Responsible for the development, implementation, and maintenance of the company’s strategic marketing and public relations plans. Research marketing needs and examine marketing trends for the company to ensure the company is positioned competitively. Provide oversight, direction, evaluation, and management to subordinates and/or vendors involved in the marketing and public relations campaigns. Coordinate production of media, advertising, and sales literature. Coordinate participation in community events and production of newsletters. Management of promotions and employee sales programs. Manage the day-to-day marketing functions of the company. Monitor all marketing programs, advertising campaigns, promotions, delivery systems, and community service activities for compliance with company policies as well as external rules and regulations.
Responsibilities:
- Develops and monitors annual marketing budget and strategic marketing plan to strengthen brand equity, deepen relationships, meet goals, and drive member loyalty. Assist/develop the strategic marketing plan and present to the COO or CEO. Recommend new services and changes in existing services to meet the financial needs of members.
- Creating marketing and public relations concepts, leading the creative design process. Place orders and monitor quality of printed materials and deliveries. Design, develop, and implement marketing and public relations programs for the company. Track and evaluate results of programs. Update or change as appropriate to ensure effectiveness. Oversee implementation of and reporting on approved marketing plans and budgets.
- Measure and report on campaign and promotion results for member growth, profitability and satisfaction. Evaluates the effectiveness of all marketing strategies and channels through return on marketing investments and market research assessments.
- Create and/or review letters, direct mail, press releases, collateral materials, forms, etc. Manage outside advertising or marketing vendor design, content, or delivery of marketing materials, marketing promotions, or media campaigns. Evaluate vendors to partner with the company.
- Maintain and file records of all printed materials and master copies. Ensure that all documentation is up-to-date and files are complete. Maintain an adequate supply of marketing materials and marketing collateral. Determine when to reorder. Take photos during events. Maintain photo and slide show for the company.
- Utilize the marketing system or other system tool to track and assess marketing programs. Ensuring the Marketing Calendar is updated consistently.
- Develop and implement member surveys regarding company products and services,
- potential products and services, quality of service, and other feedback to help meet member needs.
- Ensure that all marketing and public relations materials comply with State and Federal rules and regulations for the company. Keep abreast of changing rules and regulations.
- Develop, apply, and evaluate policies and procedures for the department.
Requirements:
- Two years to five years of marketing experience
- A four-year college degree or completion of a specialized course of study at business or trade school
- Meet or exceed the company’s planned market share, assets, loans, and other product/service
- as stated in the business plan.
- Assist department manager in providing direction and recommendations to management, based on current research data, regarding market strategies and directions the company should take.
- Accomplish all assigned projects in accordance with applicable company policy and procedures.
- Ensure all communications (such as brochures, website, signs, billboards) are accurate, timely and budget guidelines.
- Deliver planned results within budget.
- Provide informed, professional, accurate service and support to all members and associates. Prepare specifications and send requests for proposals (RFP’s) as assigned, performing cost and analysis on RFP’s when they are received.
- Ensure assigned reports are accurately prepared and delivered in a timely manner.
- Maintain a cohesive, highly trained, motivated staff sufficient to meet daily department demands and to promote member satisfaction, retention and expansion.
- Maintain accurate reporting, appropriate tracking and measurement of department activity and results.
LRSolutions, LLC is an Equal Opportunity Employer. We are dedicated to sustaining an environment in which diversity is valued and differences are strengths. All qualified applicants will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, national origin, age, disability, gender identity or expression, genetic information or sexual orientation
Must be legally authorized to work in the US without sponsorship for employment visa status now or in the future.
Please no third party recruiting agencies
LRSolutions, LLC
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