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Scratch Marketing + Media is looking to hire a stellar Public Relations Account Director to join our growing team of creative, PR, content, web and marketing professionals. Our main office is in Cambridge, MA but we operate in mostly a remote / hybrid environment and we have locations across the country.

Desired candidates will have demonstrated experience in PR campaign development and execution, account management as well as building relationships with the media, analysts and influencers. Candidates who will thrive at Scratch M+M are proactive, organized and results-oriented with a passion for B2B tech and integrated marketing communications.

Scratch M+M is a growth advisor and nimble execution partner for game-changing B2B tech, health tech, climate tech and other innovate companies. We are based in Boston and we work with clients across the country and around the world. Bringing the latest methodologies, insights, ideas, and campaigns to our clients, we chart impactful, integrated growth plans based on the unique needs of our partners – and help them soar. Once we take off, we continue to execute those PR, Marketing and Sales communications programs in an integrated manner.

Job Description:

The Public Relations Account Director drives the definition of PR goals, objectives, strategy and deliverables for client campaigns. S/he proposes strategic PR plans with deliverables mapped back to clients’ overall marketing goals, drives the implementation of these plans working closely with all other levels within the PR team, and ensures the success of each initiative. S/he acts as a point of contact, liaising with clients daily and ultimately instilling confidence that they are getting significant value from their engagement with Scratch. A leader within the agency, s/he provides direction and oversight on client accounts and to the account team. S/he is a teacher and a learner – a mentor and trainer to the junior staff with an open mind and a desire for constant learning.

Responsibilities:

Strategy

· Understand the client’s market, media landscape and position with respect to key competitors

· Drive the development of PR strategies and plans for the clients with guidance and inputs from more senior PR team members

· Translate strategic plans into actionable, tactical PR programs

· Have a good grasp on clients’ technology offerings and pitch/write about it with great proficiency

Account Management

· Manage 2-5 B2B tech accounts, serving as a day-to-day account lead and providing industry counsel and guidance

· Execute on client planning and daily oversight

· Respond to client requests and gather the required inputs to initiate new projects

· Manage client expectations

Project Management

· Manage project deliverables to outcomes and ensure they map back to strategy, budget and timeline as outlined in SOW

· Manage schedules and deadlines within internal teams and with clients

· Facilitate communication across internal groups as well as external partners to ensure efficient delivery of the tasks

· Be the day-to-day liaison with clients providing up-to-date information and insight into the status of current projects

· Develop powerful, on-point content for owned and earned media such as press releases, customer case studies, thought leadership bylines, executive talking points, blog & social media posts, and more

· Spearhead outreach to top tier media outlets, analyst and market research organizations, and influencers in B2B tech, business & mainstream, trade and local media

· Build strong relationships with media, analysts and influencers with the goal to become a go-to source for commentary and thought leadership opportunities

· Oversee client’s media list maintenance to ensure capturing of the most up-to-date details of must-have editors, beat staff writers and freelancers

· Understand established client/campaign success metrics and pro-actively evaluate progress; drive meaningful and insightful reporting

· Work with a sense of urgency that demonstrates commitment to client’s success and agency excellence

Business Development

· Assist with business development activities with existing clients sharing ideas that will help them grow their business and ultimately expand their SOW with Scratch

· Assist in research, deck development and pitching for new business

Personal Development

· Self-educate and deepen understanding of PR and integrated communications, as well as the industries we serve

· Be the best CO-PILOT you can be

· Exercise great interpersonal skills, work effectively in a team environment and maintain composure and quality of work while under pressure

Qualifications & Skills:

· 5-7+ years of experience in an agency setting

· Exceptional communications skills

· Excellent organizational and project management skills

· Ability to collaborate with clients and internal teams to drive deliverables to outcomes

· Solid relationships with the media, analysts and influencers in the tech and business space

· Well-thought out media research & pitching methodology

· Experience overseeing and supporting junior team members

· Experience with PR tools such as Cision, Meltwater, MuckRack, TechNews, etc. and project management and time tracking tools.

Reports to: VP, Public Relations

Scratch Marketing + Media

I’m pleased to be working with an independent, mid-sized digital healthcare marketing agency on the East Coast who are looking for a Media Director to join and lead their media team and amplify the agency’s media capabilities.

