Marketing Manager
Classification: Exempt
Job Summary: The Marketing Manager will develop, oversee, and implement various advertising and sales campaigns the company uses to sell its products and services. Identify problems and implement changes to improve the marketing strategy through discussion with management and executives, forecasting data, and strategic planning.
Responsibilities Include:
- Create, measure, track and analyze marketing campaigns to understand customer behavior and overall marketing success
- Manage digital marketing campaigns and vendors through a variety of channels, including but not limited to, web, SEO, pay-per-click, social and email
- Measure and report on the performance of marketing campaigns; assess against goals and KPIs
- Manage campaign budgets and vendor relationships
- Produce valuable and engaging content for website and blog that attracts and converts our target groups
- Design marketing materials and email newsletters in collaboration with sales teams
- Develop, implement and manage social media strategy and content
- Collaborate with managers to implement new and modified programs and initiatives
Preferred Experience:
- Bachelor’s Degree in Marketing or related field.
- 5+ years marketing experience with emphasis on digital marketing.
- In-depth experience in planning, executing and managing marketing programs, including email campaigns, social media, events, PR releases, website, and inbound strategies.
- Strong understanding of lead generation best practices.
- Website management experience; HTML experience a plus.
- Experience with Adobe Creative Suite
- Experience or quick to adapt with Hubspot and other CRM software databases.
- Strong understanding of Google Analytics, SEO and web traffic metrics
- Strong project management, communication, organization and collaboration skills.
Travel Requirements
- Travel up to 15% of the time
Environmental Conditions: This position will work in an air-conditioned office, but may be required to conduct business outdoors with customers as needed.
The Marketing Manager must perform the essential duties and responsibilities with or without reasonable accommodation efficiently and accurately, and without causing significant safety threat to self or others. The statements made herein are intended to describe the general nature and level of work being performed by employees assigned to this job classification. They are not intended to be construed as an exhaustive and inclusive list of all responsibilities, duties, and/or skills required of personnel so classified.
Doggett is an Equal Employment Opportunity Employer
Doggett Toyota Lift
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