Title: Associate Media Director
Location: Chicago, IL (hybrid role, in office 4 days a week)
Job Description
Our client, a full service creative agency is seeking an Associate Media Director. The Associate Media Director will be responsible for overseeing the media strategy, planning, and execution for clients of the agency. This includes developing media plans that effectively reach target audiences, implementing media campaigns, and analyzing and reporting on campaign results. The Associate Media Director will work closely with the account team, creative team, and clients to ensure that media efforts are aligned with overall marketing goals and objectives.
Key Responsibilities
- Develop and execute media plans that effectively reach target audiences
- Implement media campaigns and track progress to ensure that they are meeting goals and objectives
- Analyze and report on campaign results, including ROI and key performance indicators
- Work closely with the account team, creative team, and clients to ensure that media efforts are aligned with overall marketing goals and objectives
- Stay up-to-date on industry trends and best practices in media strategy and planning
- Mentor and manage a team of media professionals
Qualifications
- Bachelor’s degree in marketing, advertising, or a related field
- 7+ years of experience in media planning and strategy, including experience leading teams
- Strong analytical skills and experience using data to inform media decisions
- Excellent written and verbal communication skills
- Proficiency in media planning and buying tools such as Nielsen, comScore, and Google Analytics
- Strong project management skills and ability to multitask in a fast-paced environment
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