Director of Marketing

Job Title:  Director of Marketing 

Company: FanRally

Reporting: Reports directly to CEO

Education: Bachelor’s degree in a related field, Top-tier MBA preferred

Job Type: Full-time

Overview:

We are seeking a dynamic, creative & data-driven marketing leader to join our team at FanRally.  The Director will oversee all marketing & product functions for the company and will also work closely with the CEO on key strategic projects.  As part of a small start-up team, the Director will lead projects across multiple business functions beyond their core marketing & product responsibilities, requiring a breadth of creative, analytical, and project management skills.  Hybrid work environment: 50% in-person (Bay Area, CA)/ 50% remote.

Responsibilities:

Marketing

• Oversee the company’s online and offline presence, including website, social media, events, PR, and content marketing
• Build & manage the FanRally brand, maintain design systems and style guides
• Develop and execute marketing campaigns to drive leads & demand for our FanRally software products
• Develop and manage performance marketing strategies & analyze data and metrics to optimize FanRally Marketplace revenue & conversion
• Consult with team & event partners to grow members on the FanRally platform and optimize new member conversion
• Design & prepare pitch materials for sales and fundraising

Product 

• Define and prioritize the product roadmap based on market research, customer feedback, performance metrics, and business goals
• Manage outside UX / UI designers to develop wireframes, prototypes, and designs for the FanRally platform
• Conduct user research and testing to validate design concepts and optimize product performance
• Collaborate with engineering team to deliver products to market

Additional Responsibilities

• Implement and manage company-wide KPI reporting to support data-driven decision making, optimize platform performance, & grow marketplace revenue
• Research market trends and competitor activity to inform strategic decisions
• Collaborate with CEO to develop and execute a fundraising strategy, including identifying and targeting potential investors

Qualifications:

• 5+ years of experience in software or e-commerce marketing; travel and/or ticketing industry experience preferred
• Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
• Expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Software or e-commerce product management experience preferred
• Strong analytical skills and experience using data to inform decisions
• Strong communication and collaboration skills
• Ability to work in multiple business functions; fast-paced company or early-stage start-up experience preferred

Company Description 

FanRally is an early stage technology start-up, backed by Capital One Ventures.  FanRally has pioneered a tech-enabled alternative to season tickets, empowering sports teams & entertainers to offer subscription access to event seats & experiences.  The company offers SaaS software products and operates a direct-to-consumer marketplace.

FanRally powers memberships for Madison Square Garden, NY Knicks, LA Kings, LA Clippers, Houston Astros, Milwaukee Brewers, Stanford University, University of South Carolina, Villanova University, University of Pittsburgh, and a number of minor league teams.

Founded in 2020 by former Oakland A’s COO, Chris Giles, the company has already made significant inroads into the traditional ticketing ecosystem, forging partnerships with Major League Baseball, Minor League Baseball, Tickets.com, and AXS.  

FanRally is headquartered in Pleasanton, California and supports a hybrid work environment.  FanRally values diversity and is committed to creating an inclusive work environment.   We welcome applicants from all backgrounds to apply.

Interested applicants should apply on LinkedIn send resume & cover letter to [email protected] 

FanRally