Ad Campaign Casting Calls and Auditions

Senior Product Marketing Manager

Cync Software is looking for a Senior product marketer to join our Cync Software team to own and drive go-to-marketing initiatives and launches for our Cync Software Commercial Lending Software offerings. In this role, you will closely work with product management, sales, and advocacy to champion Cync Commercial lending Software Applications. This role will be a great fit for product marketers who can thrive in dynamic environments, are data-driven and eager to jump-in and get things done.

At Cync, we place value in our office culture – the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Cync can create a work-life harmony that best fits them.

What You’ll Do:

• Take a lead role in creating compelling, differentiated messaging and positioning for Cync Software Commercial Lending offerings.
• Leverage your banking, fintech and marketing expertise to create compelling content and assets that help our customer learn and choose Cync software solutions for their Commercial lending software needs.
• Develop assets, training and content that communicates the value proposition of Cync Software value proposition to the sales teams and enables them to win in the industry
• Work with product and marketing operations to measure success of product-led growth programs and feed those learnings into new launches and campaigns
• As the Senior Product Marketing Manager, you will be responsible for identifying potential customers and all aspects of marketing within our brand guidelines such as: literature, trade show support, campaign designs, social media, videos, etc. You will help examine the needs, wants, and purchasing patterns of our audience as well as keep an eye on how competitors present themselves.
• You will act as a point of contact, a source of information, and a go-between for multiple departments to convey information quickly and accurately to deliver campaigns in a timely manner for instant analysis.
• You will create and refine marketing lists for e-mail campaigns and generate leads through social media. As a result, you will be responsible for supplying the sales team with possible leads or for making presentations to groups that could be a good match for the brand

Qualifications

• 3+ years of product marketing, product management focused roles in B2B tech that demonstrates a comprehensive understanding of product marketing and all of their strategic components
• Excellent written, verbal, and visual communication skills with a passion for storytelling
• Strong understanding of pipeline generation activities with the ability to work with demand generation teams and plan campaigns
• Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
• Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
• Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user
• Cloud software familiarity – Salesforce, ZoomInfo, LinkedIn, Vimeo, and e-mail automation software
• Creativity – Understanding of how creative brainstorming and collaboration leads to exciting cross-media campaigns that grab attention and generate sales leads by creating paths to conversion
• Fintech – a passion for Fintech and reinventing the banking industry with a willingness to understand the value of Cync Software products and how it dramatically improves the workflow of the end-user.
• It’s preferred that this candidate have experience in banking, financial services or fintech

Cync Software

Digital Marketing Manager-On-site-Rockledge, Florida

The primary purpose of this position is to assist Community Credit Union of Florida in living out our Mission, “Always improve the financial well-being of our members and make a positive difference in our community,” by delivering outstanding service to both internal and external members. The Digital Marketing Manager, under the direction of the VP of Marketing, is responsible for building, growing, and optimizing digital channels, including the website, email marketing, and digital advertising platforms.

Essential Duties:

1) Participates in the planning, development and implementation of digital marketing programs or projects which may include paid search, targeted/non-targeted display, and remarketing in support of credit union marketing goals and objectives.

2) Develops and manages the credit union website. Optimizes website structure and content for search engines, Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

3) Optimizes copy, landing pages, user journeys, and other elements to maximize conversion rate optimization.

4) Integrates and maintains tracking codes, tags, etc. required to track and evaluate digital activities. Conducts ongoing QA review and identification of coding/tagging issues. Coordinates with external digital marketing vendors, where appropriate.

5) Measure, analyze, and iterate to maximize campaign performance to meet Key Performance Indicators (KPIs).

6) Collaborates with Content Marketing Specialist to create effective, personalized emails. Uses data and analytics to appropriately segment the membership base for targeted email campaigns. Incorporates A/B testing and control groups as well as other techniques to improve results.

7) Develops and maintains multi-touch automated email campaigns such as new member onboarding. Uploads/manages HTML for third party vendor emails.

8) Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

9) Analyze web traffic metrics, first party data and competitive research to provide real insights to optimize digital customer journey. Works with Business Intelligence and third-party partners to gather analysis information.

10) Follows policy and procedures related to Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Identification Program (CIP) and Customer Due Diligence (CDD) daily to ensure compliance with current regulations.

11) Performs other related duties and works on special projects as assigned.

