Ad Campaign Casting Calls and Auditions

The Iowa Association for Justice (IAJ) is seeking either a marketing and communications director or coordinator to oversee its event and membership marketing programs, as well as its internal and external membership communications and public relations. 

How You Will Spend Your Days

Event and Sponsor Marketing

– Take the lead on marketing all IAJ continuing legal education (CLE) events, and non-CLE association events.

– Attend all IAJ events to take photos and promote presenters, sponsors, and attendees through social media, email, the Iowa Trial Lawyers Magazine and other avenues. 

Membership Marketing

– Work with the director of education and membership to market the benefits of IAJ membership to current and potential members.

Public Relations

– First point of contact with press to promote a pro-justice narrative through earned media, or to respond rapidly to negative news stories or disinformation, working in concert with the executive director. 

– Concerted communications collaborations with allied organizations. 

– Developing and implementing strategic public relations initiatives. 

– Frequent content creation for IAJ’s Accountable Iowa project. 

– Frequent communication with IAJ members and (through them) their clients in order to identify powerful stories that demonstrate the human impact of negligence, workplace injury, and/or wrongful criminal prosecution. 

– Synthesize public opinion research and spearhead development and delivery of strategic messages.

– Social media and earned media promotion of association, foundation, and justice in deed accomplishments.

External Communications

– Manage IAJ’s website. 

– Manage IAJ’s social media accounts, creating regular content that builds engagement with our target audience. 

Internal Communications 

– Manage and continue to build IAJ’s CLE Materials Library, Work Comp Resource Library, and Criminal Law Resource Library. 

– Write and distribute quarterly e-newsletter. 

– Work with executive director to produce and edit Iowa Trial Lawyers Magazine (distributed three times per year). 

The executive director may alter these assignments at any time, and may assign other duties from time-to-time.

Minimum Education: Bachelor’s Degree

Minimum Experience for Director Title/Salary: 4+ years in relevant field

Minimum Experience for Coordinator Title/Salary: 1-3 years in relevant field

Skills & Abilities

The following skills and abilities are essential requirements for this position:

– Affinity for legal issues and absolute commitment to the cause of justice for all.

– Familiarity and experience with social media. 

– Familiarity and experience with website management and email marketing platforms.

– Ability to work well under pressure and meet deadlines.

– Ability to travel throughout Iowa for in person IAJ-hosted continuing legal education events (5-6 per year), IAJ board meetings (4 per year) and other association events (2-3 per year). Some of these events will require overnight hotel stays away from the Des Moines-area. 

– Ability to plan and organize strategic communications and earned media campaigns.

– Excellent writing and oral communication skills are a must.

– Ability to assimilate and articulate complicated information and complex issues.

– Ability to work well as part of a team, while also taking individual initiative.

The following skills and abilities are desired for this position:

– Familiarity and experience with graphic design. 

– Willingness to travel outside of Iowa for professional development opportunities. 

– Background and experience in the media and/or PR communications fields.

– Political and/or legislative campaign experience.

Salary & Benefits

This is a full-time, salaried position, based in West Des Moines, Iowa. The position of director will pay between $60,000 – $70,000 per year. The position of coordinator will pay between $50,000 – $60,000 per year. Benefits include:

– Great group health insurance, monthly premium covered at 95%

– Group dental insurance covered at 100%

– Convenient office location and parking

– Personal office

– All staff are permitted to work remotely one day per week

– 15 paid vacation days

– Simple IRA retirement program

– Great office environment

– Work to protect the civil and constitutional rights of Iowans

Equal Opportunity

All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, gender identity, veteran status, marital status or any other protected status designated by federal, state or local law.

Whether to Apply

We understand not everyone’s path is the same, so even if you don’t meet all the requirements, we encourage you to apply.

How to Apply

Qualified applicants should submit resume and cover letter to [email protected]. Deadline for application is June 14, 2023.

