Ad Campaign Casting Calls and Auditions

Reporting to and working closely with the Director of Development and Communications, the Individual Giving Manager leads the individual giving strategy at Mamatoto Village and works closely with the other members of the Development-Communications Team to engage individual funders in supporting the work of Mamatoto Village. Primary responsibilities include managing relationships with individual donors, planning and implementing all cultivation and stewardship activities, donor research, and reporting for individual giving. The ideal candidate has a clear grasp of all core components of development, with particularly strong experience in individual giving, including major gifts, stewardship, and annual giving campaigns (direct mail and digital).

ATTRIBUTES OF COMPETITIVE CANDIDATES

Competitive candidates will have at least 5 years of experience fundraising from individual donors and enjoy working on small teams whose members all wear many hats. They must be considerate listeners and believe everyone has an important story to tell. The ideal candidate will have strong problem-solving and troubleshooting skills and be eager to take the lead to achieve individual giving revenue goals. They must appreciate structure and systems and believe they make the work easier and better. They should be efficient when handling multiple priorities, take initiative, be organized, and be a team player. You must reside in the DC Area.

ESSENTIAL DUTIES AND RESPONSIBILITIES

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Other duties may need to be assigned to meet organizational needs.

Individual Giving Strategy 

• Collaborate with the Director of Development and Communications to establish, revise, and execute Mamatoto Village’s yearly development plans and aims for attaining donation targets from individual contributors.
• Uses data and metrics to help achieve fundraising goals, including identifying and developing a pipeline of major gift prospects.
• Works effectively with the development team, program staff, and volunteers to foster a culture of philanthropy across the organization.

Individual Giving Relationship Management 

• Develop, implement, and maintain Mamatoto’s Major Donor program, including supporting the Executive Director’s major donor relations and outreach.
• Research and design the moves management plans for all major donors and support the Executive Director in the execution of those plans. 
• Energetically and proactively cultivate and nurture relationships between Mamatoto’s donors and donor prospects, Board members, volunteers, and other key constituents – serving as the main point of contact for all mid-sized and major individual donors.
• Using DonorSearch and other available tools, conduct prospect research on individual donors to grow the organization’s mid and major donor communities. 
• Prepare meeting briefs for Mamatoto Village senior staff when meeting with donors, including agendas and other miscellaneous communication collateral.

Annual Appeals and Communications 

• Lead the design, creation (including copywriting), and project management of annual digital and mailed fundraising appeals, including analyzing campaign results and creating reports for future appeals.
• Work with the Communications Manager to develop creative and mission-focused fundraising messaging that effectively articulates the special role of Mamatoto Village in perinatal care and its impact on the community.
• Draw on donor communications best practices to originate content, review design, and work with the communications team to implement all donor communications and marketing, including monthly emails/newsletters, organizational brochures and one-pagers, and an annual Impact Report.
• Become a Mamatoto Village “expert” and excel in telling our story. Act as a spokesperson for the organization as needed to bring in funding and engage with donors and prospective supporters.

Event Fundraising  

• Lead the conceptualization and design of donor events, including goals, themes, and content (for cultivation-specific and fundraising-focused events).
• Serve as the lead coordinator of all event-related donation opportunities, such as ticket sales, sponsorship opportunities, and on-site fundraising options. 
• Work with the Development Associate to oversee the execution of all details, logistics, and data.

Development Operations and Revenue Tracking 

• Work with the Development Associate to ensure accurate and timely gift entry and stewardship, following Mamatoto’s stewardship plan.
• Be consistent and thorough in inputting individual giving donor data to Mamatoto’s CRM, including notes on meetings and scheduling next-step tasks.  
• Prepare individual giving related reports and materials for Mamatoto Village leadership team and/or Board of Directors as requested. 
• Work with the Development Associate to reconcile individual giving data in LGL with accounting reports. 

