Ad Campaign Casting Calls and Auditions

Anblicks is hiring for Marketing Director for its Dallas office.

Role Objective:

Head of Marketing to lead our growing marketing team. This position reports to the CEO and is a member of the company’s executive team.

He/she will be responsible for the direction and management of all marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.

Roles & Responsibilities:

Role Objective:

Incumbent will be responsible for the direction and management of marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.

Roles & Responsibilities:

• Be a role model for the company culture.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) Coordinate sales and marketing efforts to boost brand awareness
• Develop marketing strategies for new products or services that comply with current company standards
• Manage external vendors to scale operations.
• You will develop an understanding of the Anblicks Portfolio, and key personas to build trust and credibility with key stakeholders.
• Lead the team at the top of the funnel: From day one, manage a team that includes campaign, community, influencer, and social leaders dedicated to introducing new clients for Anblicks. These are high-traction functions that have the potential to generate huge awareness.
• Drive campaigns across markets: Enable integrated, brand, and performance marketing at scale.
• Grow Anblicks’ global community: Fuel and innovate how we run our large, passionate community of brand ambassadors, champions, and fans.
• Raise the bar on content & customer testimonials: Bring taste and quality to the campaigns and assets we put out into the world – working closely with our creative studio.
• Rigorously measure and iterate: Right now, we’re the Niche player in Data & AI technology services, but we need to relentlessly increase traffic to our brand, share of voice, share of search, and aided and unaided awareness. Own these metrics, reporting, and decision-making to keep growing.
• Help steer the company as an executive: As part of the company’s leadership team, you’ll be involved in top-level discussions around goal setting, staffing, org structure, and how we build a truly great company.

Skills & Experience Required:

• Previous leadership experience building and leading a marketing organisation for enterprise software or AI/ML or Data driven company.
• Proven track record of driving awareness – Past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.
• Forward-looking strategy – We’re looking for someone who sees 2-4 years into the future and how the narrative arc of our marketing strategy is likely to change alongside the product, while also driving daily execution.
• Experience with cloud, big data, data analytics, data warehouse, machine learning, and/ or AI technologies
• Seasoned understanding of team & enterprise customer/clients – Someone with the background and context to drive awareness among digital natives, engage the right influencers, and communicate our impact in a way that appeals to growing startups and large enterprises alike.
• Experience with community building. We want to work with someone who innately understands the value of this approach and will lead with curiosity to keep breaking new ground.
• Warm, empathetic approach to leadership – We’re looking for a leader who prioritizes nurturing creative talent, providing a lot of active.

Anblicks

Role and Responsibilities

As our Marketing Director, you will be helping us to develop our content and messaging and execute our marketing strategies as we expand from a small, local boutique brand to a global franchise with thousands of employees. You will have a results-oriented approach, focusing on increasing sales productivity by facilitating collaboration between sales, property management, finance, and customer success. This is an exciting role for someone eager to jump in on the ground floor to help with long and short term strategy and change management. You will be directly responsible for:

• Member Experience:
• Align brand communication with member journey
• Engagement metrics
• Loyalty and retention
• Brand Compliance:
• Guidelines, nomenclature, visual design elements

· Build a trusted partnership with Operations, Customer Experience, HR and Finance teams and develop a deep understanding of the business goals and mission.

· Build our digital marketing roadmap: manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency. Develop specific campaigns to create and maintain high levels of customer interaction. Oversee our social media accounts. Manage and improve online content, considering SEO and Google Analytics.

·Develop content and messaging strategy across all communication channels including but not limited to email, website, social, online advertising, collateral, assets, etc. Ensure consistency in internal and external communications and templates.

· In partnership with Customer Experience team, collect member feedback on visibility, engagement, and impact of marketing initiatives; fine-tune campaigns in response to feedback.

· Responsible to lead the marketing and branding efforts to support opportunities for both managing and franchising additional units. Coordinate key stakeholder vision session, project management of branding, logo, and collateral development. Support the brand and campaign development process for new initiatives. Manage multiple partner relationships including branding agencies, interior design firms, photography and signage vendors. Author the marketing plans for each new geo-location’s go-to-market strategy. Become an expert in regional markets where we will build our brand and franchises, in order to present data in context to help leadership with decision making. Build data-driven recommendations for marketing expenditures. Measure ROI and KPIs and prepare annual marketing budget.

