Digital Campaign Manager

Northstar Travel Group is the largest and most trusted B2B travel media and information company in the world. At Northstar, our mission is to generate insights and inspire change in the travel, meetings and hospitality industries with thought-provoking content, impactful solutions, and engaging experiences for business leaders. We believe that travel connects us to new people, places and experiences around the world, transforming our understanding of humanity.

We are looking for a collaborate and forward-thinking Digital Campaign Manager to join our Digital Production team. You will be a key contributor to the Sales and Digital Ad Services departments, while being responsible for successful campaign execution and optimization to meet delivery and performance goals.

You will get to work with various internal and external teams on the vendor and client side to manage strategic accounts across all digital platforms – web, mobile, video and social. This exciting multidisciplinary position blends elements of operations, technology and analytics.

You will split your time between our Rutherford, New Jersey office (2 days) and working remote (3 days). Flexibility is provided.

What You’ll Do:

• Act as subject matter expert for all things campaign management and campaign execution. This includes understanding the clients objective & KPI, Ad technology features and limitations, best practices that wrap around existing technologies and gaps, creative QA, and delivery troubleshooting.
• Act as post-sales operations expert partnering closely with internal and external teams to ensure flawless campaign execution and delivery which includes translating customer requirements, troubleshooting any issues and analyzing first- and third-party delivery for proper billing.
• Provide guidance to Account Managers on campaign setup, delivery and performance optimizations. Understand common KPIs, conversions, inputs, calculations and outputs required for any new strategic campaign implementation.
• Continuously monitor campaign delivery and performance and communicate recommendations for optimizations and up-sell opportunities. Will lead weekly pacing calls with assigned Account Managers.
• Utilize various analytic and targeting systems to analyze and troubleshoot campaign delivery and performance.
• Assist with interpreting various sets of performance data and metrics to help the Account Manager tell a story to the client about how the campaign performed and help recommend best practices for future campaigns.
• Provide additional ad hoc analysis for gain visibility and insight into various cross-sections of business verticals and ad products to optimize performance.
• Process reporting for each campaign at the end of each calendar month.
• Traffic social campaigns across platforms like Twitter, LinkedIn and Facebook.
• Working daily in Google ad Manager to serve digital campaigns.

What You Have:

• Bachelor’s degree
• 2-3 years in digital advertising or related industry managing varied operational processes and managing campaign delivery and performance
• Strong knowledge of campaign life cycle management, ad sales process and familiarity with online advertising ecosystem
• Publishing or a similar industry experience is desirable
• Comfortable with Microsoft Excel and analyzing data
• Strong organization and attention to detail is a must
• Working knowledge of order management systems
• Excellent written/verbal presentation and communication skills
• Experience managing performance driven strategic campaigns is plus
• Working knowledge of DFP, Google Analytics, Social platforms.
• Strong soft skills in leadership, facilitation and working with many different stakeholders
• Flexible and adaptable to dynamic environment
• Experience in understanding web technologies, websites, ad operations, and email delivery
• Knowledge of NetSuite’s Order Management system is a plus

To Join Our Team:

Please send your cover letter, resume and compensation requirements to [email protected]. Northstar Travel Group is a great place to work, learn and grow. We seek impressive individuals to contribute fresh ideas and strengthen our team in all departments and specialties. We welcome creativity, dedication, drive and passion and offer a fast-paced and fun environment, opportunity and work/life balance. You can view our Career’s page here: https://www.northstartravelgroup.com/About-Us/Career

Diversity & Inclusion:

At Northstar, we believe that our workforce should reflect the vast diversity of the cultures and communities that are experienced through travel. We know that our greatest strengths come from the people who make up our team, and we are committed to building and sustaining a diverse, inclusive, accessible and equitable culture and workplace. Our work is far from over – we continuously push to be better. We understand that diverse voices, points of view and contributions are at the heart of Northstar’s success and impact.

Northstar Travel Group