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Our client is a leading electronics manufacturer specializing in providing customized products and services for large event facilities and entertainment venues. Their outstanding electronics products are globally renowned in commercial and consumer markets. They are hiring an Assistant Brand Manager to support in driving market share.

The Assistant Brand Manager will assist in developing, designing, and implementing effective branding strategies to build the brand and increase customer awareness. This role will collaborate with various internal teams to conduct market analyses, execute promotional campaigns and events, and develop profitable positioning for the brand.

This Role Offers:

  • Comprehensive benefits package includes competitive base salary, 401(K), healthcare, etc.
  • Team is well funded, and company has a reputation as one of the best in the industry.
  • Strong culture of promoting its people internally within the organization. Employees encouraged to create their own opportunities based on performance rather than executive constraints.
  • Strong pipeline of support with state-of-the-art technical resources.
  • Management has deep experience in the electronics manufacturing industry. Strong commitment to and passion within the space.
  • Independence and decision-making power. Team rising in company importance as space becomes more prominent in competitive marketplace.
  • Be a part of a close-knit team, passionate about the business and brand.
  • Strong support for employee development, including skills development, support for side projects, and continuing education opportunities.

Focus:

  • Assist in brand positioning, identify target audiences, and market opportunities, and develop marketing plans with specific objectives across different channels and segments.
  • Support the execution of marketing strategies, leveraging internal support and collaboration.
  • Help manage product marketing lifecycle from end to end, including developing value propositions and business cases for new products.
  • Work with product management, sales, engineering, and customer services to ensure a unified message and stay up to date on product knowledge.
  • Help build awareness by developing and executing on marketing strategies to meet consumer needs and maximize ROI.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Build upon existing partnerships and cultivate new relationships with business vendors and external partners.
  • Conduct reporting on new products, marketing strategy, competitive intelligence, and relevant market trends.

Skill Set:

  • 1+ years of marketing/brand management-related experience.
  • Bachelor’s degree or higher in marketing, communications, business, or a related field.
  • Knowledge of digital marketing tools and techniques and familiarity with media marketing campaigns.
  • Proven experience developing and executing profitable marketing plans and campaigns.
  • Strong project management, multitasking, and decision-making skills.
  • Experience with marketing automation, CRM tools, MS Office, and data analysis.
  • Strong customer-facing skills; comfortable interfacing with decision-makers across a range of industries.
  • Background successfully working and interacting with creative teams.
  • Intellectual curiosity and passion for the electronics market is a plus.
  • Ability to travel up to 30%.

Blue Signal Search

Marketing Events Coordinator

ARS / Global Emergency Management

ARS / Global Emergency Management is a proud leader in disaster mitigation and property restoration. With a commitment to quality and over 60 years of experience, we are dedicated to meeting the needs of insurers, agents, brokers, and most importantly, the policy holder. We serve property owners of all types with restoration services resulting from WATER, FIRE, STORM and other event driven disasters.

We are on an exciting journey of transformation and growth. We offer a competitive salary, an extended health plan including medical, dental and vision.  Our other benefits include a company RRSP program, an employee assistance program, educational assistance, professional development and internal growth opportunities. If you have what it takes to be our Marketing Events Coordinator and this sounds like a perfect match, we would love to hear from you!

Position Overview:

The Marketing Events Coordinator assists in organizing outstanding and unforgettable events for ARS’ branded engagements in support of the Canadian division. The main duties include assisting the Marketing Department with event venues, arranging services, and monitoring the tasks associated with a successful event through to completion. These responsibilities require the flexibility for travel.

Event Responsibilities:

• Research and compile industry-related event and sponsorship opportunities with participation recommendations.

• Identify event requirements/expectations. Assist with organizing all events using the shared calendar on Microsoft teams and/or appropriate software.

• Engage and develop working relations with venue, caterer, and marketing staff, including insurance companies and other stakeholders to ensure corporate events are a success.

• Organize and plan event details up to and including venue, guest lists, catering, promotional material, entertainment, and associated contracts.

• Coordinate and attend all event set-up, and tear-down, including daily inspections in support of the company’s standard.

• Monitor event turnout (inclusive of event data) using both proprietary and event-specific tools; prepare for post-event reporting and provide recommendations accordingly.

• Support accurate and relevant Corporate Social Media activity as directed by Digital Media, Engagement, and Communications Team.

• Provide the necessary administration to support Events as required.

