WHO WE ARE
Are you ready to be part of a dynamic and innovative team that is revolutionizing the way people make informed decisions about the products they are shopping for? The Desire Company is seeking a talented Director of Marketing to join our growing team. As a company that matches brands with industry experts to create conversion-driving product education content, we are on an exciting trajectory of growth.
If you’ve ever imagined what it would be like to work in a startup during its exhilarating growth phase, picture yourself alongside a group of passionate, intelligent, and talented individuals, collaborating to achieve ambitious goals and create a meaningful impact in the world. Operating remotely across six different states, we foster a culture of innovation, moving swiftly and purposefully to bring truth and integrity to product reviews in a very innovative manner (if we do say so ourselves).
At the core of our company lies our extraordinary community of experts. Imagine working alongside Lady Gaga’s Dance Captain, Pink’s makeup artist, Rihanna’s backup dancer, Jennifer Anniston’s Pilates teacher, Charlize Theron’s stylist, NFL Players, top chefs, artists, and many more, all sharing their wisdom, experience, and knowledge through honest product reviews, how-tos, and classes.
Beyond the opportunity to collaborate with remarkable individuals, the work we do is truly significant. By partnering with professionals rather than influencers, we empower people to make informed decisions. We collaborate with some of the world’s leading brands and retailers, revolutionizing the way people access the information they need to make confident choices about the products they purchase. And if that wasn’t enough, we’re committed to making The Desire Company an exceptional place to work, a place where we value our employees and recognize the contributions each and every person makes to our success.
THE OPPORTUNITY
We’re ready to add a Director of Marketing to our team. To succeed in this role you should have experience within a growth or performance role. You should have an analytical mindset, as well as be able to think creatively to solve problems. You should have the ability to think strategically and execute exceptionally. You should have experience of working across paid, owned, earned and shared media and an understanding of the levers to pull in each.
Ideally you would have a blend of big company and entrepreneurial/start up experience with an understanding of marketing strategy, creative marketing and performance marketing.
You should have proven leadership skills, with a demonstrated ability to manage people, projects and partnerships. You should be comfortable working in an evolving environment where chaos and ambiguity can come into play. You should be a self-starter, not waiting to be told what to do. Success in this role is unlocking a repeatable marketing formula for success and then executing it flawlessly.
RESPONSIBILITIES
The Director of Marketing is responsible for managing all marketing operations including development, planning, and execution of marketing programs and advertising initiatives in support of the company’s growth goals and reputation. The Director of Marketing will interpret business objectives and develop successful marketing campaigns from idea to execution. They will also ensure that the company’s message is clearly defined and distributed across all channels and targeted audiences. They will also manage allocation of the company’s marketing budget.
- Lead the creation and implementation of the company’s marketing strategy, plan, processes and implementation.
- Design and manage campaigns across paid, earned, owned and shared marketing channels including search, social, display, PR, email, advertising.
- Collaborate across the company to ensure that the objectives and efforts of the marketing department are aligned with the company’s goals.
- Create, source, and edit copy for marketing assets, articles, and communications.
- Manage performance marketing campaigns with the goal of acquiring new customers and driving traffic to our B2B platform
- Set and achieve strategic goals related to all marketing initiatives including: social media metrics, advertising performance, and marketing campaign initiatives.
- Drive efficiencies in our marketing and maximum return at scale
- Track, analyze and report performance metrics and findings from campaigns sharing results, insights, blockers and areas of opportunity.
- Continuously test and iterate to find the best multi-channel mix to achieve optimal success.
- Identify, hire and manage external agencies to optimize the execution of campaigns
REQUIREMENTS
- 10+ years experience in a Marketing Manager, Performance Marketing or Digital Marketing role.
- Experience in running a marketing team
- Proven budget management abilities
- Experience with landing pages, blogs, SEO/SEM, email campaigns, social media and digital advertising campaigns.
- A knack for identifying, finding, engaging and converting target audiences
- Experience in optimizing landing pages for optimal conversions.
- Strong experience in website analytics tools and Google Adwords
- Experience in using WordPress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce.
- Outstanding communication skills. Comfortable presenting to a group of people or convincing teams of future campaign ideas.
- Creativity, motivation and a structured approach.
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