Social Media Manager
Role is based in West Los Angeles, CA
Black Love, Inc. is a Black-owned media company devoted to providing diverse representation of love in the Black community through film/tv, original digital content, audio, live events and social media. Known for creating the BLACK LOVE docuseries which launched as the most viewed unscripted series in the history of the Oprah Winfrey Network, we are committed to offering content and experiences that affirm, educate and entertain the Black millennial audience. In addition to the docuseries, Black Love, Inc. properties include the Black Love+ App, Black Love Podcast Network, a monthly social media reach of over 75M+ monthly, the annual Black Love Summit and BlackLove.com. Our digital original series include Couch Conversations currently hosted by KevOn Stage & Melissa Fredericks, After Love the official BLACK LOVE after show and others around intimacy, motherhood, manhood, friendship and fatherhood. We have partnered with brands including: Target, Neutrogena, Amazon Studios, BET Networks, Bravo Networks, JP Morgan Chase, Shea Moisture, Lexus and Frito-Lay.
JOB BRIEF
We are looking for a talented Social Media Manager to join the Black Love team. This is an exciting opportunity for someone looking for a role with a Black-owned digital media company with an opportunity to cultivate a strong social media presence for a rapidly growing Black love-focused brand. This role reports to the Social Media Director.
We want a self-starter who is both a creative and critical thinker capable of increasing web traffic and customer engagement aligned with our broader marketing strategies and goals. You should be familiar with the language of the digital world and have a major interest in the relationship space/industry. You should be caught up on the latest trends in social media innovation from cutting edge creative content and tech advancements, to exploring new platforms. The ideal candidate has three-plus years of experience working in digital media with an emphasis on driving television/film tune in, event promotion and thought-provoking lifestyle content. You’ll focus on audience growth and social media community management, while contributing to the brand’s editorial voice and presence. You will be integral to the day-to-day operations for all organic social channels including Instagram and Twitter. (Note: the Digital Media Manager manages Facebook & Instagram stories, and implements Facebook strategy.)
RESPONSIBILITIES
- Create short and long term strategy for reaching Black Love, Inc. digital marketing goals including but not limited to: promoting the Black Love series and BlackLove.com digital content, event announcements and sales, and further establishing Black Love as the premiere destination for all things healthy relationships in the Black community.
- Ideates content (visual, video, text) that is optimized for social platforms, specifically Instagram, Facebook, TikTok and Twitter.
- Manage all aspects of social content distribution and community management for Instagram and Twitter and other platforms as necessary.
- Engage with followers across BLACK LOVE social channels; actively communicating with our audience in a tone that’s consistent with our brand voice.
- Monitor performance to develop a social strategy that supports audience growth.
- Analyze performance data and communicate highlights, recommendations, strengths and weaknesses in accordance with a defined action plan.
- Develop an optimal posting schedule, factoring in web traffic and customer engagement.
- Research audience behavior and discover social innovations and trends.
- Attend weekly editorial meetings and contribute data driven insights.
- Develop a formal UGC program.
- Develop promotional giveaway strategy.
- Maintains commanding knowledge of the latest social media trends and best practices.
- Responsible for social posting on some weekends
SKILLS REQUIRED
- Degree in Marketing or relevant field
- Proven work experience
- Hands on experience in content management
- Excellent copywriting skills
- Genuine interest in communicating about all forms of love and about issues relating to the Black community
- Ability to deliver strong creative content (copy, image and video)
- Knowledge of online marketing channels
- Familiarity with web design
- Proficiency with Canva and/or Photoshop, Later (or similar scheduling software)
- Excellent communication skills
- Analytical and multitasking skills
- Strong ownership mentality and are able to figure out things independently
BONUS SKILLS
- Graphic designer
- Photographer/Videographer
- Video editor
- Motion graphics
Black Love, Inc.
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