Ad Campaign Casting Calls and Auditions

Paid Search Manager

Sitting within the Search Marketing team, the Paid Search Manager will lead the activation,

implementation, reporting and optimization, to drive sales and business growth for the LG

Electronics Online Business Store through Google and Bing ads. Daily operations for this role

include hands-on-keyboard campaign execution, optimization, daily budget pacing and bidding,

using Google and Bing’s platform and third party tools (ie. SA360).

About the Team

HS Ad is the in-house digital department for LG Electronics US. Our Search Marketing team is

based in NY-NJ with a hybrid work environment. As of 2022, we ask for a minimum of 3x/week in-

office at our Englewood Cliffs, NJ location.

Key Responsibilities

• Effectively manage Google and Bing paid search campaigns (with use of SA360’s management platform) to meet business objectives and goals
• Build and execute paid search campaigns, inclusive of ad group categorization, keyword mining, search trends, competitor research, audience strategies, negative targeting, etc.
• Develop ad copy messaging that meets brand guidelines and advertising best practices
• Manage pacing and monthly budgets, optimal allocation between engines and tactics, bidding and related settings, spend reconciliation and other related financial upkeep
• Work closely with Measurement & Data Analytics team to facilitate reporting and ad-hoc analyses
• Evaluate data and identify actionable insights to improve performance and spend efficiency, considering beta and pilot opportunities to A/B test

Qualifications

• 3+ years in a strategy or analytics-focused role setting up and managing media campaigns
• 3+ years of setting up and managing paid search campaigns
• Bachelor’s degree in marketing, advertising or communications highly preferred
• Deep understanding of Paid Search campaign management and optimization best practices with an emphasis on SA360, Google, Bing and Google Analytics platforms
• Experience analyzing performance data and summarizing / communicating via reports and presentations
• Highly proficient with Microsoft Office Suite (Excel, Power-point)
• Strong analytical, problem solving, and decision-making skills
• Extremely organized with a strong attention to detail and accuracy
• Strong interpersonal and relationship management skills with ability to work with cross functional teams
• Ability to work under tight deadlines and manage multiple projects/priorities
• Experience in a fast-paced start-up/entrepreneurial environment a plus

HS Ad North America

Bastion Amplify, one of the fastest growing full-service agencies on the West Coast, is seeking a passionate and talented Social Media Manager to add to their growing team.

The Social Media Manager will leverage social media to expand brand awareness and drive customer growth for our automotive brands.

Social Media Manager Duties:

• Develop social media strategies that expand brand awareness, drive customer growth, and increase conversion.
• Oversee and manage content calendars and reporting across all social platforms.
• Use social listening tools and reporting to make informed decisions on creative, copy, hashtag, and influencer strategies.
• Grow followers across social channels.
• Increase engagement across Facebook, Instagram, and LinkedIn.
• Work with the digital team to create campaigns that drive awareness and meet client KPIs while aligning with the brand voice (of each brand).
• Set campaign goals, analyze overall effectiveness of campaigns and identify areas of improvement.
• Develop partnerships with like-minded brands and influencers to drive customer acquisition and brand awareness.
• Manage and coach the automotive social media team.

Requirements

• Direct experience or degree in Graphic Design, Marketing, English, Journalism or Communications required.
• 3 – 6 years professional experience in social media required.
• Demonstrated success in working within automotive or auto-related industry with working knowledge of automotive makes/models.
• Required knowledge of the main social media platforms: Facebook, Instagram, Linkedin, TikTok, Twitter, Pinterest, SnapChat, Reddit, etc.
• Must have strong organizational skills and ability to manage multiple projects and meet deadlines.
• Comfortable working with a team to develop comprehensive social media strategies and original content.
• Excellent writing and editing skills required with an acute attention to detail.
• Should have experience and judgment to work comfortably with a team of executives and high-level media.
• Must have enthusiasm and willingness to work long hours when needed.
• Fluent in best practices social media management and social listening tools (such as Sprout, Emplifi, Sprinklr, Salesforce Social Studio, etc.), as well as native social media platforms.
• High comfort level with MS Office (Word, Excel, PowerPoint) is a must.
• Team management experience a plus.