About IAJ

IAJ is a statewide association of trial lawyers seeking justice, even when taking on a more powerful entity. Its members practice in the areas of plaintiff-side personal injury, claimant-side workers’ compensation, criminal defense, plaintiff-side employment law, family law, and more. IAJ maintains an active lobbying and bi-partisan electoral advocacy program in order to protect and advance justice for our members’ clients. IAJ maintains an active continuing legal education seminar program in order to prepare and support Iowa trial lawyers. And IAJ maintains a strategic public relations program in order to promote and defend its members and their clients. 

Iowa Association for Justice

What’s Supportiv?

Supportiv is a peer-to-peer mental and emotional well-being platform that actively helps users with their everyday struggles, 24/7/365, at 1/10 the cost of therapy for true accessibility. 

Based on a multi-patented process, users are matched, according to their natural language expressed needs, in less than one minute, to a dynamically formed peer group chat that is live-moderated by trained professionals. As the chat unfolds, we understand more about what the user needs and precision-match hyper-relevant healthcare resources and services, in real-time. 

Supportiv enables users to cope with, problem-solve, and heal from mental health struggles in an ultra user-friendly, practical, tactical way, outside the confines of the broken US mental health system – by harnessing the power of AI and natural language understanding (NLU). 

Supportiv serves top employers and health plans, including two Fortune 5 companies. 92% of users rate the experience 4 or 5/5 stars, and we offer proprietary outcomes measurements unmatched in the industry.

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

You:

• Want your work to directly improve people’s mental health
• Are a creative storyteller and enjoy using text and images to convert viewers to chat users
• Enjoy incorporating client needs and feedback into your creative efforts
• Think outside the box during brainstorming, but marry art and science (data) for improving performance
• Consider yourself a performance marketer at heart, and enjoy the challenge of reaching month-over-month goals
• Continuously analyze digital marketing trends and design campaigns to determine best practices
• Have exceptional proofreading and written communication skills
• Are self-motivated and dependable with strong strategic thinking skills and the ability to navigate complex client needs
• Demonstrate proven ability to work well with a team and thrive in a fast-paced environment
• Highly organized and detail-oriented with a proven ability to multi-task, manage multiple projects and clients

Your Experience

• Proficient in all areas of digital marketing (inbound and outbound), including but not limited to social media platforms, email marketing, landing page optimization, website analytics, and monitoring/reporting/optimization
• 2-3+ years creating, executing, managing and optimizing digital ad campaigns (Facebook, Google, LinkedIn, Instagram, TikTok, and other non-conventional platforms) including search and display channels (PPC, programmatic display, retargeting social, etc)
• 2-3+ years copywriting, designing and testing content using Canva or equivalent
• Experience creating and executing B2B2C email campaigns
• Experience getting into the mindset of both end user consumers and buyers/decision-makers
• Strong familiarity with optimizing direct ad spend (Facebook required)
• Strong familiarity with demographic, geo, employer, and other targeting methods 
• Experience quickly iterating, optimizing budget and creative for ad campaigns
• Familiarity with A/B testing, identifying friction points and improving conversions
• Proven initiative researching best practices and new ideas, and clearly presenting them to the team with supporting data
• Attention to detail, the ability to execute with excellence, and manage deadlines

Supportiv’s Offer

• Competitive compensation package ($100-$125K salary range)
• Comprehensive health benefits for you (100% paid) and your dependents (75%), including vision and dental, for full-time, US-based employees
• 401k with vested match for full-time, US-based employees
• Remote and location agnostic within US time zones
• Flexible work, time-off and company-wide PTO time periods
• Free, unlimited use of Supportiv’s anonymous peer support
• Collaborate in a multidisciplinary, close-knit, all-star team
• Learning and development budget for conferences and courses 
• In-person team gatherings with a team building, non-work emphasis

Interview Process

• [30 min] Initial screen: experience and cultural fit
• [Take Home] Show us a digital ad campaign that you’ve created yourself, and/or mockups you sent to a designer. If you haven’t created your own ads before, make a couple for your favorite brand in Canva. Create 2-3 of your own sample ads for Supportiv. Include campaign objectives, your role in the project and success metrics.
• [45 min] Q&A with company VP, Client Success and End User Activation
• [30 min] Q&A with company Co-Founders
• Reference check and make you an offer

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

Supportiv

About you:

WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.