Position Requirements:

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

• Bachelor’s degree with concentration in Digital Marketing, Technology, or any other related field; or three (3) to five (5) years related experience and/or training; or equivalent combination of education and experience. Work related experience should consist of SEO, SEM/PPC/CPA, conversion rate optimization, Google Analytics, Google Tag Manager, Google Ads, email, and marketing automation.

• Proven experience developing and implementing integrated media and marketing programs, including website development, SEM, SEO, social, email marketing, content marketing, video, and display ads.

• Experience using website content management systems, analytics solutions, and customer relationship management systems. Ability to comprehend varying factors as related to the data produced.

• Hands-on web tech skills (HTML, WordPress, SQL, etc.). Graphic/web design skills. ADA compliance knowledge.

• Experience with conversion rate optimization best practices, including value proposition development, conversion funnel optimization, A/B testing, and multivariate testing. Experience with email marketing clients, CRM, and automation tools.

• Advanced organizational and time management skills, with ability to multi-task and the ability to work with minimal supervision while performing duties and be a strong team player. A professional level of self-direction and autonomy is expected of this position. Proven record of independent judgement and self-direction to manage complexity of analytics.

• Excellent oral, written, and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.

• Proficiency in Microsoft Office 365.

• Ability to plan and execute marketing programs from concept to completion.

• Excellent project management skills and comfort with a fast-paced work environment.

• Fast learner; able to quickly take on new projects.

• Current Florida driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities.

Community Credit Union Florida

Job description

Director of Marketing

Company Description: As a leading ag tech company, Heliae strives to create a sustainable impact in the quality of our planet. Heliae is today’s science-backed game changing brand that is 100% focused on a journey to delivering microbial-based products that can be used to change the world in this the un decade of ecosystem restoration Heliae® Agriculture is on the path of understanding how a balanced soil microbiome improves overall soil health, structure, water and nutrient efficiency, and plant vigor and marketable yields, even under stressed conditions, thus helping growers’ transition to more regenerative agriculture practices.

Website: www.heliae.com

Title: Director of Marketing

Department: Sales

Updated: 3/13/2023

Basic Function:

Heliae is currently seeking a Marketing Manager to communicate our efforts in the agriculture industry. The Marketing Manager will be focused on producing and coordinating targeted content to highly segmented core customers based on editorial calendars, crop calendar, product life cycles, customer feedback and other guidelines produced in-house or collected from trusted industry sources. They are responsible for turning the strategic vision into reality, identify all the tasks that need to be completed within a marketing campaign, and then strategically delegate those tasks to the appropriate team members, while updating the sales managers and associates as needed.

Reports to: CEO

Primary Responsibilities and Duties may include but are not limited to:

· Develop innovative marketing solutions and a cohesive plan for building anticipation, education and awareness for Heliae.

· Conceive, develop and implement comprehensive strategic marketing and communication events and campaigns that have quantifiable objectives, methods, outcomes and timelines.

· Communicate, negotiate and manage relationship with advertising, public relations firms and members of the media on behalf of Heliae.

· Create and communicate strategy integrating products into clients’ supply chains.

· Drive growers, distributors and food brands to connect to the philosophy of regenerative agriculture practices.

· Monitor all marketing campaigns and improve as necessary; prioritize marketing projects and allocate resources accordingly.

· Work closely with the Sales team to align sales and marketing strategies.

· Utilize knowledge of the agriculture industry to conduct market analysis to identify challenges and opportunities for growth.

· Supervise a group of marketing employees (2-3 employees).

· Manage marketing budget and spend.

· Prepare regular reports and presentations on marketing metrics for the Leadership Team and Board of Directors.

· Become a subject matter expert on our business products, processes and operations and remain up to date on the emerging field of regenerative agriculture and planet friendly food production

Qualifications:

· Must be legally authorized to work in the United States.

· A background in agronomy, business development, marketing, and project management.

· Minimum 15 years marketing experience.

· Minimum 5 years agriculture experience.

· Experience working with national level public relation firms.

· Exceptional communication and presenting skills.

· Experience working with and presenting to Board of Directors.

· Experience working in large organizations and small or start-ups preferred.

· Graphic Design experience a plus (specifically Adobe Creative Suite)

· Experience designing effective marketing campaigns.

