Marketing Director

Anblicks is hiring for Marketing Director for its Dallas office.

Role Objective:

Head of Marketing to lead our growing marketing team. This position reports to the CEO and is a member of the company’s executive team.

He/she will be responsible for the direction and management of all marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.

Roles & Responsibilities:

Role Objective:

Incumbent will be responsible for the direction and management of marketing strategies and operations, including brand development, PR, product marketing, content, direct acquisition, sales enablement, and community management. The Head of Marketing will drive the company’s brand and help establish Anblicks as the premier global Data & AI Technology company.

Roles & Responsibilities:

• Be a role model for the company culture.
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material) Coordinate sales and marketing efforts to boost brand awareness
• Develop marketing strategies for new products or services that comply with current company standards
• Manage external vendors to scale operations.
• You will develop an understanding of the Anblicks Portfolio, and key personas to build trust and credibility with key stakeholders.
• Lead the team at the top of the funnel: From day one, manage a team that includes campaign, community, influencer, and social leaders dedicated to introducing new clients for Anblicks. These are high-traction functions that have the potential to generate huge awareness.
• Drive campaigns across markets: Enable integrated, brand, and performance marketing at scale.
• Grow Anblicks’ global community: Fuel and innovate how we run our large, passionate community of brand ambassadors, champions, and fans.
• Raise the bar on content & customer testimonials: Bring taste and quality to the campaigns and assets we put out into the world – working closely with our creative studio.
• Rigorously measure and iterate: Right now, we’re the Niche player in Data & AI technology services, but we need to relentlessly increase traffic to our brand, share of voice, share of search, and aided and unaided awareness. Own these metrics, reporting, and decision-making to keep growing.
• Help steer the company as an executive: As part of the company’s leadership team, you’ll be involved in top-level discussions around goal setting, staffing, org structure, and how we build a truly great company.

Skills & Experience Required:

• Previous leadership experience building and leading a marketing organisation for enterprise software or AI/ML or Data driven company.
• Proven track record of driving awareness – Past leadership experience where you owned market share metrics and successfully grew the audience for a technology product.
• Forward-looking strategy – We’re looking for someone who sees 2-4 years into the future and how the narrative arc of our marketing strategy is likely to change alongside the product, while also driving daily execution.
• Experience with cloud, big data, data analytics, data warehouse, machine learning, and/ or AI technologies
• Seasoned understanding of team & enterprise customer/clients – Someone with the background and context to drive awareness among digital natives, engage the right influencers, and communicate our impact in a way that appeals to growing startups and large enterprises alike.
• Experience with community building. We want to work with someone who innately understands the value of this approach and will lead with curiosity to keep breaking new ground.
• Warm, empathetic approach to leadership – We’re looking for a leader who prioritizes nurturing creative talent, providing a lot of active.

Anblicks