Responsibilities include but are not limited to;

• Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
• Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
• Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
• Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
• Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
• Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

Requirements

Need to Have

• Bachelor’s degree or equivalent work experience
• Proven experience in search and/or integrated digital marketing with 3+ years of experience
• Experience managing $1M+ annual budgets
• Dedicated to meeting and exceeding client expectations
• Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
• Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
• Ability to work with a high level of efficiency and accuracy under tight deadlines
• Strong attention to detail and fidelity to industry best practices
• Experience training/managing/mentoring junior digital marketers

Nice to Have

• E-commerce & retail advertiser experience a plus
• Experience working closely with cross-channel integrated media teams
• Understanding of statistical measurement
• Familiarity with MTA/MMM attribution methodology

Benefits

About Us:

We are Performance Branding experts, working with scalable and enterprise brands including The North Face, Vans, and Proximo Spirits. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation. Partnered with a brand’s value proposition, our integrated media and personalized content solutions prioritize profits and growth over channel optimization, taking a holistic approach to marketing programs, and training our people across every channel. We use the best technology available along with proprietary tools delivering the best performance for our clients.

Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.

We offer a competitive salary and benefits based on ability level including:

• Base salary DOE ($60,000-$237,500)
• Unlimited vacation policy
• Monthly Internet Stipend
• Medical insurance
• Remote work opportunity (This is a remote role, but must be based in Mexico City)

WITHIN

We are a small agency with an office in the hip East Nashville area. This position’s starting salary is from $32,000-$35,000. The right candidate would be one who can move into a managing role rather quickly. We are looking for someone who’s a swiss army knife of all things social. Of course, you can use Canva, but can you and have you created and managed ads (not talking about boosting)? Can you and have you successfully come up with strategies and seen success from following them through? Think you can come in with a positive attitude, meet the demands we are looking for, and then take on a more significant responsibility of managing others and accounts? If so we would love to hear from you. 

Responsibilities

• Develop, and meet campaign deadlines across multiple platforms
• Design social media strategies to achieve marketing targets
• Manage, create and publish original, high-quality content
• Create and manage multiple content calendars
• Work closely with writers and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product Development teams to create social ‘buzz’ regarding new product launches and general brand awareness
• Prepare audits and reports as needed
• Interact professionally with client’s customers via social media
• Write copy for content calendars, ads, web posts, and websites
• Communicate projects and revisions to graphic designer, videographer & freelance creatives.
• Actively educate company of marketing trends
• Hands on with video productions and shoots

Requirements

• Degree in Communications, Marketing or related field or have 2-3 years of experience.
• Knowledge of social media marketing trends
• Ability to develop and create mood boards, strategies, and campaigns
• Knowledge of running social media ads
• Excellent writing skills (copy, blog, and presentation)
• Knowledge of social media marketing platforms
• Basic knowledge of Canva &/or Photoshop 
• Strong organizational, project management and problem-solving skills with multi-tasking abilities and communication skills
• Must be able to create and edit Reels/TikToks

Bonus Skills

• Basic knowledge of email and text marketing software
• Basic knowledge of web design and publishing
• Managing ad budgets for clients
• Basic experience working with POS systems and rewards program
• Basic knowledge of SEO and web traffic metrics
• Monitor SEO and user engagement and suggest content optimization
• Syncing POS systems, loyal rewards, with Facebook and Google data.
• Photography and video skills

Job Specifics

• Must have a willingness to travel 5% of the time
• Ability to work remotely 3 days per week; Gallatin, TN office location
• Some weekends and off-peak hours are to be expected.
• Health Insurance is not available now, but will be soon

GBM embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Experience:

• Social Media Marketing: 2-3 years (Preferred)

Additional Compensation:

• Commission/ Company Bonuses

The MRKTNG Group

PetScreening™ is the fastest growing pet-property tech SaaS company. A start-up that is re-imagining how pet management works. PetScreening™ helps housing providers manage residents’ pets and assistance animals digitally while generating opportunities for pet-related revenue. 