· Asset Visualization: Manage floor plan, site map, and rendering creation process. Manage and execute photo shoots, video shoots, and 360-degree tours.

· Marketing Corridor Management: Manage fence scrim design, print, and install process. Collaborate with onsite Geo Regional GM on leasing and wayfaring signage. Develop all necessary leasing materials. Lead groundbreaking, topping-out, and grand opening milestone events. Support media relations efforts and event management.

·Train staff on all marketing initiatives including but not limited to merchandising, communication, websites, advertising, and promotions.

· Data Analysis: Set up, manage and troubleshoot existing lead management and tracking systems. Monitor marketing campaign effectiveness through data analysis. Track and report on marketing expenditures against budgets.

Qualifications and Education Requirements

· BA in Marketing or related field

· Marketing leadership experience guiding an organization through multiple growth stages

· Knowledgeable in SEO, PPC, and social media platforms; solid knowledge of online marketing tools and best practices

· Strong organizational, project management and interpersonal communication skills, with a meticulous eye for detail

· Proven track record communicating with senior leadership

Preferred Skills

·Experience in branding, graphic design and copywriting preferred. Outstanding organizational and time-management abilities

·Excellent communication and interpersonal skills

·3+ years in real estate marketing and/or background in real estate/property management/sales

DVORA Life

Summary:

The Marketing Coordinator is responsible for supporting the NY Director of Retail Operations and Regional Marketing Manager in achieving sales and marketing goals for New York State, which includes overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading NY cannabis company.

Essential Duties and Responsibilities:

● Supports the Director of Retail Operations in delivering and executing key elements of the NY marketing strategy including expanding the overall consumer base and increasing basket size.

● Oversees the implementation of local communications strategies for marketing campaigns, events, and digital marketing, successfully targeting both internal and external audiences.

● Oversees project management of marketing campaigns including budgeting, expense tracking and reporting, and measuring of key performance indicators for each campaign through data analytics.

● Analyzes product and service offerings, leveraging the insights gained to communicate key points of differentiation for products and services to our dispensary customers & partners.

● Supports with creative production of online and offline marketing assets, graphic design, audio / video production, sales tools, collateral, advertisements, and web site development from initial concept to finished product and execution.

● Grows and drives social media channels by developing and posting social media content to help accelerate our reputation state-wide and build a loyal following.

● Acts as a brand ambassador, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.

● Researches all cannabis subscriptions and materials to support with proper placement of advertising.

● Coordinates continuing efforts to improve signage and store marketing materials.

● Travels to site locations to support marketing efforts/events.

● Other duties as assigned

Administrative Duties:

● Ensures all marketing initiatives adhere to all NYS Regulations and company SOP’s .

● Supports with the creative production of online and other creative marketing assets, graphic designs, videos, and web content from initial concept to finished product.

● Aids with press releases, contributed articles, presentations, events, and conferences.

● Supports the development of marketing and promotional materials for tradeshows, congress, key opinion leader advisory meetings, and board meetings

● Coordinates with external vendors and agency partners on materials as needed.

Basic Qualifications:

Education

● Bachelor’s degree in Marketing, Advertising, Business Management, or related field

Work Experience Required

● Proven track record of success in a prior marketing role

● Understanding of marketing project scope, strategy and objectives

● Ability to run data and marketing reports and analyze data in excel and other programs.

● Entrepreneurial mindset with the ability to spot original branding opportunities

● Minimum 3 years of progressively responsible experience in marketing, data analytics, sales and customer service.

● Ability to complete all training required by the New York Marijuana Program.

Additional Qualifications:

Skills and Abilities

· Excellent knowledge of Microsoft Office and Adobe Creative Suite

● Knowledge of web-based project management tools and collaboration technologies

● Knowledge of salesforce.com or similar Client Relationship Management (CRM) software

● Familiarity with Constant Contact and WordPress as well as social media platforms

● Excellent project management or organizational skills

● Demonstrated skills, knowledge, and experience in supporting with marketing, communications, and public relations activities

● Demonstrated ability to think strategically and creatively

● Ability to manage multiple priorities, to deliver results on time and under budget

● Expert attention to detail

● Excellent communication skills to include listening, verbal, written, and presentation skills

● Eye for design

● Results driven, proactive, and able to work autonomously

● Ability to work in a fast-paced environment

● Positive problem-solving attitude

● Flexible and change embracing in a rapidly evolving work and market environment

● Successful track-record with being a team player as well as building, leading, and motivating teams

● Skill in working with committees and project groups including staff members, board members, and community volunteers

Travel

· Required to be onsite in the NY Region 3 days / week (Buffalo) with regular monthly travel to Middletown/Farmingdale/Syracuse locations.