Marketing Responsibilities:

• Coordinate the production of marketing collateral and other event-related materials.

• Maintain an effective inventory of marketing collateral and branded attire.

• Provide the necessary administration to support Marketing as required.

Required Knowledge and Experience:

• Bachelor’s Degree in marketing preferred, HS Diploma required.

• Demonstrated history or formal education in Event Coordination or Marketing preferred.

• Competent with cost negotiations related to event details.

• Proficient in Microsoft Office Suite (PowerPoint, Excel, Outlook, and Word).

• Proficient in the participation and hosting of Video Conferencing within the various platforms.

• Demonstrated history in the administration and maintenance of event calendars, scheduling/booking events, and supporting travel requirements.

• Must be able to travel to support events.

• Must have a valid driver’s license, and clean abstract.

• Location: Toronto, ON.

 

AODA Statement

ARS / Global Emergency Management encourages applications from all qualified individuals. Applicants with disabilities may notify us of any accommodations needed to support your participation in the recruitment process.

 

 

 

We wish to thank all applicants for their interest and effort in applying. Please be aware that only candidates selected for interviews will be contacted for this position.

 

 

ARS / Global Emergency Management CA

$$$

Division: Vancouver Radio – 980 CKNW

Work Status: Full-Time

Location: Vancouver, BC (Onsite)

About the Role:

980 CKNW is looking for a Talk Show Content Producer. Reporting to the Executive Producer and Senior Program Director, you will be responsible for producing Mornings with Simi on CKNW (Mon-Fri) – one of CKNW’s flagship talk shows. It is dynamic, interesting, informative, and locally focused. This position will require an individual that is extremely organized, a great internal communicator, and has the ability and experience to track down and book guests with daily deadlines. Do you have insatiable curiosity to learn, a passion for current affairs, and the ability to develop unique angles and conversations around the biggest stories? Being local is at our core at CKNW. In all our segments we strive to stimulate and entertain listeners in the Greater Vancouver region. You must be available to work early mornings. In addition to producing the show you may also be called upon to execute live broadcasts, promotions, and special projects as assigned.

You’ll be working on things like:

  • Serve your host, serve the show, serve the station and serve the audience.
  • Edit all audio clips, pre-recorded interviews and sound effects should be properly prepped before show time.
  • Pitch original stories and develop them for broadcast, social and digital media.
  • Chase guests with tenacity and enthusiasm.
  • Book guests and set up programming debates and forums.
  • Build shows with depth and focus, that drive forward the show’s editorial priorities in covering multiple angles of the big stories.
  • Research news and current affairs stories for broadcast and digital media.
  • Mine your life and your host’s life for nuggets of REAL life experience which is talk show worthy.
  • Develop a comprehensive, unique, and diverse contact list of insiders, professors, newsmakers, reporters, correspondents, opinion makers, etc.
  • Develop and produce special programming around impactful and complex topics.
  • Provide an on-air presence (when applicable) on the show (debriefs, montages, reports, investigative series etc.)
  • Prepare a show rundown, background info for guests, and research for stories. Highlight where teases, promos, and other show elements fall within the rundown.
  • Coordinate with newsroom on breaking news, Amber Alerts, and daily show content.
  • Collaborate with other producers on story development and show focus.
  • Find and tell high quality stories that reflect CKNW as a legacy brand that has evolved as the Lower Mainland has evolved. Seek to represent many sides to a story while always keeping the listener in mind.
  • Participate in pre and post show production meetings.
  • Provide guidance and feedback to the larger show team on the production of live programming.
  • Practice ethical principles of journalism.
  • Meet and exceed ratings expectations.
  • Perform other duties as required.

If you have the following…we want to hear from you!

  • Post-secondary education in journalism, communications or a related field
  • Minimum three years of experience in a major market or equivalent preferred
  • News experience, preferably in radio
  • Ability to write for all media platforms
  • Expertise in audio editing
  • Understanding of Burli, and multitrack audio editing
  • Tenacious approach in booking guests and news makers to join hosts on-air
  • Strong and solid interviewing skills
  • Curiosity and passion for BC politics, current events and the stories that matter to people in the Lower Mainland.
  • Comprehensive and wide-reaching knowledge of local and national news events
  • Proficiency with social media: Facebook, Instagram, Twitter, etc.
  • Strong leadership and communication skills and the ability to lead a dynamic team
  • Excellent organizational and time management skills

Application Deadline: February 26, 2023

980 CKNW

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. Some remote opportunities are available within specific departments. There are also roles that require being on-site full time. You’ll learn more about this during the application process.