The Growth Marketing Manager takes ownership of B2B partnership strategy, testing, optimization and reporting. Modern marketing is equal parts science and creativity – always pushing the boundaries to get the most out of your campaigns with innovative solutions and an early adopter mentality. If you are a proactive and results-driven, growth marketer, perpetually seeking new channels to test and optimizations for increased performance, then this is the position for you!

Responsibilities

• Responsible for all partnership campaign strategy, oversight, testing, reporting and optimization, to include, but not limited to: key partnerships, publications, etc.
• Collaborate with internal marketing, product, and creative services teams to develop omni-channel campaign strategy, messaging and promotional plans
• Project manage omni-channel campaigns via project management software for task assignment, set recurring meetings, oversee cross-functional collaboration and accountability, etc.
• Coordinate with third-party website administration to manage on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
• Collaborate with creative services and product marketing to develop a unified creative assets
• Responsible for creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
• Establish measurable results-focused KPIs and report on performance by campaign and channel
• Manage all campaign expenses ensuring budget adherence and ROAS maximization 
• Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
• Monitor trends and suggest new marketing channels and campaign strategies
• Collection, submission and reporting on all expenses to accounting 
• Serve as the point of contact for all partnership marketing campaigns
• Active update preparation and participation in all team and cross-functional meetings
• Other duties as assigned by manager or designee

Qualifications

• Bachelor’s degree in marketing, or a related field
• 3+ years proven successful growth marketing experience
• 3+ years experience with analytics and data visualization tools Google Analytics, Tableau or comparable software
• 1+ years experience with project management software Trello or comparable software
• 1+ years HubSpot or comparable CRM experience
• Embody an analytical, results-driven marketer
• Ability to establish KPI targets, execute, analyze & optimize campaigns for continuous improvement
• Ability to work with a cross functional team to achieve targeted KPI
• Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage

multiple cross-functional collaboration concurrently

• Excellent critical-thinking and problem-solving skills – able to identify and propose solutions to technical and business issues
• High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
• A meticulous sense of accuracy, organization, & attention to detail
• Ability to learn from & incorporate constructive feedback

PetScreening Perks!

• Healthcare Plans
• Dental & Vision
• Holiday & Vacation
• 401K 
• Life Insurance
• Hybrid WFH Schedule
• High-Growth Startup!

PetScreening

Onward Search needs an Email Digital Channel Producer for our client a financial services organization.

You’ll join the Email Marketing team to assist in the design, development, testing & deployment of email campaigns.

• Pay $55-68.75hr

• 6 month opportunity, full-time hours, benefits will be offered.

• Hybrid onsite Tues, Wed, Thurs in Los Angeles, CA

As a Email Digital Channel Producer you’ll:

• Utilize your deep knowledge of Salesforce Marketing Cloud and Journey Builder as well as your working knowledge of salesforce.com or similar enterprise CRM to build and deploy email campaigns.
• Develop, code, and broadcast emails to intended audiences that meet documented business requirements.
• Gather email and landing page requirements, including audience, content and design materials.
• Demonstrate a deep knowledge of coding practices (HTML and CSS) for different email client as well as a deep understanding of email campaign and email UX design best practices
• Perform A/B testing and testing using other types of testing methodologies
• Demonstrate a general understanding of JavaScript (AMPScript preferred but not required).
• Works with cross-functional teams to manage and deliver channel programs
• Derive data- first insights to identify opportunities for optimization.
• Measure and drive email performance with a data-first approach through continual reporting, optimization, and experimentation
• Prepare accurate reports on project and campaign performance. Understands digital KPIs
• Contribute to process improvement to maximize efficiencies in creating digital experiences

Skills & Experience needed:

• Baseline: 5+ years experience working as an email producer, coder or similar
• Tech Savvy: Utilizes enterprise tools (MarTech Stack. E.g. Email: Salesforce Marketing Cloud Web: Adobe Web Stack)
• Drives Results: Utilizes analytic resources and technologies (Adobe Analytics, Tableau)
• Plans and Aligns: Strong interpersonal and project management skills; ability to build relationships
• Action oriented: Proactive approach to issues rather than reactive
• Resourcefulness: Applies knowledge of internal structures, processes, and culture to resourcing efforts
• Communicates Effectively: Demonstrates effective written and oral communication skills with team members and manager
• Strong attention to detail
• Digital portfolio showcasing various email campaigns, templates etc.