SKILLS AND REQUIREMENTS TO FOSTER SUCCESS 

• A Bachelor’s degree with at least 4 years of fundraising experience
• Strong familiarity with human rights, reproductive justice, and maternal and infant health content
• Expert knowledge of CRM best practices
• Demonstrated experience working on individual giving, email campaigns, annual funds, and/or related tasks
• Proven track record engaging a large portfolio of donors to understand their philanthropic motivations, deepen their relationship with the organization, solicit new gifts and renewals, and steward their contributions
• Superb verbal and written communication skills, with experience tailoring messages to suit intended audiences and compelling readers to act
• Excellent project management skills.
• Demonstrated ability to prioritize and plan work activities across multiple projects, use time efficiently, meet deadlines, follow instructions, and respond to management direction
• Ability to analyze and use data and metrics to shape goals, strategies, and tactics
• High level of skill with iOS and MS Office applications Word, Excel, and Outlook
• Strong research skills 
• Must be able to work with sensitive and protected information in a confidential manner
• Willingness to engage in continuous learning and training and receive constructive feedback
• Ability to work collaboratively and respectfully with co-workers and volunteers of all levels and with representatives of other organizations and institutions
• Exhibits compassion and empathy; works well with people from all ethnic, social, economic, and sexual orientation backgrounds
• Must have access to transportation to meet with donors, attend events, etc.

BENEFITS

Mamatoto Village offers an intentional benefits package.

• 14 days of PTO and 5 days of sick leave
• 11 Paid holidays
• 1-week of Radical Rest (last week of December)
• 100% paid parental leave for 12 weeks
• 403b Retirement plan
• Short-term disability
• HRA for Health and Dependent Care
• Company provided computer
• Family-supported work environment
• Hybrid work schedule after 90-days

Mamatoto Village

Center for Volunteer & Nonprofit Leadership (CVNL) is seeking a friendly, professional and passionate Development Director to join their team of diverse change-agents committed to building stronger communities in the North Bay and beyond. As a nonprofit organization management company, CVNL works to create healthy, equitable, and happy communities by building the skills and connections of leaders and volunteers. The Development Director will play a vital role in supporting this mission by developing and executing a comprehensive fundraising and development plan.

In close partnership with the CEO, the Development Director will be responsible for leading all aspects of CVNL’s development function which includes grants management, corporate partnerships, major gifts, and donor stewardship. The Director will also oversee Marketing & Communications and Events. The ideal candidate will be creative, strategic, and a skilled communicator who is passionate about engaging with donors and building relationships with key stakeholders.

Responsibilities

Development:

• Develop and implement a comprehensive development plan aligned with the organization’s strategic plan, vision and budget. To include grants, corporate giving, annual appeals, planned giving, and other sources of funding.
• Cultivate and steward relationships with donors, sponsors, and partners.
• Create and manage the annual budget and track progress against revenue goals.
• Support and supervise the Event Manager and Secret Santa Coordinators in the execution of all events.
• Coordinate Corporate Sponsorship recruitment and retention for all CVNL events, including three Heart Events, the Sonoma County Human Race, Secret Santa and 100MARIN.
• Manage the organization’s grant portfolio including prospect and subject matter research, proposal writing, and on time reporting. Draft and edit high quality, compelling LOI’s, and acknowledgement letters.
• Coordinate the development of grant requests by establishing and meeting timelines that outline tasks, assignments, and deadlines; facilitate timely communications with program leadership; collect grant submission materials from Programs and Finance.

Marketing & Communications Strategy, Vision

• Working with the Leadership Team, develop and implement an integrated strategic communications plan to advance CVNL’s brand identity; broaden awareness of its programs and priorities; and increase the visibility of its programs across key stakeholder audiences.
• Create marketing/public relations strategy that will allow CVNL’s leadership to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers.
• Work with leadership team and staff to recognize internal and external communications opportunities and solutions, to define and execute appropriate strategies to support them.
• Oversee staff for the creation of marketing collateral, including digital and print materials.
• Manage strategy and direction for social media, email marketing, and website content to engage and grow our audience.
• Support Constituent Relationship Management (CRM) systems that further engage all CVNL relationships, both internally and externally.

Events:

• Plan and execute a calendar of events, ensuring each event aligns with organizational goals and budget.
• Lead the team to coordinate logistics, secure sponsorships, and promote events effectively.
• Evaluate event success and provide post-event reports and analysis.