Company Description

Bastion Amplify is part of the Bastion Collective and was created by a fusion of like minds who take pride in getting results and over delivering in a profession where mediocrity is the norm. Bastion Amplify is an integrated communications agency specializing in social media, PR, media relations, influencer marketing, content, and performance media.

Bastion US

THE ACE AGENCY IS HIRING!

POSITION OVERVIEW: Social Media Manager

The ACE Agency, a Southern California based public relations and marketing agency seeks a highly motivated, creative individual to join our growing team as Social Media Manager. The position will lead dynamic digital and social media campaign strategies for multiple agency accounts and oversee a team of coordinators. The ideal candidate will be ready to work in a fast-paced environment, with proven experience of generating impactful campaigns with measurable results.

Skills:

• Excel in a fast-paced environment
• Excellent writing skills
• Creative with a keen artistic eye
• Highly developed interpersonal communication for cultivating relationships, managing situations seamlessly and making recommendations effectively
• Organized with ability to develop actionable plans with measurable results
• Ability to communicate clearly, exuding confidence when speaking to a group and presenting strategies effectively to others

Role:

• Strategically manage, execute and maintain multiple social media accounts
• Develop social media and digital marketing plans and strategies, timelines, agendas and action items to drive accounts forward productively
• Define KPIs and KRAs for social media campaigns
• Develop, manage and maintain personal relationships with social media influencers and influential marketing contacts
• Effectively lead and manage a team of social media coordinators and content creators
• Oversee social media content creation and a database of creative assets
• Create engaging graphic assets
• Strong short form writing skills to develop and oversee social media materials including content calendars, contest overviews, promotions and ad campaigns
• Develop engaging and creative content, visuals and social media campaigns that generate impressions, shares, meaningful engagement and growth
• Collaborate with and report to the agency’s manager and agency owner to develop and execute social media plans and strategies
• Collaborate with the public relations and events departments to implement cohesive and full spectrum campaigns
• Maintain knowledge of Hootsuite, Sprout, Agorapulse and other beneficial social media support platforms
• Stay on top of digital industry trends, social media platforms, applications, channels, strategies and news

Time:

• Position is available to begin immediately
• Full-time, salary employee
• Part time remote work, part time in office

Compensation:

• Compensation based on experience
• Health benefits, paid vacation and bonus package

The ACE Agency

The Marketing Coordinator will be responsible for assisting with all aspects of planned marketing campaigns and paid media activations as well as strategically coordinate and organize all marketing for TalkShopLive. The main responsibility will be to help the marketing team generate revenue, drive consumer engagement, and grow audience databases. This position will also assist the marketing team in developing and executing a successful marketing strategy, as well as assist on copywriting for the marketing plan execution. The person will also be drafting reports, creating content, and coordinating its production with the marketing team for their strategies to succeed. This will require a thorough understanding of our business and marketing strategy, strong writing skills, good communication, and coordination with team members, vendors, and partners.

PRIMARY JOB DUTIES

• Assist in digital ad administration
• Create and execute monthly campaigns.
• Responsible for assisting all marketing email communications (copywriting, design, and email blasts).
• Coordinating design collateral material for all social media platforms.
• Oversee marketing briefs, memos, and recap reports for all marketing promotions – distribute to the team and or partners.
• Assist in managing allocated fiscal budgets throughout the year with quarterly reconciliations and projections.
• Ensure leadership is well-informed of marketing activities by communicating campaign deliverables, objectives, timelines, and developing metrics and tracking reports.
• Supporting the marketing team in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, updating calendars, and organizing/planning campaigns.
• Edit and proofread marketing materials to ensure accuracy and adherence to brand standards.
• Work with the marketing team to analyze results of campaigns and determine success.
• Any other duties as assigned by the company in order to operate the business more efficiently.

MINIMUM REQUIREMENTS

• Minimum 2 years of Marketing Coordinator experience
• Bachelor’s degree
• Ability to work well in a fast-paced environment and function effectively within set deadlines
• Excellent organizational skills
• Strong verbal and written communication skills

About TalkShopLive®

TalkShopLive is the leading live streaming, social selling online network, recognized by Fast Company magazine as one of the world’s Most Innovative Companies. With TalkShopLive, shopping has never been more interactive and entertaining. Sellers showcase their products via live shows, displaying product details while chatting with viewers in real-time. Customers can purchase with one-click on the buy button. The platform and iOS app are full service for sellers – from live show creation to order processing to ease of shipping and payouts. Buyers can access unlimited channels and live product shows.

