Who We Are
Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, Battleborn, BioShock, Borderlands, The Darkness, Mafia, Sid Meier’s Civilization, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
What We Need
2K is looking for a proven Lifecycle marketer to play a critical role on the Global Live Services Marketing team. Working with the Sr. Director, Global Live Services Marketing to design cohesive player journeys and compelling content, that drive engagement and loyalty.
What You Will Do
- Motivate players to engage with our 2K Sports titles by delivering content against key moments throughout the players’ journey
- Leverage behavioral and transactional data, as well as automation tools to deliver highly personalized messages and content, at scale
- Work with leadership to define when, where and what content our players see at critical moments in their progression
- Partner with teams to increase the lifetime value of our players by developing strategies that guide how game teams take advantage of the personalization tech and tools available
- Build and manage a global plan, content briefs and content calendars
- Be the key point of contact for lifecycle strategy programs across multiple titles
- Ensure reporting and analysis are leading to meaningful change across evergreen and campaign-based content
Who We Think Will Be a Great Fit
- Deep understanding of consumer segmentation driven approaches to marketing
- Strategic thinker, with the ability to clearly articulate vision and implement plans
- Ability to seamlessly integrate into existing marketing team, and build trust and credibility with product development, commercial, and other internal & external partners
- Self-starter, able to take ownership over tasks and carry them throughout to the end
- Strong communicator and collaborator
- Thrive in a fast-paced, dynamic, flexible environment
- Above average knowledge of current entertainment and content trends (gaming, film, etc.)
What Skills Are Needed
We are looking for a GOOD human with a collaborative working style.
- 3+ years of experience in CRM, and/or engagement/lifecycle marketing
- Demonstrable experience in developing and executing marketing campaigns, leveraging paid media, social, email, push notifications, and in-app/game messaging
- Solid business analytics skills
- Passion and a natural curiosity for content creation, planning, and delivery
- Fundamental knowledge of the NBA, WWE, the PGA its athletes and storylines
- Mobile games marketing experience a plus
- A bachelor’s degree, preferably in Marketing, Advertising, Communications, Media or related
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
2K
Related jobs:
Marketing Assistant
Job Description
A growing lifestyle brand is seeking a Marketing Assistant to support social media marketing, content creation, email marketing, event planning, and brand development initiatives. This opportunity is ideal for creative and organized marketing professionals who enjoy working in a fast-paced environment and collaborating with teams to execute engaging campaigns across multiple digital platforms.
Job Responsibilities
- Develop and manage a strategic social media content calendar
- Create content briefs and collaborate with internal teams and content creators
- Oversee content scheduling across platforms including Instagram, TikTok, Pinterest, and other social channels
- Assist with planning, execution, and performance analysis of email marketing campaigns and newsletters
- Support marketing events, brand activations, and partnership opportunities
- Brainstorm and execute marketing campaigns that drive engagement, traffic, and sales
- Analyze marketing performance data and provide insights for future strategies
- Maintain consistency in brand voice, messaging, and visual identity across marketing channels
Requirements
- 1–3 years of experience in marketing, social media management, email marketing, or event planning
- Strong writing, editing, and content creation skills
- Excellent organizational and project management abilities
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working in a fast-paced and collaborative environment
- Experience with photo and video editing tools
- Passion for marketing, storytelling, brand growth, and emerging digital trends
Compensation
- Competitive compensation based on experience
- Opportunity to work with an expanding lifestyle brand
- Hands-on experience across digital marketing, content creation, and events
- Professional growth and career development opportunities
Content & Creative Production Coordinator
Job Description
A growing lifestyle and consumer brand is hiring a Content & Creative Production Coordinator to help bring campaigns, photoshoots, events, and creative projects to life. This role is ideal for a highly organized creative professional who thrives in fast-paced environments and can manage projects from concept development through final delivery. The coordinator will support creative production efforts while ensuring brand standards and project timelines are met.
Job Responsibilities
- Coordinate content production, creative campaigns, photoshoots, and events
- Assist with project planning from concept and mood boards through final execution
- Collaborate with creative teams, vendors, and stakeholders to ensure successful project delivery
- Manage production schedules, timelines, and creative assets
- Support on-set production activities and creative operations
- Ensure all content aligns with brand guidelines and quality standards
- Track project progress and help keep deliverables organized and on schedule
Requirements
- Experience in content production, creative coordination, marketing, or a related field
- Strong organizational and project management skills
- Ability to manage multiple projects simultaneously
- Excellent communication and collaboration skills
- Detail-oriented with a passion for creative storytelling and brand development
- Comfortable working in fast-paced production environments
- Ability to move projects from planning stages to final deliverables
Compensation
- Competitive compensation based on experience
- Opportunity to work on creative campaigns, events, and brand content
- Professional growth within a collaborative creative environment
- Hands-on experience in content production and project coordination