Ad Campaign Casting Calls and Auditions

Digital Marketing Director

LHH Recruitment Solutions is on-the-hunt for a full-time Digital Marketing Director in Austin, TX. Our client is looking to bring an experienced Digital Marketing Director with a focus on PPC, Paid Social and Campaign management.

This is an exciting and supportive company within the Food & Beverage Industry, that is seeking a proficient Digital Marketing Director who is a happy Strategizing and Executing for various campaigns, and someone who is happy leading a small team, and shaping the team culture.

Responsibilities:

• Develop and Execute Marketing Campaigns in Paid Social,
• Manage the social media presence, including creating content, scheduling posts, and engaging with followers,
• Executing various digital marketing campaigns, across PPC and website Optimisation.

Managing and reviewing the marketing budget, and measuring the effectiveness of marketing efforts

Skills:

• Min 5 years’ commercial experience in a Digital Marketing Role
• Proficiency with Google Analytics, Meta, Instagram, and YouTube Ads.
• Experience in the Food & Beverage Sector is essential.

Qualifications:

· Bachelor’s degree in Marketing or Advertising would be desired but not essential.

Compensation:

· This posting is a representative sample of the types of roles we typically place with our clients, the salary range is estimated to $90,000 – $95,000.

Job Type:

· Full-time, Direct hire

LHH

Job Purpose & Objective:

The Digital Loyalty Marketing Manager will lead the digital marketing process and is responsible for upholding all current and potential future equities of the TXB Brand, including voice, value proposition, promise and standards, across all digital and social media platforms. This individual will own all digital facing executions and will create and execute thoroughly researched integrated digital marketing plans to achieve the organization’s core objectives of building loyalty engagement, building loyalty customer user base, growing loyalty sales, loyalty customer profiles/personas, brand awareness, driving consumer traffic, fuel/food/inside sales for TXB. These efforts including growing TXB Reward Loyalty sign ups, growing existing loyalty engagement, building loyalty segmentation analysis, customer personas, customer journey mapping and digital marketing to TXB Rewards Loyalty program as well as TXB APP and Third Party Platform menus. The Digital Loyalty Marketing Manager will achieve this through meaningful, impactful customer engagement, and will establish digital business success through the development, implementation and ongoing management of a continually evolving strategy.

This position will report to the Vice President of Marketing, and will be located at TXB home office in Spicewood, Texas.

Responsibilities & Essential Functions:

Develop, implement and manage TXB Rewards Loyalty Program and integrated marketing plans and tactics across a wide range of channels, including TXB APP, TXB landing pages, content marketing, affiliate relationships, social, PR, print, email and digital Medias. This includes driving current/ongoing campaigns, as well as envisioning new campaigns consistent with our target audience’s needs, our organization’s key differentiators, and value propositions.

Loyalty: Lead, Manage and Develop TXB Rewards Program to include the maintenance and utilization of TXB loyalty data to create effective and successful marketing campaigns and club member connectivity and brand loyalty. Efforts should result in marketing to members with group and individual offers as well as in the moment offers to maximize loyalty baskets, repeat visits and brand loyalty. Loyalty Manager will be responsible for driving Loyalty Engagement, Sales, Transactions, Conversion/Capture Rates, new Sign-ups; Retention, Profitability, KPI Development, Analysis and Insight Development, Strategy/Tactic Development and Loyalty Consumer Behavior Changes that lead to higher profitability and repeat traffic. Must have strong analytical skills and loyalty management experience.