An incredible lineup of stars, brands, creators, retailers, syndicated TV shows and publishers have launched their own TalkShopLive channels including Walmart, Target, Best Buy, Fred Segal, Mattel, Vogue, Allure, GQ, Bon Appetit, The Jennifer Hudson Show, Buzzfeed, Paul McCartney, Jennifer Lopez, Garth Brooks, Trisha Yearwood, Dolly Parton, Paris Hilton, Alicia Keys, The Jonas Brothers, Jamie Foxx, Drew Barrymore, Scottie Pippen, Meghan Trainor, Tim Tebow, Kristin Cavallari, Tim McGraw, Meredith Duxbury, Barbara Camila, Kelsea Ballerini, Haley Kiyoko, Kane Brown, Dude Perfect and many more.

talkshoplive®

Overview

Looking for something different? We ARE that something different at RPM Living. Dynamic and fast growth culture and multiple nationwide opportunities let YOU shape your future with us. Top industry pay and benefits, best industry practices, career training and education, people-first focus…we show you the way to success.

The position: The Corporate Marketing Manager will be a key stakeholder in the development of the RPM Living corporate marketing strategy, responsible for managing various corporate marketing-related projects, programs, and activities. In this role, you will be part of a team charged with RPM’s corporate-level brand narrative and related marketing strategy/support for its operational support specialties. This is a high-impact position with an extraordinary opportunity to increase brand awareness and solidify RPM’s position as an industry leader with vision, both internally and externally. This role requires superior account and project management skills, big-picture strategic thinking and the ability to align cross-functional teams.

Responsibilities

Corporate Marketing

• Directly impact and enhance operational propensity to achieve business objectives through high-touch strategy directly related to corporate marketing initiatives.

• Be the client-facing leader on corporate marketing initiatives (your book of business, touching both internal “clients” and external clients, depending on scope) to facilitate strategic dialogue, effective planning and on-brand marketing efforts, and ensure objectives and projects are completed on time and with excellence.

• Plan and execute campaign strategies, plans and tactics for RPM internal and external initiatives, holding responsibility for all aspects of corporate marketing projects to include monitoring, tracking, and communicating project details with key stakeholders.

• Partner with the creative and communications teams to establish and maintain the strategic approach for internal branding and communication that consistently supports successful change management, is connected/aligned with company vision, generates associate engagement and effects a high degree of employee understanding.

• Collaborate with creative services, communications and other teams on development and delivery of project resources.

• Drive consistency of the customer experience across all internal departments, regions and clients related to marketing support

Project Management

• Work cross-functionally with internal teams, clients, and vendors on projects from start to finish (project planning, scope of work, budgeting, scheduling priorities, allocating resources, collecting assets and deliverables, conflict resolution, management of workflow, etc.)• Manage daily workflow and project priorities across multiple departments.

• Field ad hoc emails/requests from internal departments and other business leaders; review requests/content and provide strategy/recommendations as relevant to marketing and communication priorities

• Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders.

• Lead regular internal meetings for all corporate marketing projects to ensure success and communicate expectations to all involved.

• Troubleshoot and propose solutions when project or campaign prioritization conflicts arise, elevating issues when necessary for resolution.

Business Intelligence

• Deliver insight on corporate marketing performance and ROI across the organization and marketing support offerings.

• Collect performance data, ROI results, anecdotal feedback, etc. to inform a thorough and actionable post-campaign evaluation and reporting.

Strategic Collaboration

• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets.

• Collaborate closely with senior leadership to synthesize organizational priorities with stakeholder objectives to produce alignment documents and creative briefs that support strategic campaign development.

• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels.

Qualifications

• A minimum of 2 years in a marketing-related field; multifamily housing industry experience a plus.

• Bachelor’s Degree in marketing, communications or related field.

• Proven track record of success in enterprise communications strategy development and execution.

• Travel <30%

Employment with RPM Living is contingent upon successful completion of a background check and possessing a valid driver’s license.

