Ad Campaign Casting Calls and Auditions

Suna Solutions

October 27, 2023

$$$

Field Marketing Manager

Houston TX

Job Type:

Skills:

Job Title: Field Marketing Manager

Pay Rate: $28-$31/hr on W2

Duration: Temp to Hire

Location: Remote role with in Texas (Quarterly travel)

Essential Functions

Develop custom print, social media, email, and digital collateral for each branch and loan officer and their team.
Leverage multiple channels to target the right audience with captivating messages when assisting with larger campaign initiatives.
Manage all marketing support through an internal help desk on marketing and marketing tools or programs, such as Salesforce.
Partner with Regional Leaders to ensure regional and individual marketing efforts are cohesive, compliant, meet corporate guidelines, and align with overall business strategies; ensure outputs are of high standard, respond to the needs of target audience, and delivered within agreed budget and timelines.
Provide monthly video updates to Regional Vice President to track growth and offer continued support for the region.
Communicate proactively with respective region(s) on upcoming initiatives, effective marketing strategies and marketing tools.
Provide direct training support and questions in Zendesk to designated regions/branches.
Assist with special projects as assigned by Director, Field Marketing, and Lead Field Marketing Manager.

Qualifications

Bachelor’s in Business Administration, Marketing, or related field required, along with a minimum of two years recent experience in marketing role(s) required.
Prior experience in real estate or the mortgage industry preferred.
Demonstrated understanding of email marketing, SEO, and social media best practices
Demonstrated copywriting experience with work samples.
Proficiency with data entry, Adobe Photoshop, Microsoft Word, Excel, PowerPoint and Outlook required.

Must Have:

ad design
Adobe Creative Suite
Customer Service
digital marketing
Email Marketing
Google business listings
Microsoft Office
multi-channel marketing
Multi-tasking
Performance Metrics
Salesforce.com
Social Media Marketing

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT:

Suna Solutions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Applicants, with criminal histories, are considered in a manner that is consistent with local, state, and federal laws.

REQUESTING AN ACCOMODATION

PAY TRANSPARENCY POLICY STATEMENT

Suna Solutions

Subtext

October 27, 2023

$$$

Marketing Coordinator

MO St Louis

Job Type:

Skills:

Company Overview

Subtext is a rapidly growing real estate company specializing in the development of urban and suburban multifamily and student housing communities across the country. With over $1 billion of projects successfully completed or under construction and over $700m in predevelopment, we are seeking a passionate and hardworking individual to help execute our mission of delivering a best-in-class resident experience. This is a unique opportunity for a self-motivated and driven individual to join a dynamic company and make significant contributions to our ambitious growth plan.

Job Summary

The Marketing Coordinator will be responsible for assisting the Director of Marketing on all aspects of corporate marketing for Subtext as well as overseeing the execution of brand standards for all LOCAL and VERVE developments, ensuring a best-in-class tenant experience. Applicants must possess an attention to detail, dynamic verbal and written communication skills, and strong interpersonal abilities.

Duties and Responsibilities include, but are not limited to:

Partner with the Director of Marketing to oversee corporate marketing efforts
Assist with the management of social media accounts
Monitor and report on website and digital marketing campaign performance
Collaborate with the marketing team to develop and implement content marketing strategies
Help execute corporate branding campaigns
Develop marketing campaigns for new developments
Create designs for collateral and promotional use
Regularly audit portfolio marketing efforts for accuracy, performance, and execution of brand standards. Report findings to Director of Marketing
Coordinate with third-party vendors for marketing designs
Keep abreast of industry trends and incorporate into marketing recommendations
Review monthly digital marketing campaigns for performance and make recommendations to Director of Marketing.

Qualifications:

Currently pursuing a degree in marketing, communications, or a related field
Strong written and verbal communication skills
Ability to create content for social media platforms such as Instagram, Facebook, LinkedIn, and TikTok
Able to efficiently manage and organize design assets within Canva, including logos, images, and templates
Basic knowledge of SEO and SEM
Ability to work independently and as part of a team
Strong attention to detail
Positive attitude and willingness to learn

Job Type: Part-Time

Location: Subtext offers a corporate office in Saint Louis, Missouri. Relocation to the Greater Saint Louis area is required.

Subtext

PCS

October 27, 2023

$$$

Marketing Manager

Moorestown NJ

Job Type:

Skills:

Position Summary

As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community, and driving revenue growth. You will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires a strategic thinker with a proven track record in marketing.

