General Purpose
A Director of Marketing plays a crucial role in planning, developing, and executing the US company’s overall marketing strategy – increasing brand awareness, customer acquisition, and revenue growth. They will be the driving force behind the US growth by utilizing the Australian assets to execute the US promotional calendar, campaigns, and messaging efforts; ensuring consistent and impactful communication across various channels that are aligned with brand standards and guidelines. They are responsible for overseeing the US marketing team, collaborating with other stakeholders, developing, and implementing marketing campaigns, and ensuring that the company’s marketing efforts align with its overall business objectives.
Primary Functions & Responsibilities
- Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, radio, print, social media, email, physical mailings, in-store POP, and events.
- Manages the complete process of store and digital events including planning, running the actual event itself, and the post-event evaluation.
- Allocate and manage the US marketing budget effectively and acquire the resources needed to achieve departmental goals and maximum ROI.
- Monitor and evaluate campaign performance, measure ROI, and provide weekly reports to leadership, allowing data-driven decision-making.
- Understand budgeted KPI’s by channel (traffic, Conversion, AOV, targeted populations) and develop relevant communication appropriate for each unique audience.
- Continuously conduct competitive research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
- Oversee advertising efforts to drive sales and awareness.
- Develop promotional calendar with executive team.
- Develop and nurture relationships with media outlets, influencers, and industry partners – build larger brand building collaborations and prominent physical presences (pop-ups, installations, etc.).
- Manage PR activities, press releases, and crisis communications.
PURE BRAND MARKETING – Role is to drive awareness and interest for the brand.
- PR
- Events
- Communications
- Activations
- Social Media – Organic
- Influencer Marketing
- Collaborations
PERFORMANCE MARKETING – Role is to drive performance, considerations, and purchase for the brand.
- Paid Social
- Paid Digital
- Affiliates
CRM MARKETING – Role is to drive database growth as well as retention marketing strategies.
- Acquisition
- Customer Journey Management
- Retention
- Loyalty
OFFLINE MEDIA MARKETING – Role is to have a heavy focus on traditional offline media mixes.
- Understanding of the US Media Landscape
- Understanding of the customer and media buying audience strategy
- Manage Print Media, Radio, Out of Home & Billboards
Qualifications
- 3-5 years’ experience with successful marketing campaign development and execution.
- Proficiency in marketing automation tools (Klaviyo) and CRM systems.
- Familiarity with data-driven marketing strategies and A/B testing methodologies.
- Adobe Suite (Photoshop, InDesign, Illustrator) and Excel.
- Social Media Business Management
- Project Management
- Entrepreneurial mindset with strong interpersonal leadership and relationship management skills, with the ability to lead/collaborate with direct reports and cross-functional team.
- Demonstrated ability to hire and retain top talent, creating successful teams.
- Excellent oral communication skills with the ability to communicate at all levels of the organization effectively and accurately.
- High degree of accuracy, organizational and communication skills, and a strong team player
Benefits & Perks
Our BENEFITS go beyond compensation and perks, they are designed to enrich your future and achieve your total well-being.
- Accommodating medical, dental, and vision care (up to 75% pay coverage)
- 401(K) retirement plan with company match
- Company paid life insurance, plus additional voluntary life insurance.
- Health Care and Dependent Care Flexible Spending Accounts
- Paid time-off and Holidays
- 40% employee discount on merchandise all year round
- Referral bonus program
Why choose us?
Coco Republic values Community, Opportunity, Care, and Ownership. Working with us means constantly growing and developing your career in a dynamic and supportive environment. We provide an outlet for your creative and technical skill set, with the opportunity for you to work alongside passionate and talented people.
Coco Republic US
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