JOB SUMMARY: Leads efforts in digital marketing by supporting strategy development, providing creative guidance and supervising project execution with both internal team members and external agency/vendors. Oversees the creation of compelling and brand-centric designs for all digital media channels including social, web sites, integrated micro-sites, online ads, graphics, pop-ups, user downloadable content, email newsletters, mobile media, and other interactive marketing materials for deployment on UOR websites, UOR promotional websites, promotional partner websites and various display networks. Insures on-time and on-budget execution of all projects.

MAJOR RESPONSIBILITIES:

  • Manages digital creative projects that include creating comps and prototypes, setting design style, and providing direction for digital content in various digital media channels.
  • Works with the Executive Producer, ACDs, Brand Communication & Strategy, Project Management, Legal and Licensed Partners, etc. to manage projects and workload. Takes initiative to move projects along according to schedule with high efficiency and attention to detail.
  • Collaborates with other creative teams, departments and external agency/vendors in conceptualizing and executing effective original work. Brings fresh ideas and innovation to the table while always helping to elevate the work of others. Drives work of the digital creative team to successful conclusion, while pushing the brand forward. Ensures work is executed with high levels of efficiency while maintaining the vision and tone of the UO brand or specific campaign.
  • Inspire and direct creative teams, agency/vendors and contractor resources as needed.
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

EDUCATION: Bachelor’s degree or equivalent in Visual Communication Design (Graphic Design), Web or UI UX Design, Advertising, Film Editing or related field combined with outstanding creative portfolio.

EXPERIENCE:

  • 7+ years of graphic arts design experience years of experience in advertising agency, in-house agency, graphic design field or marketing environment with portfolio of relevant creative work
  • Experience in like industry (travel, tourism, entertainment) and with like targets/demographics (teens/tweens, vacationers, Floridians, Hispanics) a plus
  • Experience in the creative development and leading projects from concept to completion
  • Effectively QA and approve work for final output with agency/vendors
  • Experience proofing marketing assets and providing concrete direction
  • Ability to evaluate photography and video for quality and effectiveness
  • or equivalent combination of education and experience.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2023 Universal Studios. All rights reserved. EOE

Universal Orlando

$$$

The role : We are looking for an Italy & Spain Marketing Planning & Strategy Manager to join Flutter International, working across our PokerStars brands in our Leeds office.

Are you our next star player?

We are searching for a marketing rockstar who can help us develop and ultimately transform our approach to Marketing Strategy for Italy & Spain. Reporting to the Head of Marketing Planning & Strategy, you will be responsible for working hand in hand with commercials teams to develop our proposition for Italy & Spain and translating those propositions into marketing strategies. As PokerStars moves towards a country focused model, you will represent Marketing within the Italian and Spanish country Tribes and will collaborate closely with country squad representatives to define, align, and monitor the performance of our marketing strategy for these markets. Given the commerciality of this role we are looking for an experienced strategist who is as comfortable with commercial topics as they are marketing and is a renowned collaborator.

Why we need you

With a focus on maintaining our market share and growing our footprint across international markets, an opportunity has arisen for an ambitious and driven marketer to join PokerStars to lead our Marketing Strategy for Italy & Spain. At PokerStars, we know that good marketing relies on a clear understanding of the market and of customer needs. As such, we’re looking for someone who has expert knowledge of these markets and can use this expertise to create a data and insight driven proposition and marketing strategy. Working closely with commercial leads from Poker, Casino, and Sports you will play a central role in defining and implementing a commercial proposition which aligns to PokerStars business strategy and objectives for Italy & Spain. You will support commercial leads in interpreting business and customer insights which will ultimately inform our key propositions for these markets. As part of this process, you will identify and monitor country marketing budgets with an ability to advise how and where budgets should be spent. Crucially, you will identify and communicate, through the medium of a business briefs, the role for marketing teams in supporting these propositions. You will work closely and collaboratively with the Marketing Campaigns team to communicate marketing requirements effectively and efficiently and will provide guidance for the campaigns team when required.

