Initiative is different to other media agencies.
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Amazon, Merck, LEGO, and T-Mobile.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Position Overview
As Manager, Media Planning / Communications Design, you are responsible for managing the production and application of accurate and insightful consumer, cultural relevant, media and market intelligence to contribute to an impactful communications/media plan.
With direction from your Associate Director or Director, you take the strategic design imperatives (Strategy On A Page: SOAP) and communications idea and deploy a variety of data and intelligence to identify and prioritize the best communications channels.
You are able to plot the course of action your team of Communications Designers needs to take, to address the challenge (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals.
In this role, you are responsible for the preparation of the communications/ media plan flowchart via MediaTools or Lumina and ensuring the communications plan is built on solid, data rich fundamentals.
Working with partnerships, media publishers/ distributors/ suppliers, and your communications design team, you ensure the accuracy of the inputs required for the development of the media plan flowchart and are responsible for ensuring any changes made to the approach are reflected in the plan and documented to ensure financial compliance and accountable standards are achieved.
With more than 4 years in a Communications Design role, you are versed in the media planning design process/workflow, media fundamentals across all channels, tools and techniques.
You are able to share your thoughts clearly and succinctly in both written and presentation form—you will be expected to know how to use Powerpoint or Keynote Presentation Desktop applications to develop client ready, accurate and error free presentations
Responsibilities
Client
- Responsible for the creation of accurate substantiated and detailed media plans and media planning scenarios
- Responsible for the timely, accurate delivery of day to day requests from the team along with disciplined and organized call-reports and timely follow-throughs
- Responsible for organizing and developing client-facing category, culture and competitive tracking documents
Internal
- Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
- Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
- Seek opportunities to extend beyond paid through the integration (and quantification) of owned, earned and shared media channels
- Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
- Responsible for timely, accurate delivery of day to day requests from the client and internal team
- Oversight of brand media plans, financials, ATBs and billing documentation internally and for the client; able to know and speak to the plan inside and out
- Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
- Takes the challenge at hand (tasks, approaches, tools, and timelines) and ensure best practice, innovative thinking is applied to the communications design fundamentals
- Digests the client’s goals/target and leads compiling planning inputs – competitive reporting, syndicated audience research, landscape trends, campaign learnings
- Manage, train & mentor junior members of the team – Associate(s), Comms Designer(s)
Prioritization:
- 30% Client
- 60% Internal
- 10% Commercial
Key Performance Indicators (KPI’s):
Client
- Contribute key media inputs for best in class communications planning solutions that propel the communications idea
- Able to effectively lead the management of the client’s communications budget to successful outcomes
- Accurately and effectively manage client’s day to day communications design product requirements
Internal
- Able to successfully manage Communications Design planning outputs from team
- Key contributor to RFP process, including briefing and partner selection together with Partnership colleagues (may oversee this on smaller briefs / accounts)
- Able to deploy tools and techniques to deliver best in class communications planning outcomes across OESP
Commercial
- Contributor to SBU revenue growth via communications design (client base)
- Contributor to organic revenue growth from communications design scope (client base)
Desired Skills and Experience
- 4+ years in integrated planning role in media, publisher / vendor, or communications discipline (digital, content)
- Media planning skills must be sufficient and able to be taught to junior team members
- Category or audience experience as relevant per assignment
- 1+ years of experience in managing or developing staff
- Ability to delegate, develop and oversee direct reports
- Strong time-management and organizational skills
- Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
_____________________________________________________________________________________________
We See You
We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..
When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is $xxx to $xxx. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Initiative, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Initiative, please email [email protected].
IPG Mediabrands
Related jobs:
Film Production Crew Members
Job Description
A feature film production is seeking skilled crew members to join an upcoming project filming in San Diego. This opportunity is ideal for experienced film professionals looking to collaborate on a feature-length production. The project is currently building its core crew across several departments, offering a chance to contribute to the filmmaking process from pre-production through principal photography.
Job Responsibilities
-
Assist with daily production tasks within your assigned department
-
Collaborate with the director, producers, and department heads to execute production goals
-
Support on-set operations including equipment setup, wardrobe, makeup, props, and camera preparation
-
Maintain professional communication and workflow with the production team
-
Ensure efficiency and organization during filming and production preparation
Requirements
-
Experience in film production or a specialized crew department
-
Positions available include assistant director roles, camera assistants, makeup, hair, costume design, set decoration, production design, grips, sound crew, prop department, and wardrobe team
-
Ability to work collaboratively in a fast-paced film set environment
-
Strong organizational and communication skills
-
Must be able to work in San Diego
Compensation
-
Opportunity to work on a feature film production
-
Professional networking and film production experience
-
Collaborative experience with an independent film team
Job Description
A production team is seeking men to portray dock workers in an upcoming filmed scene requiring basic stunt performance. This opportunity is open to individuals who have some stunt experience and are comfortable performing physical action sequences on camera.