To learn more about this Email Digital Channel Producer opportunity, apply now and chat with a recruiter today!

What’s in our benefits packages:

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401k Program
• Commuter Benefit
• eLearning
• Education Reimbursement
• Ongoing Training & Development
• *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

At Onward Search, our job is to find you dream jobs.

We are creatives, marketers and digital wizards who use our talents to connect talented people with the nation’s leading brands. And our relationship won’t end with your start date.

More than recruiters, we are your advocates, advisors, and employers of record. We pay weekly, make sure your needs are met, and measure our success by yours. Join us.

DE&I is not just our promise, it’s our passion.

Onward Search is an equal opportunity employer dedicated to a policy of non-discrimination in employment regarding race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other classification protected by federal, state and local laws and ordinances.

Refer-A-Friend

Have talented friends or colleagues in your network looking for their next gig? Refer them to us and earn $500!

Uncover more creative, marketing and tech opportunities at Onwardsearch.com.

Employer Details:

• Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
• In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
• Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
• Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
• Onward Search is a drug-free workplace.

Onward Search

Position: Customer Marketing Manager (+B2B Sales Enablement)

Location: Fully Remote

Status: Freelance

Estimated Duration: Ongoing – 40 hours per week

Starts: May 2023

Hourly Rate: $37 – $45 /Hr

Job Description:

Our client, a globally well-known consultancy, is looking for a Customer Marketing Manager with sales enablement and/or MarCom experience in the B2B tech space. This is an ongoing, contract role.

Responsibilities:

● Help manage development of our Products & Technology customer win story process, including conducting interviews, writing and/or editing stories, securing approvals, publishing internally, status reporting, and following-up on existing win stories for development into company case studies.

● Work with internal teams and customers to secure testimonial quotes and create other customer marketing content.

● Provide support for development of Products & Technology wins as they mature into formal case studies in the company’s customer case study program; including following-up with internal stakeholders for nominations, submitting nominations, and creating marketing plans to promote published case studies internally and externally.

● Work with the internal video team and other teams to produce video win stories and customer testimonial videos as needed.

● Provide overall customer marketing support to product teams, including writing renewal or cross-sell/upsell campaign nurture emails and managing customer research projects, as needed

● Manage the production of sales assets for technologies such as solution sheets and introductory presentations that practice teams can use to introduce offerings to their clients

Qualifications:

● Excellent verbal and written communication skills

● Highly organized with excellent follow-up skills and strong attention to detail

● Collaborative, with strong relationship-building skills and the ability to motivate colleagues to act across a highly matrixed environment

● Excellent problem-solving skills

● Proficient with Google and Microsoft suites of products, including Google Slides and Microsoft Powerpoint

Desired skills:

● Experience conducting interviews

● Video content production experience (non-technical)

Education and experience:

● Minimum 3-5 years of B2B marketing experience, preferably in Customer Marketing

and/or Content Marketing for a technology company

● Bachelor’s Degree

Creative Circle’s Freelance Employee benefits package includes eligibility for Minimum Essential Coverage (MEC) medical plan, dental/vision/term life package, discount prescription program, critical illness, accident, tele-behavioral health, and 401(k) plan. Employee Stock Purchase Plan and paid holiday eligibility are based on length and dates of service.