RPM Living is an Equal Opportunity Employer.

This job title is associated with Marketing Specialist, Regional Marketing Manager and/or Marketing Associate.

RPM Living

We are looking for an on-site Freelance Brand Content Producer for a top fashion company in Pittsburgh, PA. The Brand Content Producer will collaborate with copy, design and video editing teams to ensure creative assets are executed within creative specifications and brand guidelines and assist with the execution of the day-to-day administration of our content creator program including tracking campaign delivery and timelines, product fulfillment and relaying team feedback.

Responsibilities:

• Work with manager to develop seasonal content strategy for media and organic campaigns
• Manage the organization and hand off of seasonal media creative assets into trafficking sheet
• Coordinate seasonal product landing pages and product trend shop links for media assets
• Collaborate with the organic social media team to identify seasonal content needs and timeline
• Route and manage approvals of organic, international and media video assets to cross-functional partners
• Manage seasonal creative hindsight requests and handoffs to the customer insights team
• Problem-solve and work diligently to maintain timelines and accountability
• Assist with crafting clear and concise creative briefs that effectively communicate campaign concepts, goals, and requirements
• Assist on set of studio video shoots & live stream events as needed

Required Qualifications:

• BS/BA or equivalent work experience
• 2+ years of agency, paid media or digital marketing experience
• Google Workspace skills; working knowledge of Monday.com and ClickUp are a plus.
• Self-starter able to adapt quickly to changes in priorities in a fast-paced environment
• Experience managing digital projects through the full life cycle
• High attention to detail and accuracy
• Excellent communication skills, written and verbal
• Ability to work collaboratively and build strong partnerships with cross functional teams

If you meet the required qualifications and are interested in this role, please apply today.

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers – which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, Twitter, and LinkedIn.

Opportunity Awaits.

Solomon Page

As the Marketing Automation Manager​ you will execute and report on customer and prospect facing email marketing programs covering a portfolio consisting of demand generation, events, newsletters and retention programs. You will work closely with various stakeholders to drive campaign performance through innovative marketing strategy as well as email design and copy. You will also assist in defining company’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness, and assist in the development of tools, processes and frameworks to further best practices and deliver cutting edge email marketing programs.

What you will be doing:

• Understand the requirements of Marketing stakeholders and work with technical teams to ensure the system(s) can deliver on those requirements.
• Create automated, multi-touch, targeted prospect and customer lifecycle digital marketing programs (both campaigns and journeys).
• Client management of internal stakeholders acting as an internal email consultant on email marketing best practices.
• Be accountable for quality execution and timeliness of all email projects and campaigns.
• Monitor daily email sends and data transfer processes to ensure proper execution of email programs.
• Report on the delivery of email campaigns and journeys as well as provide insight for optimization.
• Provide recommendations and input on goals, objectives, strategy and email best practices.
• Keep management in the loop on email performance against goals and objectives.
• Work within Marketing Services and with the IT team on projects that span marketing technologies and other systems (i.e. Salesforce Sales Cloud, Google Analytics)
• Test new fields and other system updates/changes to ensure that the business use cases and requirements are met, includes data validation to ensure that the values in the field are correct
• Work on special projects and serve as the SME on the marketing systems across the organization
• Audit and recommend best practices for marketing automation, oversee integration upgrades, troubleshoot issues and identify new technology enhancements to incorporate
• Keep Marketing Automation documentation current – including naming conventions, best practices, processes, and procedures.

What we need from you:

• 3 to 5 years of experience implementing and managing segmentation, campaigns, and journeys, preferably using Salesforce Marketing Cloud.
• Marketing Cloud AMPScript familiarity & experience.
• Bachelor’s Degree in Marketing, Communications or a related field.
• Ability to work in a fast paced environment working with multiple stakeholders.
• Experience managing projects of varying complexity; time and project management are critical skills.
• Demonstrated resourcefulness, motivation, initiative and creative problem solving.
• Understanding of persona-based marketing, targeting and segmentation.
• Ability to think strategically while also able to “roll up your sleeves” and do the hands-on work necessary to meet deadlines.
• Knowledge of test and learn practices a plus (such as A/B Testing, Multivariate Testing, etc.)
• Must be flexible with the ability to adapt to, and drive change.
• Self-starter with strong interpersonal skills who both works well within a team and independently
• Certification with Salesforce and marketing automation tools a plus.
• HTML and Adobe Photoshop skills a plus

Bright Horizons

My Senior Health Plan is looking for an experienced Marketing professional with a strong background in Digital Marketing and Marketing Automation!