Team Leadership & Staff Development:

• Hire, train, and mentor a high-performing team, fostering a collaborative and goal-oriented work environment.
• Provide guidance and support to team members to help them achieve their individual and collective objectives.
• Provide leadership and guidance to directors and managers on brand marketing and communications.

Other

• Plan and lead Development Peer Learning Network meetings.
• Financial management, including maintaining a pipeline and tracking revenue year over year.
• Represent CVNL at community events.
• Become a subject matter expert and contributor for the CVNL’s business products, programs and services.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• 5+ years of proven track record of grant writing and fundraising success, particularly through securing foundation, government and other event and program sponsorships, corporate gifts, individual and major gift support through personal solicitation, successful campaign management, and engagement of community supporters.
• Proficiency in relevant software and tools (e.g., CRM, project management, marketing automation, event management platforms).
• Proven success in developing and executing comprehensive fundraising plans.
• Demonstrated experience in cultivating and securing major gifts and grants.
• Demonstrated ability to work with diverse constituents and stakeholders.
• Strong strategic planning and analytical skills.
• Strong interpersonal and communication skills, including the ability to build and nurture relationships with donors, board members, and staff.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Creative problem solver with the ability to think strategically about fundraising opportunities.
• Passion for the CVNL mission and commitment to diversity, equity, and inclusion.
• Spanish language proficiency a plus.
• Familiarity with North Bay communities a plus.
• Competent in leading or facilitating sessions on related topics a plus.

Physical & Travel Requirements:

• Ability to work occasional nights and weekends to support events/special projects.
• Able to travel throughout Marin and Bay Area.
• In addition to basic computer desk work, the employee is required to stand, walk, reach above shoulders, and climb or balance. The employee may occasionally lift and/or move up to 25 lbs.
• This is an onsite position in San Rafael office with minimal travel to Santa Rosa office.
• Reasonable accommodation can be made to enable individuals with differing abilities to perform the essential functions.

Benefits

• Vacation: 12 days in year 1, 15 days in year 2, 20 days in year 5.
• Sick: 12 Sick days per year
• Holidays: 12 days observed.
• Health Insurance with base plan 100% covered by employer.
• Vision and Dental Insurance.
• 403B Retirement Plans with 3.5% employer contribution after 12 months.
• Staff have regular opportunities to participate in professional development workshops and classes offered at CVNL

Compensation:

The budgeted starting salary that CVNL reasonably expects to pay for this position is $87000 to $120000. This takes into account the wide range of factors that are considered in making compensation decisions including but not limited to experience, skills, knowledge, abilities, education, licensure and certifications, analysis of internal equity, external market comparisons for similar positions in similar geographic locations and size. Offers are determined based on final candidate qualifications and experience.

Equal Employment Opportunity

CVNL is an equal opportunity employer and makes employment decisions on the basis of qualifications. The Agency policy prohibits unlawful discrimination in any employment decision based on pregnancy, childbirth or related medical conditions, race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, marital status, age, sexual orientation or any other basis protected by federal, state or local law or ordinance or regulation. Submission of your application is not an offer of employment or an employment contract.

Center for Volunteer & Nonprofit Leadership (CVNL)

EXECUTIVE CREATIVE DIRECTOR

at Optimist, Inc / Los Angeles

Optimist is a creative experience agency that bridges the gap between brand culture and human emotion. In a world that’s ever changing, we find innovative ways to move people through unexpected and unforgettable moments. From concept to execution, we blend creative, strategy, design, digital, content, innovation and production to make big ideas a reality all over the world.

Summary

As Executive Creative Director, you are the driving force behind all things creative and responsible for setting the creative tone internally, and with our client partners. The ideal candidate is a proven leader with a deep understanding of the current and emerging media, talent, and popular culture driven landscapes. You are a gifted storyteller, strong mentor and team-builder. Candidates should be strategic, conceptual thinkers who are willing to challenge the status quo, can ideate and execute effectively, and achieve client and partner goals while maintaining our standards of creative excellence, timeliness, and profitability.

The Executive Creative Director role will report to the Managing Director. The salary range for this position is $200,000 – $250,000.

Role Priorities

Creative Leadership: Set the vision, collaborate with account management and strategy teams, and drive the team toward innovative and impactful creative output. Partner with agency leadership to identify areas for creative growth. Be a visible, accountable, respected leader within the organization; lead by example and inspire a fearless culture of open communication, healthy debate and supportive teamwork.