  • 4+ years experience as a digital media planner in a pharma advertising agency.
  • Sound knowledge of key media tactics i.e paid social, text ads, banners.
  • Strong leadership skills with a desire to introduce new creative ideas.
  • Extensive experience using Double Click Campaign Manager and Powerpoint.

If you believe this role may be right for you, please do not hesitate to apply through this job advert on our website or reach out to me directly on: [email protected].

Paramount Recruitment

The National Electrical Manufacturers Association (NEMA) crafts and executes advocacy campaigns and provides analytical products to assist Member companies with business decisions. NEMA also develops performance Standards for Members in the electrical and medical imaging industries.

The Communications Director is responsible for working collaboratively with the Vice President of Public Affairs to develop strategic communications strategies and create and deploy tactical plans and content that ensure NEMA reaches its audiences through compelling storytelling and multi-channel advocacy campaign management. The Director is experienced in producing material for the media, responding to media requests, and proactively securing placements in a variety of media outlets.

The position builds and fosters relationships with key stakeholders across traditional and online media channels; develops, edits, and publishes written and visual content; manages NEMA social media channels, and provides support to Members and Councils. The position collaborates with various electrical and medical imaging department heads to implement multimedia strategies to expand awareness of NEMA advocacy efforts.

Reporting to the Vice President of Public Affairs, this position demonstrates a superior ability to grow the Association’s reach through media placements, social media platforms, and search engine rankings.

The position is in Arlington (Rosslyn), Virginia.

Key Responsibilities

External Communications

  • Lead conception and creation of content and messaging for digital channels
  • Write and edit press releases, corporate communications, and stories ranging from research-heavy features to concise industry news
  • Create and manage dynamic materials for newsletters, presentations, podcasts, infographics, and promotional event collateral

Advocacy Communications

  • Support advocacy initiatives by drafting media pitches, press releases, statements, advisories, op-eds, talking points, briefings, message tracks, fact sheets, blog posts, and more to deliver Association’s key messages to Capitol Hill and targeted media outlets
  • Collaborates with the Government Relations team to conceptualize and create issue-oriented toolkits and Member resources on the Association’s Website
  • Create and maintain a media contact database of key journalists, columnists, and editors and work with the Vice President of Public Affairs to develop strategic relationships with media contacts
  • Develop and track monthly analytical reports for the Senior Management Team on media placements

Online Content and Social Media

  • Oversee digital strategy and content creation and analysis for social channels and public websites to drive engagement and grow the Association’s reach
  • Create and manage all social media themes, messages, and calendar
  • Write and edit scripts for podcasts and videos, coaching speakers as needed

Communications Support to Customers

  • Generate and pitch project scopes of work (SOW) to NEMA Sections and Councils to meet department revenue goals
  • Provide creative direction for the development of graphic, web, audio, and visual elements as outlined in approved SOW
  • Manage approved project budgets as outlined in the SOW

Experience and Qualifications

  • A bachelor’s degree in communications, journalism, or similar; graduate degree a plus
  • Seven years of experience writing and editing with an in-depth knowledge of the Chicago Manual of Style
  • Minimum of four years of experience creating and measuring social media campaigns
  • Minimum of four years of experience developing and executing advocacy communications
  • Demonstrated leadership and team-building expertise in a results-oriented environment
  • Demonstrated competency of news media operations, including print, online, blogs, and social channels
  • Ability to conceptualize, write, edit, and schedule content for multiple publications
  • Ability to succinctly communicate messages and customize to different audiences
  • Polished verbal and written communication skills and executive presence
  • Strong computer skills; Adobe Photoshop, Hootsuite, InDesign, Sitefinity experience a plus

NEMA offers a competitive salary and excellent benefits package, including paid holidays, personal time, flexible working hours, 401(k) plan, health/dental insurance, health savings plan, and partial pre-tax parking/Metro subsidy.

Veterans are encouraged to apply. EOE/M/F/V/D.

Three examples of independently written or electronically produced pieces demonstrating proficiency within the Key Responsibilities and Qualification areas described above are required with application.