· Ability to quickly understand product and innovate ways for product to benefit clients.

· Strong leadership skills and ability to work under pressure and in new environments.

· Must be located in the Phoenix Metro area.

Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Heliae Development, LLC

Job Title: Marketing Manager

Department: Marketing

Reports To: CEO

Who we are:

Darling began 12 years ago as a magazine and broadened its reach through digital media. The brand is known for smart and timely content, powerful in-person experiences, and beautiful product that is consistent with the brand’s mission.

“Darling, you are a work of art.

You have the ability to fully display beauty apart from vanity, influence apart from manipulation, style apart from materialism, kindness apart from passivity, strength apart from competition & dignity without degradation.

You are a catalyst to transform the world around you through your wit, wisdom, character & courage all the while creating beauty & embodying love.

You are not only interesting but original, not only good enough, but exceptional – not just here, but here for a purpose.”

The brand was created to fill a need in women’s media for deeper conversations about mind and soul wellness and to lead women to realize they have worth, beauty, and purpose. Darling’s goals are:

• Restore – Self-Worth & Identify
• Model – Health Femininity
• Inspire – Character

As we expand into the apparel space, we are looking for someone who believes in our mission and is passionate about marketing and fashion. You will have the opportunity to design and execute multi-channel marketing programs from concept through delivery, partnering with our small team that is expanding rapidly. You are going to be part of a fun, creative, energetic team who will all wear multiple hats as we prepare for launch!

Responsibilities:

• Lead multi-channel digital marketing strategies from ideation to creation, including, but not limited to, emails, socials, blogs, website content, influencer outreach, ambassador marketing, and digital marketing.
• Work with Chief Creative Officer and core team to drive alignment between marketing, merchandising, sales, and technology on the overarching marketing calendar to achieve shared goals.
• Write engaging sales and marketing copy (e.g., emails, social, landing pages, blogs, and more); Support the creation of content across all mediums with hands-on creative involvement.
• Leverage data-driven customer segmentation and targeting, as well as a strong partnership with sales to maximize market opportunity.
• Create ongoing integrated campaigns and measure the response and inform continuous improvement over time.
• Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration.
• Optimize brand for site traffic through SEO, SMS, Facebook / Instagram Ads, Youtube, TikTok, Snapchat, and Pinterest – develop the social media strategy and plan to improve brand recognition on all social platforms.
• Lead annual/monthly planning and strategy meetings. Develop data sets on ROI of marketing efforts and make recommendations according to findings.
• Develop the marketing strategy and plan for Darling Ambassadors to use to promote the Darling Society mission and opportunity to ultimately drive sales and retention.
• Develop KPIs to measure performance across channels and campaigns to drive insights and growth. Track, analyze, and report campaign effectiveness and overall program performance.
• Manages e-commerce operations including, online merchandising, operations, promotion, and content development & execution to ensure perfect execution of campaigns on digital platforms
• Conduct market research to monitor trends and competitor’s marketing strategies.
• Coordinate and manage physical and virtual events (some travel required)
• Supervise, manage, and direct more junior resources such as a social media coordinator and e-commerce manager
• A/B testing on new marketing channels and strategies
• Most importantly, you are willing to roll up your sleeves and be part of a team that brings Darling to market.

Qualifications:

• 4- 6 years of experience managing apparel marketing for a global brand or successful startup
• You are an innovative and resourceful business leader who is fluent in the latest thought leadership and best practices around marketing as it relates to direct to the fashion and apparel space.
• Proven track record of planning and driving go-to-market launch plans, including creating and managing a budget for creative and event production
• Must have demonstrated experience in leveraging social media to build a brand and grow sales.
• Strong understanding of the ever-changing digital world, specifically with e-commerce and social platforms
• An entrepreneurial soul ready to embrace the Darling Brand, the Darling Designer and the Darling Consumer
• Strong experience scaling an apparel brand and/or e-commerce business through profitable cross-channel marketing strategies
• Thorough understanding of full-funnel for demand generation and marketing
• Knowledge of the leading marketing and web analytics tools such as Google Analytics, Google AdWords, etc
• Strong experience in managing budgets and tracking marketing P&L
• Ability to leverage data and insights to inform decision-making.
• Self-starter with excellent creative and critical thinking abilities.
• Savvy at tackling complex issues and providing creative solutions while collaborating across multiple teams.
• Strong leadership, organizational, and communication skills
• Ability to prioritize and balance multiple projects, especially in vague fast-paced environments – We will all be wearing many hats!!

