Marketing Automation Manager

Lennox International (LII) is a leading global provider of innovative climate control solutions for heating, ventilation, air conditioning, and refrigeration (HVACR) markets.

Beginning over a century ago, Lennox International has built a strong heritage of Innovation and Responsibility. Our position as an innovation leader continually inspires us to promote more efficient energy use and a healthier environment through our product operations. Our engaged and diverse workforce is committed to providing climate control solutions that provide the most value and comfort for our customers.

We are proud to have instilled a shared sense of responsibility and commitment among our approximately 10,000 employees located throughout North America.

WHAT YOU’LL BE DOING

Are you an expert in Pardot, results-driven with strong attention to detail, and have a passion for optimizing email marketing efforts? Then join us as our Manager of Marketing Automation! Our ideal candidate is upbeat, highly collaborative, technical, has a bachelor’s degree in marketing, and several years of digital marketing or e-commerce experience. You should also be familiar with HTML, SQL, and Salesforce.

The Manager of Marketing Automation is responsible for managing Pardot and fully leveraging its capabilities. The right candidate will have a strong foundation in marketing automation and will be responsible for developing and implementing an email lifecycle marketing strategy, campaigns as well as for outbound SMS platforms.

For the manager to be successful in this role, you are scrappy and must be able to think strategically. You will be measured equally on your ability to move fast, implement the right solutions and campaigns to operationalize lead batching processes, develop nurture campaigns, and all lifecycle marketing to convert leads to closed business and ensure a seamless customer journey.

You will take ownership of activities for marketing automation, email and SMS communication strategy, and measurement. Your time will be spent on creating, building, and optimizing email funnels, developing nurture campaigns, and deployment of email lifecycle campaigns through Pardot.

The Manager of Marketing Automation reporting to the Director of Digital responsibilities include:

• Own the marketing automation and funnel integrity and data for the marketing team while implementing best practices and strategies to accelerate the growth of our business including lead management, prospecting, and nurture.
• Segment lists based on behaviors e.g., past email engagement and website interactions (content downloads, site page visits, etc.).
• Analyze and create database segmentation and distribution lists for campaigns
• Develop an email campaign strategy that nurtures and convert prospects into conversations
• Optimize our marketing automation and lead nurturing processes
• Measure results and optimize the lead building workflows for these segments to convert leads into customers.
• Build testing frameworks (A/B, multivariate testing, deliverability, and tracking)
• Create and implement marketing automation best practice documents including list management, optimization, data quality, hygiene, and troubleshooting
• Analyze and report campaign results with teams
• Maintain compliance with company policies, practices, and procedures
• Highly proactive, collaborative and works effectively and communicates clearly with teams to achieve departmental and company goals
• Handles changing deadlines and priorities.
• Reviews work for accuracy, completeness, and proper authority.
• Create SOPs and project trackers for internal and interdepartmental use

WHAT DRIVES SUCCESS:

Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:

• Situational Adaptability: You flex your approach and demeanor to suit various scenarios. You successfully shift gears as new developments and competing priorities arise – balancing routine tasks, urgent action items, and long-term projects is second nature for you.
• Decision Quality: You make thoughtful and timely decisions with the best interest of the organization in mind, prioritizing and organizing key deliverables and ensuring stakeholder buy in.
• Drives Results: You show pride in “getting the job done” with a bias for action, going above and beyond to ensure your responsibilities have been met. During high pressure moments, you work diligently to meet deadlines and show value in your work.

The Compensation range for this position is approximately $95,200k – $124,950k and will be based on the candidate’s qualification, experience, and education.

WHAT WE ARE LOOKING FOR:

• Bachelor’s degree in Computer Science, Marketing or equivalent combination of education and experience
• Required 8+ years related experience
• Preferred 5+ experience campaign execution and operations, integrated marketing, and demand generation strongly
• Required 5+ years’ experience using Pardot, Salesforce Marketing Cloud, and SMS solutions
• Subject matter expert on email marketing, email campaign management, and SMS campaigns
• Must have experience with Pardot and funnel strategy development
• Portfolio of successful automation programs, dashboards, and models
• Problem-solving ability and consideration of process improvements
• Disciplined in data analysis and project management
• Highly organized, detail-oriented, and timeline driven with ability to handle many competing priorities, fulfill several project requests simultaneously in a changing environment, and meet tight deadlines.

At Lennox, we realize that our greatest assets are our employees. This is why we are committed to providing limitless opportunities for growth and development of all of our employees, largely promoting from within the organization. Lennox offers employees a variety of flexible work options, as outlined in Lennox’s FlexWork guidelines, including the potential opportunity for remote work for select positions. This role is currently designated as having the option for up to 2 business days/week of remote work.

• Competitive base salary
• Excellent medical plans designed to support healthy lifestyles
• Mental and financial health programs
• Outstanding 401k with company matching
• Employee stock purchase program
• Community involvement opportunities
• Robust employee assistance program
• And much, much more!

WE VALUE DIVERSITY

Here at Lennox, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves. Lennox is an equal opportunity employer.

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Lennox International