Email Marketing Manager

A small established growing organization is looking for an experienced Email Marketing Manager to help them drive product promotions, engage the right customers at the right time and enhance brand exposure along with offer a better customer experience.

Work in a creative, fun, and productive work environment that offers work/life balance. If you work hard but like to play hard too this culture is for you. An affinity for outdoors and functional product (or product with purpose) is a plus.

Summary:

The Email Marketing Manager will manage email marketing campaigns for various brands. This role will be responsible for campaign ideation, email design using Adobe Photoshop, HTML and CSS, managing the email list, setting up weekly campaigns and one-off email journeys, as well as data analysis for optimization and reporting on KPIs (open rates, click rates, revenue, and ROI).

Job Description:

• Manage end-to-end email production to support the eCommerce businesses,
• including coding, development, deployment, and analysis of email campaigns,
• utilizing a major ESP (i.e. Klaviyo, Salesforce Marketing Cloud, etc.)
• Collaborate with departments across the company, including Merchandising,
• Product Development, and Marketing on campaign promotions
• Utilize design tools like Adobe Photoshop to build graphics from scratch as well
• as manipulate images
• Create custom HTML and CSS to build client-friendly email designs.
• This includes reviewing test emails in Gmail and Outlook to ensure
• consistency across various email clients, while building for Mobile and
• Desktop
• Participate in the QA process for email campaigns to ensure all details, links,
• spelling, products, and content are correct
• Set up journeys for Shopping Cart Abandonment, Browse Abandonment,
• Welcomes Series and Winback Series
• Monitor, tracking and reporting on all e-mail marketing campaigns (including
• open rates, conversion, etc.) and provide recommendations towards enhancing
• their effectiveness
• Incorporate UTM parameters into each link to ensure proper tracking
• for Google Analytics, and review attribution loss between the ESP (i.e.
• Klaviyo) and Google Analytics
• Build list segmentation to test emails against different audiences
• A/B testing subject lines and list segments
• Develop strategies to attract and retain subscribers
• Display problem-solving skills to address and solve technical problems
• Manage of third-party collaborators to ensure email assets are delivered in a
• timely manner for special annual promotions
• Organize email content and images with an easy-to-find directory structure

Qualifications:

• B.A. degree in graphic design, or related field, or equivalent professional
• experience
• 4+ years of professional experience in Email Marketing
• Experience with Klaviyo is a plus
• Proficiency with Adobe Creative Suite
• Skills in visual design, information architecture, color theory, and typography
• Strong understanding of web design, including mobile and responsive landscapes
• Solid understanding of current web-based technologies (CSS, video)
• Experience with e-commerce platforms such as Salesforce Commerce Cloud and
• Shopify a plus
• Highly detail-oriented
• Must be able to adapt creative to fit within brand guidelines
• Strong organizational and project management skills
• Self-starter, motivated, and proactive
• Strong verbal communication
• Ability and desire to work in a team environment
• Ability to prioritize multiple projects and meet deadlines

Please include job code when applying- LIR-EMS0323

Midwest Personnel Resource LLC