Vision & Growth: Serve as a champion of the Creative teams who seeks opportunities to showcase Optimist work among current and prospective clients. Build bridges with decision-making client leadership; exemplify adept, executive presence and instill client belief in Optimist’s position as a vital business/creative/thought partner and ally in achieving their marketing objectives. Develop deep understanding of clients’ organizations (e.g., portfolio, engagement process, culture, stakeholders) and marketing objectives, and build strong executive-level relationships.

Excellence in Execution: Translate marketing objectives into creative tactics by producing strategic and creative solutions that bring brands to life and meet set goals. Hands on production and creative execution as needed across the client portfolio.

Additional Responsibilities

• Direct cross functional teams and collaborate to build tactical needs of campaigns, inclusive of design, interactive, content, influencer, partnership strategies and deliverables
• Ongoing innovation research to identify new partners, solves, and tactics that enhance and evolve creative output
• Collaborate with agency leadership, creative services, strategy, account, and production teams to meet deliverables
• Present dynamic, engaging, and clear plans internally and with clients
• Concept, develop, manage and inspire top-level creative strategy to produce exceptional visual experiences
• Mentor, manage, and build creative talent so that the company is continually attracting and retaining top-level talent

Qualifications

• Proven track record of creative execution and direction with 10+ years of experience, agency experience preferred
• Understanding and past professional experience in experiential event design and brand experience
• Ability to think creatively and strategically about brand identity and translate into physical experiences
• Ability to own a room, gifted storyteller
• Intimate knowledge of the creative process from brand development and campaign to content and physical execution
• Proven ability to lead and mentor teams in a fast paced, deadline driven environment
• Confident leadership, communication, and organizational skills – including client and partner interaction
• Passionate about current trends, design, culture and technology

Who We Are

Optimist is an award-winning global collective of creatives, strategists, artists and entrepreneurs who move people, brands and culture forward to create impact. Our independent agency believes in making the impossible possible; and we’re positive that optimism is the lifeblood of possibility. At our core, we celebrate diversity by allowing our distinct viewpoints to shape a shared vision. We’re looking for people to join our team who share our commitment to challenging convention and making an impact. Interested candidates may submit a resume, portfolio and cover letter to [email protected].

Optimist Inc.

Quill.com makes the job of ordering supplies easier and more rewarding. While delivering everything from paper, ink, and toner to cleaning supplies and technology. Quill showcases exceptional customer service. Quill had proven to be a trusted partner of Staples since being acquired in 1998.

What you’ll be doing:

• Develop media plans for brand marketing and marketing partnership efforts that meet marketing objectives, target audience, and budget.
• Negotiate media rates and contracts with vendors and media outlets, while ensuring that they follow the budget and goals.
• Analyze media data and provide recommendations for media optimization and future campaigns.
• Work with creative team to develop engaging and effective advertising content.
• Monitor campaign performance and make necessary adjustments to ensure campaign success.
• Provide regular updates on campaign performance, including media spend, impressions, and other relevant metrics.
• Manage relationships with media vendors and outlets, staying up to date on the latest media trends and technologies.
• Maintain accurate records of media placements, contracts, and performance metrics.
• Stay up to date with industry developments and apply best practices to our media buying strategies.
• Collaborate with strategic partners to realized shared strategic marketing plans that contribute to mutual growth in alignment with Quill’s business initiatives.
• Drive cross functional teams to execute based on partnership plans and go-to-market strategies.

What you bring to the table:

• Self-starter with strong organizational skills who can work independently and collaboratively on multiple projects in a fast-paced environment.
• High attention to detail with excellent organizational and project management skills with the ability to prioritize tasks.
• Solid time management skills with the ability to prioritize tasks.
• Strong problem solver who knows how to ask the right questions, build hypotheses and prove or disprove with data insights.
• Very strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.
• Strong written & verbal communication skills.
• Ability to adjust easily to the constantly evolving needs of a company in growth mode.
• Ability to thrive on giving and receiving constructive feedback in service of doing great work.
• Genuine passion for media buying and innovation in your area of expertise.