PI202424637

National Electrical Manufactures Assoc

$$$

Title: Associate Media Director

Location: Chicago, IL (hybrid role, in office 4 days a week)

Job Description

Our client, a full service creative agency is seeking an Associate Media Director. The Associate Media Director will be responsible for overseeing the media strategy, planning, and execution for clients of the agency. This includes developing media plans that effectively reach target audiences, implementing media campaigns, and analyzing and reporting on campaign results. The Associate Media Director will work closely with the account team, creative team, and clients to ensure that media efforts are aligned with overall marketing goals and objectives.

Key Responsibilities

  • Develop and execute media plans that effectively reach target audiences
  • Implement media campaigns and track progress to ensure that they are meeting goals and objectives
  • Analyze and report on campaign results, including ROI and key performance indicators
  • Work closely with the account team, creative team, and clients to ensure that media efforts are aligned with overall marketing goals and objectives
  • Stay up-to-date on industry trends and best practices in media strategy and planning
  • Mentor and manage a team of media professionals

Qualifications

  • Bachelor’s degree in marketing, advertising, or a related field
  • 7+ years of experience in media planning and strategy, including experience leading teams
  • Strong analytical skills and experience using data to inform media decisions
  • Excellent written and verbal communication skills
  • Proficiency in media planning and buying tools such as Nielsen, comScore, and Google Analytics
  • Strong project management skills and ability to multitask in a fast-paced environment

ad+one

Eleven Hundred Agency is a technology PR and content development agency based in London. We’re growing fast and are seeking an account manager to join our expanding team. This role is split between the office and working from home.

As an account manager your day will be varied, involving a mix of the following:

  • Client relations
  • Media, analyst, event and social campaign management
  • Content generation
  • New business
  • Agency marketing
  • Management and coaching of account executives

Candidates must be able to demonstrate:

  • Degree level academic qualification
  • Two- to three-years PR agency experience in client-facing roles
  • Experience of representing B2B tech brands
  • Experience of working under your own initiative and as part of a team
  • Understanding of major trends in the tech industry
  • Creativity
  • Solid list of journalist contacts
  • Excellent writing skills
  • A desire to develop your career and take additional responsibilities as the agency grows

Salary: £37.5k to £40K depending on experience

Eleven Hundred Agency

Company Description

Valassis, a Vericast business, is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. We are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn..

Additional Information

Hourly Pay Rate: $18.35 – $24.00

The ultimate compensation offered for the position will depend upon several factors such as skill level, cost of living, experience, and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, 401K and generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!

At Vericast, we don’t just accept differences – we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Valassis Marketing Solutions

$$$

The Digital Freelancer will work within the Digital Group and alongside the Media Relations Group. They will be responsible for assisting with social media integration and influencer campaigns. This digital-savvy individual will bring a professional, motivated and diversified skills set to compliment the department and agency.

RESPONSIBILITIES:

· Work within the KCD Digital team to support each client’s digital PR strategies

· Provide a consistent, professional client experience/ manage expectations throughout relationship and provide consistent and timely communication

· Track campaign content and analytics

· Coordinate sample delivery and content tracking for all client social campaigns

· Oversee project campaign timeline

· Generate social media coverage reports for 3-4 KCD digital clients

· Maintain and update digital contact lists

· Full training on Fashion GPS, assist with GPS as it relates to the digital department, iPads, contact list updates, etc.

· Digital event coordination and management such as manage guestlists, RSVPs, etc.

REQUIREMENTS:

6 months-1 year of relevant experience in influencer strategy, strong internships included.

QUALIFICATIONS:

· Knowledge of the fashion industry

· Experience working with a brand online

· Must have knowledge of all current social media networks and trends including, but not limited to Instagram, Facebook, Twitter, Pinterest, YouTube, LinkedIn, etc.

· Familiar with top websites, key bloggers and editors

· Excellent verbal and written communication skills

· Proactive mindset and ability to work independently in a fast-paced environment

· Team player who can collaborate with coworkers and clients at all levels

· Ability to deliver results under tight deadlines

· Strong interpersonal and organizational skills as well as the capability to prioritize and manage multiple projects will contribute to their overall Agency success.