Darling Media

Seeking a South Asian Mom and Child Duo for a Banking Campaign in Toronto!

We are looking for a:

• Real South Asian Mom & Daughter or Son Duo.
• Mom’s age range is 30 to 40 years old.
• Preferably 1st Generation Canadian but please do not limit.
• Child’s age range should be 7 to 12 years old. We are open to twins as well.

If selected, pay is $1,500.00 per person. No acting experience is required.

All must be a Canadian citizen or Permanent Resident.

This is a union (Actra) campaign, non union members and real mom / child are welcome to apply.

Milo Casting is Seeking:

• Real Black and Hispanic Accountants for a Commercial Promoting Diversity in the Field of Accounting!
  

Seeking:

• Professional accountants age approx 25-50 yrs and any gender orientation.
  

Looking to showcase BIPOC representation in the world of accounting, with a particular interest in Black and Hispanic accountants.

Particular interest for those working in any of the following industries

• Fashion
  
• Music
  
• Non-Profit
  

Previous on set experience not necessary, simply looking for real Hispanic and Black accountants!

Details & Submission Information

• Those chosen for this campaign will be paid $500 for the shoot day and a $1500 residual fee to be featured in the campaign

You must be available for the key dates:

Potential Zoom video call interview with shortlisted candidates: June 7th

Shoot: June 15th or June 16th

ONTARIO RESIDENTS ONLY

Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized, authentic individuals they are, while embracing opportunities to push themselves and the work. We believe we have a responsibility to our employees, clients, community and the environment to not only act with integrity in everything we do, but to use our expertise as a force for good to benefit all people, communities and the planet. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Associate Producer

Reports to Sr. Producer

As an associate producer, you’ll be the Swiss Army Knife of production. Some days you’ll put your skills to work producing a social campaign lickety split, while on other days you’ll be assisting other producers who are mostly likely running around with their hair on fire. It’ll be great fun because you’ll gain a lot of experience quickly working a range of social video content, photoshoots and integrated projects for a cornucopia of clients. You’ll learn about hiring talent, sourcing music and footage, prop shopping and pulling off the seemingly impossible.

Responsibilities:

• Assist on video and photo shoots in varying roles as needed, including line producing and capturing content as an in-house content creator (primarily for social)
• Act as Agency producer by running small productions from start to finish on content production jobs, post-production, new business pitches and more
• Assist producers with procurement of production assets and services
• Outside facilities including production and audio studios
• On-camera and voice over talent
• Music & stock footage licensing
• Props, wardrobe and product procurement for production
• Assist producers with the bidding process, estimating and all pre-production tasks
• Become skilled at estimating and scheduling various types of productions
• Assist Production Business Affairs Manager with purchase orders and contracts as needed
• Export and traffic final assets to appropriate personnel and vendors
• Organize, tag and archive project files, assets and documentation
• Schedule, announce and manage vendor screenings and presentations
• Perform other duties as assigned

Required Skills:

• Have excellent written and oral communication skills
• Demonstrate the ability to anticipate needs and be a resourceful problem solver
• Keep current on advertising, social platform specs, production trends and emerging production technology
• Ongoing learning of audio and video production and post-production processes
• Maintain a positive, can-do attitude with the ability to keep calm under pressure
• Photography and/or Video skills required, but do not need to have a professional portfolio

Qualifications:

• Bachelor’s degree or equivalent industry experience
• 1-2+ years of agency experience preferred
• Proficient in Microsoft Office
• Ability to travel as needed

About Colle McVoy:

Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AGCO, Associated Bank, Blu Dot, Boston Scientific, Burnett Dairy, CHS, Children’s Health, Cub Cadet, Deluxe Corporation, Elanco, Florida’s Natural, Goodyear, Haribo, Houston White, Jackson Hole Travel & Tourism, Medtronic, Northern Tool + Equipment, Perdue, the Recreational Boating & Fishing Foundation, Stanley Black & Decker, Target, UnitedHealth Group, U.S. Bank, Vermont Creamery, Whirlpool, Yelloh (formerly Schwan’s Home Delivery) and Zoetis, among others. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on Facebook, Twitter and Instagram.