Qualifications :

What’s needed- Basic Qualifications:

• 5+ years of programmatic media experience, preferably in CTV/Display/Video and some exposure to Linar/Native/Audio/OOH.
• Strong experience in Amazon DSP plus a variety of additional DSPs (TTD & DV360 preferred), and Ad Servers.
• B2B partner marketing experience required.
• Deep experience in marketing and ad technology.
• Experience with ad platforms like Google Ads, Facebook, LinkedIn, and more.
• Experience in data analysis and visualization (Data Studio, Tableau, etc.).
• Ability to use Adobe Analytics and Google Analytics to track success of campaigns and efforts and make recommendations based on quantitative analysis.
• Proficient with critical metrics (CPC, CPL, CPA, LT, etc.) and attribution.
• Ability to review and analyze contracts and familiarity with standard marketing partnership deal structures.

What’s needed- Preferred Qualifications:

• Bachelor’s degree or equivalent work experience in marketing, advertising, communications.
• Salesforce experience.
• Experience with Jira.

We Offer:

• Hybrid work schedule: 3 days onsite and 2 days per week remote
• Inclusive culture with associate-led Business Resource Group.
• Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits

Quill

OVERVIEW

At Trade School, we believe content is a powerful tool to solve modern business problems through innovation and modern connections. We are an integrated content agency, creating smarter conversations between brands and people with beautifully crafted content.

Our Program Management team is laser-focused on flawless and on-time delivery thanks to a sharp set of operational skills as well as true care and empathy for our internal teams. An Associate Program Director at Trade School is a leader who drives the work forward, facilitates team communication and maintains meticulous care of project budgets. And when there’s confusion, they see a path through the fog and can define a pathway to success.

RESPONSIBILITIES

• Write client and agency processes, then ensure those processes are communicated clearly and adopted by our teams
• Independently manage complex projects from start to finish, while collaborating with key partners like Account Management, Production and Resource Management
• Train and support junior project management staff and delegate tasks among PMs and hybrid support staff
• Begin taking an overarching operational view of multiple projects within a client, seeking efficiencies in staffing, documentation, ways of working, etc.
• Build, document, communicate and maintain complex project timelines, and adjust when needed
• Define scope (hours, team, etc.) of project at outset, then monitor progress carefully over course of project to ensure on-time delivery as well as financial health
• At project outset, partner with Account and Resource Management partners to define the project approach including timeline, staffing, and budget
• Monitor and track risks across all factors (team, finances, timeline, etc) and escalate to internal and external stakeholders as needed – while recommending ways to mitigate those risks
• Facilitate cross-functional communication to ensure subject matter experts and senior leadership are brought in at the right strategic moments
• Manages projects in all agency tools including our project management tool as well as Slack and G-Suite

DESIRED REQUIREMENTS

• 7+ years of project management experience, specifically in advertising or marketing and ideally live-action campaign production
• Comfort working independently as a self-starter but also leading project teams
• Comfort presenting to and engaging with senior stakeholders both internally and client-side
• Ability to think critically and find creative solutions to project challenges, rather than just executing pre-defined timelines

Trade School

Calling all intrapreneurs! This is a unique opportunity for an innovative marketer that thrives in an atmosphere of agility and collaboration, with the passion for expanding a growth division, within an already established company. Introducing EdAssist by Bright Horizons. We partner with employee-centric organizations to offer education benefits that drive powerful recruitment, retention, and talent development results. The EdAssist Demand Generation Marketing Director will be responsible for developing and overseeing data-driven omni-channel marketing campaigns to clients and their employees that result in new customers and increased participation rates.