• Creation and Execute loyalty strategies that drives brand engagement and lifetime value of loyalty members.
• Execute the overall strategy and program benefits for the loyalty program. Clearly communicate strategy to cross-functional teams.
• Influence customer behavior to drive incremental sales and loyalty enrollment.
• Formulate marketing strategies and flawlessly execute customer-centric rewards marketing for TXB Rewards Members including personalized offers across digital channels.
• Build and manage campaigns delivered to members across multiple channels.
• Provide reporting/measurement/analysis of loyalty campaigns, Loyalty KPIS and initiatives to develop future planning and decision-making.
• Build data-driven offers, campaigns, and messaging to target KPIs and drive ROIs.
• Monitor program and campaign KPIs on an ongoing basis to ensure program health and to identify business opportunities and recommend solutions; pull ad-hoc reporting as needed.
• Ability to translate insights and analytics into action
• Oversee the setup and testing of promos and general program management
• Create and manage member journeys for a consistent, on-brand experience
• Manage TXBstores.com and the TXB Rewards app.
• Create training materials for stores on loyalty initiatives.
• Project manage all member retention campaigns and initiatives from conception to analysis and rollout by collaborating with cross-functional partners and identifying and delivering on key project milestones
• Manage all projects with third-party providers to improve and maintain program
• Document business requirements, use cases and conduct user acceptance tests.
• Build and manage performance reports (leverage insights to optimize performance) through Paytronix Loyalty Portal, Google Analytics, internal email and database software, as well as digital advertising platforms.
• Lead website, campaign optimization and by site search optimization and reviews: SEO, Google Analytics, A/B testing, content optimization, cross/upselling, lead scoring and tagging.
• Create and implement tagging/campaign tracking across all digital channels to track and report out on what is working/not working.
• Lead digital reporting in marketing and cross-function team meetings: translate/share the efficiency and effectiveness of digital channels, including but not limited to spend, ROI, messaging summary, high level optimizations, tests, learnings, conclusions, and next steps.
• Manage Third Party Menu and TXB APP Digital menus, look and merchandising to maximize sales.

Effectively execute digital marketing campaigns through team collaboration, data analytics, competitive research and pushing the envelope to regularly test new and emerging channels.

• Collaborate with a wide variety of stakeholders—including operations, web / IT / data, meetings, education, media & publishing, strategic initiatives and external partner agencies—to onboard new marketing technologies and platforms to achieve internal business unit goals and objectives.
• Collaborate with VP Marketing & Brand Manager and other marketing team members to strategize/build/integrate digital customer journey from strategic marketing plans across multiple digital platforms: digital ads, website, social media, etc.
• Work across multiple departments to manage digital strategy: place and manage ads, update and implement different versions, report what’s happening and why (patterns from behavioral data); identify and recommend next steps.
• Identify new technologies that can be used to make digital marketing more cost effective and efficient.
• Operate marketing software, platforms and digital scheduling tools. Provide guidance on new digital tools.
• Map business requirements to technology capabilities to help build and refine both tech stack and processes that span across numerous campaigns and association goals.
• Analyze new and existing business opportunities through a disciplined approach to ensure sustainability and profitability of strategic and tactical digital marketing initiatives.
• Measure spend, ROI and KPIs across campaigns to show direct success or shortcoming, and to assist in preparing budgets.
• Evaluate results against benchmarks and goals to measure the effectiveness of marketing programs and implement improvements as required.
• Forecast potential ROI and KPI metrics
• Manage TXB APP and Third Party APP Platforms Order and Delivery Menu Management, APP Page Updates and digital AD revenues, APP Gamification, Digital Coupons, TXB Rewards and TXB Subscription Programs. Responsible for ensuring content on APPs, Website and Online Search is up to date to maximize TXB Digital Sales and Consumer Engagement.
• Responsible for creation of Digital Consumer Journey Mapping.
• Online Digital Reputation by Managing NACS Thrivr Search Engine Optimization Platform and online reputation tools and responding to online consumer feedback.
• Social Media Management advertisement (paid and unpaid). This will include development of Strategy for each platform, detailed tactics and KPI metrics. Will work with Brand Manager to build out TXB Digital Brand Awareness, Reputation and Reach to drive sales, profitability and TXB Brand.

Functional Capabilities

• Loyalty Strategy Development, Planning, Execution, Loyalty Data Analytics and Loyalty KPI Management and Loyalty Budget Management
• Customer Journey Mapping
• Digital Marketing Strategy, Planning, Execution and Analysis
• Content Marketing
• Web Analytics, Insights and Reporting
• Program Management/Agency Mgmt.
• Search Engine Optimization (SEO)
• HTML
• Digital Advertising and Pay-Per-Click (PPC) Marketing
• Marketing Automation; SMS, Email and other Digital Marketing
• Brand Advocate
• Mobile APP Content Management to include TXB APP & Third Party Restaurant Menu Platforms (Uber Eats, Door Dash, Grub Hub)

Education, Experience and Skill Requirements:

• Bachelor’s degree in business or related field required. Master’s degree in Marketing or Integrated Marketing and Communications (pursuing or attained) preferred.
• Minimum 5+ years of Loyalty Program Management experience to include Loyalty Program Development, Loyalty Strategy Development, Loyalty Cost Management, Loyalty Segmentation and Analysis, Loyalty Program Engagement, Traffic Building and Promotion Management Experience.
• 3+ years professional experience in consumer-focused digital marketing with strong social media expertise
• Experience with multi-site retailing and foodservice a strong positive.
• Demonstrated successful experience of building or materially advancing a digital marketing program.
• Experience with Third Party Order & Deliver Delivery APP Menu Management a Plus.
• Computer proficiency with Microsoft Office
• Experience with various graphics design packages, digital photography, website and other management tools, among others needed to create, execute and manage a best-in-class digital marketing program
• Strong analytical skills and capabilities, including experience using array of marketing technologies and platforms
• Experience with and ability to execute various types of design, execution and optimization of marketing campaigns, including customer journey flow, adjusting layout, copy, images, calls-to-action, and other content as needed.
• Ability to formulate recommendations based on a broad set of inputs and facts.

TXB (Texas Born)

The San Antonio Local Organizing Committee (SALOC) is a 501(c)3 non-profit that is charged with planning and executing national events in San Antonio. SALOC is a partnership between San Antonio Sports, the City of San Antonio, Visit San Antonio, UTSA and UIW to host the 2025 NCAA Men’s Final Four. This position will help lead marketing and communications efforts and hosting requirements to deliver a world-class fan experience to visitors and the San Antonio community.

DIRECT REPORTS: Marketing Manager, Marketing/Communications Intern

POSITION SUMMARY: The Director of Marketing and Communications, serves as the SALOC liaison with the NCAA on all marketing and communications activations in support of city-wide planning related to the 2025 Men’s Final Four and general projects assigned by the Managing Director and Executive Director. The Director of Marketing and Communications will participate in extensive integrated planning and coordination with all other SALOC functional positions to achieve the desired outcomes and attendance goals of the NCAA and SALOC in support of the 2025 Men’s Final Four.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following.

The main responsibility of the Director of Marketing and Communications is to lead the creation, development, planning and execution of a comprehensive marketing and communications strategy to promote the events and programs of the 2025 NCAA Men’s Final Four to include advertising, social media, public relations, and grassroots activations.

• Create and implement a comprehensive traditional, digital and grassroots marketing and communications plan in support of all NCAA and SALOC goals for the event.
• Develop, coordinate, and distribute all public messaging related to the events and programs of the event.
• Provide management and oversight of the Marketing/Communications Manager and interns to be hired in 2024 in fulfilling the duties described here.
• Provide management, oversight, and direction for the SALOC’s Marketing and Public Relations Committee, which largely consists of:
• Building the committee, ensuring that it is representative of the many organizations, city partners and stakeholders in the San Antonio area.
• Leading monthly meetings for this committee starting in 2024
• Organizing the committee for assistance with various Final Four activations or events
• Establish a pro-active public relations campaign to engage local media outlets in the lead up and during the event.
• Coordinate and oversee all press releases, press conferences, editorial board opportunities and other public relations needs of the NCAA and SALOC to include management of local PR Firm to support in the execution of these items.
• Serve as main point of contact to local media and coordinate interview and/or statement opportunities for SALOC leadership.
• Responsible for regular reports to the SALOC Executive Director and NCAA and extensive wrap-up report at the conclusion of the event.
• Manage all budget related line items in the approved budget and work to identify savings, trade opportunities or additional revenue opportunities.
• Coordinate the local media buy and advertising plan in partnership with local media outlets and advertising firm.
• Work with the NCAA and their creative partners to develop graphics, video spots, print materials and other items needed to promote and execute the events and programs of the Final Four.
• Create the San Antonio Final Four micro-site and ensure content is up to date.
• Identify and leverage partner assets and innovative opportunities that can be used for promotion of the Final Four (i.e., countdown clock, no cost out-of-home assets and in venue signage)
• Oversee and help execute all social media content plans and strategy in conjunction with NCAA.
• Create and implement monthly e-newsletter communications.
• Oversee promotion and assist in programing of the Final Four Fan Jam and trophy tour.
• Provide weekly metrics and dashboard on marketing initiatives to track campaign progress.
• Coordinate all public safety awareness messaging alongside Executive Director and city public information officers.
• Other duties as assigned by the Managing Director and/or Executive Director.