· Keen eye for detail

· Willingness to learn

CONTRACT DETAILS:

6 Months

January – June, 2023

Fee: $200 Per Day

Monday – Friday, Full Days (9AM-5PM)

ABOUT KCD:

KCD is a global leader in brand experience with offices in New York, Paris, Los Angeles and London. For more than 35 years, the agency has developed and applied its unparalleled fashion expertise while also servicing culture-driven industries across popular, luxury and community pillars.

KCD’s teams work with brands that span emerging to established, amplifying new buzz and maintaining legacy power alike. With customized creative strategies, comprehensive public relations campaigns and world-class event solutions, KCD’s precision-focused execution makes an impact across today’s most relevant channels.

Always at the frontier of innovation, KCD is dedicated to a continuum of experience: Catalyzing it, creating it, and ensuring that it lasts.

KCD

DETAILS

Classification: Regular, Full-time, Exempt, Hybrid (will require occasional onsite presence and should be within driving distance to work)

Location: Mountain View, CA

Department: Marketing

PURPOSE OF THE POSITION

The Director of Editorial is responsible for the planning, development, and delivery of an engaging, data-driven editorial content strategy for collections and exhibitions, programs, marketing, and development on all CHM channels – earned, owned, and paid. This person is responsible for ensuring the quality of the editorial team’s deliverables. They will manage a small team and work across the organization to drive our mission of decoding technology through engaging, audience-centric, and on-brand storytelling.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Under the direction of the Chief Marketing and Business Officer, define, develop, and implement a sound editorial plan for the Museum’s owned, earned, and paid channels to fulfill our mission to decode technology for everyone while broadening and deepening our audience and network of support.
  • Supervise the development and publishing of editorial projects from concept through execution, from all corners of CHM. On any given day, this may involve a wide variety of tasks, such as leading a cross-functional editorial planning meeting; brainstorming new story formats; drafting social media posts; organizing the editorial calendar; providing feedback on video stories; editing a blog post; and consulting with a curator to ensure the accuracy of a story.
  • Supervise and motivate a small team and collaborate effectively with others across the organization, including curators and archivists, editors, programming managers, educators, contractors and agencies, and senior leaders to publish a wide range of work they help develop.
  • In collaboration with the Senior Director of Marketing and Business Operations, deeply understand the impact of the Museum’s editorial strategies, activities, and processes on its goals and objectives. Use this information to drive a cycle of continuous improvement in editorial content throughout CHM.
  • Manage CHM’s Content and Editorial Guidelines and Editorial Style Guide and serve as the gatekeeper to ensure all published content aligns with these guidelines; meets standards for quality; and is optimized for search and user experience.
  • Serve as an advocate for CHM’s audience, ensuring everyone in the organization understands their needs and driving strategies that help us grow their ranks and deepen our impact.
  • Oversee projects that support Marketing and Development needs, such as campaigns to drive attendance at events; reports to donors; the development of impact stories; and the annual report.
  • Explore and build editorial partnerships that broaden CHM’s reach and impact.
  • Build, implement, and manage the organization’s social media goals and strategy.
  • Support the infusion of high standards for inclusion, diversity, equity, and access into the content CHM produces.
  • Stay current with industry terminology, best practices, and new technologies. Bring new strategies, systems, and processes to the table that help build our audience and reach.

REQUIRED BACKGROUND, EXPERIENCE, AND EDUCATION

  • Bachelor’s degree required.
  • Preferred: Master’s degree in communications or editorial field
  • At least 5 years’ experience managing editorial strategy and people
  • Experience in any of the following areas is preferred: brand or traditional journalism; academic communications; brand strategy; brand communications; campaign planning and analysis
  • Excellent oral and written communications skills, with proficiency in English grammar, writing and style guidelines and the Chicago Manual of Style
  • Strong analytical skills
  • Deep commitment to accuracy and attention to detail
  • A background in the intersection of technology or computer science with the economy and society and an understanding of CHM’s areas of expertise
  • Excellent organizational skills; ability to meet deadlines and long-term goals while juggling multiple competing priorities
  • Collaborative attitude and ability to work in a team environment
  • Ability to accept and incorporate feedback in a positive manner
  • Proficiency in MS Office 365, particularly Word, SharePoint, Excel, and PowerPoint
  • Ability to learn and become proficient in CRM (Salesforce) and marketing automation tools (HubSpot) as well as project management software (Airtable).

