General Purpose
A Director of Marketing plays a crucial role in planning, developing, and executing the US company’s overall marketing strategy – increasing brand awareness, customer acquisition, and revenue growth. They will be the driving force behind the US growth by utilizing the Australian assets to execute the US promotional calendar, campaigns, and messaging efforts; ensuring consistent and impactful communication across various channels that are aligned with brand standards and guidelines. They are responsible for overseeing the US marketing team, collaborating with other stakeholders, developing, and implementing marketing campaigns, and ensuring that the company’s marketing efforts align with its overall business objectives.
Primary Functions & Responsibilities
- Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms including digital advertising, radio, print, social media, email, physical mailings, in-store POP, and events.
- Manages the complete process of store and digital events including planning, running the actual event itself, and the post-event evaluation.
- Allocate and manage the US marketing budget effectively and acquire the resources needed to achieve departmental goals and maximum ROI.
- Monitor and evaluate campaign performance, measure ROI, and provide weekly reports to leadership, allowing data-driven decision-making.
- Understand budgeted KPI’s by channel (traffic, Conversion, AOV, targeted populations) and develop relevant communication appropriate for each unique audience.
- Continuously conduct competitive research and analysis to stay updated with industry trends, audience preferences, and emerging marketing tools to enhance our marketing endeavors.
- Oversee advertising efforts to drive sales and awareness.
- Develop promotional calendar with executive team.
- Develop and nurture relationships with media outlets, influencers, and industry partners – build larger brand building collaborations and prominent physical presences (pop-ups, installations, etc.).
- Manage PR activities, press releases, and crisis communications.
PURE BRAND MARKETING – Role is to drive awareness and interest for the brand.
- PR
- Events
- Communications
- Activations
- Social Media – Organic
- Influencer Marketing
- Collaborations
PERFORMANCE MARKETING – Role is to drive performance, considerations, and purchase for the brand.
- Paid Social
- Paid Digital
- Affiliates
CRM MARKETING – Role is to drive database growth as well as retention marketing strategies.
- Acquisition
- Customer Journey Management
- Retention
- Loyalty
OFFLINE MEDIA MARKETING – Role is to have a heavy focus on traditional offline media mixes.
- Understanding of the US Media Landscape
- Understanding of the customer and media buying audience strategy
- Manage Print Media, Radio, Out of Home & Billboards
Qualifications
- 3-5 years’ experience with successful marketing campaign development and execution.
- Proficiency in marketing automation tools (Klaviyo) and CRM systems.
- Familiarity with data-driven marketing strategies and A/B testing methodologies.
- Adobe Suite (Photoshop, InDesign, Illustrator) and Excel.
- Social Media Business Management
- Project Management
- Entrepreneurial mindset with strong interpersonal leadership and relationship management skills, with the ability to lead/collaborate with direct reports and cross-functional team.
- Demonstrated ability to hire and retain top talent, creating successful teams.
- Excellent oral communication skills with the ability to communicate at all levels of the organization effectively and accurately.
- High degree of accuracy, organizational and communication skills, and a strong team player
Benefits & Perks
Our BENEFITS go beyond compensation and perks, they are designed to enrich your future and achieve your total well-being.
- Accommodating medical, dental, and vision care (up to 75% pay coverage)
- 401(K) retirement plan with company match
- Company paid life insurance, plus additional voluntary life insurance.
- Health Care and Dependent Care Flexible Spending Accounts
- Paid time-off and Holidays
- 40% employee discount on merchandise all year round
- Referral bonus program
Why choose us?
Coco Republic values Community, Opportunity, Care, and Ownership. Working with us means constantly growing and developing your career in a dynamic and supportive environment. We provide an outlet for your creative and technical skill set, with the opportunity for you to work alongside passionate and talented people.
Coco Republic US
Related jobs:
Craft Services & Catering Crew
Job Description
A short film production is hiring Craft Services and Catering crew to support cast and crew during filming. This role is essential to keeping the set energized, organized, and running smoothly.
Job Responsibilities
-
Set up and maintain craft services area
-
Prepare and organize snacks, meals, and beverages
-
Ensure cleanliness and food safety standards
-
Support crew morale during long shoot days
Requirements
-
Prior craft services or catering experience preferred
-
Organized and reliable
-
Comfortable working on a film set
Compensation
-
Paid crew position (rate discussed upon selection)
Job Description
A seasonal event brand is hiring two outgoing sales staff to help run a vendor booth during the WEF (Wellington International) season. This is a fast-paced, customer-facing role ideal for someone who enjoys talking with riders, trainers, and owners, and feels confident representing products, starting conversations, and closing sales on-site.
Job Responsibilities
-
Greet attendees and be the friendly face of the booth.
-
Start conversations with riders/trainers/owners and answer basic product questions.
-
Demo products and help close sales on the spot.