MINIMUM QUALIFICATIONS: Bachelor degree and at least five (5) years marketing and communications experience. Experience working on the marketing and/or public relations strategy and execution of a large-scale event or major brand sponsorship portfolio a plus. Must have the ability to meet deadlines and program milestones as well as work alongside, motivate and organize staff, contractors, committee members and volunteers to meet or exceed the goals of the NCAA and SALOC. Ability to prioritize efforts in a highly dynamic, fast paced and fluid environment while remaining productive and professional. Ability to work evenings and weekends based on events and NCAA monthly site visit activities.

TERM: November/December 2023 – April 30, 2025

POSITION: Independent Contractor. Benefits are not included. Compensation commensurate with experience. Reliable transportation and laptop required. Office space and equipment provided.

LOCATION: Alamodome, San Antonio, TX

SEND COVER LETTER & RESUME: to [email protected]

San Antonio Local Organizing Committee

WHO WE ARE

Are you ready to be part of a dynamic and innovative team that is revolutionizing the way people make informed decisions about the products they are shopping for? The Desire Company is seeking a talented Director of Marketing to join our growing team. As a company that matches brands with industry experts to create conversion-driving product education content, we are on an exciting trajectory of growth.

If you’ve ever imagined what it would be like to work in a startup during its exhilarating growth phase, picture yourself alongside a group of passionate, intelligent, and talented individuals, collaborating to achieve ambitious goals and create a meaningful impact in the world. Operating remotely across six different states, we foster a culture of innovation, moving swiftly and purposefully to bring truth and integrity to product reviews in a very innovative manner (if we do say so ourselves).

At the core of our company lies our extraordinary community of experts. Imagine working alongside Lady Gaga’s Dance Captain, Pink’s makeup artist, Rihanna’s backup dancer, Jennifer Anniston’s Pilates teacher, Charlize Theron’s stylist, NFL Players, top chefs, artists, and many more, all sharing their wisdom, experience, and knowledge through honest product reviews, how-tos, and classes.

Beyond the opportunity to collaborate with remarkable individuals, the work we do is truly significant. By partnering with professionals rather than influencers, we empower people to make informed decisions. We collaborate with some of the world’s leading brands and retailers, revolutionizing the way people access the information they need to make confident choices about the products they purchase. And if that wasn’t enough, we’re committed to making The Desire Company an exceptional place to work, a place where we value our employees and recognize the contributions each and every person makes to our success.

THE OPPORTUNITY

We’re ready to add a Director of Marketing to our team. To succeed in this role you should have experience within a growth or performance role. You should have an analytical mindset, as well as be able to think creatively to solve problems. You should have the ability to think strategically and execute exceptionally. You should have experience of working across paid, owned, earned and shared media and an understanding of the levers to pull in each.

Ideally you would have a blend of big company and entrepreneurial/start up experience with an understanding of marketing strategy, creative marketing and performance marketing.

You should have proven leadership skills, with a demonstrated ability to manage people, projects and partnerships. You should be comfortable working in an evolving environment where chaos and ambiguity can come into play. You should be a self-starter, not waiting to be told what to do. Success in this role is unlocking a repeatable marketing formula for success and then executing it flawlessly.

RESPONSIBILITIES

The Director of Marketing is responsible for managing all marketing operations including development, planning, and execution of marketing programs and advertising initiatives in support of the company’s growth goals and reputation. The Director of Marketing will interpret business objectives and develop successful marketing campaigns from idea to execution. They will also ensure that the company’s message is clearly defined and distributed across all channels and targeted audiences. They will also manage allocation of the company’s marketing budget.