Creative Circle

Job Title: Ecommerce & Marketing Manager (Home Goods / Cookware)

Location: New York, NY 10036

Industry: Home Goods (Cookware)

Market: US

Channel: DTC (Direct to Consumer), Online Sales, E-Commerce

Reporting to: US Managing Director

Direct Reports: 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

Languages: Native English speaker

Salary Range: (USD) About $9k in annual base

Benefits: Health, Dental, Vision, 401k…

Visa: Must have a valid work authorization

Job ID: CW23-018

Tags

Remote work policy: Hybrid (local: 2-3 days/wk), Hybrid (remote: fly in twice/mo), Full remote

Job Seniority: Middle Management Level

Company size: Small (1-50 ppl)

Company Ownership:

Keyword(s): Consumer Goods, Houseware / Tabletop, Interior Design / Furniture,

Function(s): Digital Marketing, eCommerce,

Region(s): NORTH AMERICA, USA, New York City area

OUR CLIENT

Our client for this Ecommerce & Content Marketing Manager job opportunities is a French group of brands engaged in the design, manufacturing and distribution of premium kitchen utensils to both professionals and home cooks and bakers. Their US office (9 people) is located in New York, NY and their 3PL is near Chicago, IL. The group operates 1 main brand and 2 other ones that will be launched in the US in the upcoming months. Their online sales are currently around $1.5Mio.

OBJECTIVE

They are looking for their new E-commerce & Content Marketing Manager to manage and develop the reputation and performance of their 3 brands, for which DtC is the main strategic channel, and wholesale is secondary.

IDEAL PROFILE

As they are still a small business in the US, they are looking for an Ecommerce and Digital Marketing professional who can step up to lead such departments for the first time. They are ready to help the right candidate get trained and coached on potential missing skills that could be useful for the business.

RESPONSIBILITIES

E-commerce

• Supervise all digital programs with external partners in relation to traffic acquisition, sales and conversion: PPC, SEO, SEA, Display, and email marketing
• Work with design experts and developers to maximize website UX / UI
• Build, manage and adjust engagement funnels for optimum conversion on websites
• Improve website performance and discover new trends and technologies through market research.
• Perform data analysis and build data driven strategies in order to deliver performance and achieve KPIs
• Work closely with BtB sales team to develop dynamic retail marketing programs and tools
• Report on performance KPIs, manage budgets

Digital Marketing

• Ideate the content marketing strategy and lead its development through a variety of channels and touch points such as media relations, social media, influencer and affiliate marketing, tradeshows, co-op, trade marketing…
• Initiate and animate a user-generated-content strategy involving the brands’ communities, consumers, influencers and professional chefs
• Define, build and deliver targeted seasonal campaign, establish and manage campaign schedules,
• Manage internal and external stakeholder relationships to successfully deliver marketing objectives
• This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

This position has 4 direct reports: Influencer and Social Media Associate, Content Marketing Associate, e-commerce Associate, Marketing Intern. A pool of experts (external: freelancers or agencies) are working on a retainer basis, covering vertical functions such as SEO, SEA, paid ads, email marketing, web development, web design.

REQUIREMENTS

• At least 3 years of experience in a role with strong accent on content marketing strategy in a DTC environment for a CPG brand
• Experience developing digital marketing strategies
• Good understanding of web design and web analysis
• Strong marketing background, tech background a plus
• Understanding and experience in UX, Google Analytics and Shopify; Adobe Photoshop and/or InDesign a plus
• Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
• Basic knowledge of attribution modelling, website speed optimization, A/B testing, conversion management, sales journey optimization, traffic analysis and reporting tools

ACCUR Recruiting Services | Executive Search for Consumer Industries

Syft Technologies is searching for a highly qualified marketing coordinator who can make immediate contributions to our ongoing marketing initiatives. The ideal candidate will have experience in a wide range of marketing functions including lead management and nurturing, event coordination, outbound communications, digital advertising, image design, SEO / SEM, and social media.

The marketing coordinator must be an organized multitasker, able to handle many diverse projects simultaneously and meet tight deadlines. If you have excellent communication skills and a passion for driving company growth through marketing, we want to meet you!

