Ad Campaign Casting Calls and Auditions

The ideal candidate will be responsible for ideation and execution of our marketing strategy. You will work in a small team and create all our collateral, help to design marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. A strong marketing background with one to two years of experience. Excellent communication skills, ability to proof read and attention to detail are a must. A working knowledge of the financial industry and/or credit unions is a plus.

Responsibilities

1. Utilizes specialty software to analyze membership data, create targeted marketing campaigns, perform demographic research and more. Pulls reports as requested from management team.

2. Executes the onboarding of new members acquired through direct and indirect channels. Utilizes credit union data to track, monitor and follow up with all new members acquired through all channels during the first 90 days of credit union membership in an effort to cross-sell additional products and to build profitable relationships.

3. Researches and composes appropriate member communications, surveys, micro-campaigns and more. Collects, monitors, and analyzes marketing campaign data to ensure alignment with organizational and team goals. Fulfills all requests for product information and sales inquiries generated through various marketing and public relations channels such as digital and social media.

4. Writes and produces original content, which may include photographs or videos, for all mediums and channels to achieve marketing initiatives. Drives sales, engagement, retention, leads and positive member behavior through content marketing. Manages blog content, posts, articles, promotions, and social media presence under the direction of the Vice President of Marketing.

5. Works closely with the Branch Managers and the Community Engagement Coordinator to support the credit union’s member experience program, branch marketing and advertising efforts. Conducts monthly audits of branch inventory and collateral. Develops and coordinates area-specific marketing collateral and content to assist the Community engagement Coordinator in soliciting new business relationships and SSGs.

6. Builds awareness and fosters a positive image of the credit union throughout the community by participating in community events, sponsorships, public speaking engagements and other activities. Ensures brand consistency through all marketing channels.

7. Forecasts market trends and continually researches products, services, and current strategies to identify new opportunities and proactively suggests new campaigns. Generates innovative ideas to promote our brand and products to current and prospective members.

8. Fully embraces the core values and mission of Unity One Credit Union. Helps ideate and facilitate employee appreciation days and other internal employee engagement opportunities with the Community Engagement Coordinator.

9. Assists the Vice President of Marketing with the overall implementation of the marketing and public relations plan, which may include credit union marketing maintenance, planning and executing community events and special projects. Attends after-hours or weekend events as needed.

10. Performs other duties and responsibilities as assigned. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Qualifications

• Must be proficient in the Adobe suite including a deep working knowledge of Illustrator, InDesign, Acrobat, Photoshop, Lightroom and Premier Pro are specifically required
• Exceptional writing and grammatical skills, including proper spelling, punctuation and reading comprehension
• Capable of communicating both simple and complex concepts to multiple generational audiences in both written and verbal form
• Strong team player with high personal accountability, organizational and project management skills
• Ability to work independently, while effectively maintaining ongoing communication with supervisor
• Strong technical capability, including proven knowledge of Microsoft Office and Adobe Creative Cloud products
• Adroit at critical thinking and problem solving
• Ability to take initiative and appropriately manage stressful situations
• Clear and deep understanding of our brand and credit union philosophy
• Positive member-focused attitude
• Exceptional public speaking skills
• Degree desired – Bachelor’s or Associates

Unity One Credit Union

We are seeking an experienced Email Marketing Manager to join our team specializing in email marketing. As the Email Marketing Manager, you will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. In addition, you will be responsible for detailed reporting on email campaign performance and providing insights to inform future strategies.

