BASIC PURPOSE: Responsible for the development of integrated marketing campaigns that include advertising, owned channels and brand deliverables that support a range of objectives including promotion of Norwegian Cruise Line’s brand narrative. Coordinate and communicate effectively with business owners, marketing reps, creative director and writers to ensure that the visual design successfully delivers the desired message and business objectives.
POSITION RESPONSIBILITIES:
- Develop extremely innovative and sophisticated original creative concepts for campaigns, videos, print, digital and interactive media that reflect strategy and are compliant with Norwegian’s brand.
- Think creatively to propose innovative creative solutions to business needs, product launches, and marketing requests.
- Create a wide variety of visual assets in all media including print, video, web and interactive.
- Be able to understand consumer insights and marketing briefs and be able to provide strategic and breakthrough creative solutions that deliver on the brief and ladder up to our brand platform.
- Manipulate photography in Photoshop according to brand guidelines. Ensure that all final files are properly created, labeled and filed in the image library and on the DAM site.
- Be able to think conceptually and put together video ideas and storyboards for product and brand videos.
- Collaborate with Senior Designers and Copywriters to ensure all work is consistently meeting creative brand standards.
- Supervise all aspects of photo shoots including budgets, photographer selection, casting, shot selection, scheduling and art direction.
- Effectively manage projects and workload on a variety of projects from simple to complex multichannel campaigns.
- Successfully manage a large workload while bringing fresh direction and insight for a large variety of projects.
- Offer creative solutions that meet operational requirements such as materials, durability, etc.
- Procure necessary approvals through reviews with Creative Leadership prior to creative presentations to business owners, marketing reps and external partners as needed.
- Ensure delivery of wide variety of projects on time and within given budgets.
- Accurately track project timelines/deadlines and creative hours.
- Have a keen eye for detail, and ensure that all projects are released error-free to vendors and meet the highest possible production standards.
- Be a Brand Steward helping the creative department adhere to and continually help develop the company’s brand positioning as needed.
- Design, plan and test web based (HTML) projects including PR campaigns, e-marketing micro sites and email promotions is a plus.
- Perform other job related functions as assigned.
KNOWLEDGE AND EXPERIENCE:
EDUCATION: Bachelor’s Degree in Graphic Design and/or Advertising preferably from Design/Fine Art Institution or related field of study; or any equivalent combination of relevant background and work experience.
EXPERIENCE: Minimum 5 years design experience in an agency creative department required. Advanced knowledge in current graphic design practices and web production software, such as Adobe Creative Suite.
KNOWLEDGE & SKILLS:
- Must be an expert in conceptual thinking, art direction and graphic design.
- Capable of executing all creative aspects of a project as needed and have demonstrated an ability to work well under pressure, manage multiple projects simultaneously and handle a range of types of projects from simple to multichannel campaigns.
- Excellent organization and communication skills.
- Detail oriented with the ability to prepare files that are printer or web ready.
- Strong conceptual skills, including creative design solutions within the constraints of the Internet.
- Strong time and creative project management skills.
- Proven track record developing creative strategies for consumer brands which have yielded positive financial results.
- A thorough understanding of both print and video production is a must in order to be able to interact with Production Manager for the development of printed materials and videos.
- Strong communication and persuasion skills.
- Working knowledge of MAC platforms.
- Advanced knowledge of design software; Adobe Creative Suite, InDesign, Photoshop.
- Strong strategic thinking and planning skills including the ability to anticipate trends, situations or changing conditions and take appropriate action on a timely basis.
- International experience and/or work with multi-national brands is a plus.
- Strong portfolio that includes 360º campaigns, consumer print advertising, TV concepts and execution, digital design, collateral design, logos, multi-media campaigns and video.
- Business to Business work a plus.
- Ability to create superior, original designs for Print and Web.
Norwegian Cruise Line Holdings Ltd.
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