• Lead the creation and implementation of the company’s marketing strategy, plan, processes and implementation.
• Design and manage campaigns across paid, earned, owned and shared marketing channels including search, social, display, PR, email, advertising.
• Collaborate across the company to ensure that the objectives and efforts of the marketing department are aligned with the company’s goals.
• Create, source, and edit copy for marketing assets, articles, and communications.
• Manage performance marketing campaigns with the goal of acquiring new customers and driving traffic to our B2B platform
• Set and achieve strategic goals related to all marketing initiatives including: social media metrics, advertising performance, and marketing campaign initiatives.
• Drive efficiencies in our marketing and maximum return at scale
• Track, analyze and report performance metrics and findings from campaigns sharing results, insights, blockers and areas of opportunity.
• Continuously test and iterate to find the best multi-channel mix to achieve optimal success.
• Identify, hire and manage external agencies to optimize the execution of campaigns

REQUIREMENTS

• 10+ years experience in a Marketing Manager, Performance Marketing or Digital Marketing role.
• Experience in running a marketing team
• Proven budget management abilities
• Experience with landing pages, blogs, SEO/SEM, email campaigns, social media and digital advertising campaigns.
• A knack for identifying, finding, engaging and converting target audiences
• Experience in optimizing landing pages for optimal conversions.
• Strong experience in website analytics tools and Google Adwords
• Experience in using WordPress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce.
• Outstanding communication skills. Comfortable presenting to a group of people or convincing teams of future campaign ideas.
• Creativity, motivation and a structured approach.

The Desire Company

The Creative Director is responsible for leading the design and copy teams, helping to develop the creative strategy and driving creative output for the Company’s clients. The individual in this role will coordinate assignments and needs with the Graphic Design/Copy staff and other departments of the Company, ensuring timely and quality product delivery. This individual works with the COO and HR to lead the Graphic Design/Copy team in all the areas including: recruiting, training, mentoring, coaching, career planning, and employee development.

Responsibilities

• Assist in the development of all creative strategy for clients under retainer as needed
• Participate in cross-functional teams with multiple stakeholders to define and achieve campaign optimization and quality goals
• Collaborate with other groups both external and with in the organization to understand and address needs and spur growth and new opportunities
• Leverage technology and process innovation for continuous improvement
• Enforcement around design protocols to maintain data integrity
• Assist management in the development of product requirements and specifications to improve our Company’s systems and processes
• Mentor Graphic Design/Copy team members to ensure effective and consistent branding of all work
• Concept and create client templates
• Foster communication between departments

Qualifications

• BFA in Graphic Design, or other related field of study – or combination of education and experience
• 5+ years’ experience in graphic design in online media or advertising
• Proven ability to communicate, inspire and motivate all levels of staff in a collaborative environment
• Analytical thinking and problem solving experience to assist in the implementation of campaign strategies and solutions
• Firm knowledge of branding compliance guidelines
• Current portfolio to be submitted with your application

DOM360

Casting Call: Los Angeles Snapchat Campaign – Professional Dancers

Job Detail: We are seeking professional dancers for an upcoming Snapchat campaign based in Los Angeles. This exciting opportunity calls for individuals with unique and eccentric features to bring a fresh and dynamic energy to the project.

Job Responsibilities:

• Execute choreographed dance routines with precision and flair.
• Collaborate closely with the creative team to ensure the vision of the campaign is realized.
• Demonstrate versatility in dance styles and adapt to any changes in direction or choreography.
• Maintain a high level of energy and enthusiasm throughout the shoot.

Requirements:

• Gender: Any
• Age Range: 18 to 30
• Ethnicity: All
• Must have professional dance experience and a strong dance portfolio.
• Unique and eccentric features are a plus.
• Ability to take direction and adapt quickly on set.

Compensation:

• Rate: $900 (for approximately 10 to 12 hours of work)
• Agency Fee: Applicable (to be discussed with selected candidates)

Casting Call: Subaru Campaign in Yukon

Job Details: We are excited to announce an upcoming Subaru Campaign filming in Yukon, and we’re in search of families, kids, individuals, and couples, regardless of sexual orientation (Hetero or LGBTQ), to be a part of this exciting project.

Job Responsibilities:

1. Couples (Ages 30-40): We are looking for both Hetero and LGBTQ couples to participate in this campaign. Your role will involve showcasing the joy of driving a Subaru in Yukon’s stunning landscapes.

2. Dad (Age 40-50): We’re seeking a fatherly figure to be featured in this campaign, embodying the essence of Subaru’s family-oriented brand. Your role will involve driving and interacting with the Subaru in various scenarios.