Responsibilities:

• Develop and implement email marketing campaigns that drive engagement, conversion, and customer loyalty for our clients.
• Develop segmentation strategies based on customer behavior, preferences, and demographics, and execute these strategies to optimize campaign performance.
• Develop and write email copy and design creative that effectively communicates the client’s message, brand, and value proposition.
• Monitor and optimize email campaigns for deliverability, open and click-through rates, conversion rates, and ROI.
• Collaborate with cross-functional teams such as designers, copywriters, data analysts, and account managers to ensure effective and consistent email campaigns.
• Stay up-to-date with email marketing trends and best practices, and share knowledge and insights with the team.
• Create and deliver detailed reports on email campaign performance, including key metrics such as open rates, click-through rates, conversion rates, and ROI.
• Provide regular insights to understand email subscribers and customers and channel performance to inform future strategies.
• Use data analysis to identify trends and patterns, and make recommendations to optimize future campaigns.
• Develop and maintain a system for tracking and analyzing email campaign performance, including A/B tests, segmentation, and customer behavior.
• Work with Account Managers to communicate email campaign results to clients, and provide recommendations for future campaigns.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Minimum of 3 years of hands-on experience with Klaviyo email marketing platform.
• Demonstrated success in planning, executing, and measuring email campaigns that deliver results.
• Excellent writing skills and ability to create compelling email copy and messaging.
• Strong analytical skills and experience using data to drive insights and decision-making.
• Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines.
• Detail-oriented, organized, and able to manage multiple projects simultaneously.

If you have a passion for email marketing and a proven track record of success, we encourage you to apply. The Email Marketing Manager role at our agency offers an exciting opportunity to work with a dynamic team and make a significant impact on our clients’ email campaigns.

Cobble Hill

hackajob is a SaaS-enabled marketplace that allows companies to scale their tech teams today, whilst building their talent of tomorrow.

Technology is driving the world forward at an unprecedented rate. Every company has woken up to realise they need to place technology at the heart of their strategy, or they’ll soon be extinct. And at its core, this transformation will be driven by great people.

But how great people and great companies find each other is broken. It’s opaque, biased and plagued by a terrible experience. And as the demand for technical talent explodes, not enough is being done to create the talent for tomorrow.

We’re changing this with radical transparency, best-in-class service and a long-term approach to talent, all powered by technology.

We see a world where technical talent has an incredible experience developing their career and finding the right company to unleash their full potential, whilst employers are able to attract, nurture and retain the talent they need to thrive in the technical economy.

Our values

• Trust – we hire great people, provide an environment for them to thrive in and then give them the freedom to make an impact.
• Transparency – this is all of our company, not just the founders or investors and therefore you’ll know as much as we do.
• Customer Obsession – we want to give our engineers and employers the best service they’ve ever experienced.
• Ambition – we want to think big and take risks to create the world we see.
• Driven – we want to continuously improve and get shit done.

Requirements

We’re looking for a Marketing Manager to support the growth of our brand across the East Coast. We’re looking for a specialist who has experience helping to drive brands, events and content. This position is a great opportunity for a creative digital marketer who is looking to work for a dynamic, fast-paced, tech start-up.

Reporting directly to our Head of Marketing, you will be responsible for:

• Planning and implementing marketing activities, including employer brand and content strategies, to attract tech candidates and companies to sign up to our platform.
• Helping to manage US-focused campaigns, as well as newsletters.
• Tracking, measuring and reporting on US-focused marketing activity.
• Identifying tactics, platforms and trends that will be most effective to reach specified target audiences.
• Creating and implementing strategies for building community and awareness, stateside.
• Helping to plan and execute recruitment-focused events.
• Serving as brand ambassador at various events, including careers fairs and tech conferences.
• Researching marketing and advertising trends within the recruitment and tech industries, as well as identifying new areas for improving candidate experience and engagement.
• Helping with social media planning and co-ordination.
• Liaising with our wider marketing team to ensure success.

We are looking for someone who:

• Has strong copywriting skills
• Is organised and pays attention to detail
• Is comfortable with communicating with key stakeholders in a professional and confidential manner

Any experience in the following would be advantageous:

• Excel
• Zoom – or any other webinar provider
• Active Campaign – or any other email marketing software
• Hootsuite – or any other social media scheduling tool
• We need the individual to be based in New York.

