PetScreening™ is the fastest growing pet-property tech SaaS company. A start-up that is re-imagining how pet management works. PetScreening™ helps housing providers manage residents’ pets and assistance animals digitally while generating opportunities for pet-related revenue.
The Growth Marketing Manager takes ownership of B2B partnership strategy, testing, optimization and reporting. Modern marketing is equal parts science and creativity – always pushing the boundaries to get the most out of your campaigns with innovative solutions and an early adopter mentality. If you are a proactive and results-driven, growth marketer, perpetually seeking new channels to test and optimizations for increased performance, then this is the position for you!
Responsibilities
- Responsible for all partnership campaign strategy, oversight, testing, reporting and optimization, to include, but not limited to: key partnerships, publications, etc.
- Collaborate with internal marketing, product, and creative services teams to develop omni-channel campaign strategy, messaging and promotional plans
- Project manage omni-channel campaigns via project management software for task assignment, set recurring meetings, oversee cross-functional collaboration and accountability, etc.
- Coordinate with third-party website administration to manage on-site campaign-specific landing page content, calls-to-action and creative assets for increased on-site conversion
- Collaborate with creative services and product marketing to develop a unified creative assets
- Responsible for creative briefing and project management of marketing campaign creative assets, emphasis on ensuring all assets are deployed in channels as planned
- Establish measurable results-focused KPIs and report on performance by campaign and channel
- Manage all campaign expenses ensuring budget adherence and ROAS maximization
- Leverage data-driven reporting and action plan to continually align spend, internal and external resources to the highest value opportunities
- Monitor trends and suggest new marketing channels and campaign strategies
- Collection, submission and reporting on all expenses to accounting
- Serve as the point of contact for all partnership marketing campaigns
- Active update preparation and participation in all team and cross-functional meetings
- Other duties as assigned by manager or designee
Qualifications
- Bachelor’s degree in marketing, or a related field
- 3+ years proven successful growth marketing experience
- 3+ years experience with analytics and data visualization tools Google Analytics, Tableau or comparable software
- 1+ years experience with project management software Trello or comparable software
- 1+ years HubSpot or comparable CRM experience
- Embody an analytical, results-driven marketer
- Ability to establish KPI targets, execute, analyze & optimize campaigns for continuous improvement
- Ability to work with a cross functional team to achieve targeted KPI
- Demonstrated ability to work in a fast-paced, ambiguous, “self-starter” environment and manage
multiple cross-functional collaboration concurrently
- Excellent critical-thinking and problem-solving skills – able to identify and propose solutions to technical and business issues
- High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
- A meticulous sense of accuracy, organization, & attention to detail
- Ability to learn from & incorporate constructive feedback
PetScreening Perks!
- Healthcare Plans
- Dental & Vision
- Holiday & Vacation
- 401K
- Life Insurance
- Hybrid WFH Schedule
- High-Growth Startup!
PetScreening
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