Areas of Responsibilities

Develops and maintains positive business relationships with staff.
Consults with staff to understand goals and scope of the desired marketing program.
Analyzes existing website traffic and internet activity related to the company and products.
Develops innovative strategies to attract customers to the companys brand through various web-based marketing programs and search engine optimization (SEO) techniques.
Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
Reports campaign results to management, addressing any questions or concerns.
Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
Ensures projects are completed on time and on budget.
Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
Assists with development of the organizations website to ensure its efficiency and efficacy.
Act as the day to day lead across your brands, driving strategic discussions, leading reporting deliverables & helping to shape any strategic/tactical discussions
Oversee and manage team responsible for the development and execution of measurement/analysis plans and creation of KPIs on behalf of clients
Performs other related duties as assigned.
Provide the Digital team with content for social media postings and campaigns
Initiate and ensure delivery of media, advertising and marketing inquiries by trade publications
Oversee the company’s website, including writing or editing copy and coordination with vendors
Oversee the company’s brand and brand identity in the market, including development of branded content
Lead all Content marketing personnel including hiring and performance management as appropriate

Work Location

This is a hybrid position located in Moorestown, NJ. (Utilizing Company Vehicles)

(304 Harper Drive, Moorestown, NJ 08057)

For information on PCS, including more information on employee benefits and our company culture, visit our website at PCS Managed Service Provider and IT Support | NJ, DE, MA, MD, PA (helpmepcs.com).

Position Requirements

The ideal candidate has a several years of professional experience working with preferably Managed Service Providers or an environment where they led a Marketing department that has handled many projects, branding, SEO’s, and social media management for a high paced corporation. The candidate must be dependable, self-motivated, detail-oriented with a natural sense of professional courtesy as your ability to work and communicate effectively with clients and staff are paramount. Physical fitness is required as you will be expected to move video/camera equipment’s on occasion. A driver’s license is required for this position.

Core Skills

· The utilization of HubSpot.

· Experience with Connect Wise (not required, but preferred)

· Knowledgeable on WordPress

· Ability to work alongside other department heads to ensure deadlines are met.

· Deep and strict knowledge of copywriting and editing

· Have experience dealing with Constant Contact

· The have exposure to the following applications and programs: Working knowledge of HTML, Microsoft 365, Adobe Creative Suit, Survey Monkey, Expression Engine, Google Adwords, Pardot, Exclaimer, Salesforce, Quotewerks.

· Strong project management and prioritization skills, with ability to drive high-quality work

· Strong experience with Microsoft Office (required) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)

· Social networking experience in a business environment desirable.

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance

Schedule:

8am-4:30pm Monday to Friday

PCS

Intero Chiropractic

October 27, 2023

$$$

Marketing Manager

CA Pleasanton

Job Type:

Skills:

Do you have a wide breadth of marketing experience and deep knowledge of social media content and Google/Facebook Ads?

Do you want to be a key member to help disrupt a 127 year old industry with a growing, cutting edge, SMB health company?

Intero Chiropractic is looking for a Marketing Manager to help increase the company’s online presence with content and maximizing paid ads. The ideal candidate will be a scrappy growth hacker that knows how to strategize, execute, measure, and optimize organic and paid media from start to finish that aligns with the companies objectives.

At Intero, we do things a bit differently than the corporate world of the health industry, in fact there is no corporate nonsense. If you want to be part of a company that is making disruptive change and rapidly growing, you should apply now.

Role Overview

The role of the Marketing Manager is to assist in the planning, execution, measurement, and optimization of our marketing efforts. The person in this role will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.

On a day-to-day basis, you might find yourself doing all the following:

Community engagement on Youtube, Instagram, Tiktok, or Facebook.
Develop strategies and tactics to get the word out about our company and drive qualified traffic to book appointments at our offices.
Deploy social media content and own their implementation from strategy to optimization.
Scope out projects and determine timelines, budgets, and key players involved
Measure ads and content progress, across channels, and share performance with team based on both leading and lagging indicators.
Monitoring acquisition funnels and ensuring they align with key metrics.
Own the organic marketing strategy and keep a pulse on Google, Facebook and other ad platforms.
In other words, to succeed in this role, you’ll need to be able to do a little bit of everything in marketing, which, for the right person, should be a dream job.