-
Keep the booth looking clean, organized, and professional throughout the day.
-
Capture key questions/leads and share them with the team for follow-up.
-
Maintain a positive, professional presence during busy event hours.
Requirements
-
Comfortable working in an equestrian/event environment (hunter/jumper or sport horse background preferred).
-
Experience with vendor booths, event sales, or equestrian sales (preferred).
-
Confident, outgoing, and professional presentation.
-
Must be able to work locally and reliably in the Wellington/West Palm Beach area.
-
Ability to work a seasonal schedule with shared coverage (not necessarily every day).
Compensation Details
-
$20/hour
-
Up to $60/day travel stipend
-
Performance-based commission
Job Description
A local media and storytelling team is hiring a full-time Creative Producer to help shape engaging stories that connect Las Vegans to their city. This role supports content development across audio and digital platforms, working closely with the team to plan, produce, and deliver compelling local storytelling. Candidates must live in the Las Vegas metro area and be excited about community-focused content.
Job Responsibilities
-
Develop, pitch, and produce local story ideas for audio and digital platforms.
-
Coordinate production logistics, including scheduling, planning, and managing deliverables.
-
Support recording sessions and help guide content structure from concept to final output.
-
Collaborate with hosts and internal team members to ensure content aligns with editorial goals.
-
Maintain organized workflows and timelines for ongoing content production.
Requirements
-
Must live in the Las Vegas metro area.
-
Experience producing audio, podcast, or digital content (professional or comparable experience).
-
Strong storytelling instincts and knowledge of local culture/community interests.
-
Excellent organizational skills and ability to manage multiple deadlines.
-
Comfortable working collaboratively in a fast-paced content environment.
Compensation Details
-
Compensation details are not listed in the post (to be provided during the application process).
Job Description
A production company is seeking a Creative Video Producer to join its team and support the development, production, and delivery of high-quality video content. This role is ideal for a creative professional with strong storytelling skills, hands-on production experience, and the ability to manage projects from concept through final delivery. The ideal candidate is collaborative, detail-oriented, and passionate about visual storytelling.
Job Responsibilities
-
Develop and produce video content from pre-production through post-production.
-
Collaborate with creative teams, clients, and stakeholders to bring concepts to life.
-
Oversee shoots, including coordinating crews, equipment, and schedules.
-
Manage post-production workflows, including editing, revisions, and final delivery.
-
Ensure projects are completed on time, on budget, and aligned with creative goals.
-
Contribute creative ideas and solutions to enhance video storytelling and production quality.
Requirements
-
Proven experience as a video producer or in a similar production role.
-
Strong understanding of video production workflows, from planning to final edit.
-
Ability to manage multiple projects simultaneously while meeting deadlines.
-
Excellent communication, organizational, and problem-solving skills.
-
A portfolio demonstrating creative video production work.
Compensation Details
-
Compensation details are not listed in the provided posting (to be discussed during the hiring process).
Job Description
Hiring Check-In Staff and VIP Staff for a rooftop New Year’s Eve event. This is a paid event staffing opportunity for reliable, customer-focused talent who can assist with guest check-in and VIP operations, including escorting VIP guests and managing wristbands and table registration.
Job Responsibilities
-
Check in guests and assist with event entry flow
-
Hand out wristbands and confirm guest access
-
Manage VIP ropes and maintain VIP area organization
-
Escort VIP guests up the elevator to their assigned tables
-
Support VIP table registration and guest coordination
Requirements
-
Professional, reliable, and comfortable working in a fast-paced event environment
-
Strong communication and customer service skills
-
Must wear all-black semi-formal attire
-
Must be able to provide 3 recent photos (no filters), experience (if any), and contact information
Compensation
-
$30 per hour
Model Recruiters for Fashion and Talent Agency
Job Description
A top-tier modeling agency is now hiring motivated Model Recruiters to scout new talent and connect with aspiring models in the Atlanta market and beyond. This is a remote-friendly, commission-based opportunity ideal for self-starters who are passionate about fashion, talent development, and building strong networks in the entertainment industry. If you’re looking for flexibility and income potential while expanding your footprint in the modeling world, this role is for you.
Job Responsibilities
- Identify and recruit potential modeling talent through online platforms and personal networks
- Build and maintain a pipeline of qualified candidates for agency representation
- Conduct initial outreach and guide talent through the application process
- Attend weekly calls and monthly virtual meetings for team updates and support
- Stay informed on trends in the modeling and entertainment industries
Requirements
- Must be 18 or older
- Familiarity with the fashion or modeling industry preferred
- Self-driven, organized, and results-oriented
- Smartphone and/or computer required for daily communication
- Able to work independently with minimal supervision
Compensation
- Commission-based pay structure with unlimited earning potential
- 90% remote flexibility
- Access to an established network within the Atlanta modeling market
- Ongoing mentorship and brand-building opportunities