What you will do:

• Manage a team of Marketers that are accountable for driving participation and growth with our existing clients
• Audit and assess current state with client data and provide recommendations for how data can fuel personalized, targeted campaigns to our clients and learners
• Work cross-functionally with marketing automation team, IT, and data teams to identify new processes for EdAssist data consumption and usage
• Identify “next best action” for online learners and develop ongoing nurture tactics to achieve EdAssist’s participation goals.
• Promote new product, service and platform features using lead nurturing tactics.
• Discover new marketing opportunities, channels and touchpoints by performing market analysis.
• Analyze and measure the effectiveness of existing B2B and B2E campaigns.
• Improve KPIs on key campaigns through testing, learning and optimization.
• Identify and create buying personas and contribute to the content development for target consumers.
• Continuously develop new strategies to increase touchpoints within a customer’s journey in order to optimize conversion rates and key KPIs.
• Partner with Sales to meet forecast goals for EdAssist and develop marketing strategies to fuel growth in all stages of the buying funnel with tactics that include, but are not limited to webinars, case studies, email campaigns, testimonials, etc.
• Work with Product team to incorporate consistent product and platform positioning in prospect and customer campaigns.
• Dive into customer and campaign data to understand audience behavior and marketing performance.
• Create a toolkit of best practice campaigns to offer prospective clients to reach their employees.
• Work with agency and internal creative team to develop new assets and campaigns.
• Partner cross functionally to identify up/cross sell campaigns to increase Bright Horizon’s services (e.g. Family Solutions. Back up Care, College Coach and EdAssist)
• Translate performance of demand generation campaigns to leadership.

What you bring:

• Bachelor’s Degree – Relevant Experience accepted in lieu of degree.
• 10+ years of related experience

Additional Job Requirements:

• Deep understanding of data and database management
• Strong analytics capabilities specific to campaign measurement
• CRM knowledge and full funnel lead management
• Well versed with Martech platforms, specifically SFMC and Pardot
• Marketing channel best practices
• Experience in creating campaign assets including webinars, emails, and campaign testimonials
• Lead scoring, weighting and attribution is a plus

Bright Horizons

About Paysafe

Paysafe (NYSE: PSFE) (PSFE.WS) is a leading payments platform with an extensive track record of serving merchants and consumers in the global entertainment sectors. Its core purpose is to enable businesses and consumers to connect and transact seamlessly through industry-leading capabilities in payment processing, digital wallet, and online cash solutions. With over 20 years of online payment experience, an annualized transactional volume of over $130 billion in 2022, and approximately 3,300 employees located in 12+ countries, Paysafe connects businesses and consumers across 100 payment types in over 40 currencies around the world. Delivered through an integrated platform, Paysafe solutions are geared toward mobile-initiated transactions, real-time analytics and the convergence between brick-and-mortar and online payments. Further information is available at www.paysafe.com

Are you ready to make an impact? Join our team that is inspired by a unified vision and propelled by passion.

Position Overview

The Demand Generation Manager role will play a pivotal role within the Global Marketing team and will be at the forefront of propelling growth through innovative strategies in demand generation. Campaign goals will aim at enhancing brand visibility, driving customer engagement, fostering lead generation, and increasing sales pipeline. We are seeking an analytical thinker with a profound grasp of the payments landscape, capable of orchestrating successful product and service launches, along with the development and management of multi-channel marketing campaigns. If you have a passion for data-driven marketing and a record in delivering tangible outcomes, we encourage you to apply and contribute to our ongoing success. This role is based in Jacksonville, Florida and offers a hybrid working environment.

What will be your major responsibilities?

• Create and manage targeted and localized multi-channel campaigns to generate high-quality leads, ensuring consistent brand messaging and engagement as well as alignment with business objectives, target audience needs, and market trends.
• Analyze customer behavior, and competitive landscape to identify opportunities for demand generation optimization.
• Oversee the creation of high-quality industry specific marketing content, such as whitepapers, case studies, videos, and blog posts, to drive thought leadership and engage target audiences.
• Work closely with content creators to develop compelling and relevant content for different stages of the buyer’s journey.
• Collaborate with cross-functional teams including marketing, sales, and product to align demand generation efforts with overall business goals.
• Develop and maintain lead nurturing workflows to move leads through the funnel and facilitate their progression to sales-ready status.
• Implement A/B testing and data-driven approaches to continuously improve campaign performance and conversion rates.
• Collaborate with the sales team to ensure seamless lead handoff and alignment on lead scoring and qualification criteria.
• Monitor and manage the demand generation budget effectively, allocating resources to high-impact initiatives.
• Stay updated with the latest marketing trends, technologies, and best practices to innovate demand generation strategies.
• Provide regular reports and insights on demand generation KPIs and contribute to overall marketing performance analysis.

Is this you?