We are an Equal Opportunity Employer.

Colle McVoy

Candidate must have:

5 yrs exp in the Marketing field/Entertainment industry

Must have a passion and be a fan of the Brand/TV content

Media buying experience, agency.

Good writer/communication/multi-tasker

Full life cycle campaign management

Join the team that positions, markets and messages for one of television’s most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties and finely tuned project management skills.

The Role

The Marketing Manager will play a key role in managing consumer marketing for the brand’s initiatives, with overall goal of increasing viewership, reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.

Specific responsibilities include:

• Project manage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes.

• Campaign leader on assigned programs, franchises and initiatives. This includes development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.

• Work closely with Art Director to insure all relevant information needed for a job is input into job tracking software including sizes/specs/delivery.

• Manage and track budgets to insure creative and production are on target with client budget parameters.

• Analyze effectiveness of campaigns and report back to team on successes and key findings.

• Oversee project work-flow of creative assets; ensure revisions are accurately made; communicate job changes and budget.

• Identify, develop and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as: press, international, affiliate sales, ad sales) and business units (Including: on-line, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.

• Coordinate execution of partnerships with external marketing partners.

• Devise and implement campaign strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor and senior management.

• Provide strategy direction, clear feedback and key deliverable information to internal and external resources

• Work seamlessly with digital, social media and press on communication plans and deliverables.

• Integrate (and initiate, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyze campaign ROI, and oversee production budget associated with campaigns managed.

• Manage and oversee timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.

• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.

Basic qualifications

• 5+ years experience in marketing/advertising position. This is a position for a seasoned marketer.

• Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience.

• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing or advertising/promotion agency experience.

• Proven project management and strategic marketing skills including budget management and media planning and promotions.

• Must have concrete examples of marketing plans, show launches, creative campaigns that candidate worked on/contributed to.

• A keen analytic leaning but also possesses a creative flare.

• Ability to multi-task while prioritizing workloads.

• Self-starter but collaborates well in a team environment.

• Meticulous attention to detail & strong organization skills.

• Excellent written and verbal communication skills.

• Passion for entertainment, pop culture.

• Must have the legal right to work in the United States.

Preferred qualifications

• MBA/MA are a plus with right candidate.

• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing

Yoh, A Day & Zimmermann Company

Social Media Manager

Location: Culver City

Onsite Tues/Wed/Thurs

Pay: up to $3800 per week

Benefits: Health, Dental, Vision and more

Planet Technology is looking for a Social Media Manager to join our well known technology client.

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a seasoned storyteller and creative visionary with a cutting edge understanding of internet, memes, and zeitgeist content — who can also demonstrate real ROI. As an insights-led lead, the ideal candidate for this role has a keen interest in sci-Fi and dramas, with the ability to scale strategies for international audiences and themes. As a part of the broader Marketing Organization, our team’s purpose is to build big fandoms and love for our brand, titles, talent, and our fans.

• Key Qualifications:10+ years working on broad, multi-platform marketing campaigns and delivering world-class campaigns with big impact (reach and engagement)
• Experience working within the Entertainment industry and/or highly consumer-centric brands with success in the social space
• Fluent in Social Media best practices. You know what works across various social platforms and experience in multichannel distribution efforts
• 10+ years of social media and campaign management, publishing, writing and content creation required (brand or agency).
• Excellent communicator, strategist and creative
• Highly driven self-starter who is proactive, has a good sense of prioritization and ability to move large amounts of work in a fast-paced environment.
• Pioneering Spirit and highly collaborative – loves working with others and isn’t afraid to lead or follow or to take smart risks and judgement calls to push high impact work forward.
• Experience working directly with talent and creators and is skilled in pitching, presenting, and reading the room.
• Heavy experience leveraging social analytics to derive data driven insights to create innovative and relevant content
• Scrappy self starter that is well-seasoned in utilizing publishing tools, social listening programs, and owned creation/production apps like Keynote, Numbers, and Pages
• Excellent networker with the ability to build strong relationships cross functionally across a highly matrixed organization.
• Thrives in a changing environment
• Responsibilities:Responsible for identifying and communicating social goals, plans and creative direction to a cross-functional title team.
• Manages series and multi-title social campaign strategy inclusive of: audience targeting, editorial planning, and social creative development across paid/owned/earned distribution for both internal and external partners
• Ensures brand consistency in marketing, messaging, and creative across lines of business
• Uses social analytics tools to inform strategy and iterate on creative — monitoring competitor activity and ensuring brand safety.
• Develops core insights and reports based off key KPIs and success metrics
• Works with marketing teams across the business to educate and integrate social media into all relevant marketing efforts. Providing training, guidance to the individual lines of business to ensure a common language is established for social success.
• Works cross functionally with the Events Team, PR, Talent Relations, Ecosystem, and Partnerships to craft marketing and distribution strategies for cultural social activations Leading communication with international marketing leads on social marketing strategy and best practices
• Working with Marketing and Communications, Privacy, and Legal teams to ensure alignment with company-wide best practices and policies.

