.
- Serves on the council leadership team and participates in problem-solving and decision-making related to issues that impact overall council success.
- Prepare clear and concise reports, correspondence, presentations, and other written materials.
- Organizing work, setting priorities, meeting critical deadlines, and following up with a minimum of direction.
Qualifications
- Advanced understanding of principles and practices of public relations, marketing, advertising and technology
- Able to effectively convey information, thoughts and ideas in strong verbal and written communication form to all levels of the organization.
- Strong problem solving and decision-making skills and exhibits sound judgement
- Able to persuade, influence and collaborate effectively to gain support
- Strong Project Management skills and the ability to manage multiple projects simultaneously
Education and Experience
- Bachelor’s degree from an accredited college or university in public relations, advertising, marketing, journalism, communications, or a related field
- 6-10 years of progressively responsible marketing related management experience; or, any combination of education, training and experience that provides the required knowledge, skills and abilities to perform the essential functions of the job
- Previous experience managing full marketing budgets and meeting fiscal requirements
- Must have experience in the following software:
- Adobe Creative Suite (specifically InDesign, Photoshop, Illustrator and Acrobat Pro)
- Microsoft Office 365 (strong PowerPoint skills)
- Salesforce
- Constant Contact
Other Requirements
- Valid Driver’s License with an acceptable driving record.
- Employment is dependent upon the results of a criminal background investigation
Working Conditions:
Work is performed in primarily outdoor weather conditions, dirt and dust, and extreme heat or cold. As well as some work performed at home or in office environments.
***As a condition of hire, full dosage of the COVID-19 vaccination is a requirement for this position. GSKSMO will consider accommodation for disability/medical and/or sincerely held religious beliefs.***
OMNI and our clients are Equal Opportunity Employers and seek diversity in candidates for employment. EEO Employer W/M/Vet/Disabled/Sexual Orientation/Gender Identity.
Girl Scouts of NE Kansas & NW Missouri
Marketing Manager – Tech – London – £50,000
Our client, an innovative tech company are looking for a Marketing Manager to join their organisation.
THE ROLE OF MARKETING MANAGER:
⦁ Design and build of nurture streams within the automation platform to create leads and conversation starters for the sales teams
⦁ Key contributor to the content programme to include research, opinion pieces, interactive whitepapers, videos, blogs, FAQs, podcasts, demos, and website content
⦁ Analysis, segmentation, and customer dashboarding across the Group
⦁ Drive an ABM initiative to facilitate cross-sell across the group
⦁ Execution of customer communications around the launch of the brand.
⦁ CRM reporting on lead volumes, pipeline, closed won deals and win/loss analysis.
⦁ Create and execute activities to facilitate this including:
⦁ Customer events
⦁ Breakfast/customer briefings
⦁ Digital initiatives (roundtables, webinars)
⦁ Other customer and prospect initiatives
THE IDEAL CANDIDATE FOR THE MARKETING MANAGER ROLE:
⦁ Entrepreneurial and analytical in approach with a can-do attitude!
⦁ Strong communicator/ influencer with demonstrable experience of partnering with sales leadership.
⦁ Three plus years in a B2B marketing role.
⦁ ABM experience preferred.
⦁ Advanced CRM knowledge.
⦁ Experience of marketing automation platforms useful
Miller Byrne
Opportunity: Reporting to the Head of Marketing and Sales, the Director of Marketing will be a key leader within the organization. Working closely with leadership, the Director of Marketing will drive the marketing strategy for Minus, shaping the brand, product, and future of the company.
The Company: At Minus, we are on a mission inspire change for people obsessed with food and the planet by transforming low value inputs into high value, sustainable, delicious products via fermentation. Through fermentation, Minus can change the broad future of food, starting with coffee. Coffee minus the beans- change is caffeinated here.
Specifically, this person will:
- Build and drive Minus’ marketing strategy and develop short & long term marketing plans to meet and exceed company growth goals
- Help build and lead multifunctional team to deliver the execution of plans successfully
- Be the brand champion: clearly defining, then defending and extending the Minus brand, building and growing consumer love
- Know the consumer better than anyone else, Identify key trends/opportunities for the business
- Integrate online & traditional media to build brand equity and drive sales with target audiences; strong understanding of how to use e-commerce/direct to consumer, social media & latest tech to drive consumer engagement and be disruptive online
- Develop strategy for and manage execution of all shopper marketing including in-store activation, digital couponing, POS, etc.
- Develop strategy for and manage execution of all brand communications including digital, social, influencer, PR, website, product seeding, events, brand partnerships, etc.
- Analytics – know brand performance better than anyone else in the business, by region/customer, etc and report out then take action with team based on results
- Manage the budget effectively to drive high ROI growth plans
- Fully develop and grow the marketing team through savvy hiring, continuous coaching & performance feedback
- Generate innovative ideas and insights with regards to advertising, POS, packaging, public relations, etc.
- Find creative ways to promote brand objectives. Continuously search for improvements in how we do business.
- Help your colleagues to be great. At Minus, we are building a culture of respect, support, curiosity and excellence.