Who You Are

You have 5+ years of experience in marketing roles.
You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success.
You love getting your hands dirty and doing whatever it takes to get a campaign successfully out the door on time and within budget.
You’re a flexible & adaptable problem solver who is solution-oriented and driven by data.
You are a proactive, effective communicator, and have ample experience managing various stages of the sales funnel.
You have an entrepreneurial spirit and are excited by the challenges that come along with being part of a disruptive business.
The ideal candidate will have the bread and butter of marketing (like basic SEO, copywriting, design, metrics, community building, email campaigns), but is able to lead winning strategies with social media content and paid ads.
Have excellent judgement and are able to act decisively in situations requiring quick but through analysis and decision-making, while understanding when and how to appropriately escalate issues.
Pay attention to detail and able to re-prioritize based on changing business needs.
You are proficient with tools like: Google analytics, Tag manager, keyword tools, Facebook ads, and perhaps A/B testing.
You have an appetite for learning and adding to your skill set.

About Intero Chiropractic

Intero Chiropractic offers an innovative approach to healthcare and has the vision to elevate the standard of chiropractic. We provide a systematic and scientific approach to removing pain from the body. At our office, we are known for taking on tough cases.

Check out this video to learn more about how this company why this company was founded: https://youtu.be/Zc3ER5YU56U

Where we’re going: To fulfill our vision of elevating the standard of chiropractic, we have currently started an information product business to teach other doctors and students this unique approach, are currently in the process of opening up a training facility as well as two additional locations (with a third on the way), and our founder is currently authoring a book on our approach.

Our Core Values:

Do What you Say
Patients First
Humble yet Confident
Set a High Standard for Everything
Learner’s Heart

Intero Chiropractic

Coco Republic US

October 27, 2023

$$$

Marketing Director

CA Culver City

Job Type:

Skills:

General Purpose

A Director of Marketing plays a crucial role in planning, developing, and executing the US company’s overall marketing strategy – increasing brand awareness, customer acquisition, and revenue growth. They will be the driving force behind the US growth by utilizing the Australian assets to execute the US promotional calendar, campaigns, and messaging efforts; ensuring consistent and impactful communication across various channels that are aligned with brand standards and guidelines. They are responsible for overseeing the US marketing team, collaborating with other stakeholders, developing, and implementing marketing campaigns, and ensuring that the company’s marketing efforts align with its overall business objectives.

Primary Functions & Responsibilities

Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, radio, print, social media, email, physical mailings, in-store POP, and events.
Manages the complete process of store and digital events including planning, running the actual event itself, and the post-event evaluation.
Allocate and manage the US marketing budget effectively and acquire the resources needed to achieve departmental goals and maximum ROI.
Monitor and evaluate campaign performance, measure ROI, and provide weekly reports to leadership, allowing data-driven decision-making.
Understand budgeted KPI’s by channel (traffic, Conversion, AOV, targeted populations) and develop relevant communication appropriate for each unique audience.
Continuously conduct competitive research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
Oversee advertising efforts to drive sales and awareness.
Develop promotional calendar with executive team.
Develop and nurture relationships with media outlets, influencers, and industry partners – build larger brand building collaborations and prominent physical presences (pop-ups, installations, etc.).
Manage PR activities, press releases, and crisis communications.

PURE BRAND MARKETING – Role is to drive awareness and interest for the brand.

PR
Events
Communications
Activations
Print
Social Media – Organic
Influencer Marketing
Collaborations

PERFORMANCE MARKETING – Role is to drive performance, considerations, and purchase for the brand.

Paid Social
Paid Digital
Affiliates

CRM MARKETING – Role is to drive database growth as well as retention marketing strategies.

Acquisition
Customer Journey Management
Retention
Loyalty

OFFLINE MEDIA MARKETING – Role is to have a heavy focus on traditional offline media mixes.

Understanding of the US Media Landscape
Understanding of the customer and media buying audience strategy
Manage Print Media, Radio, Out of Home & Billboards

Qualifications

3-5 years’ experience with successful marketing campaign development and execution.
Proficiency in marketing automation tools (Klaviyo) and CRM systems.
Familiarity with data-driven marketing strategies and A/B testing methodologies.
Adobe Suite (Photoshop, InDesign, Illustrator) and Excel.
Social Media Business Management
Project Management
Entrepreneurial mindset with strong interpersonal leadership and relationship management skills, with the ability to lead/collaborate with direct reports and cross-functional team.
Demonstrated ability to hire and retain top talent, creating successful teams.
Excellent oral communication skills with the ability to communicate at all levels of the organization effectively and accurately.
High degree of accuracy, organizational and communication skills, and a strong team player

Benefits & Perks

Our BENEFITS go beyond compensation and perks, they are designed to enrich your future and achieve your total well-being.

