Open Jobs:
A small established growing organization is looking for an experienced Email Marketing Manager to help them drive product promotions, engage the right customers at the right time and enhance brand exposure along with offer a better customer experience.
Work in a creative, fun, and productive work environment that offers work/life balance. If you work hard but like to play hard too this culture is for you. An affinity for outdoors and functional product (or product with purpose) is a plus.
Summary:
The Email Marketing Manager will manage email marketing campaigns for various brands. This role will be responsible for campaign ideation, email design using Adobe Photoshop, HTML and CSS, managing the email list, setting up weekly campaigns and one-off email journeys, as well as data analysis for optimization and reporting on KPIs (open rates, click rates, revenue, and ROI).
Job Description:
- Manage end-to-end email production to support the eCommerce businesses,
- including coding, development, deployment, and analysis of email campaigns,
- utilizing a major ESP (i.e. Klaviyo, Salesforce Marketing Cloud, etc.)
- Collaborate with departments across the company, including Merchandising,
- Product Development, and Marketing on campaign promotions
- Utilize design tools like Adobe Photoshop to build graphics from scratch as well
- as manipulate images
- Create custom HTML and CSS to build client-friendly email designs.
- This includes reviewing test emails in Gmail and Outlook to ensure
- consistency across various email clients, while building for Mobile and
- Desktop
- Participate in the QA process for email campaigns to ensure all details, links,
- spelling, products, and content are correct
- Set up journeys for Shopping Cart Abandonment, Browse Abandonment,
- Welcomes Series and Winback Series
- Monitor, tracking and reporting on all e-mail marketing campaigns (including
- open rates, conversion, etc.) and provide recommendations towards enhancing
- their effectiveness
- Incorporate UTM parameters into each link to ensure proper tracking
- for Google Analytics, and review attribution loss between the ESP (i.e.
- Klaviyo) and Google Analytics
- Build list segmentation to test emails against different audiences
- A/B testing subject lines and list segments
- Develop strategies to attract and retain subscribers
- Display problem-solving skills to address and solve technical problems
- Manage of third-party collaborators to ensure email assets are delivered in a
- timely manner for special annual promotions
- Organize email content and images with an easy-to-find directory structure
Qualifications:
- B.A. degree in graphic design, or related field, or equivalent professional
- experience
- 4+ years of professional experience in Email Marketing
- Experience with Klaviyo is a plus
- Proficiency with Adobe Creative Suite
- Skills in visual design, information architecture, color theory, and typography
- Strong understanding of web design, including mobile and responsive landscapes
- Solid understanding of current web-based technologies (CSS, video)
- Experience with e-commerce platforms such as Salesforce Commerce Cloud and
- Shopify a plus
- Highly detail-oriented
- Must be able to adapt creative to fit within brand guidelines
- Strong organizational and project management skills
- Self-starter, motivated, and proactive
- Strong verbal communication
- Ability and desire to work in a team environment
- Ability to prioritize multiple projects and meet deadlines
Please include job code when applying- LIR-EMS0323
Midwest Personnel Resource LLC
Our client is looking to relocate the right candidate within the Southeast.
Our client has built a reputation for innovative products in the outdoor industry and outstanding service. If hired, you will work for a growing company in a fast paced, collaborative work environment.
Great environment: laid back, collaborative, a place where you can make a difference and achieve desired career growth based on your contribution.
If you have a passion for the outdoors, strong catalog &/or e-commerce marketing experience we need to talk.
Note: The right candidate will need to be a roll up their sleeves and hands on individual in the areas of responsibility! At the beginning it will be a team of one (you) however, the team will grow as business necessitates. The right candidate will thrive in an ambiguous environment. The company is growing but structure, process, etc. will need to be solidified to accommodate the growth they are experiencing.
Summary:
The Brand Marketing Director will be responsible for bringing together the overall vision and messaging for the marketing of our brands. They will develop and manage a comprehensive brand marketing calendar that incorporates direct email campaigns, organic and paid social, product catalogs, package inserts, product descriptions, A+ content, and other marketing materials, as well as weekly and holiday promotions. The position will report directly to the President of the company, though the Brand Marketing Director will work closely with the Director of Marketing, the Art Director and marketing agencies to ensure work is collaborative and everyone is providing valuable input from their area of expertise.
Qualifications:
- B.A. degree in Communications, English or Journalism
- 8+ years of progressive experience within a related industry working as a Copywriter, Editor, and Proofreader
- Retail advertising/marketing and apparel industry background strongly preferred
- Skilled marketer with excellent command of language and design.
- Effortless with words, understands the power of a good story & the interplay of excellent typography and graphic design
- Strong conceptual skills with a developed visual aesthetic and the confidence to push the boundaries of creative excellence
- Must have the versatility to shift from sophisticated, clever wordplay for headlines to product selling copy that clearly states features & benefits
- Ability to produce copy quickly and with high quality for several assignments simultaneously to meet tight deadlines
- Strong interpersonal skills; a leader, manager and coach who is a collaborative, positive and an innovative thinker; must work well with design and core team members to achieve marketing goals
Note: Able to work from home as needed. Work from home, half-day Fridays during non peak season (March-September)
Please include job code when applying- LIR-DBM0223
Midwest Personnel Resource LLC