Selected talent will help bring realism and energy to a dockside scene by performing choreographed movements under the guidance of the stunt coordinator and production team. Performers should be physically capable, attentive to safety instructions, and able to follow direction throughout the filming process.
Job Responsibilities
-
Portray dock workers in an action-based scene
-
Perform basic stunt movements under the supervision of the stunt coordinator
-
Follow choreography and direction from the production team
-
Maintain awareness of safety procedures during stunt sequences
-
Work collaboratively with other cast members and crew on set
Requirements
-
Male talent with some stunt experience
-
Physically capable of performing action or stunt-related movements
-
Comfortable performing on camera in a fast-paced production environment
-
Ability to follow safety instructions and choreography
-
Reliable, professional, and punctual for the production schedule
Compensation
-
$400 for approximately 6 hours of work
-
Opportunity to perform in a professionally produced scene with stunt coordination
-
On-set experience working with a professional film production crew
Job Description
An independent film production is seeking experienced crew members to join the team for an upcoming project. The production explores themes of love, loss, betrayal, and restoration, and aims to bring together a passionate team of creatives dedicated to high-quality storytelling.
The team is currently looking to fill several key crew positions across multiple departments. This is a great opportunity for film professionals who want to collaborate on a meaningful production and contribute their skills to an engaging independent project.
Job Responsibilities
-
Assist in the production of the film in your assigned crew role
-
Collaborate closely with the director, producers, and other crew members
-
Support on-set operations including camera, lighting, production, and continuity
-
Ensure tasks are completed efficiently and professionally during filming
-
Maintain clear communication and teamwork throughout the production
Requirements
-
Prior film or television production experience preferred
-
Ability to work collaboratively in a fast-paced production environment
-
Strong organizational and communication skills
-
Professional attitude and reliability on set
-
Relevant experience depending on the specific crew position
Open Crew Positions
-
Production Assistants (PA)
-
Gaffer
-
Makeup Artist
-
Script Supervisor
-
Director of Photography (DP)
-
Assistant Director (AD)
-
Additional crew roles may also be considered
Compensation
-
Compensation details will be discussed with selected crew members
-
Opportunity to gain experience on an independent film production
-
Networking and collaboration opportunities within the film industry
Job Description
A Los Angeles City College (LACC) student production is seeking volunteer crew members for an upcoming short film project filming in the Los Angeles area. The production is scheduled for a 1–2 day shoot on March 21–22, with locations expected around Los Angeles and Whittier.
The film follows an informant who delivers a final data drop to clear her name, only to realize she has given it to an impostor. Forced to partner with the real agent, she must race to recover the stolen drive before losing her only chance at freedom.
This opportunity is ideal for filmmakers looking to gain on-set experience, collaborate with other creatives, and add a project to their reel. Participants will receive copy, credit, and meals.
Job Responsibilities
-
Assist in production roles depending on assigned crew position
-
Collaborate with the director and production team during filming
-
Support filming logistics and on-set operations
-
Help maintain production continuity and organization
-
Contribute creatively and technically to the project
Open Crew Positions
-
Producer / Assistant Director (AD)
-
Casting Director
-
Cinematographer
-
Script Supervisor
-
Costume Designer
-
Key Grip / Gaffer
-
Boom Operator
-
Additional production or post-production roles may also be considered
Requirements
-
Interest in film production and collaborative projects
-
Ability to work on set during the scheduled shoot dates
-
Relevant experience for the selected role is preferred but not required
-
Resume or portfolio recommended for submission
Compensation
-
Volunteer position
-
Copy, credit, and meals provided
-
Opportunity to gain experience and build a professional portfolio
Job Description
A production team is seeking experienced hair and makeup artists (HMU) and a wardrobe stylist for an upcoming shoot in Miami, Florida. The project requires professionals who can create polished, professional looks suitable for a business corporate setting.
The selected team members will collaborate with the production and talent teams to ensure all on-camera participants are styled appropriately in corporate attire and camera-ready throughout filming.