As the Marketing Manager you will not only help us use web technologies to achieve our business growth and development, but you will also manage our search engine optimization to increase lead and client retention. You will identify needs and new opportunities to better increase marketing strategies, employee processes, and maximize ROI. For this position, you should be creative and comfortable working with a team. Ultimately, you should be able to effectively connect our company with our clients, current business, and any new business down the road. We look forward to meeting you.

APPLY TODAY!

RESPONSIBILITIES

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Partner with marketing, recruiting, sales, and client service leaders to automate business processes
• Track, report, and analyze comprehensive website analytics and email strategies to drive lead generation, enrollment completion, and client retention
• Optimize copy and landing pages for search engine optimization and paid marketing campaigns
• Perform ongoing paid keyword discovery, expansion and optimization
• Perform A/B testing of templates, subject lines, content, and other email and landing page components to identify areas for improvement and optimize results
• Build self-service dashboards on the platform and provide insights on results
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Research and analyze competitor advertising links
• Optimize copy and landing pages for search engine optimization
• Manage and maintain email suppression lists
• Manage task list to launch campaigns on time and according to specifications

REQUIREMENTS

• Minimum of 5 years’ recent experience with email and/or marketing automation systems such as Salesforce
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Strong Experience with website analytics tools and Excel skills (Pivot tables, Vsort, etc.)
• BS/BA degree in Marketing or a related quantitative related field, and/or 10+ years of recent automation experience
• Strong analytical skills and experience generating SEO reports
• Up-to-date with the latest trends and best practices in SEO and inbound marketing

BENEFITS

• Competitive base pay
• Medical, dental, vision, and life benefits
• 401(k) match and Profit-sharing plan
• Office located in the Brentwood area of Nashville, TN
• Paid Sick Leave
• Paid Vacation
• Paid holidays
• A positive company culture!

My Senior Health Plan is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, gender, sexual orientation, gender identity, gender expression, transgender, pregnancy, marital status, national origin, ancestry, citizenship status, age, disability, protected Veteran Status, genetics or any other characteristic protected by applicable federal, state, or local law.

*All offers of employment are contingent upon successfully passing a pre-employment drug test, background check, and Healthcare Sanctions inquiry.

• *My Senior Health Plan* participates in E-Verify.*

My Senior Health Plan

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business.

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.

Hybrid Role: Pleasanton, CA office or Boston, MA office

The Digital Marketing Manager will work to support and execute key digital initiatives within the global digital channels to support the full-funnel, ABM go-to-market strategy. Digital efforts will focus on increasing website traffic and conversions, targeted account engagement through personalization and overall pipeline.

What You Will Do

• Support ABM go-to-market strategy through digital campaigns and tactics, including website optimization, chat, personalization and advertising
• Work closely with SEO agency and digital marketing team to execute SEO strategy to increase global website traffic
• Keyword and competitor research for SEO/SEM
• Manage Google Analytics and website traffic reporting
• Develop and execute website personalization and testing strategies for website conversion optimization
• Landing page design and optimization
• Update copy and images within landing pages and web personalization platforms
• Work closely with our advertising agency and digital marketing team to create and execute ad campaigns in 6sense, LinkedIn, Google and Bing
• Work closely with creative team on ad design and execution
• Create and manage online chat campaigns through our online conversational marketing and sales platform to increase leads from website traffic
• Create and manage email signature campaigns
• Organize and tag content for content campaigns within the Content Management Platform
• Work with Marketing Operations to help set up programs within marketing automation platforms (Marketo, 6sense)
• Analyze campaign performance within 6sense and Salesforce
• Generate ideas for marketing campaigns
• Provide recommendations for optimizing campaigns
• Group account lists/segments based on use cases, technology, industry, business size, engagement, etc.
• Recommend personalized messaging (email, ads, landing page, chats) for various segments and strategic accounts