Responsibilities for Marketing Coordinator

• Support the marketing department’s initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Independently coordinate tradeshow and regional marketing events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and sales data. Create comprehensive reports.
• Manage relationships with external partners to ensure high-quality and timely execution of marketing programs
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
• Conduct market research and identify trends

Qualifications for Marketing Coordinator

Requirements:

• Bachelor’s degree in business administration, marketing, communications, or a related field
• At least 2 years of hands-on experience in marketing
• Knowledge of traditional and digital marketing tools
• Solid computer skills, including MS Office, web analytics and Google AdWords
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must have strong organizational and project management skills, as well as attention to detail
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity

Nice to Haves:

• Experience with research methods using data analytics software
• Experience with SEO/SEM campaigns
• Familiarity with Customer Relationship Management and Content Management System software
• Occasional travel may be required

Location

• US Remote, Austin-based preferred

Compensation and Benefits

• $45k – $75k annually depending on experience
• Health, dental, and vision insurance
• 401k savings plan
• Paid time off
• Flexible work hours

About Syft

Syft was founded in 2002 and has over 150 professionals in 7 countries. Syft is considered the world leader in real-time, direct injection mass spectrometry with more than 20 years of SIFT-MS expertise. Syft instruments support a broad range of industries worldwide including semiconductor manufacturing, pharma and CDMOs, environmental protection, automotive, food, flavor and fragrance, and many more. Syft has offices throughout the world offering 24/7 service and support including those in New Zealand, Korea, Taiwan, Singapore, Germany and the U.S.

Syft Technologies

About us

We are professional, creative, collaborative and our goal is to provide our clients with exceptional customer service and help their business grow by implementing strategic marketing objectives tailored to each client’s needs.

Our work environment includes:

• Modern office setting
• Growth opportunities
• On-the-job training
• Flexible working hours
• Safe work environment
• Casual work attire

As a Social Media Marketing Coordinator, you will be responsible for managing and executing social media marketing strategies to increase brand awareness, and engagement, and drive traffic for our clients. You will work closely with the marketing team to create compelling content, plan and implement social media campaigns, analyze performance data, and stay up-to-date with social media trends and best practices. The ideal candidate will be creative, detail-oriented, and possess excellent communication and analytical skills.

Responsibilities:

1. Social Media Strategy and Content Creation:

– Develop and execute social media strategies to align with overall marketing goals and objectives.

– Create engaging and relevant content for social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.

– Collaborate with internal teams to gather content, such as graphics, videos, and articles, and ensure they are optimized for social media.

2. Social Media Campaigns:

– Plan, implement, and manage social media campaigns, including content creation, scheduling, and monitoring.

– Monitor and report on the performance of social media campaigns using analytics tools and make data-driven recommendations for improvement.

3. Social Media Trend Monitoring and Reporting:

– Stay up-to-date with social media trends, best practices, and emerging technologies.

– Monitor and report on competitor social media activities and industry trends.

– Prepare regular reports on social media performance, including key metrics, insights, and recommendations for improvement.

Qualifications:

– Preferred Bachelor’s degree in marketing, communications, or a related field.

– Proven experience in social media marketing, including content creation, campaign management, and analytics.

– Excellent written and verbal communication skills.

– Strong understanding of social media platforms, algorithms, and best practices.

– Proficient in social media management tools, analytics platforms, and advertising platforms.

– Ability to work independently, manage multiple projects, and meet deadlines.

– Strong analytical skills with the ability to interpret data and make data-driven decisions.

– Creative thinker with the ability to develop engaging content and campaigns.

– Strong attention to detail and ability to proofread content for accuracy.

– Knowledge of SEO, SEM, and digital marketing principles is a plus.

We are an equal-opportunity employer and value diversity in our workforce. We encourage all qualified candidates to apply.

Job Type: Part-time

Salary: $17.26 – $18.50 per hour

Schedule:

• Choose your own hours
• Monday to Friday
• No nights
• No weekends

Ability to commute/relocate:

• Midland, TX 79701: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media management (Required)
• Work Location: In person

Anzwers Marketing