· Ability to travel as needed for pop up events, promotions and marketing projects/events.

Acreage Holdings

PLEASE REACH US AT [email protected]

The Marketing Coordinator will be directly responsible for managing the many touch points of our marketing initiatives, including but not limited to owning artwork routing for packaging and print projects, competitive market analysis, and organizing campaign shoots – from pre-production kick off to web-ready assets. This role relies heavily on cross-functional collaboration among various teams, so the ability to manage complex relationships quickly & effectively is very critical. This person must have strong attention to detail and be passionate and knowledgeable about the beauty industry. This role will report to the Brand Manager.

Responsibilities:

Creative Operations Support

• Source talent, negotiate contracts, and manage bookings for photoshoots; Responsible for negotiating usage rights according to marketing and business needs
• Work with operations team to ensure product samples are delivered to internal and external partners (i.e. Sephora shoots, prop procurement for photoshoots, etc.)
• Help produce and manage creative campaigns including but not limited to sourcing equipment, scouting locations, and securing studio space
• Own campaign post production process including invoice routing, retouching, and digital asset organization in Dropbox
• Manage adhoc content requests from e-retail and retail partners

 Artwork Routing

• Create and implement an artwork routing process that ensures packaging copy and final artwork are free from grammatical errors, have the correct product & distribution information and in line with brand style guidelines
• Own communication and project flow between internal and external partners

Develop Marketing Collateral

• Work directly with internal and retail partners to create and optimize digital assets for retail accounts – in store and online stores
• Manage project timelines closely to deliver on-time final assets sourced from designers
• Manage asset creation for PR gifting and IRL activations

Brand Marketing Support 

• Support partnership needs such as giveaway outreach, sending samples, partnership initiative reporting
• Help Identify and research emerging marketing opportunities – i.e. new/better marketing platforms to optimize workflow
• Conduct and present bi-yearly market analysis that details changing beauty landscape, retail trend, and what this means for our customers
• Conduct thorough market research on our existing and potential new customers to be able to support Brand Manager’s market segmentation analysis
• Support in focus group and user research; Work closely with Product Development team to ideate and solve for product innovations that continue to improve of our product offerings and brand promise
• Source, onboard, and manage best-in-class conversion tools such as review generation and moderation platforms

Attributes:

• Strategic and creative thinker: you are solutions-oriented and think proactively about potential issues and ways to manage them
• Detail oriented: you notice every typo or if something isn’t centered, and aren’t afraid to call it out.
• Organized: you love keeping files and work flows organized. You know how to develop an easy-to-understand and adaptable organizing system in Dropbox, Asana, etc.
• Fast learner: you’re agile and able to take to new processes quickly while optimizing for efficiencies
• Passionate and knowledgeable about beauty: you keep up with new launches, trends, and are interested in up-and-coming beauty brands
• Effective communicator: You know how to manage up and communicate both problems and potential solutions to your director
• Team player! We are only as good as the team we build.

Qualifications:

• 2-3 years marketing experience required
• Previous beauty experience required
• Previous experience with an early-stage startup a plus
• Photoshop experience a plus
• Bachelor’s degree in marketing, communications, or related field required
• Proficient in PowerPoint presentation and basic visual design skills

Ami Colé

About BloomHouse:

BloomHouse is a dynamic, innovative digital marketing agency that specializes in helping businesses grow and thrive in the digital age. We pride ourselves on our creative approach, deep industry knowledge, and commitment to delivering results that exceed expectations. We are passionate about empowering our clients to succeed by leveraging the power of digital marketing strategies and technologies.

We are currently seeking a Digital Marketing Manager with a strong focus on SEO, paid ads, content generation, social media, Google Analytics, and other critical digital marketing aspects. The ideal candidate will also possess excellent client communication and sales skills.

Responsibilities:

1. Develop, implement, and manage digital marketing strategies for clients, ensuring they align with their business goals and objectives.

2. Optimize websites for SEO, including keyword research, on-page optimization, link building, and technical SEO.

3. Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

4. Create high-quality, engaging content for websites, blogs, and social media platforms, in line with clients’ brand guidelines and objectives.

