We are seeking an experienced Email Marketing Manager to join our team specializing in email marketing. As the Email Marketing Manager, you will be responsible for overseeing all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. In addition, you will be responsible for detailed reporting on email campaign performance and providing insights to inform future strategies.
Responsibilities:
- Develop and implement email marketing campaigns that drive engagement, conversion, and customer loyalty for our clients.
- Develop segmentation strategies based on customer behavior, preferences, and demographics, and execute these strategies to optimize campaign performance.
- Develop and write email copy and design creative that effectively communicates the client’s message, brand, and value proposition.
- Monitor and optimize email campaigns for deliverability, open and click-through rates, conversion rates, and ROI.
- Collaborate with cross-functional teams such as designers, copywriters, data analysts, and account managers to ensure effective and consistent email campaigns.
- Stay up-to-date with email marketing trends and best practices, and share knowledge and insights with the team.
- Create and deliver detailed reports on email campaign performance, including key metrics such as open rates, click-through rates, conversion rates, and ROI.
- Provide regular insights to understand email subscribers and customers and channel performance to inform future strategies.
- Use data analysis to identify trends and patterns, and make recommendations to optimize future campaigns.
- Develop and maintain a system for tracking and analyzing email campaign performance, including A/B tests, segmentation, and customer behavior.
- Work with Account Managers to communicate email campaign results to clients, and provide recommendations for future campaigns.
Qualifications:
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum of 3 years of hands-on experience with Klaviyo email marketing platform.
- Demonstrated success in planning, executing, and measuring email campaigns that deliver results.
- Excellent writing skills and ability to create compelling email copy and messaging.
- Strong analytical skills and experience using data to drive insights and decision-making.
- Ability to work collaboratively with cross-functional teams, manage multiple projects, and meet deadlines.
- Detail-oriented, organized, and able to manage multiple projects simultaneously.
If you have a passion for email marketing and a proven track record of success, we encourage you to apply. The Email Marketing Manager role at our agency offers an exciting opportunity to work with a dynamic team and make a significant impact on our clients’ email campaigns.
Cobble Hill
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