As well as working directly with commercial leads, you will represent Marketing within the Italy & Spain country tribes and will lead the equivalent Marketing Squads. Your role within the tribes will be to expertly represent all areas of marketing, with an ability to provide performance updates relating to marketing activities. Within the tribes you will work collaboratively to agree insight and data led updates or changes to country strategies and will effectively communicate this to key stakeholders within Marketing. As leader of the Italy & Spain Marketing squads, you will bring together all functions of marketing including brand & creative and media and lead on ensuring our marketing executions are meeting the objectives of our country strategies.

A final and important key responsibility of this role will be to ensure our commercial proposition and marketing executions remain compliant with the regulations and requirements set out by Italy & Spain’s governing bodies. You will work with the commercial leads to ensure compliance are aware of and given the opportunity to feedback/advise on any new propositions before they reach the marketing team. Becoming an expert in your understanding of regulatory affairs, you will also provide guidance to marketing functions with the ability to advise on the validity of our executions.

Given the importance of this role within the Marketing team and wider business, we’re looking for someone who is ideally a native speaker who has significant commercial and marketing strategy experience and who is able to display strong collaboration and communication skills. The successful candidate will be highly organised and will have an ability to multi-task and align multiple stakeholders across different parts of the business effectively.

Responsibilities will include:

  • Identify and develop insight & data led commercial Propositions
  • Be aware of and monitor marketing spend and ensure our budgets are helping to deliver our country objectives
  • Produce business briefs which simply and clearly outline the role of marketing to support our business strategy / proposition
  • Work closely with the Marketing campaigns team to effectively hand over the execution of the business brief, providing guidance where required
  • Represent Marketing within Country Tribes, provide clear updates on the status and performance of marketing executions
  • Work collaboratively within the Tribe to identify updates or changes to country strategy
  • Effectively communicate key updates from the Tribes with Marketing stakeholders
  • Lead the Marketing country squad ensuring our marketing executions align back to the overall objectives for the country and creating strong, collaborative, and successful relationships between functions
  • Ensure that all marketing executions remain compliant and endeavour to become a compliance expert for your relevant market
  • Become a key spokesperson and reliable representation for marketing within country specific forums and help build strong working relationships both within Marketing and across the wider business.

Who we’re looking for

  • Ideally a native speaker, or significant experience of the relevant market
  • 5+ years’ experience of managing significant projects within a complex organisation within the market
  • Commercial acumen and ability to read and interpret business data and insight
  • Marketing generalist who has ability to understand and provide helpful input across most areas of marketing
  • Experience of managing and monitoring budgets
  • Resilient and confident under pressure, comfortable in dealing with ambiguity and track record of managing multiple simultaneous projects
  • Creative problem solver with innovative mindset
  • Confident and effective communicator, comfortable operating at pace to a high standard, despite requiring the involvement of multiple stakeholders to deliver results
  • Actively builds a network of effective relationships across Flutter. Can get things done both through formal channels and informal networks
  • Results driven, self-motivated, and solution focused
  • Learns quickly when facing new situations. Experiments to find new solutions. Takes on the challenge of unfamiliar tasks and extracts lessons learned from failures or mistakes.

Technical Competencies:

  • Bachelors / Masters in relevant disciplines
  • Proven track record in commercial / marketing strategy roles
  • Strong communication skills – brevity and ability to deliver a clear narrative
  • Numerate & Data Savvy: Data driven by default
  • Flexible: Adaptable to a changing environment and tactics

What’s in it for you?

Our experience-based salaries are competitive.

Your package will include:

  • Discretionary annual performance bonus
  • 30 days paid leave
  • Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address)
  • Personal life insurance and income protection
  • The option to join our company pension scheme
  • External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
  • Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us
  • 26 weeks Maternity leave at 100% pay & 4 weeks secondary leave pay (paternity) at 100% pay
  • Free Gym membership & access to an on-site gym
  • Social events; including our sensational summer and Christmas parties
  • Online Discount Scheme, including discounted shopping and cinema vouchers.

About the Group

PokerStars is part of Flutter Entertainment Plc, a global sports betting, gaming and entertainment provider headquartered in Dublin and part of the FTSE 100 index of the London Stock Exchange. Flutter brings together exceptional brands, products and businesses and a diverse global presence in a safe, responsible and ultimately sustainable way.

We are an equal opportunity employer that values diversity. We do not discriminate on any protected characteristic as defined by applicable law.

We will look to provide reasonable accommodation for applicants with disabilities to participate in the job application or interview process. If you need assistance, please contact: [email protected]

Please note we cannot accept general applications; this inbox is just for providing support to those who need it.