5. Develop and execute social media strategies to increase brand awareness, engagement, and conversions.

6. Implement lead generation strategies, such as landing page optimization, email marketing, and retargeting.

7. Analyze and monitor campaign performance using Google Analytics and other relevant tools, providing regular reports and insights to clients.

8. Collaborate with the sales team to identify new business opportunities and promote our services to potential clients.

9. Maintain strong relationships with clients, providing excellent customer service and addressing any concerns or questions. 10.Stay up-to-date with the latest digital marketing trends, tools, and best practices, ensuring our strategies remain competitive and effective.

Requirements:

1. Bachelor’s degree in Marketing, Communications, or a related field.

2. A minimum of 5 years of experience in digital marketing, with a proven track record of success in SEO, paid ads, content generation, and social media management.

3. Strong knowledge of Google Analytics and other web analytics tools, as well as expertise in SEO tools like Moz, SEMrush, or Ahrefs.

4. Excellent written and verbal communication skills, with the ability to present complex concepts clearly and concisely to clients.

5. Strong sales and negotiation skills, with a proven ability to convert leads into clients.

6. Creative thinker, with a passion for staying up-to-date on digital marketing trends and emerging technologies.

7. Detail-oriented and highly organized, with the ability to manage multiple projects and deadlines simultaneously.

8. Ability to work independently and collaboratively within a team environment.

At BloomHouse, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We Offer:

1. Competitive salary commensurate with experience and qualifications.

2. Comprehensive benefits package, including health, dental, and vision insurance, retirement plan, and paid time off.

3. Opportunities for professional growth and development, including access to training resources and industry events.

4. A dynamic, supportive, and inclusive work environment that fosters creativity, innovation, and collaboration.

• 5. The chance to make a meaningful impact by helping clients navigate the ever-changing digital landscape and achieve their business goals.

QuickStart Consulting

Position Summary: The Marketing Manager is responsible for developing and driving a comprehensive market-growth oriented marketing strategy.

Position Title: Marketing Manager

Location: Uxbridge, MA (4 days in office)

Potential Earnings: Dependent on experience and location

Key Responsibilities Include:

• Develop an overarching Lenze Americas marketing strategy focused on market-share growth.
• Lead and manage the Lenze Americas marketing department.
• Develop end-to-end marketing programs from message development to implementation, including targeting and testing strategies, campaign build and execution, campaign results analysis and reporting.
• Develop and manage well-defined marketing programs designed to support lead generation and nurturing efforts focused on prospect and customer target markets; including but not limited to email campaigns, webcasts, digital/print advertising, online activity, industry events and trade show participation, association sponsorships, video, media paid programs, newsletters, social media, etc.
• Managing the development and creation of collateral necessary for program success
• Ensure messaging represents the Lenze brand and speaks to specific industry/geographical sector market trends, mandates, and unique pain points.
• Create marketing campaigns in SAP CRM to ensure proper lead import and management.
• Plan, organize and oversee resources to achieve program objectives within budget.
• Resource planning and management focused on projects that generate pipeline growth and revenue.
• Drive creation and creative execution; manage contractor resources and external vendors as related to each program.
• Create content and maintain marketing campaign execution calendar and project plans, provide status updates and track campaigns.
• Ensure that value propositions are effectively communicated, reach the right target audience and drive response/conversion.
• Develop segmentation and identify opportunities to drive targeted campaigns that generate new leads and/or nurture existing leads.

Skills & Abilities:

• Proven leadership and management skills with a focus on developing excellent teamwork and proficiency in executing marketing strategy.
• Outstanding interpersonal skills, including the proven ability to work across different audiences, personalities, and experience levels.
• Superior communication skills, including writing, editing and verbal capabilities.
• Budget management skills
• Exceptional organizational skills
• Proficient in managing multiple resources and priorities in a fast-paced, deadline-oriented environment.
• Able to work well independently or in a team environment.

Qualifications Include:

• Bachelor’s degree or equivalent in Marketing, Business or relevant field (Advanced degree preferred)
• 7-10 years of relevant marketing management experience, preferably in B2B industrial or high-tech manufacturing environment
• CRM System experience (SAP preferred)
• Proficient with Microsoft Office (Word, PowerPoint, Excel, SharePoint, Teams)
• Content management system experience (WordPress, Drupal, or other)
• Email Marketing platforms (Constant Contact, Campaigner, or other) a plus.
• Strong technical aptitude characterized by the ability to understand technical concepts, value proposition and benefits and translate them to a variety of audiences.
• Excellent project management skills, including the proven ability to handle multiple complex projects simultaneously with varied audiences and against deadlines.
• Significant hands-on experience building and executing successful marketing programs that leverage multiple channels to achieve marketing and business goals with measurable results.

