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The Marketing Coordinator will be directly responsible for managing the many touch points of our marketing initiatives, including but not limited to owning artwork routing for packaging and print projects, competitive market analysis, and organizing campaign shoots – from pre-production kick off to web-ready assets. This role relies heavily on cross-functional collaboration among various teams, so the ability to manage complex relationships quickly & effectively is very critical. This person must have strong attention to detail and be passionate and knowledgeable about the beauty industry. This role will report to the Brand Manager.
Responsibilities:
Creative Operations Support
- Source talent, negotiate contracts, and manage bookings for photoshoots; Responsible for negotiating usage rights according to marketing and business needs
- Work with operations team to ensure product samples are delivered to internal and external partners (i.e. Sephora shoots, prop procurement for photoshoots, etc.)
- Help produce and manage creative campaigns including but not limited to sourcing equipment, scouting locations, and securing studio space
- Own campaign post production process including invoice routing, retouching, and digital asset organization in Dropbox
- Manage adhoc content requests from e-retail and retail partners
Artwork Routing
- Create and implement an artwork routing process that ensures packaging copy and final artwork are free from grammatical errors, have the correct product & distribution information and in line with brand style guidelines
- Own communication and project flow between internal and external partners
Develop Marketing Collateral
- Work directly with internal and retail partners to create and optimize digital assets for retail accounts – in store and online stores
- Manage project timelines closely to deliver on-time final assets sourced from designers
- Manage asset creation for PR gifting and IRL activations
Brand Marketing Support
- Support partnership needs such as giveaway outreach, sending samples, partnership initiative reporting
- Help Identify and research emerging marketing opportunities – i.e. new/better marketing platforms to optimize workflow
- Conduct and present bi-yearly market analysis that details changing beauty landscape, retail trend, and what this means for our customers
- Conduct thorough market research on our existing and potential new customers to be able to support Brand Manager’s market segmentation analysis
- Support in focus group and user research; Work closely with Product Development team to ideate and solve for product innovations that continue to improve of our product offerings and brand promise
- Source, onboard, and manage best-in-class conversion tools such as review generation and moderation platforms
Attributes:
- Strategic and creative thinker: you are solutions-oriented and think proactively about potential issues and ways to manage them
- Detail oriented: you notice every typo or if something isn’t centered, and aren’t afraid to call it out.
- Organized: you love keeping files and work flows organized. You know how to develop an easy-to-understand and adaptable organizing system in Dropbox, Asana, etc.
- Fast learner: you’re agile and able to take to new processes quickly while optimizing for efficiencies
- Passionate and knowledgeable about beauty: you keep up with new launches, trends, and are interested in up-and-coming beauty brands
- Effective communicator: You know how to manage up and communicate both problems and potential solutions to your director
- Team player! We are only as good as the team we build.
Qualifications:
- 2-3 years marketing experience required
- Previous beauty experience required
- Previous experience with an early-stage startup a plus
- Photoshop experience a plus
- Bachelor’s degree in marketing, communications, or related field required
- Proficient in PowerPoint presentation and basic visual design skills
Ami Colé
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