HOW TO APPLY

In order to be considered for this position, applicants must include a cover letter, resume, and a list of 3 professional references and email to [email protected]. Please be sure to add the job title you are applying for in the subject line of your email.

We believe that diversity and inclusion among our teammates is critical to our success. CHM provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, CHM will provide reasonable accommodations for qualified individuals with disabilities.

Target Salary: $106K-$111K annually

Computer History Museum

$$$

Role Summary

Our client is currently looking for an experienced Editorial Content Manager to join their team. You will produce and publish content that promotes our client as an employer of choice on social media channels, our career site, and other digital platforms. You’ll amplify our culture and employer value proposition to develop a strong, positive reputation and foster greater engagement with our candidates to attract diverse, quality talent.

Responsibilities

Reporting to the Global Employer Brand Lead as your line manager, you will be expected to:

  • Support Recruitment Marketing Manager in defining and developing social media campaigns for Employer Branding
  • Write, edit, and publish content across our digital platforms and social media profiles.
  • Work with key stakeholders to integrate content submissions and ideas from collaborators across the business.
  • Define KPIs for social media campaigns
  • Monitoring of social and digital accounts daily for alerts and mentions, responding accordingly.
  • Maintain content, monitor performance and produce reports on analytics across digital platforms.
  • Establish and manage relationships with significant individuals in our digital communities (influencers) to develop strong network
  • Communicate and report effectively with division leadership, providing measurement against defined goals
  • Act as point of contact for our CMS, creating campaign pages, employee blogs, and updating website copy as needed
  • Keep an eye on social media trends
  • Management of social media tools (such as Khoros, Hootsuite, Buffer, SproutSocial, Sprinklr)

Skills

  • Bachelor’s degree and 4+ years of relevant experience in social media, content marketing, or public relations
  • Strong writing skills and social media content development expertise
  • Fluent understanding of SEO
  • An eye for layout and design and an appreciation of UX
  • Basic design skills and familiarity with Adobe Creative Suite preferred
  • Experience working in a global environment preferred

Battenhall

$$$

Position: Media Manager (Digital + Traditional)

Location: Hybrid

Starts: December 2022

Duration: Full-Time

Status: Full-Time

Rate: $85,000 – $110,000 annual salary.

Our agency client is looking to hire a Media Manager (Digital + Traditional).

This role is:

  • Direct hire / Full-Time
  • Summer Fridays (afternoons Friday, off!)
  • 3 weeks PTO to start!
  • Hybrid (2 days on site in their office in Minneapolis, MN, Tuesdays and Wednesdays)

Background / Experience we are seeking for the Media Strategist:

  • 5 to 7 years digital marketing experience (Specifically in Digital Media and Programmatic buying!)
  • Familiarity and experience with digital media planning/buying resources (DSP, DMP, 3rd Party Ad Serving, Moat/Double Verify, MOZ, comScore, MRI, Google Analytics/similar web analytics suite)
  • Experience planning, optimizing and reporting on a variety of digital media
  • Preferred CPG and/or Retail background
  • Proficient in Excel and PowerPoint

Day to Day:

  • Integrate with internal planning teams to plan media within broader communication plans across varied industries
  • Create, launch, and execute cross-channel advertising campaigns against varied objectives, from awareness to lead-gen
  • Function as a digital media lead
  • Present and secure approval for recommended strategies and tactics by both internal and client teams
  • Negotiate and ensure flawless execution of recommended tactics
  • Assess campaign performance, report, and optimize in-market media
  • Assist in managing media budgets and drafting/revising media flowcharts
  • Help manage relationships across channels
  • Maintain healthy relationships with technology, analytics and media partners
  • Communicate workload/project updates proactively

Benefits:

Our client offers health and dental insurance. Along with life insurance and long-term disability insurance that is fully funded for the employee. Starting PTO is 20 days, prorated for the first year and vacation increases as per client policy after that. In addition to regular holidays, the employee received 3 personal days and 5 sick days, prorated. This client offers a 401K matching program as well.

IND123

Submit resume (and samples if applicable) to: [email protected]

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, age, sexual orientation, gender identity, national origin, disability ,protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you’ll be interviewing with) or a member of our Human Resources team to make arrangements.

Creative Circle

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