Job Responsibilities
-
Provide professional hair and makeup services for on-camera talent
-
Style talent with business and corporate wardrobe looks
-
Ensure talent appears polished and camera-ready throughout the shoot
-
Collaborate with the production team and director to match the visual style of the project
-
Perform touch-ups and wardrobe adjustments during filming as needed
-
Maintain organization of styling tools, makeup kits, and wardrobe items
Requirements
-
Experience as a hair and makeup artist or wardrobe stylist for film, television, or commercial shoots
-
Ability to create professional corporate styling looks
-
Strong attention to detail and ability to work efficiently on set
-
Professional attitude and ability to collaborate with production teams
-
Reliable and able to work on location in Miami
Compensation
-
Paid opportunity
-
Non-union project
-
Opportunity to collaborate with a professional production team
Job Description
A production team is seeking a skilled seamstress to assist with wardrobe preparation and garment adjustments for an upcoming fashion-related project in Orlando, Florida. This opportunity is ideal for experienced professionals who are comfortable working in a fast-paced production environment and can deliver high-quality sewing and alterations for wardrobe pieces used during filming or photography.
The selected seamstress will work closely with the styling and wardrobe team to ensure garments fit properly and are production-ready. This is a paid opportunity for individuals with strong technical sewing skills and attention to detail.
Job Responsibilities
-
Perform clothing alterations and garment adjustments as needed for production
-
Assist the wardrobe team with garment preparation and maintenance
-
Ensure costumes and wardrobe pieces are properly fitted and camera-ready
-
Conduct quick repairs or adjustments during production if necessary
-
Maintain organization of wardrobe items and sewing supplies
-
Collaborate with stylists and production staff to meet wardrobe requirements
Requirements
-
Proven experience as a seamstress, tailor, or wardrobe assistant
-
Strong sewing, alteration, and garment repair skills
-
Ability to work efficiently under time constraints
-
Attention to detail and quality craftsmanship
-
Ability to follow wardrobe and styling instructions from the production team
-
Professional attitude and ability to collaborate on set
Compensation
-
Paid opportunity (rate disclosed upon selection)
-
Opportunity to work with a professional fashion or production team
-
Potential for future collaborations on similar projects
Job Description
A film student from the City College of New York (CCNY) is seeking crew members to assist with a thesis film production. The project will be filmed in New York City and offers an opportunity for aspiring film professionals to gain hands-on experience working on a student production. The team is looking to fill several key production and technical roles to support filming.
Job Responsibilities
-
Collaborate with the production team during the filming of a student thesis project.
-
Perform duties related to your specific role within the film crew.
-
Support production operations on set to ensure smooth filming.
-
Assist with equipment setup, filming coordination, and production logistics.
-
Work collaboratively with other crew members during the production process.
Available Positions
-
Director of Photography (DP)
-
Script Supervisor
-
Assistant Director (AD)
-
Sound Operator
-
Boom Operator
-
Grip
-
Gaffer
-
Best Boy
-
Production Assistant (PA)
Requirements
-
Interest or experience in film production or related roles.
-
Ability to work collaboratively in a production environment.
-
Strong communication and teamwork skills.
-
Reliability and willingness to support various production needs on set.
-
Availability to participate in the film production schedule.
Compensation
-
Unpaid opportunity.
-
Meals provided during production.
-
On-screen credit for participation in the thesis film.
-
Opportunity to gain hands-on experience working on a student film project.
Job Description
A production team is seeking experienced and motivated crew members for an upcoming festival-level short film. The project will be filmed in Los Angeles and aims to deliver a high-quality production suitable for film festival submissions. The team is currently looking to fill several key production and technical roles to support the filmmaking process and ensure a smooth production.
This opportunity is ideal for crew professionals who want to contribute to a collaborative film project while gaining experience and credit on a festival-focused short film.
Job Responsibilities
-
Assist with on-set production tasks depending on assigned role
-
Collaborate with the director, producers, and department heads during filming
-
Maintain organization and efficiency during production
-
Support the crew and production team to ensure a smooth filming process
Requirements
-
Script Supervisor – Responsible for tracking script continuity, dialogue accuracy, and scene details during filming
-
Second Assistant Camera (2nd AC) – Assist the camera department with equipment management, slating, and maintaining camera workflow
-
Key Grip – Support lighting and rigging setups and assist the cinematography team with camera support systems
-
G&E Swing – Provide flexible support across the Grip and Electric departments during production
-
Art Production Assistant (Art PA) – Assist the art department with set preparation, props, and visual elements
-
Production Assistant (PA) – Support the production team with general on-set tasks and coordination
-
Prior film production experience is preferred for crew roles
-
Ability to work collaboratively in a fast-paced production environment
Compensation
-
$250 per day
-
Production credit
-
Copy of the film
-
Meals provided during filming
Job Description
An event team is seeking energetic and professional Registration Staff and Brand Ambassadors to support a Ride & Drive activation at the New York International Auto Show. This high-traffic automotive event requires team members who are confident engaging with guests and maintaining an organized event environment.