• Bachelor’s degree in marketing, business, or a related field; MBA is a plus
• Experience in Payments and/or technology marketing is required
• Experience in these industries will be considered a plus: Travel, Retail, eCommerce, Hospitality, Financial Services, iGaming, Games, Web3, FX, and Crypto
• Proven experience (8 to 10 years) in demand generation, B2B marketing, or related roles
• Strong understanding of marketing automation platforms and CRM systems
• Proficiency in data analysis and using insights to drive marketing strategies
• Excellent project management skills with the ability to manage multiple campaigns simultaneously
• Creative thinker with the ability to develop innovative and effective demand generation strategies
• Excellent written and verbal communication skills, with the ability to craft compelling messaging for various audiences
• Fluent English skills (written & spoken); any other fluent language will be considered a plus

Our culture values humility, high trust & autonomy, a desire for excellence and meeting commitments, strong team cohesion, a sense of urgency, a desire to learn, pragmatically pushing boundaries, and accomplishing goals that have a direct business impact.

Equal Employment Opportunity

We provide equal employment opportunities to all employees, and applicants for employment, and prohibits discrimination of any type with regard to ethnicity, religion, age, sex, national origin, disability status, sexual orientation, gender identity or expression, or any other protected characteristics. This policy applies to all terms and conditions of recruitment and employment. If you need any reasonable adjustments, please let us know. We will be happy to help and look forward to hearing from you.

Paysafe

Initiative is different to other media agencies.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Position Overview

As Manager, Media Planning / Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan.

With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.

You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals.

In this role, you are responsible for the preparation of the communications/ media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals.

Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart and are responsible for ensuring any changes made to the approach are reflected in the plan and documented to ensure financial compliance and accountable standards are achieved.

With more than 4 years in a Communications Design role, you are versed in the media planning design process/workflow, media fundamentals across all channels, tools and techniques.

You are able to share your thoughts clearly and succinctly in both written and presentation form—you will be expected to know how to use Powerpoint or Keynote Presentation Desktop applications to develop client ready, accurate and error free presentations

Responsibilities

Client

• Responsible for the creation of accurate substantiated and detailed media plans and media planning scenarios
• Responsible for the timely, accurate delivery of day to day requests from the team along with disciplined and organized call-reports and timely follow-throughs
• Responsible for organizing and developing client-facing category, culture and competitive tracking documents

Internal

• Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
• Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
• Seek opportunities to extend beyond paid through the integration (and quantification) of owned, earned and shared media channels
• Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
• Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
• Responsible for timely, accurate delivery of day to day requests from the client and internal team
• Oversight of brand media plans, financials, ATBs and billing documentation internally and for the client; able to know and speak to the plan inside and out
• Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
• Takes the challenge at hand (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals
• Digests the client’s goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings
• Manage, train & mentor junior members of the team – Associate(s), Comms Designer(s)

Prioritization:

• 30% Client
• 60% Internal
• 10% Commercial

Key Performance Indicators (KPI’s):

Client

• Contribute key media inputs for best in class communications planning solutions that propel the communications idea
• Able to effectively lead the management of the client’s communications budget to successful outcomes
• Accurately and effectively manage client’s day to day communications design product requirements

Internal

• Able to successfully manage Communications Design planning outputs from team
• Key contributor to RFP process, including briefing and partner selection together with Partnership colleagues (may oversee this on smaller briefs / accounts)
• Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP

Commercial

• Contributor to SBU revenue growth via communications design (client base)
• Contributor to organic revenue growth from communications design scope (client base)

Desired Skills and Experience

• 4+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
• Media planning skills must be sufficient and able to be taught to junior team members
• Category or audience experience as relevant per assignment
• 1+ years of experience in managing or developing staff
• Ability to delegate, develop and oversee direct reports
• Strong time-management and organizational skills
• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

_____________________________________________________________________________________________

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].

IPG Mediabrands

Planet Technology is seeking a Senior Demand Generation Campaign Manager to join one of our cybersecurity technology clients.

Location: Hybrid. 2 days/week onsite in Boston, MA

As Senior Demand Generation Campaign Manager, you will join their growing marketing team. The ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings.

