Position Summary
As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness and thought leadership, building and nurturing our online community, and driving revenue growth. You will collaborate closely with staff to develop and implement creative and data-driven campaigns that showcase our unique offerings and engage our target audience. This role requires a strategic thinker with a proven track record in marketing.
Areas of Responsibilities
- Develops and maintains positive business relationships with staff.
- Consults with staff to understand goals and scope of the desired marketing program.
- Analyzes existing website traffic and internet activity related to the company and products.
- Develops innovative strategies to attract customers to the companys brand through various web-based marketing programs and search engine optimization (SEO) techniques.
- Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
- Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
- Reports campaign results to management, addressing any questions or concerns.
- Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
- Ensures projects are completed on time and on budget.
- Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
- Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
- Assists with development of the organizations website to ensure its efficiency and efficacy.
- Act as the day to day lead across your brands, driving strategic discussions, leading reporting deliverables & helping to shape any strategic/tactical discussions
- Oversee and manage team responsible for the development and execution of measurement/analysis plans and creation of KPIs on behalf of clients
- Performs other related duties as assigned.
- Provide the Digital team with content for social media postings and campaigns
- Initiate and ensure delivery of media, advertising and marketing inquiries by trade publications
- Oversee the company’s website, including writing or editing copy and coordination with vendors
- Oversee the company’s brand and brand identity in the market, including development of branded content
- Lead all Content marketing personnel including hiring and performance management as appropriate
Work Location
This is a hybrid position located in Moorestown, NJ. (Utilizing Company Vehicles)
(304 Harper Drive, Moorestown, NJ 08057)
For information on PCS, including more information on employee benefits and our company culture, visit our website at PCS Managed Service Provider and IT Support | NJ, DE, MA, MD, PA (helpmepcs.com).
Position Requirements
The ideal candidate has a several years of professional experience working with preferably Managed Service Providers or an environment where they led a Marketing department that has handled many projects, branding, SEO’s, and social media management for a high paced corporation. The candidate must be dependable, self-motivated, detail-oriented with a natural sense of professional courtesy as your ability to work and communicate effectively with clients and staff are paramount. Physical fitness is required as you will be expected to move video/camera equipment’s on occasion. A driver’s license is required for this position.
Core Skills
·        The utilization of HubSpot.
·        Experience with Connect Wise (not required, but preferred)
·        Knowledgeable on WordPress
·        Ability to work alongside other department heads to ensure deadlines are met.
·        Deep and strict knowledge of copywriting and editing
·        Have experience dealing with Constant Contact
·        The have exposure to the following applications and programs: Working knowledge of HTML, Microsoft 365, Adobe Creative Suit, Survey Monkey, Expression Engine, Google Adwords, Pardot, Exclaimer, Salesforce, Quotewerks.
·        Strong project management and prioritization skills, with ability to drive high-quality work
·        Strong experience with Microsoft Office (required) and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
·        Social networking experience in a business environment desirable.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8am-4:30pm Monday to Friday
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