Accommodating medical, dental, and vision care (up to 75% pay coverage)
401(K) retirement plan with company match
Company paid life insurance, plus additional voluntary life insurance.
Health Care and Dependent Care Flexible Spending Accounts
Paid time-off and Holidays
40% employee discount on merchandise all year round
Referral bonus program

Why choose us?

Coco Republic values Community, Opportunity, Care, and Ownership. Working with us means constantly growing and developing your career in a dynamic and supportive environment. We provide an outlet for your creative and technical skill set, with the opportunity for you to work alongside passionate and talented people.

Coco Republic US

Reusser

October 27, 2023

$$$

Director of Digital Marketing

Fort Wayne IN

Job Type:

Skills:

Fast-paced digital agency, Reusser, is seeking an experienced and motivated Director of Digital Marketing to own, lead, and grow our digital marketing service line.

As the Director of Digital Marketing, you will understand and translate client’s business needs into strategies & campaigns that meet the needs of our clients and achieve results across all channels.

About the Job

Cast company-wide vision and direction for digital marketing services and products.
Develop yearly and quarterly goals for the digital marketing team.
Mentor and coach the digital marketing team through regularly scheduled 1:1s.
Responsible for account performance and results. Work closely with account managers for account retention and upsell opportunities.
Identify key account growth opportunities and pitch to prospective clients when appropriate.
Manage and refine client contracts and terms of services.
Work directly with the service delivery team to allocate and plan digital marketing resources.
Create, implement, and maintain processes/policies for delivering digital marketing services.
Plan and execute multi-channel social media, email marketing and digital marketing campaigns tailored to clients’ goals and needs.
Measure and report KPIs related to all digital marketing campaigns.
Identify and analyze digital trends and insights.
Manage and optimize marketing budgets based on KPI and analytics.
Build conversion metrics, plans and tests related to goals and needs.
Evaluate emerging technologies, provide thought leadership, implement new technology where appropriate.
Help clients plan, execute and report on key marketing campaigns; provide clients with thoughtful analysis of campaign results and recommendations for optimization and performance improvement opportunities.
Brainstorm and execute new and creative growth strategies for clients

About You

Minimum of 7 years of work experience in digital marketing; agency experience is a plus.
Must have strong grasp of current marketing tools, trends and best practices, and be able to lead integrated digital marketing campaigns from concept to execution
Experience leading and managing social media, email and digital marketing campaigns, including SEO/SEM, Google Ad Words and display advertising
Expertise in identifying target audiences, creating persona development, devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and ad copy/creative/targeting, including experience with A/B and multivariate experiments
Working knowledge of analytic tools and ad serving tools necessary for campaign set-up and reporting
Experience with building organic social media and marketing campaigns

Bonus Points

Having agency experience.
Graphic design and/or website development.
Having client references from past clients that loved you.
Having employer references that are still recovering from your absence.
Can share successful campaigns results that you’ve created

About Reusser Design

We are a results-driven digital agency crafting innovative solutions that create demand and generate value for the clients we serve.

We support businesses and organizations on their journey to become a better version of themselves. We believe everyone deserves best-in-class digital products to help them compete and succeed in a digital world.
We approach doing business in a unique way which is highlighted by Inc Magazine, Business Insider, Forbes, and CNN Money.
We build custom websites, native apps, and SaaS applications with hand crafted user experiences. We create brands and market them with digital marketing, content strategy, and PR.
We are a small, hard-working team of strategists, designers, and developers that are very passionate about our work and the clients we serve.
We constantly encourage and challenge each other in order to better our craft and make the user experiences we build for our clients function at a world-class level.
We partner with companies of all sizes and industries.

Benefits & Perks

Work-life balance: 4-day work week (Monday – Thursday)
Work from home: (2 days in the office, 2 days remote)
Paid maternity/paternity leave.
Medical & Dental insurance coverage through Physicians Health Plan—beginning on day one.
Retirement Planning: SimpleIRA contributions match dollar-for-dollar up to 3% of your salary—matching begins on day one.
3+ weeks PTO and federal holidays off.
Commission on any business you directly bring to the company.
New office space in downtown Roanoke, IN.
Apple hardware
Work from home stipend
Annual professional growth stipend
Great coffee!

Interested more about our mission, vision, and core values? Please send a direct message to our President, Nate Reusser. All applications are confidential.