- Support cross-functional team with innovation development being the voice of the consumer in the innovation process.
- Develop, track and report on relevant marketing KPIs
- Support sales team in expansion of Minus brand
Professional Qualifications:
- Have 5+ years of marketing experience, ideally within the CPG industry
- Have a passion for CPG and sustainability
- Excited to work with a brand that is on the ground floor of something big
- Locally based in San Francisco and always on the cusp of what is new, trending, and exciting in the city
- Have an unrelenting drive, an eye for detail, and a desire to win
- Entrepreneurial and thrive in a fast-paced start-up environment, able to wear many hats and balance many duties
- Have superior organization skills, and a passion for continuous improvement of creative and planning processes
- Have a strong resourcefulness and solution-driven attitude toward creative and logistic challenges
- Thrive straddling big picture, creative ideation, and in-the-weeds execution
- Know the social media industry and its key channels inside and out, possessing an excellent understanding and knowledge of social platforms from a brand marketing perspective
- Have successfully managed external agency partners
- Are personally well-connected to key opinion leaders, especially on a local level
- Always on top of pop culture and trends and are able to pivot to capture of-the-moment opportunities that arise
- Have experience with third-party vendors and contract negotiations
- Are creative, organized, and analytical
- Proactive and self-sufficient in an autonomous work atmosphere
Personal Characteristics:
- High emotional intelligence (EQ) and self-understanding with ability flex/adjust leadership style to work with many different people
- Decisive and confident communication style
- Direct and transparent
- Deep care for your work and company
- Ability to work in a fast paced high energy environment
Minus Coffee is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 714-856-1095 for assistance.
Minus: A Compound Foods Company
About the Role
Typhur is hiring a skilled Content and Social Media Manager with a passion for creating compelling content and an eye for aesthetics. As the Content and Social Media Manager, you will be responsible for developing and executing social media strategies, creating and curating engaging content, and managing social media content across a variety of social platforms to cultivate and deepen those relationships, with the ability to moderate online and offline conversations with our community. This position reports to the Head of Marketing and you will work closely with the marketing team to ensure consistent branding across all channels.
Our ideal candidate will have some experience in content creation, food styling, videography and photography. This is an exciting opportunity for a highly-collaborative and creative storyteller who is passionate about food, cooking, and smart kitchen appliances.
Ultimately, you should be able to act as the face and voice of our brand and manage all community communications and content.
Key Responsibilities
- Develop social media strategies and content plans to engage, maintain, and grow the community across owned social and crowdfunding platforms, including managing a robust content calendar through Hootsuite.
- Own Typhur’s social media channels, including but not limited to Facebook, Instagram, Twitter, Tiktok, Youtube, and Pinterest, and identify opportunities with current and emerging social media platforms.
- Engage directly with customers, influencers and ambassadors, facilitating meaningful and authentic two-way communication and responding to questions, comments, and requests. Manage our influencer and ambassador program and UGC assets creation.
- Create and curate engaging content for all social media channels, including Facebook, Twitter, Instagram, and TikTok.
- Create high-quality, visually appealing content for social media, website, and other marketing channels, including photography and videography.
- Edit and post-process photos and videos to ensure consistency and quality.
- Collaborate with chefs, food stylists, and other team members to develop visually stunning food content.
- Develop and maintain a content calendar, ensuring content is planned and scheduled in advance.
- Work closely with the marketing team to ensure consistency in branding across all channels.
- Stay up-to-date with social media trends and best practices, continuously improving content and strategies, and advise internal teams on industry best practices.
- Share feedback and insights from our community that can inform our overall product, marketing, and customer engagement strategies. Identify, evaluate, and report performance KPIs with a strong understanding of which measurements align with business goals.
- Work closely with product design to understand the details of new features/content and partner with content creation resources to ensure effective communication with consumers.
Requirements
- 3+ years experience in managing social media and communities, and digital marketing.
- Bachelor’s Degree in Marketing, PR, Communications or related field, or equivalent experience.
- Deep knowledge of the social media landscape and functionality of social platforms, including Facebook, Instagram, TikTok, and YouTube, and other emerging platforms.
- Understanding of social media metrics – ability to collect, analyze, and use social data to inform decision making to increase the effectiveness of social media campaigns.
- Proficient in Adobe Creative Suite, including Photoshop, Lightroom, and Premiere Pro.
- Ability to create visually stunning content, with a strong eye for detail and aesthetics.
- Proficiency in social listening tools is a plus.
- Hyper-organized and detail-oriented. Excellent written and verbal communication, as well as copywriting skills.
- Motivated self-starter who is adaptable to changing priorities and able to manage multiple projects and responsibilities in a fast-paced environment.
- Highly-collaborative with teams and partners.
- Passionate about food and cooking.
- Experience in e-commerce/B2C business is a plus.
Benefits
Our Appetizers
- Hybrid/flexible work
- Flexible PTO
- Generous core benefits
- 401k matching
- An engaging, food-filled work environment with a creative team of culinary enthusiasts
Typhur