Responsibilities:

• Campaign strategy and planning: Collaborate with key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.
• Develop and execute end-to-end marketing campaigns: Plan, create, and implement integrated marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.
• Content creation and coordination: Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.
• Continuous improvement in targeting & conversion: Continuously improve top-of-funnel targeting to increase funnel conversions through closed-won. Continuously learn where to best meet target personas/ICPs where they live, then optimize based on the updated information.
• Lead generation and nurturing: Implement lead generation strategies to capture and nurture leads throughout the buyer’s journey, using marketing automation tools and CRM systems. Work with web team to continuously analyze lead gen analytics from website, making recommendations on improvements to increase conversions.
• Analytics and reporting: Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend rapid optimizations for current and future campaigns.
• Budget management: Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.
• Collaborative teamwork: Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.

Requirements:

• Bachelor’s degree in marketing, business administration, or a related field.
• 5+ years of experience in B2B marketing campaign development and management, in the cybersecurity space
• Experience marketing to cybersecurity professionals
• Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar)
• Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar)
• Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results.
• Ability to think strategically, develop campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes.
• Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance.
• Ability to create compelling campaign content and collaborate effectively with cross-functional teams.
• Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively.
• Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members.

Planet Technology

B2B EdTech SaaS

US Remote (Eastern Time Zone)

$90-98k + Extensive Benefits

The company

Zeren are excited to be partnering with the world’s most inspiring learning platform for people and organisations. The company have grown to a team of over 50 people and have built an online marketplace curated from 200+ of the best learning providers globally. So far, they’ve supported thousands of employees from fast growing tech scale-ups and progressive businesses like HelloFresh, GoCardless, King and Freetrade to power their learning culture and they’re only just getting started on their mission to help unlock everyone’s full potential.

Your responsibilities:

• Define and establish the global paid media demand generation strategy

• Lead on performance marketing campaigns (PPC, paid social and programmatic) to generate leads and help their conversion through the funnel with retargeting

• Be the in-house expert on content repurposing and distribution to make sure that we have multiple touch points with our target audience, while increasing the ROI of each piece of content created

• Taking ownership of media budgeting, performance forecasting, measurement and reporting

• Analyzing the performance of digital demand generation campaigns across all digital channels and offering strategic and tactical growth optimization guidance to meet pipeline targets

• Managing relationships with third-party agencies and determining the best partners to support demand generation efforts

• Advising go-to-market teams on the most effective creative strategies, formats, and customer journeys to develop top-tier lead and nurture campaigns

• Working closely with the rest of the team to define tactics to generate leads for various campaign types, including webinars, events, whitepapers, gated content, and case studies

• Leveraging audience insights by persona, title, segment, region, and channel to enhance cost efficiencies in terms of lead, MQL, SQL, and customer acquisition

• Bringing a strong commercial acumen and a proven track record in Account-Based Marketing to the table

What will make you a great fit

• 3+ years of experience in leading demand generation initiatives

• Expertise in content distribution through both paid and non-paid channels, with a primary focus on MQL and SQL generation

• Expertise in planning integrated funnel demand generation campaigns spanning across multiple channels (paid digital, organic, community etc) and formats (video content, whitepapers, case studies, webinars, events, research, sales enablement and others)

• Track record of successfully working in cross-functional teams, namely sales, product and customer success

• Excellent communication and influencing skills

• Experience testing hypothesis quickly to learn and advance our overall marketing strategy

• Commercial mindset and ability to establish the right processes and frameworks when working with the sales teams

• Experience working with and maximising B2B martech tools including Hubspot and Outreach

• Have prior experience in the B2B SaaS industry, with a preference for experience working in SaaS

What’s in it for you

• Healthcare plan – provided by United

• 401 (k) plan

• Learning and Development – $1,000 learning budget each year + unlimited learning leave to drive your own development

• Flexible working hours

• Distributed working – $500 WFH allowance

• The latest technology to enable you to be as effective as possible

• 25 Holiday Days + your local bank holidays

• Your birthday off

• 1 ‘life event’ day off per year

• Seasonal Hours – 2-hour lunch breaks on Tues & Thurs in Winter, finish at 2pm on Fridays in Summer

• Mental Healthcare – Unlimited qualified therapy-based support

ZEREN