Want a seat at the table? Apply now!

We will aim to respond to you as soon as possible. If you’re the right fit for the role, you will be invited to a phone/zoom interview.

Find your passion with PokerStars.

PokerStars

$$$

We share the cool sh*t in Japan with the world, and we’re looking for someone to drive our social strategy with our Tokyo team & across multiple brands so previous success in managing a team and social for brands is key.

Who are we?

Japan Crate is our subscription box for everything Japan, and Sugoi Mart is our fast-growing ecom store with 15,000+ products. We’ve done collabs with brands like SEGA, Attack on Titan, Crunchyroll, Bandai-Namco, Funimation, Tony Hawk, My Hero Academia and many more. You can also find us in over 1,000 retail stores throughout the US.

Our socials are well established, and our main account (@sugoimart) has an audience of 2 million on TikTok. Japan’s products are fun, unique, and many are famous on their own which means endless opportunity for someone who understands trends (especially TikTok) and isn’t afraid to get weird with their content. Anything and everything in Japan is at your disposal for content. Training will include a few weeks in Tokyo after onboarding so you must be willing to travel and work weird time zones.

Our teams are based in Tokyo & LA. The world’s changed and spending 40 hours a week in an office isn’t it, but in-person brainstorming on new ideas or collaborations is tough to replace. Our LA team works autonomously from home or WeWork, but meets IRL periodically so we’re looking for someone LA-based to collaborate/brainstorm in person on occasion.

About the Role

Your main focuses are community growth/engagement & driving interest/users to our sites. There’s a thousand ways to do both, and we encourage you to test your ideas. You’ll also be:

  • Creating entertaining content alongside a team of international creatives who also get it
  • Collaborating with our VP of Marketing who knows things don’t always go as planned, and that’s okay because there’s no growth without mistakes
  • Testing fresh ideas to get people excited about the new drops constantly releasing in Japan
  • Finding fun ways of connecting & engaging with our communities

Responsibilities

  • Lead social strategy by working closely with our social/design teams in Tokyo to execute your vision as well as testing content of your own
  • Manage monthly content calendars across our brands/platforms
  • Monitor engagement so we can do more of what is working, and less of what isn’t
  • Partner with the Marketing team to build hype for upcoming product drops, promos, collabs etc
  • Create & launch social-exclusive promotions/giveaways
  • Encourage customers to share their own content
  • Ensure quick replies to comments/mentions in a casual & engaging way
  • Stay on top of trends, what’s new in Japan & our product catalog to tying those into your strategy

What are we looking for?

  • 2+ years of experience leading social media strategy for a brand
  • A natural understanding of what works on social and how to utilize trends in a natural & organic way
  • Proactive work style to own this department rather than only taking direction
  • Proven experience leading teams and managing social media strategy for a brand
  • Flexibility to work a schedule that allows overlap with our Japan team as needed
  • Willingness to travel to Tokyo throughout the year
  • The ability to manage your time and projects while working remote
  • A natural curiosity to test new ideas and think differently than every other brand

Benefits:

  • Flexible schedule
  • Health, dental, and vision insurance
  • Paid vacation time
  • Life insurance
  • Monthly health stipend
  • Free monthly crates & discounts on products

Japan Crate

$$$

*MUST BE LOCATED IN MIAMI*  

OVERVIEW  

THR33FOLD is looking for a talented Social Media Director with both owned and paid digital experience to join our fast-growing and dynamic team in North America. You will be responsible for the development and execution of strategic social media campaigns and social media management for North America, Latin America, and Europe across the agency’s global clientele. You will be a thought leader and counselor to agency leadership and agency partners. You will be responsible for leading, developing, and growing the agency’s social media team. 

 

RESPONSIBILITIES  

  • Demonstrate knowledge of the overall social landscape and stay up to date on social media best practices.  
  • Build and maintain strong relationships with vendors, including Facebook, Twitter, LinkedIn, TikTok, etc.  
  • Recommend, develop and implement innovative strategy and media tactics consistent with client briefing.  
  • Manage, develop, train, and coach a cross-client social team.  
  • Day-to-day oversight and management of key social web platforms – Facebook, Twitter, LinkedIn, TikTok, Pinterest, Instagram, YouTube, etc.  
  • Develop strong client relationships and build trusted partnerships.  
  • Develop and implement social media campaigns across platforms.  
  • Lead the team in developing and executing a framework of innovative paid social media plans across the agency and key clients. 
  • Create, manage and monitor social media strategy for campaigns across clients.  
  • Set social measurements and ROI, monitor progress and provide clients with reports. 
  • Manage analytic and social ROI analysis of campaigns and on-going initiatives.  
  • Work with leadership to develop, implement and maintain operating procedures across accounts and deviate in specific cases to build custom operating procedures. 
  • Demonstrate ability to present strategies/plans/pitches to all level of clients.  
  • Lead team meetings around industry news and social cases.  
  • Mange social media operational budget.  
  • Manage social media client budgets.  
  • Develop social media training for executive marketing teams of clients.

