Scratch Marketing + Media is looking to hire a stellar Public Relations Account Director to join our growing team of creative, PR, content, web and marketing professionals. Our main office is in Cambridge, MA but we operate in mostly a remote / hybrid environment and we have locations across the country.
Desired candidates will have demonstrated experience in PR campaign development and execution, account management as well as building relationships with the media, analysts and influencers. Candidates who will thrive at Scratch M+M are proactive, organized and results-oriented with a passion for B2B tech and integrated marketing communications.
Scratch M+M is a growth advisor and nimble execution partner for game-changing B2B tech, health tech, climate tech and other innovate companies. We are based in Boston and we work with clients across the country and around the world. Bringing the latest methodologies, insights, ideas, and campaigns to our clients, we chart impactful, integrated growth plans based on the unique needs of our partners – and help them soar. Once we take off, we continue to execute those PR, Marketing and Sales communications programs in an integrated manner.
Job Description:
The Public Relations Account Director drives the definition of PR goals, objectives, strategy and deliverables for client campaigns. S/he proposes strategic PR plans with deliverables mapped back to clients’ overall marketing goals, drives the implementation of these plans working closely with all other levels within the PR team, and ensures the success of each initiative. S/he acts as a point of contact, liaising with clients daily and ultimately instilling confidence that they are getting significant value from their engagement with Scratch. A leader within the agency, s/he provides direction and oversight on client accounts and to the account team. S/he is a teacher and a learner – a mentor and trainer to the junior staff with an open mind and a desire for constant learning.
Responsibilities:
Strategy
· Understand the client’s market, media landscape and position with respect to key competitors
· Drive the development of PR strategies and plans for the clients with guidance and inputs from more senior PR team members
· Translate strategic plans into actionable, tactical PR programs
· Have a good grasp on clients’ technology offerings and pitch/write about it with great proficiency
Account Management
· Manage 2-5 B2B tech accounts, serving as a day-to-day account lead and providing industry counsel and guidance
· Execute on client planning and daily oversight
· Respond to client requests and gather the required inputs to initiate new projects
· Manage client expectations
Project Management
· Manage project deliverables to outcomes and ensure they map back to strategy, budget and timeline as outlined in SOW
· Manage schedules and deadlines within internal teams and with clients
· Facilitate communication across internal groups as well as external partners to ensure efficient delivery of the tasks
· Be the day-to-day liaison with clients providing up-to-date information and insight into the status of current projects
· Develop powerful, on-point content for owned and earned media such as press releases, customer case studies, thought leadership bylines, executive talking points, blog & social media posts, and more
· Spearhead outreach to top tier media outlets, analyst and market research organizations, and influencers in B2B tech, business & mainstream, trade and local media
· Build strong relationships with media, analysts and influencers with the goal to become a go-to source for commentary and thought leadership opportunities
· Oversee client’s media list maintenance to ensure capturing of the most up-to-date details of must-have editors, beat staff writers and freelancers
· Understand established client/campaign success metrics and pro-actively evaluate progress; drive meaningful and insightful reporting
· Work with a sense of urgency that demonstrates commitment to client’s success and agency excellence
Business Development
· Assist with business development activities with existing clients sharing ideas that will help them grow their business and ultimately expand their SOW with Scratch
· Assist in research, deck development and pitching for new business
Personal Development
· Self-educate and deepen understanding of PR and integrated communications, as well as the industries we serve
· Be the best CO-PILOT you can be
· Exercise great interpersonal skills, work effectively in a team environment and maintain composure and quality of work while under pressure
Qualifications & Skills:
· 5-7+ years of experience in an agency setting
· Exceptional communications skills
· Excellent organizational and project management skills
· Ability to collaborate with clients and internal teams to drive deliverables to outcomes
· Solid relationships with the media, analysts and influencers in the tech and business space
· Well-thought out media research & pitching methodology
· Experience overseeing and supporting junior team members
· Experience with PR tools such as Cision, Meltwater, MuckRack, TechNews, etc. and project management and time tracking tools.
Reports to: VP, Public Relations
Scratch Marketing + Media
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POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
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