Benefits

• Salary $70,000 – $130,000 and equity options ????
• hackajob Passport – work from anywhere in the world for 2 months/year ✈️
• 27 days holiday + bank holidays ????️
• An extra day off for your birthday ????
• Office closed between Christmas and New Year (in addition to your leave allowance!) ????
• Apple MacBook Laptop ????
• Enhanced primary and secondary caregiver leave ????
• Private medical insurance ????
• Private dental insurance ????
• Learning and development budget ????
• Wellbeing budget ????
• Work from home stipend – a one-time budget to spend on the tools to boost your productivity at home. ????
• Regular team events and socials ????
• Access to all hackajob sponsored and partnered events ????️

hackajob

Beauty Barrage works with some of the hottest brands in beauty to help with sell thru at retail, employing 300+ brand ambassadors in the field to provide, training, education, and in-store support. Recently named to the Inc.5000 list of fastest growing companies in America, we are looking for a Marketing Manager to join our team. As the Marketing Manager you are responsible for the design, execution and continuous evolution of our marketing strategy with a particular focus on driving leads for client and talent acquisition.

You will work closely with our leadership team to align with our strategic goals and measure owned KPIs. Our ideal candidate has experience in a B2B organization and knows how to leverage content creation, social media, tools and creativity to drive specific campaigns that produce leads for our business and recruiting teams.

Our team is headquartered in our beautiful Newport Beach, CA office. You will be required to travel periodically to industry events as needed.

What you will do in this role

·      Manage, own, and implement the 2023 marketing strategy and create plan for 2024

·      Own the tactical side of a growth marketing program including demand generation, content marketing, event marketing, field marketing, social media, community management, PR & Comms.

·      Own and leverage marketing automation tools and tech stack.

·      Communicate our company, brand and product in effective ways, consistent with our values.

·      Own the marketing goals and execution from budget and planning through results.

·      Use a data-driven approach to generate and measure leads for our business and recruiting team.

·      Write and help content development including drafting and editing white papers, case studies, webinars, email blasts, social media, client communications, etc. as outlined in overall marketing plan.

·      Work closely with the leadership team to understand and achieve our company goals.

·      Be a trusted resource for our entire company

·      Manage outside vendor relationships and budgets including copywriters, web development, sponsor programs, graphic designers, printing, etc.

·      Design and implement our demand generation strategy spanning inbound and outbound and including email, paid advertising, social media, blog, webinars, events, SEO/SEM, and content syndication

·      Continuously optimize marketing program performance and quality

·      Identify and test creative new strategies to generate traffic, signups, and qualified leads

·      Define and manage email marketing programs to accelerate prospect movement through the funnel

·      Design, test, and execute marketing campaigns for acquisition and expansion

·      Track and report on performance metrics using this data to continually optimize campaign performance

Requirements

·      A player/coach manager who is willing to roll up his/her sleeves to get the job done in a fast paced rapidly scaling start up environment.

·      Bonus points if you have experience working in the beauty industry

·      Ability to operate and excel at strategic as well as tactical levels.

·      Strong understanding of all facets of the client/talent journey throughout the marketing funnel

·      Expertise in SEO/SEM, events, social media, and digital marketing

·      Analytical, with a relentless focus on metrics, measurement, and optimization.

·      Track record in driving high growth in a B2B environment.

·      Demonstrated knowledge and experience of marketing technologies like Google Ads, Facebook Ads, Canva, HubSpot and MailChimp.

·      Excellent written and verbal communication skills

Benefits

·      Competitive salary with an annual bonus

·      Great company culture and work environment

·      Highly-skilled teammates and lots of opportunities for growth and development

Beauty Barrage

Company Overview:

Workspend is a modern, leading and innovative MSP provider offering contingent workforce and total talent solutions. Workspend was formed in 2012 and since then has been one of the fastest growing MSP’s offering next generation of total workforce solutions.