3. Two Daughters (Ages 8-12): Sisters within this age range are encouraged to apply together. You’ll be part of heartwarming family scenes, showcasing the Subaru as a vehicle for all generations.

4. Woman (Age 25-35): Comfortable with dogs? We’re looking for you! This role involves walking with three dogs, and it’s essential that you have no fear or allergies related to dogs.

5. Dad with 2 Daughters (Dad: 40-50, Daughters: 8-12): This role is all about enjoying the snowy Yukon landscape as a family. You’ll be playing in the snow and creating memorable moments with the Subaru.

Requirements:

• All adult roles must possess a valid driver’s license and be comfortable driving in snowy conditions.
• Must be a Canadian citizen or permanent resident.
• Talent must reside in the Yukon area, as the shooting location is in Whitehorse.

Compensation: Selected participants will receive an approximate payment of $3,000.00 per person. This project is a union campaign, and while non-union members are welcome to apply, union members are encouraged to participate.

Diabetic Awareness Commercial Casting Call

Job Type: Non-Union / Healthcare

Description: We are seeking males and females from Baltimore, aged 35-55, of any ethnicity, who have diabetes, to participate in a diabetes prevention/awareness campaign. This commercial aims to raise awareness about diabetes and its prevention, highlighting real-life individuals who have experience with the condition.

Job Responsibilities:

• Attend a casting session on November 3 in Baltimore City.
• Participate in the casting process, which may include providing information about your experience with diabetes and performing a short scene for the camera.
• If selected, be available for a filming session (date TBD, flexible scheduling) to share your personal experiences and insights related to diabetes.

Requirements:

• Must be a resident of Baltimore.
• Age: 35-55 years old.
• Must have a diagnosis of diabetes.
• Open to individuals of all ethnicities.
• Comfortable speaking on camera about personal experiences with diabetes.
• Professional, punctual, and able to take direction.

Compensation: Selected participants will be compensated at a rate of $1500 for their time and contribution. This fee includes attendance at the casting session and participation in the filming session if selected.

Casting Call: Artisan Talent for Shoe Campaign

Project Dates: November 15th – November 17th

Job Description:

We are seeking a diverse group of talented artisans including musicians, painters, illustrators, jewelry makers, ceramicists, textile artists, and more for an exciting shoe campaign. This is a unique opportunity to showcase your craft in a high-profile campaign that celebrates creativity and individuality.

Job Responsibilities:

• Create and showcase your artwork or craft in your own workspace or studio.
• Collaborate with the production team to integrate your work into the shoe campaign.
• Be available for shooting on the specified dates (11/15-11/17).
• Maintain a professional and positive attitude throughout the shoot.

Requirements:

• Must be based in NYC or able to travel to NYC for the shoot.
• Demonstrable expertise in your respective artistic medium (music, painting, illustration, jewelry making, ceramics, textiles, etc.).
• Ability to work independently and efficiently in your own studio or workspace.
• Availability for the specified shoot dates (11/15-11/17).
• Strong communication skills and a cooperative attitude.

Compensation:

This is a paid opportunity. Compensation details will be provided upon selection.

Milestone Events Docu-Style Campaign – Talent Casting Call

Job Detail: Milo Productions is seeking individuals, families, couples, and close-knit groups for an upcoming docu-style photography campaign. This heartwarming project captures candid moments at breakfast tables, while engaging in genuine conversations about recent or upcoming milestone events and challenges.

Job Responsibilities:

• Engage authentically in a conversation about a significant life event or challenge during the photography shoot.
• Provide genuine, candid reactions and emotions for the camera.
• Collaborate with the photographer and crew to create a comfortable and natural environment.

Requirements:

• Non-ACTRA members.
• Must be available for a shoot on November 29, 30, or December 1.
• Reside within the Greater Toronto Area (GTA).
• Willingness to allow a professional crew to conduct the shoot at your residence.

Compensation:

• Talent will receive a competitive compensation package for their participation.
• Travel expenses within the GTA will be covered if applicable.

This is a unique opportunity to be part of a touching campaign that celebrates the human experience and the moments that shape our lives. If you have a compelling story to share and are available during the specified dates, we would love to hear from you!