Planet Technology

Job Description

Director, Digital Experience

Job Summary

The Director, Digital Experience is responsible for setting the vision to grow this team’s customer journey across our direct digital channels, including our website, mobile app, email, and SMS. The role is responsible for strategy development and innovation to ensure a best-in- class digital experience across each point of the customer journey.

A vital element of this role is to provide strategic vision and leadership for one of the critical components of the Brand’s transformation strategy, protecting & growing market share through direct digital channels. This individual will oversee all aspects of the digital fan strategy, supervising the performance and experience of our digital channels.

This individual should be a fan-first advocate who will liaise across several departments, including Brand, content, tickets, corporate partners, community, and hockey development. This role combines sales, marketing, technology, and product management expertise to develop a plan that delivers a superior entertainment and shopping experience for fans. You partner closely with cross-functional teams to drive initiatives forward.

You plan and execute email and SMS marketing campaigns, including asset briefing, campaign building, QA, sending, and reporting. Implement a testing plan and incorporate insight from previous sends to optimize future email campaigns to drive audience engagement and conversion metrics. Assist with email content ideation and development of the email and SMS marketing calendar in alignment with the Ticketing, Corporate Partners, Community, and Brand plan in collaboration with stakeholders.

PRIMARY FUNCTION

Duties and Responsibilities (other duties as assigned)

• Lead the teams overall digital customer journey, fan experience, digital insights, and site analytics, delivering a world-class web and app experience that tightly aligns with the team’s brand and product strategy.
• Optimize new digital fan experiences and all existing digital fan touchpoints, initiating and coordinating tools and input such as fan journey mapping, fan feedback, and fan testing.

Job Description

Director, Digital Experience

• You manage and execute the email and SMS communications strategy while working closely with the ticketing and ticket marketing teams.
• Maintain a strong understanding of fans, teams, market, and competitive trends and activities relating to fan-facing digital experience and technologies.
• Identify actionable opportunities from this understanding. Prepare frequent and timely briefing documentation and presentations for company and functional leadership.
• Identify new opportunities to drive revenue, profit, and fan engagement that align with our Brand and strategic vision.
• Closely monitor channel performance, including analytics, traffic, engagement, ticket, and merchandise sales performance, providing recommendations to grow the team’s digital revenue results.
• Oversee the product management experience roadmaps, including site/app navigation, information architecture, discovery, customization, checkout, and the post-purchase customer journey.
• Contribute analytical rigor with A/B testing and pricing scenarios, and partner with the team’s corporate partner, media, and content teams to integrate paid media into a holistic multi-channel approach.
• Experience in creating fan-focused entertainment experience that solves complex design problems providing impact to customers and the business.

Required Knowledge/Skills/Job Qualifications:

• Experience working with NHL/MLB/NBA teams.
• Detail-Oriented: You have extreme attention to detail and pride in your work. You act like an owner.
• Analytical Skills: effectively uses data to generate insights for operations excellence.
• SEO: A good understanding of SEO best practices is ideal.
• eCom: working with our brand merchandise team, develop our eCommerce strategy
• across social shopping and Fanatics.com.
• Planning & Prioritization: you select the highest impact and highest value
• recommendations.
• Communicates Effectively and Candidly
• Problem-Solving; ability to use rigorous logic to solve problems with innovative and

effective solutions.

• Process Improvement: Strive to improve continually
• Ability to build and leverage talent..
• Ability to communicate and influence collaboratively across the organization to align
• commitment and execution around the customer experience.

Micone Staffing Resources, Inc.