What You Bring to ServiceMax/PTC

• 2-4 years working experience B2B go-to-market and digital programs experience (technology industry preferred)
• Bachelor’s degree in marketing, journalism, advertising, engineering or related field
• Proven track record of creating and implementing digital marketing programs with solid results
• Deep understanding of the customer buying lifecycle and ability to create prospect and customer journeys
• Deep understanding of SEO and overall website optimization
• Proficient in Google Analytics or related tools
• Ability to analyze results, visualize results, and communicate the ROI and insights
• Innovator and out-of-the box thinker
• Strong program management skills with a proven track record of on-time delivery
• Excellent written and presentation skills

Additional Qualifications

• Demonstrates strong problem solving and creative positioning skills
• Ability to manage, prioritize, multi-task and will have thrived in a fast-paced, high-growth environment
• Possess outstanding written and oral communications skills and be equally effective in both formal and informal settings with executives, peers, vendors and business partners
• A team player, effectively interacting with the larger marketing team and employees at all levels within the company
• Must be a self-starter with a strong attention to detail and the ability to handle many different projects simultaneously

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you.

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

PTC

A small established growing organization is looking for an experienced Email Marketing Manager to help them drive product promotions, engage the right customers at the right time and enhance brand exposure along with offer a better customer experience.

Work in a creative, fun, and productive work environment that offers work/life balance. If you work hard but like to play hard too this culture is for you. An affinity for outdoors and functional product (or product with purpose) is a plus.

Summary:

The Email Marketing Manager will manage email marketing campaigns for various brands. This role will be responsible for campaign ideation, email design using Adobe Photoshop, HTML and CSS, managing the email list, setting up weekly campaigns and one-off email journeys, as well as data analysis for optimization and reporting on KPIs (open rates, click rates, revenue, and ROI).

Job Description:

• Manage end-to-end email production to support the eCommerce businesses,
• including coding, development, deployment, and analysis of email campaigns,
• utilizing a major ESP (i.e. Klaviyo, Salesforce Marketing Cloud, etc.)
• Collaborate with departments across the company, including Merchandising,
• Product Development, and Marketing on campaign promotions
• Utilize design tools like Adobe Photoshop to build graphics from scratch as well
• as manipulate images
• Create custom HTML and CSS to build client-friendly email designs.
• This includes reviewing test emails in Gmail and Outlook to ensure
• consistency across various email clients, while building for Mobile and
• Desktop
• Participate in the QA process for email campaigns to ensure all details, links,
• spelling, products, and content are correct
• Set up journeys for Shopping Cart Abandonment, Browse Abandonment,
• Welcomes Series and Winback Series
• Monitor, tracking and reporting on all e-mail marketing campaigns (including
• open rates, conversion, etc.) and provide recommendations towards enhancing
• their effectiveness
• Incorporate UTM parameters into each link to ensure proper tracking
• for Google Analytics, and review attribution loss between the ESP (i.e.
• Klaviyo) and Google Analytics
• Build list segmentation to test emails against different audiences
• A/B testing subject lines and list segments
• Develop strategies to attract and retain subscribers
• Display problem-solving skills to address and solve technical problems
• Manage of third-party collaborators to ensure email assets are delivered in a
• timely manner for special annual promotions
• Organize email content and images with an easy-to-find directory structure

Qualifications:

• B.A. degree in graphic design, or related field, or equivalent professional
• experience
• 4+ years of professional experience in Email Marketing
• Experience with Klaviyo is a plus
• Proficiency with Adobe Creative Suite
• Skills in visual design, information architecture, color theory, and typography
• Strong understanding of web design, including mobile and responsive landscapes
• Solid understanding of current web-based technologies (CSS, video)
• Experience with e-commerce platforms such as Salesforce Commerce Cloud and
• Shopify a plus
• Highly detail-oriented
• Must be able to adapt creative to fit within brand guidelines
• Strong organizational and project management skills
• Self-starter, motivated, and proactive
• Strong verbal communication
• Ability and desire to work in a team environment
• Ability to prioritize multiple projects and meet deadlines

Please include job code when applying- LIR-EMS0323

Midwest Personnel Resource LLC