Paid Search Manager
Sitting within the Search Marketing team, the Paid Search Manager will lead the activation,
implementation, reporting and optimization, to drive sales and business growth for the LG
Electronics Online Business Store through Google and Bing ads. Daily operations for this role
include hands-on-keyboard campaign execution, optimization, daily budget pacing and bidding,
using Google and Bing’s platform and third party tools (ie. SA360).
About the Team
HS Ad is the in-house digital department for LG Electronics US. Our Search Marketing team is
based in NY-NJ with a hybrid work environment. As of 2022, we ask for a minimum of 3x/week in-
office at our Englewood Cliffs, NJ location.
Key Responsibilities
- Effectively manage Google and Bing paid search campaigns (with use of SA360’s management platform) to meet business objectives and goals
- Build and execute paid search campaigns, inclusive of ad group categorization, keyword mining, search trends, competitor research, audience strategies, negative targeting, etc.
- Develop ad copy messaging that meets brand guidelines and advertising best practices
- Manage pacing and monthly budgets, optimal allocation between engines and tactics, bidding and related settings, spend reconciliation and other related financial upkeep
- Work closely with Measurement & Data Analytics team to facilitate reporting and ad-hoc analyses
- Evaluate data and identify actionable insights to improve performance and spend efficiency, considering beta and pilot opportunities to A/B test
Qualifications
- 3+ years in a strategy or analytics-focused role setting up and managing media campaigns
- 3+ years of setting up and managing paid search campaigns
- Bachelor’s degree in marketing, advertising or communications highly preferred
- Deep understanding of Paid Search campaign management and optimization best practices with an emphasis on SA360, Google, Bing and Google Analytics platforms
- Experience analyzing performance data and summarizing / communicating via reports and presentations
- Highly proficient with Microsoft Office Suite (Excel, Power-point)
- Strong analytical, problem solving, and decision-making skills
- Extremely organized with a strong attention to detail and accuracy
- Strong interpersonal and relationship management skills with ability to work with cross functional teams
- Ability to work under tight deadlines and manage multiple projects/priorities
- Experience in a fast-paced start-up/entrepreneurial environment a plus
HS Ad North America
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