How to Apply

If you’re interested in this job, please apply through LinkedIn only. Please tell us why you think you’d be a good fit on our team. Calling us up will not improve your chances. If we think you’ll be a good fit, we’ll reach out to you!

Reusser

Odacité Skincare

October 27, 2023

$$$

Marketing Project Manager

CA Los Angeles

Job Type:

Skills:

Marketing Project Manager

Join our team and take on this exciting opportunity to combine your project management expertise with your passion for marketing. We are seeking a dynamic and talented individual to join our team as a Marketing Project Manager. In this role, you will be responsible for overseeing and executing projects while also assisting our brand + marketing initiatives.

Responsibilities:

1. Project Management:

Lead and manage cross-functional projects, including product launches, from initiation to completion, ensuring adherence to timelines and quality standards.
Define project scope, objectives, and deliverables in collaboration with the marketing team.
Develop comprehensive project plans, including resource allocation, task assignment, and risk management.
Own execution of special brand initiatives including our experiential bus activations and holiday campaigns.
Monitor project progress, identify and anticipate potential roadblocks, and implement effective solutions and suggest process improvements, tools and optimizations where needed.
Foster strong communication and collaboration among team members and stakeholders to ensure project success.

2. Marketing + Brand Communication:

Help develop, support and execute go-to-market strategies and executional plans to determine product-market fit for product launches, collaborating closely with cross-functional teams
Responsible for managing brand calendar ensuring all cross-functional initiatives are aligned
Help develop, support and execute all marketing events
Implement tracking and monitor, analyze, and measure the effectiveness of brand marketing initiatives to develop insights and make recommendations for improvement
Help outreach for paid creators and manage deliverables
Help organize + execute brand photoshoots and development of campaign assets
Support influencer and affiliate marketing initiatives
Stay updated on industry trends and best practices in marketing to drive innovation and competitive advantage.

Requirements:

Bachelor’s degree.
2+ years of marketing experience in the beauty industry
2+ years of project management experience
Proven experience in project management, preferably in beauty and digital environment.
Demonstrated success in developing and executing social media strategies across various platforms.
Strong understanding of influencer marketing and experience in managing influencer collaborations.
Excellent communication skills, both written and verbal, with the ability to craft compelling content.
Analytical mindset with proficiency in analyzing data and performance metrics.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
A proactive, creative problem-solver with the ability to work independently in a fast-paced environment
Passion for Clean Beauty and Skincare!
Proficiency in social media management tools and analytics platforms.
Familiarity with Asana project management tools is a plus.

Odacité Skincare

Ultimate Staffing

October 27, 2023

$$$

Marketing Content Manager

Broomfield CO

Job Type:

Skills:

Role: Content Manager

Salary: $60-85K

Location: Onsite- Broomfield, CO

About our client:

A fast-growing startup company in the technology sector. We’re known for our innovative culture, a commitment to problem-solving, and a dynamic work environment. As we continue to expand, we’re looking for a Marketing Content Specialist to join our team and play a pivotal role in our marketing efforts.

Position Overview:

The Marketing Content Specialist will be responsible for creating and managing a wide range of content across various platforms, including social media, blogs, and other marketing channels. This individual will have a key role in shaping the visual and written identity of our brand and will work closely with our Marketing Director, Creative Strategist, and external PR partners.

Key Responsibilities:

Content Creation: Develop engaging and creative content for social media posts, blogs, and other marketing materials to promote our company and its various product lines.

Design and Branding: Ensure the look and feel of our content is aligned with our brand’s identity and values.

Digital Analytics: Utilize Google Analytics, UTM tracking, and SEO best practices to measure the effectiveness of marketing efforts and make data-driven decisions.

Collaboration: Work collaboratively with team members to share ideas and contribute to creative brainstorming sessions. Be open to receiving feedback and coaching.

Project Management: Use tools such as Trello and SharePoint to organize and manage tasks and projects, ensuring all initiatives are executed efficiently.

Adaptability: Thrive in a fast-paced, ever-changing environment and embrace the opportunity to work on various projects spanning different industries.

Qualifications:

5-7 years of experience designing and executing campaigns and social content.
Strong content creation skills, including writing/blogging.
Proficiency in using tools like Trello, SharePoint, and cloud campaign management.
Knowledge and use of Google Analytics, UTM tracking, and SEO best practices.
A collaborative mindset, with the ability to communicate effectively and share ideas in team meetings.
Professional and polished presence, with excellent organizational skills.
Experience in a startup environment is a plus, as adaptability and a hands-on approach are essential.