Selected candidates will assist with guest registration, event coordination, and participant support while helping manage the flow of attendees participating in the Ride & Drive experience. This role is ideal for outgoing individuals who enjoy working in fast-paced live event environments.
Job Responsibilities
-
Promote and support the Ride & Drive activation at the event
-
Register guests using iPads and assist with waiver management
-
Provide ride orientation and basic instructions to participants
-
Escort guests to vehicles and assist with event flow
-
Open vehicle doors and assist guests during entry and exit
-
Ensure all passengers are properly seated and wearing seat belts
-
Maintain organization of staging areas and guest flow
-
Assist with event setup and breakdown when required
Requirements
-
Must be local to New York
-
Outgoing and professional personality
-
Comfortable interacting with large numbers of guests
-
Tech-comfortable and able to use tablets or iPads for registration
-
Ability to work in a fast-paced event environment
-
Reliable and punctual
-
Priority given to candidates available for all event days
Compensation Details
-
$250 per day
-
Payment issued 2–3 weeks after invoice submission
-
No travel provided; local hires only
-
Approximately 9-hour shifts per day
-
Includes one 45-minute break and one 30-minute break
Crew Members for Ambitious Proof-of-Concept Short Film
Job Description
An ambitious proof-of-concept short film is seeking passionate local crew members in the Pittsburgh area for a March 30–April 3 production. This visually bold project blends satire, dark comedy, and high-energy storytelling, following a chaotic awards show spiral that erupts into a neon-soaked laser-tag showdown. The production team is backed by grant funding, secured locations, and an experienced creative crew. This is a strong opportunity for emerging film professionals to gain IMDb credit, build connections, and collaborate on a festival-bound indie project.
Job Responsibilities
-
Support production in your designated crew role
-
Collaborate with department heads to execute creative vision
-
Maintain professionalism on set during multi-day shoot
-
Assist with setup, breakdown, and production needs
-
Contribute to a fast-paced, team-driven filmmaking environment
Requirements
-
Local to Pittsburgh or surrounding area
-
Available March 30 – April 3
-
Open crew positions include:
-
Art Department Assistants
-
Onsite Editor
-
Camera Assistants
-
Makeup Artist (non-SFX)
-
Sound Recordist
-
-
Passion for independent film production
-
Team-oriented and reliable
Compensation
-
IMDb credit
-
Meals provided on set
-
Networking opportunities with rising creatives
-
Experience on a grant-supported indie film
Job Description
Power 104.9 WSTV and 100.9 Tha Blaze are expanding their team and hiring for multiple positions. The stations are seeking motivated media professionals ready to contribute to on-air broadcasting, live event coverage, and field promotions.
This is an opportunity to join an active radio team and work in fast-paced broadcast and promotional environments.
Now Hiring
-
Radio Personalities
-
Cameraman
-
Field Promoters
Job Responsibilities
Radio Personalities
-
Host or co-host live radio segments
-
Engage listeners with dynamic on-air presence
-
Participate in station events and promotions
Cameraman
-
Capture video footage for station content and events
-
Support production needs for digital and broadcast media
Field Promoters
-
Represent the station at community events
-
Assist with promotions, marketing activations, and audience engagement
Requirements
-
Strong communication skills
-
Professional attitude and reliability
-
Ability to work in a team environment
-
Relevant experience preferred (broadcasting, media production, promotions, or related fields)
Compensation
-
Compensation details discussed upon selection
Job Description
A femme-led production team is seeking Associate Producers to join the upcoming crowdfunding campaign for “Morning Shed,” a 16mm body horror short film.
The team is assembling a small group of motivated creatives to help build early campaign momentum during the soft-launch phase. Associate Producers will support outreach efforts, connect potential backers from their network, and help amplify community engagement. Outreach templates and guidance will be provided.
This is an opportunity to get involved behind the scenes on a bold, independent horror project focused on women in horror and physical filmmaking.
Job Responsibilities
-
Support the crowdfunding campaign during the soft-launch phase
-
Conduct community outreach and word-of-mouth promotion
-
Introduce potential backers from personal and professional networks
-
Assist in building early campaign traction and visibility
-
Collaborate with the core production team
Requirements
-
Passion for independent horror filmmaking
-
Interest in women-led film projects
-
Strong communication and networking skills
-
Self-motivated and community-oriented
-
Emerging producers, filmmakers, and community builders encouraged to apply
Compensation Details
-
Opportunity-based involvement
-
Details regarding credit and participation provided upon selection
-
Campaign support role for upcoming short film