PR Account Director- Integrated B2B Agency

Scratch Marketing + Media is looking to hire a stellar Public Relations Account Director to join our growing team of creative, PR, content, web and marketing professionals. Our main office is in Cambridge, MA but we operate in mostly a remote / hybrid environment and we have locations across the country.

Desired candidates will have demonstrated experience in PR campaign development and execution, account management as well as building relationships with the media, analysts and influencers. Candidates who will thrive at Scratch M+M are proactive, organized and results-oriented with a passion for B2B tech and integrated marketing communications.

Scratch M+M is a growth advisor and nimble execution partner for game-changing B2B tech, health tech, climate tech and other innovate companies. We are based in Boston and we work with clients across the country and around the world. Bringing the latest methodologies, insights, ideas, and campaigns to our clients, we chart impactful, integrated growth plans based on the unique needs of our partners – and help them soar. Once we take off, we continue to execute those PR, Marketing and Sales communications programs in an integrated manner.

Job Description:

The Public Relations Account Director drives the definition of PR goals, objectives, strategy and deliverables for client campaigns. S/he proposes strategic PR plans with deliverables mapped back to clients’ overall marketing goals, drives the implementation of these plans working closely with all other levels within the PR team, and ensures the success of each initiative. S/he acts as a point of contact, liaising with clients daily and ultimately instilling confidence that they are getting significant value from their engagement with Scratch. A leader within the agency, s/he provides direction and oversight on client accounts and to the account team. S/he is a teacher and a learner – a mentor and trainer to the junior staff with an open mind and a desire for constant learning.

Responsibilities:

Strategy

· Understand the client’s market, media landscape and position with respect to key competitors

· Drive the development of PR strategies and plans for the clients with guidance and inputs from more senior PR team members

· Translate strategic plans into actionable, tactical PR programs

· Have a good grasp on clients’ technology offerings and pitch/write about it with great proficiency

Account Management

· Manage 2-5 B2B tech accounts, serving as a day-to-day account lead and providing industry counsel and guidance

· Execute on client planning and daily oversight

· Respond to client requests and gather the required inputs to initiate new projects

· Manage client expectations

Project Management

· Manage project deliverables to outcomes and ensure they map back to strategy, budget and timeline as outlined in SOW

· Manage schedules and deadlines within internal teams and with clients

· Facilitate communication across internal groups as well as external partners to ensure efficient delivery of the tasks

· Be the day-to-day liaison with clients providing up-to-date information and insight into the status of current projects

· Develop powerful, on-point content for owned and earned media such as press releases, customer case studies, thought leadership bylines, executive talking points, blog & social media posts, and more

· Spearhead outreach to top tier media outlets, analyst and market research organizations, and influencers in B2B tech, business & mainstream, trade and local media

· Build strong relationships with media, analysts and influencers with the goal to become a go-to source for commentary and thought leadership opportunities

· Oversee client’s media list maintenance to ensure capturing of the most up-to-date details of must-have editors, beat staff writers and freelancers

· Understand established client/campaign success metrics and pro-actively evaluate progress; drive meaningful and insightful reporting

· Work with a sense of urgency that demonstrates commitment to client’s success and agency excellence

Business Development

· Assist with business development activities with existing clients sharing ideas that will help them grow their business and ultimately expand their SOW with Scratch

· Assist in research, deck development and pitching for new business

Personal Development

· Self-educate and deepen understanding of PR and integrated communications, as well as the industries we serve

· Be the best CO-PILOT you can be

· Exercise great interpersonal skills, work effectively in a team environment and maintain composure and quality of work while under pressure

Qualifications & Skills:

· 5-7+ years of experience in an agency setting

· Exceptional communications skills

· Excellent organizational and project management skills

· Ability to collaborate with clients and internal teams to drive deliverables to outcomes

· Solid relationships with the media, analysts and influencers in the tech and business space

· Well-thought out media research & pitching methodology

· Experience overseeing and supporting junior team members

· Experience with PR tools such as Cision, Meltwater, MuckRack, TechNews, etc. and project management and time tracking tools.

Reports to: VP, Public Relations

Scratch Marketing + Media