Job Summary:

We are seeking a highly experienced Manager of Marketing to lead our marketing efforts in our search for new customers.. The Manager of Marketing will be responsible for developing and implementing effective marketing strategies and campaigns that drive growth and promote Workspend’s brand, products, and services. You will lead the marketing team in all aspects of marketing including budgeting, campaigns, analysis, creative, and ensuring campaigns meet objectives and outcomes. You will also be responsible for managing the brand, logo, website, and all go-to-market materials, ensuring that they are consistent with the company’s values and goals. This position will require strong leadership skills, strategic planning, creativity, and a comprehensive understanding of marketing principles. The ideal candidate will have a deep understanding of the staffing industry trends and challenges, and be able to develop and implement campaigns that resonate with target audiences.

Key Responsibilities:

Work closely with the executive and sales team to develop and implement effective marketing plans and campaigns that promote the company’s brand, products, and services. Develop, implement, and manage comprehensive marketing strategies and campaigns that align with the company’s business objectives and drive revenue growth.

• Define marketing campaign goals, objectives, and KPIs.
• Monitor campaign performance and provide regular reporting metrics including impressions, conversions, click through rate, cost per click, cost per view, cost per submission.
• Optimize campaigns to improve performance and ROI utilizing A/B testing and other optimization tactics.
• Lead the development and management of the company website, brand, logo and all marketing materials, including brochures, presentations, and sales collateral.
• Collaborate with internal teams, such as sales, to align marketing and business objectives.
• Conduct market research to identify trends, opportunities, and potential threats, to guide marketing strategy and develop strategies to address them.
• Oversee the development of brand positioning, messaging, and visual identity to ensure consistency across all marketing channels.
• Stay up-to-date with industry trends and best practices in marketing to ensure the company’s marketing efforts are always cutting-edge.
• Plan and manage the marketing budget to ensure that all campaigns are cost-effective, meet key performance indicators and provide a positive return on investment.
• Oversee and manage all marketing initiatives including budgeting, creative development, and analysis of campaign performance.

Qualifications:

• Bachelor’s degree in marketing, communications, or related field; Master’s degree preferred
• At least 7 years of experience in marketing, with at least 3 years in a leadership position.
• Strong understanding of marketing strategy, tactics, and best practices across various channels, including digital and traditional media
• Experience in the staffing industry is strongly preferred.
• Strong leadership and team management skills.
• Excellent analytical, strategic planning, and project management skills.
• Strong communication and interpersonal skills.
• Ability to think creatively and outside of the box.
• Proficiency with marketing automation and CRM systems such has HubSpot.
• Understanding of SEO, PPC, social media, and content marketing strategies and tactics.
• Familiarity with web analytics and data analysis tools such as Google Analytics.
• Experience with budget management and financial analysis
• Proven ability to develop and execute successful marketing campaigns that achieve measurable business outcomes
• Excellent communication and collaboration skills, with the ability to work effectively across multiple teams and stakeholders
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

Workspend is an EEOE. Workspend offers an entrepreneurial culture and endless opportunity to grow for the right and motivated individuals. Looking for candidates who are driven and are looking to grow to next level in their careers. Should be responsible and take ownership.

Workspend offers an attractive compensation package and benefits that include health/dental insurance, flexible paid time off and other benefits.

Workspend Inc.

Title: Marketing Support Manager

Location: Dallas, TX

Duration: 3Years

Top 5 Skills / Additional Job Posting Description Details *

The work location will be in Dallas, Tx- Manager wants NPW based in Dallas. The candidate will travel to other locations: San Francisco and Chicago) and virtual meetings will be required.

Flagship marketing support staff are key to the success of the Flagship Fleet of stores located in Dallas, San Francisco and Chicago. This position will support the delivery of unique interactive experiences central to the Flagship mission.

Description:

Flagship marketing manager will work to plan and implement social media and events in support of ongoing campaigns. As a Social Media and Events Manager you will be responsible for developing and implementing social media strategies that support our overall marketing goals and increase our online presence. This team member will be responsible for all ongoing social media campaigns associated with Flagship store handles as they relate to campaign communications. The marketing support manager will work with Flagship management to plan, operate and review social media campaigns, support targeted budget considerations and delivery of KPIs by campaign. Additionally, this position will support the Flagship management in planning and execution of on-site events throughout the year. We are seeking a Social Media Manager to join our team at Client Flagship Retail.