Working Environment:

This role will work primarly onsite so likely should live within a reasonable commuting distance. The company is currently going through exciting changes and growing rapidly.

We foster a culture of innovation and problem-solving, requiring team members to be adaptable and hands-on, ready to roll up their sleeves to contribute to the company’s success.

If you are a creative, adaptable, and proactive marketer who thrives in a startup environment and is eager to play a significant role in a fast-growing company, we encourage you to apply. We can’t wait to meet you. ????

Ultimate Staffing

Cornerstone Building Brands

October 27, 2023

$$$

Marketing Data Analyst

Houston TX

Job Type:

Skills:

As the Marketing Data Analyst, you will be responsible for in-depth reporting on marketing, e-commerce and customer technology activities, providing insights on revenue attribution, campaign performance, and user adoption across a range of mediums and platforms. You will gather, analyze, interpret and present marketing and sales data to inform marketing decisions, optimize campaigns, improve customer segmentation, and advance predictive analytics capabilities. Through analytical and data storytelling skills, this strategic role enables our marketing team to make smarter, better, and faster decisions to improve the customer experience and increase market share.

This position has a virtual-first hybrid work arrangement with a preferred location in Houston, TX with a minimum of two days a week in the office or co-located with other team members.

Collects and analyzes data from various sources, including digital marketing campaigns, website analytics, social media platforms, customer surveys, e-commerce platforms, sales data and market research reports to identify and present strategic useful insights
Centralizes and maintains all marketing and customer technology analytics and reports
Works closely with Sales Operations and Analytics Center of Excellence (ACE) to integrate marketing data into data structures for the broader company
Guides third party agencies on reporting standards, structure and formats as needed to aggregate into centralized reports
Guide necessary data integrations between our marketing and sales platforms, involving complex data workflows.
Assist with analytics implementation QA, documentation, and optimization
Manage the tag management, working with marketing managers and agency to ensure the correct implementation and set up of all of our required tags within Google Tag Manager
Implement and maintain marketing data governance standards, ensuring accuracy and completeness of data within reports and dashboards.
Take ownership of data-related problems and drive the resolution process; coordinates with the IT department on data-related technical issues.
Monitors and measures performance of online and offline campaigns, evaluating metrics related to website traffic, lead generation, conversion rates, customer engagement, brand awareness, and product interest
Translates complex metrics into concise reports, dashboards, and presentations to inform and guide strategy
Develops visual reports consumable for key stakeholders to inform our current and future marketing initiatives
Crafts monthly, quarterly and annual reports for marketing and business unit leadership measuring important metrics across earned, owned and paid media efforts
Collaborates with Corporate Marketing and Sales Enablement stakeholders to gather data, perform analysis, synthesize results, and deliver key insights; ensures consistency in data definitions and sources
Reports on marketing KPIs like leads, conversion rates, website traffic and social media engagement
Develop and implement analytical models to understand customer behavior and optimize marketing strategies.
Provide data-driven recommendations to enhance our marketing and customer technology efforts
Analyzes marketing and sales funnel performance and customer intent based on customer behavior, incorporating both first and multi-touch source attribution
Reports on marketing KPIs including leads, conversion rates, website traffic and social media engagement to create transparency to ROI
Create and advance marketing forecast and prediction models using multi-year performance trends.
Integrates insights from multiple projects, campaigns and platforms into more strategic insights
Conduct competitive research and analyze benchmarking data to identify new market opportunities, target audiences, and consumer behavior patterns
Supports marketing budget analysis and forecasting, making recommendation based on insights to future marketing investments
Identify, evaluate and implement new tools and technologies to enhance and mature marketing tracking and reporting capabilities
Share best practices with others and promote cross-functional learning.
All other duties as assigned.

QUALIFICATIONS

Bachelor’s degree in business, statistics, mathematics, social sciences, marketing, or a similar field.
A minimum of 5-7 years of experience collecting, analyzing and reporting on data sourced from sales and marketing platforms such as CRM, marketing automation platforms like Eloqua, and Google Analytics
In-depth understanding of digital marketing and e-commerce campaign strategies and tactics such as SEM, merchandising, PPC and programmatic advertising
Proficiency with computer programs, such as MS Excel, Access, and PowerPoint.
Comprehensive understanding of full marketing and sales funnels, including familiarity with lead maturation processes.
Expertise in data visualization and BI tools such as Microsoft Power BI, Tableau, Google Data Studio, etc.

Cornerstone Building Brands