 

REQUIRED  

  • Bilingual: English & Spanish (Professional level proficiency in Spanish is required). *Portuguese a plus.  
  • 4+ years of social media management experience required.  
  • 4+ years of marketing/ advertising agency experience. 
  • Positive problem-solving attitude. 
  • Good understanding of the digital landscape.  
  • Solid writing skills and effective communication ability across all mediums.  
  • Can work on plans and manage staff independently.  
  • Can motivate and lead staff.  
  • Proven ability to independently manage multiple priorities in a fast-paced and deadline driven environment.  
  • Familiarity with the following disciplines: branding, marketing, content development, design.  
  • Must be extremely organized, detail-oriented, collaborative, but able to work independently in a fast-paced, deadline-driven environment. 

BENEFITS & PERKS 

  • Health benefits – Humana 
  • Work directly with Sr. leadership of global brands and agency 
  • Career Advancement 
  • Best office location for lifestyle: 200 Restaurants, entertainment & shops right at the agency’s doorstep. In the heart of Coral Gables 
  • On-site Game Room, Tea House, Gourmet Italian Coffee Bar, Bistro Kitchen & Bar, Morton’s Steak House & Lobby Cocktail Bar  
  • Paid Vacation  
  • Morning Flex Schedule  
  • Company Gym  
  • Parking Stipend  
  • Phone Stipend  
  • Office Dog 

ABOUT THR33FOLD 

THR33FOLD is an independent, award-winning communications agency that provides strategy, marketing, and creative to global brands in the consumer goods, food & beverage, tech, and travel & tourism industries. We help businesses shape mass narrative, connect to people & drive brand adoption with owned & earned storytelling across social media, PR, digital and brand. We are creative, strategic and passionate about the work we do. Open, collaborative and professional is how we like it. 

THR33FOLD

$$$

Job Title:  Director of Marketing 

Company: FanRally

Reporting: Reports directly to CEO

Education: Bachelor’s degree in a related field, Top-tier MBA preferred

Job Type: Full-time

Overview:

We are seeking a dynamic, creative & data-driven marketing leader to join our team at FanRally.  The Director will oversee all marketing & product functions for the company and will also work closely with the CEO on key strategic projects.  As part of a small start-up team, the Director will lead projects across multiple business functions beyond their core marketing & product responsibilities, requiring a breadth of creative, analytical, and project management skills.  Hybrid work environment: 50% in-person (Bay Area, CA)/ 50% remote.

Responsibilities:

Marketing

  • Oversee the company’s online and offline presence, including website, social media, events, PR, and content marketing
  • Build & manage the FanRally brand, maintain design systems and style guides
  • Develop and execute marketing campaigns to drive leads & demand for our FanRally software products
  • Develop and manage performance marketing strategies & analyze data and metrics to optimize FanRally Marketplace revenue & conversion
  • Consult with team & event partners to grow members on the FanRally platform and optimize new member conversion
  • Design & prepare pitch materials for sales and fundraising

Product 

  • Define and prioritize the product roadmap based on market research, customer feedback, performance metrics, and business goals
  • Manage outside UX / UI designers to develop wireframes, prototypes, and designs for the FanRally platform
  • Conduct user research and testing to validate design concepts and optimize product performance
  • Collaborate with engineering team to deliver products to market

Additional Responsibilities

  • Implement and manage company-wide KPI reporting to support data-driven decision making, optimize platform performance, & grow marketplace revenue
  • Research market trends and competitor activity to inform strategic decisions
  • Collaborate with CEO to develop and execute a fundraising strategy, including identifying and targeting potential investors

Qualifications:

  • 5+ years of experience in software or e-commerce marketing; travel and/or ticketing industry experience preferred
  • Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
  • Expertise in campaign and channel analysis and reporting, including Google Analytics experience
  • Software or e-commerce product management experience preferred
  • Strong analytical skills and experience using data to inform decisions
  • Strong communication and collaboration skills
  • Ability to work in multiple business functions; fast-paced company or early-stage start-up experience preferred

Company Description 

FanRally is an early stage technology start-up, backed by Capital One Ventures.  FanRally has pioneered a tech-enabled alternative to season tickets, empowering sports teams & entertainers to offer subscription access to event seats & experiences.  The company offers SaaS software products and operates a direct-to-consumer marketplace.