Responsibilities:

• Create and manage the social media content calendar for Client Flagship Retail.

• Develop and execute social media campaigns that align with the company’s overall marketing objectives.

• Monitor and engage with social media followers, respond to comments and messages in a timely and professional manner.

• Collaborate with cross-functional teams to ensure social media content aligns with company messaging and brand standards.

• Track and analyze social media metrics to identify areas for improvement and to measure the success of social media campaigns.

• Stay up-to-date on social media trends and emerging platforms, and recommend new strategies to keep Client Flagship Retail ahead of the competition.

• Create, manage, and plan unique content across multiple handles and platforms

• Engage, eventize, and collaborate with influencers and talent around events and programs

• Capture event content for livestreams and post event content

• Planning and execution of events supporting Flagship campaigns

• Budget management of events

• Staffing of events

• Post event analysis reporting on deliverables & KPIs

• Event staffing as needed and event breakdown;

• Prepare material for internal and external presentations on social media and event campaigns

Requirements:

• Bachelor’s degree in marketing, communications, or a related field.

• 1-2 years of experience in social media management or a related field.

• Strong communication skills, both written and verbal.

• Knowledge of social media platforms, including but not limited to Facebook, Instagram, Twitter, and TikTok.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

• Familiarity with social media analytics tools, such as Sprinklr and Meta Business Suite.

• Creative and strategic thinking skills.

Principal Functional Skills / Competencies associated with this Title:

• Advertising

• Content Evaluation

• Copywriting and Editing

• Graphic Design

• Graphic Tools

• Mobile Social Applications

• Online Advertising

• Online Marketing

• Organizational Communications

• Promotion

• Research and Verification

• Social Applications

• Social Media Solutions

• Social Strategy

• Web Publishing Tools

• Social Media Specialist (Market Support Manager) will work 40 hours per week.

Metasys Technologies, Inc.

Responsible for the development, implementation, and maintenance of the company’s strategic marketing and public relations plans. Research marketing needs and examine marketing trends for the company to ensure the company is positioned competitively. Provide oversight, direction, evaluation, and management to subordinates and/or vendors involved in the marketing and public relations campaigns. Coordinate production of media, advertising, and sales literature. Coordinate participation in community events and production of newsletters. Management of promotions and employee sales programs. Manage the day-to-day marketing functions of the company. Monitor all marketing programs, advertising campaigns, promotions, delivery systems, and community service activities for compliance with company policies as well as external rules and regulations.

Responsibilities:

• Develops and monitors annual marketing budget and strategic marketing plan to strengthen brand equity, deepen relationships, meet goals, and drive member loyalty. Assist/develop the strategic marketing plan and present to the COO or CEO. Recommend new services and changes in existing services to meet the financial needs of members.
• Creating marketing and public relations concepts, leading the creative design process. Place orders and monitor quality of printed materials and deliveries. Design, develop, and implement marketing and public relations programs for the company. Track and evaluate results of programs. Update or change as appropriate to ensure effectiveness. Oversee implementation of and reporting on approved marketing plans and budgets.
• Measure and report on campaign and promotion results for member growth, profitability and satisfaction. Evaluates the effectiveness of all marketing strategies and channels through return on marketing investments and market research assessments.
• Create and/or review letters, direct mail, press releases, collateral materials, forms, etc. Manage outside advertising or marketing vendor design, content, or delivery of marketing materials, marketing promotions, or media campaigns. Evaluate vendors to partner with the company.
• Maintain and file records of all printed materials and master copies. Ensure that all documentation is up-to-date and files are complete. Maintain an adequate supply of marketing materials and marketing collateral. Determine when to reorder. Take photos during events. Maintain photo and slide show for the company.
• Utilize the marketing system or other system tool to track and assess marketing programs. Ensuring the Marketing Calendar is updated consistently.
• Develop and implement member surveys regarding company products and services,
• potential products and services, quality of service, and other feedback to help meet member needs.
• Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the company. Keep abreast of changing rules and regulations.
• Develop, apply, and evaluate policies and procedures for the department.

