The Desire Company

WHO WE ARE

Are you ready to be part of a dynamic and innovative team that is revolutionizing the way people make informed decisions about the products they are shopping for? The Desire Company is seeking a talented Director of Marketing to join our growing team. As a company that matches brands with industry experts to create conversion-driving product education content, we are on an exciting trajectory of growth.

If you’ve ever imagined what it would be like to work in a startup during its exhilarating growth phase, picture yourself alongside a group of passionate, intelligent, and talented individuals, collaborating to achieve ambitious goals and create a meaningful impact in the world. Operating remotely across six different states, we foster a culture of innovation, moving swiftly and purposefully to bring truth and integrity to product reviews in a very innovative manner (if we do say so ourselves).

At the core of our company lies our extraordinary community of experts. Imagine working alongside Lady Gaga’s Dance Captain, Pink’s makeup artist, Rihanna’s backup dancer, Jennifer Anniston’s Pilates teacher, Charlize Theron’s stylist, NFL Players, top chefs, artists, and many more, all sharing their wisdom, experience, and knowledge through honest product reviews, how-tos, and classes.

Beyond the opportunity to collaborate with remarkable individuals, the work we do is truly significant. By partnering with professionals rather than influencers, we empower people to make informed decisions. We collaborate with some of the world’s leading brands and retailers, revolutionizing the way people access the information they need to make confident choices about the products they purchase. And if that wasn’t enough, we’re committed to making The Desire Company an exceptional place to work, a place where we value our employees and recognize the contributions each and every person makes to our success.

THE OPPORTUNITY

We’re ready to add a Director of Marketing to our team. To succeed in this role you should have experience within a growth or performance role. You should have an analytical mindset, as well as be able to think creatively to solve problems. You should have the ability to think strategically and execute exceptionally. You should have experience of working across paid, owned, earned and shared media and an understanding of the levers to pull in each.

Ideally you would have a blend of big company and entrepreneurial/start up experience with an understanding of marketing strategy, creative marketing and performance marketing.

You should have proven leadership skills, with a demonstrated ability to manage people, projects and partnerships. You should be comfortable working in an evolving environment where chaos and ambiguity can come into play. You should be a self-starter, not waiting to be told what to do. Success in this role is unlocking a repeatable marketing formula for success and then executing it flawlessly.

RESPONSIBILITIES

The Director of Marketing is responsible for managing all marketing operations including development, planning, and execution of marketing programs and advertising initiatives in support of the company’s growth goals and reputation. The Director of Marketing will interpret business objectives and develop successful marketing campaigns from idea to execution. They will also ensure that the company’s message is clearly defined and distributed across all channels and targeted audiences. They will also manage allocation of the company’s marketing budget.

• Lead the creation and implementation of the company’s marketing strategy, plan, processes and implementation.
• Design and manage campaigns across paid, earned, owned and shared marketing channels including search, social, display, PR, email, advertising.
• Collaborate across the company to ensure that the objectives and efforts of the marketing department are aligned with the company’s goals.
• Create, source, and edit copy for marketing assets, articles, and communications.
• Manage performance marketing campaigns with the goal of acquiring new customers and driving traffic to our B2B platform
• Set and achieve strategic goals related to all marketing initiatives including: social media metrics, advertising performance, and marketing campaign initiatives.
• Drive efficiencies in our marketing and maximum return at scale
• Track, analyze and report performance metrics and findings from campaigns sharing results, insights, blockers and areas of opportunity.
• Continuously test and iterate to find the best multi-channel mix to achieve optimal success.
• Identify, hire and manage external agencies to optimize the execution of campaigns

REQUIREMENTS

• 10+ years experience in a Marketing Manager, Performance Marketing or Digital Marketing role.
• Experience in running a marketing team
• Proven budget management abilities
• Experience with landing pages, blogs, SEO/SEM, email campaigns, social media and digital advertising campaigns.
• A knack for identifying, finding, engaging and converting target audiences
• Experience in optimizing landing pages for optimal conversions.
• Strong experience in website analytics tools and Google Adwords
• Experience in using WordPress and Google Analytics, you also know how to use all-in-one marketing platforms like Hubspot or Salesforce.
• Outstanding communication skills. Comfortable presenting to a group of people or convincing teams of future campaign ideas.
• Creativity, motivation and a structured approach.

The Desire Company

WHO WE ARE

The Desire Company has built the world’s only community of experts who tell the truth about the products they actually use and trust in the form of video product reviews. Having just closed a Series A round of funding, we’re at an exciting stage in our evolution which will see us grow our team by over 200% by the end of 2023. If you’ve ever wondered what it would be like to work in a start-up during the exciting growth phase, imagine there’s an awesome team of passionate, smart, talented, and nice people, all working together to achieve ambitious goals and make a real difference in the world. Working remotely across 6 different states, we’re innovating every day, moving quickly and with purpose, to bring truth and integrity back to product reviews in a pretty innovative way. (If we do say so ourselves.)