FanRally powers memberships for Madison Square Garden, NY Knicks, LA Kings, LA Clippers, Houston Astros, Milwaukee Brewers, Stanford University, University of South Carolina, Villanova University, University of Pittsburgh, and a number of minor league teams.

Founded in 2020 by former Oakland A’s COO, Chris Giles, the company has already made significant inroads into the traditional ticketing ecosystem, forging partnerships with Major League Baseball, Minor League Baseball, Tickets.com, and AXS.  

FanRally is headquartered in Pleasanton, California and supports a hybrid work environment.  FanRally values diversity and is committed to creating an inclusive work environment.   We welcome applicants from all backgrounds to apply.

Interested applicants should apply on LinkedIn send resume & cover letter to [email protected] 

FanRally

Social Media Manager

Role is based in West Los Angeles, CA

Black Love, Inc. is a Black-owned media company devoted to providing diverse representation of love in the Black community through film/tv, original digital content, audio, live events and social media. Known for creating the BLACK LOVE docuseries which launched as the most viewed unscripted series in the history of the Oprah Winfrey Network, we are committed to offering content and experiences that affirm, educate and entertain the Black millennial audience. In addition to the docuseries, Black Love, Inc. properties include the Black Love+ App, Black Love Podcast Network, a monthly social media reach of over 75M+ monthly, the annual Black Love Summit and BlackLove.com. Our digital original series include Couch Conversations currently hosted by KevOn Stage & Melissa Fredericks, After Love the official BLACK LOVE after show and others around intimacy, motherhood, manhood, friendship and fatherhood. We have partnered with brands including: Target, Neutrogena, Amazon Studios, BET Networks, Bravo Networks, JP Morgan Chase, Shea Moisture, Lexus and Frito-Lay. 

 

JOB BRIEF

We are looking for a talented Social Media Manager to join the Black Love team. This is an exciting opportunity for someone looking for a role with a Black-owned digital media company with an opportunity to cultivate a strong social media presence for a rapidly growing Black love-focused brand. This role reports to the Social Media Director.

We want a self-starter who is both a creative and critical thinker capable of increasing web traffic and customer engagement aligned with our broader marketing strategies and goals. You should be familiar with the language of the digital world and have a major interest in the relationship space/industry. You should be caught up on the latest trends in social media innovation from cutting edge creative content and tech advancements, to exploring new platforms. The ideal candidate has three-plus years of experience working in digital media with an emphasis on driving television/film tune in, event promotion and thought-provoking lifestyle content. You’ll focus on audience growth and social media community management, while contributing to the brand’s editorial voice and presence. You will be integral to the day-to-day operations for all organic social channels including Instagram and Twitter. (Note: the Digital Media Manager manages Facebook & Instagram stories, and implements Facebook strategy.)

RESPONSIBILITIES

  • Create short and long term strategy for reaching Black Love, Inc. digital marketing goals including but not limited to: promoting the Black Love series and BlackLove.com digital content, event announcements and sales, and further establishing Black Love as the premiere destination for all things healthy relationships in the Black community. 
  • Ideates content (visual, video, text) that is optimized for social platforms, specifically Instagram, Facebook, TikTok and Twitter.
  • Manage all aspects of social content distribution and community management for Instagram and Twitter and other platforms as necessary.
  • Engage with followers across BLACK LOVE social channels; actively communicating with our audience in a tone that’s consistent with our brand voice.
  • Monitor performance to develop a social strategy that supports audience growth.
  • Analyze performance data and communicate highlights, recommendations, strengths and weaknesses in accordance with a defined action plan.
  • Develop an optimal posting schedule, factoring in web traffic and customer engagement. 
  • Research audience behavior and discover social innovations and trends.
  • Attend weekly editorial meetings and contribute data driven insights.
  • Develop a formal UGC program.
  • Develop promotional giveaway strategy.
  • Maintains commanding knowledge of the latest social media trends and best practices.
  • Responsible for social posting on some weekends