Competitive Company Benefits:

• BCBS medical and dental, vision
• 401(k) with company match
• Company paid life and disability insurance
• 3 weeks of PTO and company paid holidays
• Newly renovated office space!

Lenze is a global manufacturer of electrical and mechanical drives, motion control and automation technology – offering products, drive solutions, complete automation systems, and engineering services and tools from one single source. We accommodate support to the customer throughout the entire machine development process – from the control system to the drive shaft, from the initial idea to after-sales.

Our products can be found in many industries, including automotive, packaging, material handling and logistics, robotics, and commercial equipment (pumps/fans). A global network of distributors and representatives makes Lenze Americas perfectly positioned to meet the motion control needs of customers worldwide. Lenze Americas, the American subsidiary of Lenze SE of Germany, is headquartered in Uxbridge, Massachusetts; corporate global headquarters are in Hamelin, Germany.

Lenze is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status or disability.

Lenze Americas Corporation

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for a collaborate and forward-thinking Digital Campaign Manager to join our Digital Production team. You will be a key contributor to the Sales and Digital Ad Services departments, while being responsible for successful campaign execution and optimization to meet delivery and performance goals.

You will get to work with various internal and external teams on the vendor and client side to manage strategic accounts across all digital platforms – web, mobile, video and social. This exciting multidisciplinary position blends elements of operations, technology and analytics.

You will split your time between our Rutherford, New Jersey office (2 days) and working remote (3 days). Flexibility is provided.

What You’ll Do:

• Act as subject matter expert for all things campaign management and campaign execution. This includes understanding the clients objective & KPI, Ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
• Act as post-sales operations expert partnering closely with internal and external teams to ensure flawless campaign execution and delivery which includes translating customer requirements, troubleshooting any issues and analyzing first- and third-party delivery for proper billing.
• Provide guidance to Account Managers on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
• Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Account Managers.
• Utilize various analytic and targeting systems to analyze and troubleshoot campaign delivery and performance.
• Assist with interpreting various sets of performance data and metrics to help the Account Manager tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
• Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance.
• Process reporting for each campaign at the end of each calendar month.
• Traffic social campaigns across platforms like Twitter, LinkedIn and Facebook.
• Working daily in Google ad Manager to serve digital campaigns.

What You Have:

• Bachelor’s degree
• 2-3 years in digital advertising or related industry managing varied operational processes and managing campaign delivery and performance
• Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem
• Publishing or a similar industry experience is desirable
• Comfortable with Microsoft Excel and analyzing data
• Strong organization and attention to detail is a must
• Working knowledge of order management systems
• Excellent written/verbal presentation and communication skills
• Experience managing performance driven strategic campaigns is plus
• Working knowledge of DFP, Google Analytics, Social platforms.
• Strong soft skills in leadership, facilitation and working with many different stakeholders
• Flexible and adaptable to dynamic environment
• Experience in understanding web technologies, websites, ad operations, and email delivery
• Knowledge of NetSuite’s Order Management system is a plus

To Join Our Team:

Please send your cover letter, resume and compensation requirements to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. You can view our Career’s page here: https://www.northstartravelgroup.com/About-Us/Career

Diversity & Inclusion:

At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel. We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace. Our work is far from over – we continuously push to be better. We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.

Northstar Travel Group

To Apply: Send your Resume and Cover Letter to: [email protected]  Use the words “Director of Marketing & Communications ” in the subject line. Applications without Cover Letter might not be taken into consideration.

Organization Overview:

Miami Music Project is a 501(c)(3) nonprofit organization that uses music as an instrument for social transformation, empowering children to acquire values and achieve their full potential, positively affecting their society through the study and performance of music. Miami Music Project’s vision is to create opportunity and access through music for those most in need, improve the quality of life for children today and ultimately transform their lives, the lives of their families, and their communities. Emerging as a model for music education programs nationally, Miami Music Project offers free-of-charge, after-school programming to all students with no barriers to entry, regardless of race or economic status. As of today, Miami Music Project has reached over 30,000 children and youth across Miami-Dade County, becoming one of the largest socially transformative music initiatives in the U.S. Miami Music Project’s programming is inspired by the El Sistema phenomenon – a new model for social change and a visionary global movement that transforms the lives of children through music.

