Summary:
The Marketing Coordinator is responsible for supporting the NY Director of Retail Operations and Regional Marketing Manager in achieving sales and marketing goals for New York State, which includes overseeing the delivery and execution of the marketing strategy to help establish The Botanist as the leading NY cannabis company.
Essential Duties and Responsibilities:
● Supports the Director of Retail Operations in delivering and executing key elements of the NY marketing strategy including expanding the overall consumer base and increasing basket size.
● Oversees the implementation of local communications strategies for marketing campaigns, events, and digital marketing, successfully targeting both internal and external audiences.
● Oversees project management of marketing campaigns including budgeting, expense tracking and reporting, and measuring of key performance indicators for each campaign through data analytics.
● Analyzes product and service offerings, leveraging the insights gained to communicate key points of differentiation for products and services to our dispensary customers & partners.
● Supports with creative production of online and offline marketing assets, graphic design, audio / video production, sales tools, collateral, advertisements, and web site development from initial concept to finished product and execution.
● Grows and drives social media channels by developing and posting social media content to help accelerate our reputation state-wide and build a loyal following.
● Acts as a brand ambassador, upholding brand and trademark standards and consistency across all marketing projects and communication vehicles.
● Researches all cannabis subscriptions and materials to support with proper placement of advertising.
● Coordinates continuing efforts to improve signage and store marketing materials.
● Travels to site locations to support marketing efforts/events.
● Other duties as assigned
Administrative Duties:
● Ensures all marketing initiatives adhere to all NYS Regulations and company SOP’s .
● Supports with the creative production of online and other creative marketing assets, graphic designs, videos, and web content from initial concept to finished product.
● Aids with press releases, contributed articles, presentations, events, and conferences.
● Supports the development of marketing and promotional materials for tradeshows, congress, key opinion leader advisory meetings, and board meetings
● Coordinates with external vendors and agency partners on materials as needed.
Basic Qualifications:
Education
● Bachelor’s degree in Marketing, Advertising, Business Management, or related field
Work Experience Required
● Proven track record of success in a prior marketing role
● Understanding of marketing project scope, strategy and objectives
● Ability to run data and marketing reports and analyze data in excel and other programs.
● Entrepreneurial mindset with the ability to spot original branding opportunities
● Minimum 3 years of progressively responsible experience in marketing, data analytics, sales and customer service.
● Ability to complete all training required by the New York Marijuana Program.
Additional Qualifications:
Skills and Abilities
· Excellent knowledge of Microsoft Office and Adobe Creative Suite
● Knowledge of web-based project management tools and collaboration technologies
● Knowledge of salesforce.com or similar Client Relationship Management (CRM) software
● Familiarity with Constant Contact and WordPress as well as social media platforms
● Excellent project management or organizational skills
● Demonstrated skills, knowledge, and experience in supporting with marketing, communications, and public relations activities
● Demonstrated ability to think strategically and creatively
● Ability to manage multiple priorities, to deliver results on time and under budget
● Expert attention to detail
● Excellent communication skills to include listening, verbal, written, and presentation skills
● Eye for design
● Results driven, proactive, and able to work autonomously
● Ability to work in a fast-paced environment
● Positive problem-solving attitude
● Flexible and change embracing in a rapidly evolving work and market environment
● Successful track-record with being a team player as well as building, leading, and motivating teams
● Skill in working with committees and project groups including staff members, board members, and community volunteers
Travel
· Required to be onsite in the NY Region 3 days / week (Buffalo) with regular monthly travel to Middletown/Farmingdale/Syracuse locations.
· Ability to travel as needed for pop up events, promotions and marketing projects/events.
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