At the heart of our company is our incredible community of experts – from Lady Gaga’s Dance Captain to Pink’s make-up artist, to Rihanna’s back-up dancer, to Jennifer Anniston’s Pilates teacher to Charlize Theron’s stylist to NFL Players, top chefs, artists, and more – who share their wisdom, experience and knowledge through honest product reviews, how-tos and classes. Beyond getting to work with some very cool people, what we’re doing matters. Working with professionals – not influencers – helping people get informed – not influenced and working with some of the world’s top brands and retailers to change the way people get the information they need to make good decisions about the products they’re buying. If that wasn’t enough, we’re committed to making The Desire Company a great place to work. A place where we value our employees and the important contributions each and every person makes to our success.

THE OPPORTUNITY

The Brand Partnerships Sales Executive is responsible for curating outside relationships with enterprise level brands through cold outreach, existing relationships, and brand connections. The vertical focus will be on health, wellness and fitness (along with other categories) so interest in those areas is a plus. Our ideal candidate is quota motivated, passionate, and excels as an individual contributor.

Responsibilities

• Build enterprise level partnerships with SMB brands
• Build and leverage key brand, shopper and digital relationships within our customers’ organizations to drive required results and exceed goals
• Utilize existing relationships with brands or retailers to expand The Desire Co book of business
• Assist in the development of the sales plan. Prepare forecasts and KPI reporting for team leaders for use in organizational planning, financial forecasting, budget setting and strategic planning.
• Land and expand: continue to build on the existing process and funnel for manual top-down outreach, onboarding, activation, and expansion
• Establish the inbound lead requirements needed to meet sales objectives and identify requirements that other teams will need in order to successfully create proper deliverables for strategic partners

Requirements

• 8-10 years experience in sales/business development, ideally for a media agency, content platform, or ad agency with experience in media relationships and selling into retailers or brands
• Ability to transition your own book of business and/or contacts and bring existing brand executive connections
• Proven industry track record of winning new business and building strategic partnerships with large, national customers
• Ability to articulate client strategies, using industry knowledge to expand business opportunities
• Previous success of prospecting, building a solid pipeline of opportunities, moving opportunities through the sales cycle, and presenting and discussing solutions with C-level and other decisions-makers

The Desire Company

WHO WE ARE

The Desire Company has built the world’s only community of experts who tell the truth about the products they actually use and trust in the form of video product reviews. Having just closed a Series A round of funding, we’re at an exciting stage in our evolution which will see us grow our team by over 200% by the end of 2023. If you’ve ever wondered what it would be like to work in a start-up during the exciting growth phase, imagine there’s an awesome team of passionate, smart, talented, and nice people, all working together to achieve ambitious goals and make a real difference in the world. Working remotely across 6 different states, we’re innovating every day, moving quickly and with purpose, to bring truth and integrity back to product reviews in a pretty innovative way. (If we do say so ourselves.)

At the heart of our company is our incredible community of experts – from Lady Gaga’s Dance Captain to Pink’s make-up artist, to Rihanna’s back-up dancer, to Jennifer Anniston’s Pilates teacher to Charlize Theron’s stylist to NFL Players, top chefs, artists, and more – who share their wisdom, experience and knowledge through honest product reviews, how-tos and classes. Beyond getting to work with some very cool people, what we’re doing matters. Working with professionals – not influencers – helping people get informed – not influenced and working with some of the world’s top brands and retailers to change the way people get the information they need to make good decisions about the products they’re buying. If that wasn’t enough, we’re committed to making The Desire Company a great place to work. A place where we value our employees and the important contributions each and every person makes to our success.

THE OPPORTUNITY

The Brand Partnerships Sales Executive is responsible for curating outside relationships with enterprise level brands through cold outreach, existing relationships, and brand connections. The vertical focus will be on health, wellness and fitness (along with other categories) so interest in those areas is a plus. Our ideal candidate is quota motivated, passionate, and excels as an individual contributor.

Responsibilities

• Build enterprise level partnerships with SMB brands
• Build and leverage key brand, shopper and digital relationships within our customers’ organizations to drive required results and exceed goals
• Utilize existing relationships with brands or retailers to expand The Desire Co book of business
• Assist in the development of the sales plan. Prepare forecasts and KPI reporting for team leaders for use in organizational planning, financial forecasting, budget setting and strategic planning.
• Land and expand: continue to build on the existing process and funnel for manual top-down outreach, onboarding, activation, and expansion
• Establish the inbound lead requirements needed to meet sales objectives and identify requirements that other teams will need in order to successfully create proper deliverables for strategic partners

Requirements

• 8-10 years experience in sales/business development, ideally for a media agency, content platform, or ad agency with experience in media relationships and selling into retailers or brands
• Ability to transition your own book of business and/or contacts and bring existing brand executive connections
• Proven industry track record of winning new business and building strategic partnerships with large, national customers
• Ability to articulate client strategies, using industry knowledge to expand business opportunities
• Previous success of prospecting, building a solid pipeline of opportunities, moving opportunities through the sales cycle, and presenting and discussing solutions with C-level and other decisions-makers

The Desire Company