Senior Manager of Digital Marketing (B2B2C)

What’s Supportiv?

Supportiv is a peer-to-peer mental and emotional well-being platform that actively helps users with their everyday struggles, 24/7/365, at 1/10 the cost of therapy for true accessibility. 

Based on a multi-patented process, users are matched, according to their natural language expressed needs, in less than one minute, to a dynamically formed peer group chat that is live-moderated by trained professionals. As the chat unfolds, we understand more about what the user needs and precision-match hyper-relevant healthcare resources and services, in real-time. 

Supportiv enables users to cope with, problem-solve, and heal from mental health struggles in an ultra user-friendly, practical, tactical way, outside the confines of the broken US mental health system – by harnessing the power of AI and natural language understanding (NLU). 

Supportiv serves top employers and health plans, including two Fortune 5 companies. 92% of users rate the experience 4 or 5/5 stars, and we offer proprietary outcomes measurements unmatched in the industry.

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

You:

• Want your work to directly improve people’s mental health
• Are a creative storyteller and enjoy using text and images to convert viewers to chat users
• Enjoy incorporating client needs and feedback into your creative efforts
• Think outside the box during brainstorming, but marry art and science (data) for improving performance
• Consider yourself a performance marketer at heart, and enjoy the challenge of reaching month-over-month goals
• Continuously analyze digital marketing trends and design campaigns to determine best practices
• Have exceptional proofreading and written communication skills
• Are self-motivated and dependable with strong strategic thinking skills and the ability to navigate complex client needs
• Demonstrate proven ability to work well with a team and thrive in a fast-paced environment
• Highly organized and detail-oriented with a proven ability to multi-task, manage multiple projects and clients

Your Experience

• Proficient in all areas of digital marketing (inbound and outbound), including but not limited to social media platforms, email marketing, landing page optimization, website analytics, and monitoring/reporting/optimization
• 2-3+ years creating, executing, managing and optimizing digital ad campaigns (Facebook, Google, LinkedIn, Instagram, TikTok, and other non-conventional platforms) including search and display channels (PPC, programmatic display, retargeting social, etc)
• 2-3+ years copywriting, designing and testing content using Canva or equivalent
• Experience creating and executing B2B2C email campaigns
• Experience getting into the mindset of both end user consumers and buyers/decision-makers
• Strong familiarity with optimizing direct ad spend (Facebook required)
• Strong familiarity with demographic, geo, employer, and other targeting methods 
• Experience quickly iterating, optimizing budget and creative for ad campaigns
• Familiarity with A/B testing, identifying friction points and improving conversions
• Proven initiative researching best practices and new ideas, and clearly presenting them to the team with supporting data
• Attention to detail, the ability to execute with excellence, and manage deadlines

Supportiv’s Offer

• Competitive compensation package ($100-$125K salary range)
• Comprehensive health benefits for you (100% paid) and your dependents (75%), including vision and dental, for full-time, US-based employees
• 401k with vested match for full-time, US-based employees
• Remote and location agnostic within US time zones
• Flexible work, time-off and company-wide PTO time periods
• Free, unlimited use of Supportiv’s anonymous peer support
• Collaborate in a multidisciplinary, close-knit, all-star team
• Learning and development budget for conferences and courses 
• In-person team gatherings with a team building, non-work emphasis

Interview Process

• [30 min] Initial screen: experience and cultural fit
• [Take Home] Show us a digital ad campaign that you’ve created yourself, and/or mockups you sent to a designer. If you haven’t created your own ads before, make a couple for your favorite brand in Canva. Create 2-3 of your own sample ads for Supportiv. Include campaign objectives, your role in the project and success metrics.
• [45 min] Q&A with company VP, Client Success and End User Activation
• [30 min] Q&A with company Co-Founders
• Reference check and make you an offer

If you think you’re a great fit for this role, let us know why! Send your resume and cover letter to [email protected] with the subject line: Senior Manager of Digital Marketing.

Supportiv