Requirements:

• Two years to five years of marketing experience
• A four-year college degree or completion of a specialized course of study at business or trade school
• Meet or exceed the company’s planned market share, assets, loans, and other product/service
• as stated in the business plan.
• Assist department manager in providing direction and recommendations to management, based on current research data, regarding market strategies and directions the company should take.
• Accomplish all assigned projects in accordance with applicable company policy and procedures.
• Ensure all communications (such as brochures, website, signs, billboards) are accurate, timely and budget guidelines.
• Deliver planned results within budget.
• Provide informed, professional, accurate service and support to all members and associates. Prepare specifications and send requests for proposals (RFP’s) as assigned, performing cost and analysis on RFP’s when they are received.
• Ensure assigned reports are accurately prepared and delivered in a timely manner.
• Maintain a cohesive, highly trained, motivated staff sufficient to meet daily department demands and to promote member satisfaction, retention and expansion.
• Maintain accurate reporting, appropriate tracking and measurement of department activity and results.

LRSolutions, LLC is an Equal Opportunity Employer. We are dedicated to sustaining an environment in which diversity is valued and differences are strengths. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, age, disability, gender identity or expression, genetic information or sexual orientation

Must be legally authorized to work in the US without sponsorship for employment visa status now or in the future.

Please no third party recruiting agencies

LRSolutions, LLC

Marketing Manager

Classification: Exempt

Job Summary: The Marketing Manager will develop, oversee, and implement various advertising and sales campaigns the company uses to sell its products and services. Identify problems and implement changes to improve the marketing strategy through discussion with management and executives, forecasting data, and strategic planning.

Responsibilities Include:

• Create, measure, track and analyze marketing campaigns to understand customer behavior and overall marketing success
• Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to, web, SEO, pay-per-click, social and email
• Measure and report on the performance of marketing campaigns; assess against goals and KPIs
• Manage campaign budgets and vendor relationships
• Produce valuable and engaging content for website and blog that attracts and converts our target groups
• Design marketing materials and email newsletters in collaboration with sales teams
• Develop, implement and manage social media strategy and content
• Collaborate with managers to implement new and modified programs and initiatives

Preferred Experience:

• Bachelor’s Degree in Marketing or related field.
• 5+ years marketing experience with emphasis on digital marketing.
• In-depth experience in planning, executing and managing marketing programs, including email campaigns, social media, events, PR releases, website, and inbound strategies.
• Strong understanding of lead generation best practices.
• Website management experience; HTML experience a plus.
• Experience with Adobe Creative Suite
• Experience or quick to adapt with Hubspot and other CRM software databases.
• Strong understanding of Google Analytics, SEO and web traffic metrics
• Strong project management, communication, organization and collaboration skills.

Travel Requirements

• Travel up to 15% of the time

Environmental Conditions: This position will work in an air-conditioned office, but may be required to conduct business outdoors with customers as needed.

The Marketing Manager must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification. They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified.

Doggett is an Equal Employment Opportunity Employer

Doggett Toyota Lift

About us

VitaHustle is a premium wellness company co-founded by Kevin Hart to bring simple, nutritious, and damn delicious products to market. Our core values are Working Hard, Having Fun and Transparency in everything we do. These values guide us in every decision we make; we look for them not only within our own team, but also in everyone who works with us. VitaHustle is rapidly growing our start-up team and looking for “hustlers” who are ready to roll up their sleeves and build a successful business.  

The role

VitaHustle is looking for a Director of Ecommerce & Digital Marketing responsible for the revenue and contribution of the online channel. The position will direct the online marketing and media plan acquisition, search, media buying, web development, email and campaign management. Key to the position’s success is the ability to scale our digital campaigns, while meeting key KPIS for our direct-to-consumer business and retail partnerships.