Designed as an intensive, tuition-free, after-school community music program, Miami Music Project provides hundreds of children from Greater Miami’s communities with most untapped potential with a fully integrated music curriculum, high quality musical training, and opportunities for leadership and social development. The program builds the transferable practical skills needed to improve academic motivation, classroom success and social preparedness, and creates new avenues of cultural awareness. Ultimately, by enriching the lives of individual children and creating a network of stand-alone orchestras, the program seeks to create social change within the communities served.

More at: miamimusicproject.org

Position Summary:

Miami Music Project seeks a seasoned, detail-oriented, and creative communications and marketing strategist to support Miami Music Project’s mission and its impact in the community. In this position, the Director of Marketing and Communications will play a vital role in elevating and promoting Miami Music Project’s mission awareness and fundraising campaigns. The Director of Marketing and Communications will work closely with the leadership team and staff to ensure that the organization’s communications advance Miami Music Project’s strategic plan. Reporting to the Director of Operations, the Director of Marketing & Communications will be entrusted with the development and execution of the organization’s marketing and communication strategies.  

In this position, the candidate will be responsible for the creation, implementation and execution of marketing and communication goals and strategies for the organization.

This position will ensure all communications are compelling, effective, and representative of the organization’s values and mission. A skilled storyteller, the selected candidate will bring extensive experience in communications, PR, and marketing to ensure that we can rapidly grow our brand recognition and increase our campaign prowess.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:

Strategy, Planning and Implementation:

•          Develop and execute marketing and communication strategies to ensure high-impact digital and print communications,

•          Research and propose communication strategies. Maintain knowledge of trends and developments in the field; identify needs and make recommendations to leadership,

•          Participate with the development team in the planning, creation and execution of fundraising campaigns,

•          Manage social media presence. Plan and schedule monthly posts (annual social media calendar) based on the marketing strategy,

•          Manage online advertising campaigns (via Google AdWords and social media advertising) to build external brand and advocacy for social change through music,

•          Develop and execute public relation campaigns to increase awareness of our mission and impact in the Miami-Dade communities.

Brand Strategy Management:

•          Ensure all marketing and communication pieces adhere to the organization’s branding guidelines, and that they are consistent across all external-facing materials and communications,

•          Create compelling, persuasive, relevant, and accurate communication content that will increase engagement with the organization and build support for its mission with the goal of growing its constituents and support from its donor base,

•          Expand the visibility of the organization by writing and disseminating e-mail blasts, social media posts, news in website and blogs,

•          Responsible for the development, distribution and maintenance of all print and electronic collateral, including, annual report, brochures, flyers, e-blast newsletter and promotions and other, 

•          Organize and maintain internal libraries of print/web collateral, photo & video assets, and promotional items,

•          Maintain website updates and create cutting edge content as needed. Evaluate and propose changes or upgrades that may be required from time to time,

•          Oversee events to ensure the organization’s mission is promoted according to branding standards.

Impact Measurement:

•          Maintain the quality and integrity of marketing data and analytics and regularly report on metrics,

•          Prepare quarterly marketing and communication reports to leadership,

•          Manage marketing budget and propose changes as needed, based on strategic goals.

Relationship Management:

·        Bring and build professional relationships in the communications area to increase the organization’s awareness,

·        Work with outside vendors for work proposals and special projects,

·        Manage seasonal interns and volunteers that may be assigned to the department,

·        Give direction and engage graphic designer and other service providers to create materials such as flyers, programs, marketing tools, videos and white papers,

·        Negotiate contracts for services needed to execute a marketing strategy,

·        Ability to train and work with volunteers for marketing and communication assignments.

·        Other duties as assigned.

KNOWLEDGE, SKILLS AND ABILITIES:

Education and Experience:

• Minimum of 5 years of experience in a managerial role involving PR, marketing or communications,
• Bachelor degree or Master’s in Marketing/Communications is desirable, or equivalent work experience,
• Experience in developing and executing communications and marketing plans,
• Current and relevant knowledge of marketing trends and strategies,
• Knowledge and experience with graphic design programs (Adobe Illustrator and/or InDesign, Photoshop) is highly desirable,
• Basic video / photo editing knowledge,
• Knowledge in e-marketing platforms (currently using MailChimp),
• Basic knowledge about how to update website content in WordPress,
• Experience in campaign writing required; online writing, or marketing-related writing experience a plus; prior experience with digital communications,
• Knowledge of the use of social media in today’s media landscape, including Instagram, Facebook, LinkedIn, YouTube, Twitter, etc.