SKILLS REQUIRED

  • Degree in Marketing or relevant field
  • Proven work experience
  • Hands on experience in content management
  • Excellent copywriting skills
  • Genuine interest in communicating about all forms of love and about issues relating to the Black community 
  • Ability to deliver strong creative content (copy, image and video)
  • Knowledge of online marketing channels
  • Familiarity with web design
  • Proficiency with Canva and/or Photoshop, Later (or similar scheduling software)
  • Excellent communication skills
  • Analytical and multitasking skills
  • Strong ownership mentality and are able to figure out things independently

BONUS SKILLS

  • Graphic designer
  • Photographer/Videographer
  • Video editor
  • Motion graphics

Black Love, Inc.

Yamaha employees are committed to helping everyone progress, express and connect through music and sound. We offer innovative, finely crafted and award-winning products for the entire journey. Yamaha promises to help people progress, express, and connect through music and sound.

Purpose of Role

Product Marketing owns the upstream portion of a product’s journey to market by leading the positioning of the product and the development of a go-to-market strategy to ensure the product is set up for success. Product Marketing leads the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.

Key Accountabilities Include

  • Executes category product marketing activities and assigned tasks in support of Category and IMG strategic objectives.
  • Ensures relevant data reports are gathered/pulled and insights are offered in line with marketing expectations.
  • Effectively communicates the functions and feature of products within assigned area of responsibility to Marketing, Sales, and Customer Service teams (and other relevant internal stakeholders) in support of product education objectives.
  • Supports the development of product Go-To-Market strategies for assigned products and/or categories to create customer demand and preference for Yamaha products.
  • Ensures the expenses for assigned product categories are aligned with the marketing budget guidelines.

Primary Responsibilities Include

  • Communicates marketing activities, plan updates, and completions to stakeholders.
  • Assists in gathering research including competitive product activity, market trends, and innovative technologies and assists in interpreting and applying to current and future projects.
  • Creates and analyzes detailed reports on product performance metrics such as sales volume and profit margins.
  • Interfaces with cross-functional groups in ensures an appropriate level of product knowledge is transferred to other functions in order to facilitate the support, training, or education needs of our products.
  • Attends identified trade shows and assists in the execution of booth preparation, customer / consumer presentations, and lead generation or customer acquisition.

Core Functional Competencies

  • Customer Insights: Ability to understand and interpret customer data, behaviors, and feedback into conclusions that can be used to make marketing decisions.
  • Marketing Strategy Development: Select a course of action to achieve marketing goals.
  • Technical Product Acumen: Demonstrate in-depth knowledge of Yamaha’s products and services.
  • Product Marketing: Determine how to bring a product to market. This includes deciding the product’s positioning, its customer value proposition (CVP), ensuring salespeople and customers understand it, and monitoring its health and product life cycle in market.
  • Project Management – Account Services: Plan, organize, and manage tasks and resources to bring about successful completion of a specific project.

Core Behavioral Competencies

  • Yamaha Way (Will, Integrity, Initiative, Challenge, Commitment)
  • Customer Focus
  • Decision Quality
  • Plans and Aligns
  • Collaborates
  • Self-Development
  • Situational Adaptability

Qualifications

Ideal

  • Experience using qualitative and quantitative data to derive customer and/or business insights.
  • Proficient in Microsoft Office with advanced PowerPoint and Excel skills.

Preferred

  • Experience with research & development/product development within a consumer products organization
  • Experience supporting the development of effective go-to-market plans and execution with top consumer brands.
  • Experience translating product specifications into end-user features and benefits.
  • Experience working within a cross-functional, matrixed environment.

Compensation

  • Up to $112,000 per year
  • The posted compensation is the base pay. This is the hiring range and does not include bonus potential or the value of benefits. The hiring range does not reflect total earning potential over time

Here’s What We’ll Bring

• Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions

• Performance based bonus program

• Robust employee wellness programs including free music lessons

• Gym and wellness reimbursement program

• Tobacco cessation reward program

• Free concerts from award winning artists

• Discounted hotel, travel, entertainment, and other attractions

• Employee product purchase program

• Flexible work options (including hybrid schedule)

• Casual dress

• Vacation, sick-time and personal floating holidays

• Inclusive and passionate culture

Yamaha Corporation of America

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