Oversight

• Online Media: Acquisition media strategy, advertising creatives, landing pages
• CRM: Email, brand ambassador program, refer-a-friend, NPS / Surveys
• Website: UX, A/B Testing, landing page development
• Social Media:  Content strategy, paid and organic influencer campaigns

Responsibilities

• Develop strategic ecommerce marketing and media plans that that drive acquisition, increase AOV, reduce churn, improve LTV, and support the overall goals of the business.
• Recommend advertising and influencer media channel mix and budget including key performance metrics to drive acquisition at goal CACS.
• Oversee digital marketing channels, including Email, SMS, Social (TikTok / IG / Pinterest), SEM, SEO, Influencer, Display, Retargeting, Programmatic, Podcast/Audio, etc.
• Oversee development of a content/social media plan and integrated digital campaigns to launch retail partnership with Walmart.
• Develop creative advertising testing strategy and develop an ongoing pipeline of creatives including copy, videos, photos, graphics, and animation.  
• Manage and track paid and organic influencer programs through Instagram, TikTok, YouTube, Podcasts, etc.
• Manage and optimize front end website including regular A/B testing, promotions and optimizations that strategically drive conversions, sales, and NPS.
• Oversee email marketing programs including abandon cart, retention, win back, promotional and all related email programs.
• Manage customer surveys and net promoter scores to help guide product development and customer satisfaction.
• Prioritize website offer and creative tests through hypothesis driven approach.
• Utilize consumer insights and analysis of results to develop better consumer experience, conversion and lifetime value. 

Experience and Key Attributes

• 5-7 years’ digital experience in a direct-to-consumer business
• Strong analytical skills and experience with web analytics programs
• Solid understanding of media buying and related KPIs
• Experience in scaling influencer programs and developing UGC
• Passion for health and wellness products
• Enthusiastic and self-motivated 

VITAHUSTLE

This large, global software company has a newly created Director of Marketing Campaigns role. Reporting into the CMO, this will be a high visibility, transformational leadership role that will be responsible for leading a cross-functional team in building a global integrated marketing demand strategy for their portfolio to drive new business and grow their customer base. This role will lead them in building and planning high-impact and innovative campaigns for B2B and B2C demand generation and fully integrated marketing campaigns. It will lead a campaigns team and work closely with cross-functional teams, including Brand Managers, Partner Marketing, Performance Marketing, Events Marketing, Marketing Operations, Creative Services, and Sales teams.

Primary Objectives:

1. Develop the transformation plan that accelerates their journey to becoming a world-class demand generation engine
2. Lead a campaigns team, overseeing planning, execution and performance
3. Work closely with senior sales leadership and Brand Managers to understand business objectives and translate those into impactful campaigns. Partner closely with regional marketing teams to support their GTM and pipeline objectives
4. Develop, document and present global demand generation and branding campaigns plans that show alignment between tops down (revenue) and bottoms-up (trials/demo requests) goals
5. Design and execute integrated global marketing campaigns across channels including email, social media, digital (paid search, display, retargeting), content syndication, TV, audio, events, and partnerships using a budget provided by the product Brand Managers and with the support of channel managers

What They Are Looking For:

• Master’s degree in marketing or MBA desired
• Bachelor’s degree in marketing, Business, Computer Science or related field required
• 10+ years of marketing experience with progressively more responsibility; B2B and B2C experience preferred
• People management experience for more than 5 years required
• Proven successes with implementation of industry best practices for fully integrated marketing campaigns
• Demonstration of experience and/or training/certification in content marketing, demand generation, campaign planning and execution, performance marketing, and channel marketing
• Experience with developing and/or managing successful high volume (trials) and ABM strategies
• Strong tracking and analytical skills, working with tools like Google Analytics, Google Tag Manager, Tableau, Google Data Studio, and similar

What Will Make You Stand Out:

• 10+ years of B2B and B2C marketing experience
• Strong leader; has managed global demand generation campaigns
• Strong project planner; collaborates well with others at all levels

TriSearch