Candidate Profile and Skills:

• Strong commitment to and alignment with Miami Music Project’s mission and core values,
• A story-teller. Someone who can capture the essence of our mission and translate it into creative and captivating stories,
• Creative and resourceful. Know how to take concepts and translate them into campaigns and marketing materials that drive stakeholder’s attention and engagement,
• Exceptional attention to detail,
• Excellent writing skills. Ability to present ideas in a clear manner,

·        Ability to follow strategic and operational planning and implementation of marketing initiatives and best industry practices,

• Ability to set and adhere to strict deadlines; comfortable working in a fast-paced environment; rapid problem-solving skills,
• Excellent time management, planning and organizational skills,
• Ability to work successfully with a limited budget,
• A tremendous drive and strong ability to achieve outcomes,
• Bilingual (English, Spanish) preferred but not required,
• Ability to embrace and incorporate direct feedback.

Other Requirements:

·        This is a full-time position with Miami Music Project. Attendance at events outside of traditional business hours including evenings and weekends will be necessary on a periodic basis,

·        Must have a valid driver’s license, clean driving DMV record, reliable transportation, full insurance,

·        Must be able to lift up to 50 lbs, and will be expected to assist with moving equipment related to marketing and general operations,

Miami Music Project is firmly committed to a policy of equal employment opportunity. We hire qualified applicants without regard to race, color, sex, religion, national origin or ancestry, age, marital or veteran / military status, disability, genetic information, sexual orientation, gender identity or expression, or any other legally protected status.

As permissible under applicable law, applicants will be subject to a pre-employment background check and drug test after receiving a conditional offer of employment. The background check will investigate criminal background and other matters related to suitability for employment, particularly since Miami Music Project works with children. Likewise, employment is contingent on receiving a negative test result for illegal drug use. Separate disclosure and consent forms will be provided prior to any background check or drug test.

Miami Music Project

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America.

WHAT YOU’LL BE DOING

Are you an expert in Pardot, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Manager of Marketing Automation! Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor’s degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.

The Manager of Marketing Automation is responsible for managing Pardot and fully leveraging its capabilities. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.

For the manager to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.

You will take ownership of activities for marketing automation, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Pardot.

The Manager of Marketing Automation reporting to the Director of Digital responsibilities include:

• Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
• Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
• Analyze and create database segmentation and distribution lists for campaigns
• Develop an email campaign strategy that nurtures and convert prospects into conversations
• Optimize our marketing automation and lead nurturing processes
• Measure results and optimize the lead building workflows for these segments to convert leads into customers.
• Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
• Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
• Analyze and report campaign results with teams
• Maintain compliance with company policies, practices, and procedures
• Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
• Handles changing deadlines and priorities.
• Reviews work for accuracy, completeness, and proper authority.
• Create SOPs and project trackers for internal and interdepartmental use

WHAT DRIVES SUCCESS:

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:

• Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise – balancing routine tasks, urgent action items, and long-term projects is second nature for you.
• Decision Quality: You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
• Drives Results: You show pride in “getting the job done” with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.

The Compensation range for this position is approximately $95,200k – $124,950k and will be based on the candidate’s qualification, experience, and education.

WHAT WE ARE LOOKING FOR:

• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• Required 8+ years related experience
• Preferred 5+ experience campaign execution and operations, integrated marketing, and demand generation strongly
• Required 5+ years’ experience using Pardot, Salesforce Marketing Cloud, and SMS solutions
• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Pardot and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management
• Highly organized, detail-oriented, and timeline driven with ability to handle many competing priorities, fulfill several project requests simultaneously in a changing environment, and meet tight deadlines.

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox’s FlexWork guidelines, including the potential opportunity for remote work for select positions. This role is currently designated as having the option for up to 2 business days/week of remote work.

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

#LI-DNI

#LI-Hybrid

Lennox International

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly
• Entry and management of appropriate documentation in Sales Force (CRM) for prospects/clients as well as customer workflow
• Completion of quote calculations, rate sheets, order commitments, and sales

Qualifications

• Bachelor’s degree in marketing or related field
• 2 + years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media

808 Marketing